What ADSOMIA INDIA does

Adsomia India Pvt Ltd is a founder-led, Kerala-based digital marketing agency founded in 2019 that offers outcome-led marketing engagements organized around five core "outcome sprints" — Be Found (HEO-driven visibility), Be Bought (conversion), Be Chosen (brand and positioning), Be Built (brand, website, and funnel foundation), and Be Led (fractional CMO). The company serves SMBs, mid-market businesses, and select enterprise clients across Kerala, India (24 cities), and English-speaking international markets (UK, US, UAE, Singapore), with a customer roster that includes Lulu Mall Trivandrum, Decathlon, Hyatt Regency Trivandrum, Mall of Travancore, and Aliya's Electronics. It operates from four offices (Trivandrum HQ, Kochi, Attingal, Bangalore), reports 101-250 employees, and has shipped 50+ brands with a 4.6★ Google Business Profile rating across 47 reviews.

The company's flagship differentiator is the HEO (Hybrid Engine Optimization) methodology, coined in 2024, which integrates SEO, GEO (Generative Engine Optimization for AI search), and AEO (Answer Engine Optimization) into a single visibility framework addressing how buyers search across Google, ChatGPT, Perplexity, and Gemini. Supporting proprietary tooling includes OwlPlan AI (free growth-planning tool), the HEO Checker (32-factor scoring), the AI Visibility Checker, and the HEO Audit Framework. The underlying tech stack is built on Next.js and Vercel for web delivery, Zoho CRM for lead management, Razorpay for payments, and WhatsApp Business API for marketing automation, with server-side conversion APIs (Meta CAPI, TikTok Events API, Snap CAPI) deployed across paid media engagements.

Adsomia's revenue model combines recurring monthly retainers (Be Found, Be Chosen, Be Led, Full-Funnel, standalone paid social and SEO retainers) with one-time fixed-price project engagements (Be Built, HEO Audit and Roadmap, Startup Branding, Startup Brand Kit, Campaign Planning). Pricing ranges from ₹25K/mo startup tiers to ₹3.5L/mo fractional CMO retainers, with founding-client pricing applied to the first 25 customers per package. Go-to-market is direct, discovery-call-first, with WhatsApp as a primary contact channel. The company has built an ecosystem around its core services — Unlearn Academy (marketing talent school), Podsomia (podcast studio), Campus Search (AI-powered talent platform), and Growth Network (partner community) — functioning together as a talent pipeline, brand amplifier, and referral engine.

Name

ADSOMIA INDIA

Legal name

Adsomia India Pvt Ltd

Website

https://adsomia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Adsomia India is a Kerala-based digital marketing agency offering five outcome-led sprints (Be Found, Be Bought, Be Chosen, Be Built, Be Led) and 45+ services, serving SMBs, mid-market, and select enterprise clients across India and English-speaking international markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industries

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

Keywords

• Digital marketing services
• Performance marketing agency
• Search engine optimization
• Brand strategy services
• Marketing automation services

Headquarters

HQ city

Trivandrum

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Outcome Sprint Retainers: Monthly retainers for outcome-led marketing engagements: Be Found (₹98K–₹1.5L/mo), Be Chosen (₹98K–₹1.5L/mo), Be Led Fractional CMO (₹2.25L–₹3.5L/mo). Typically 90-day sprints with monthly billing. Revenue is recurring on a per-sprint basis with startup tiers and founding-client discounts.
2. One-Time Project Engagements: Fixed-price project engagements: Be Built (₹1.65L–₹2.5L one-time), HEO Audit & Roadmap (₹1.25L–₹2L one-time), Startup Brand Kit (₹1.25L–₹1.95L one-time), Startup Branding (₹2.95L–₹4.5L one-time), Campaign Planning & Design (₹98K–₹1.95L per campaign). One-time revenue with founding-client discounts for first 25 customers per package.
3. Standalone Service Retainers: Monthly retainers for individual services: Marketing Automation (₹55K setup + ₹22K–₹35K/mo), Social Media Marketing (₹45K–₹70K/mo), WhatsApp Marketing (₹25K–₹40K/mo), Content Production (₹32K–₹78K/mo S/M/L), Full-Funnel Marketing (₹95K–₹1.5L/mo), Meta Ads (₹58K–₹90K/mo), TikTok Ads (₹36K–₹55K/mo), Snapchat Ads (₹36K–₹55K/mo), Videography (₹49K–₹3.95L+ one-time), Promotional Merchandise Design (₹8K–₹12K per design), Campaign Planning (₹65K–₹95K per campaign).
4. Campaign Per-Project Fees: Per-campaign pricing for Campaign Planning & Design: ₹98K–₹1.95L per campaign (founding), ₹1.5L–₹3L list price. Covers brief workshop, strategy, creative production, channel variants, launch monitoring, and post-campaign report.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Adsomia is a Kerala-based full-stack digital marketing agency that delivers outcome-led marketing engagements organized around five core sprints (Be Found for HEO/visibility, Be Bought for conversion, Be Chosen for brand/preference, Be Built for foundation, and Be Led for Fractional CMO leadership) plus 45+ individual services spanning paid media (Google, Meta, TikTok, Snapchat, WhatsApp), SEO, content production, web/app development, branding, marketing automation, CRM consultation, videography, and traditional/OOH advertising. Its flagship proprietary HEO (Hybrid Engine Optimization) methodology, coined in 2024, integrates SEO, GEO, and AEO into a unified programme, and is supported by an in-house AI growth-planning tool called OwlPlan.

Product overview

Adsomia is a Kerala-based marketing services agency offering a portfolio of outcome-led marketing engagements organized around five core outcome sprints (Be Found, Be Bought, Be Chosen, Be Built, Be Led) supported by 45+ individual services. The flagship methodology is HEO (Hybrid Engine Optimization), coined by Adsomia in 2024, integrating SEO, GEO, and AEO into a unified visibility framework. The service portfolio spans performance marketing (Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, WhatsApp Marketing), organic social media, content production (articles, video, podcast), web development (Next.js), brand and creative services (Startup Branding, Startup Brand Kit), CRM consultation, marketing automation, videography, campaign planning, and traditional/OOH advertising. Supporting the core services are proprietary tools including OwlPlan AI (free growth planning tool), the HEO Checker (free 32-factor website scoring tool), the AI Visibility Checker, and the Decision Quiz. The HEO Audit & Roadmap is a paid one-time engagement delivering a comprehensive 32-factor scored audit with execution roadmap. The broader Adsomia ecosystem includes Unlearn Academy (marketing talent school), Podsomia (podcast studio), Campus Search (AI-powered recruitment platform), and the Growth Network (partner/associate community). The company operates from four offices in Kerala and Bangalore and serves 50+ brands including Lulu Mall Trivandrum, Hyatt Regency, Decathlon, and Mall of Travancore.

Differentiator

Problem solved

Functional benefit

Products and services

• Be Found (Visibility Sprint) 90-day visibility engagement powered by the HEO methodology, targeting top-3 rankings for 5+ priority service+location queries, 3+ AI engine citations, and 40%+ organic traffic lift for SMB and mid-market brands.
• Be Bought (Conversion Sprint) 90-day conversion engagement focused on reducing cost-per-customer by 30-50% vs 60-day prior baseline, covering full-funnel campaign architecture across Google and Meta, landing page optimization, daily campaign management, and email/WhatsApp lifecycle automation.
• Be Chosen (Preference Sprint) 90-day brand and positioning engagement targeting a 20-40% win-rate lift and 2-3x brand mentions, including positioning workshop, visual identity refresh, 5+ named case studies built and published, founder-led LinkedIn cadence, and comparison pages for top 3 competitor categories.
• Be Built (Foundation Sprint) 60-90 day foundation engagement that builds brand, website, content, funnel, and tracking from zero or near-zero, including brand kit, Next.js production website, sitemap with 8-12 pages at launch, conversion tracking, CRM integration, and SEO/HEO foundations.
• Be Led (Fractional CMO Leadership) Fractional CMO retainer providing 8-12 hours/week of senior marketing leadership (Hassan Rawther or senior Adsomia leader) with monthly strategy meetings, bi-weekly team operating cadence, vendor management, hiring strategy, and a monthly board-ready marketing report.
• HEO Audit & Roadmap 32-factor scored website audit with 60-minute walkthrough and 90-day execution roadmap, delivered in 2 weeks as a 30+ page written report with top 5-7 leverage factors, schema audit, AI-engine baseline, competitor benchmarking, and a week-by-week execution plan.
• Performance Marketing Paid channel management across Google Ads, Meta Ads, and WhatsApp funnel, focused on reducing cost-per-customer rather than cost-per-click, with daily campaign management and weekly creative refresh.
• SEO (Search Engine Optimization) Technical, on-page, content, and link-based search engine optimization that constitutes the classical search layer of the HEO methodology, covering all standard SEO disciplines as part of an integrated visibility engagement.
• Meta Ads Facebook and Instagram advertising management including account audit, creative production (6-10 creatives in week 1), pixel and Meta Conversions API setup, A/B testing, retargeting funnel, and weekly reports tied to leads/sales.
• Social Media Marketing Multi-platform paid social across Meta, Instagram, LinkedIn, TikTok, and Snapchat, including channel-mix strategy, audience research, cross-platform pixel and CAPI implementation, 4-6 weekly creative variants, and cross-platform attribution reporting.
• Social Media Management Organic social account management including content creation (Reels, photography, posts) designed to be watched, shared, and remembered.
• TikTok Ads TikTok advertising with TikTok-native creative (vertical 9:16, hook in first 2 seconds), Spark Ads, audience setup, and TikTok Pixel plus Events API implementation, with 4-6 creative variants tested weekly.
• Snapchat Ads Snapchat advertising targeting Gen Z and younger millennials with vertical, mobile-first ads, including Story Ads, Snap Ads, Collection Ads, and AR Lens Ads, plus Snap Pixel and Conversions API setup.
• WhatsApp Marketing WhatsApp Business API marketing including BSP setup, broadcast list segmentation, automated qualification chatbot flows, sales-team handoff with full chat context, click-to-WhatsApp Meta Ads integration, and monthly performance reporting.
• Marketing Automation Email and WhatsApp lifecycle automation setup including platform selection (HubSpot, Klaviyo, ActiveCampaign, WhatsApp Business API), flow design (welcome, nurture, abandoned-cart, re-engagement, win-back, post-purchase), segmentation strategy, template and copy creation, CRM sync, and monthly reporting.
• Web & App Development Next.js website development built for conversion and Core Web Vitals compliance, including sitemap, content architecture, conversion tracking, analytics, CRM integration, and full team handover post-launch with a 60-minute training session.
• Website Architecture Technical website structure planning covering URL design, information architecture (pillar/cluster topology), schema strategy (Organization, Service, FAQPage, HowTo, Article, Breadcrumb), canonical and redirect rules, internal linking map, and sitemap/robots.txt/llms.txt strategy.
• Website Content Planning Editorial content planning for websites including information-architecture map, page-by-page query mapping, per-page CTA design, and content outlines before design or coding begins.
• Website Content Architecture Topic-cluster content architecture covering topical authority audit, pillar page design, spoke content map, bidirectional internal linking, entity and schema strategy across clusters, and cluster maps for content team execution.
• Startup Branding Full custom brand development including positioning workshop, naming exploration, visual identity (logo, type system, colour, photography direction, motion principles), full brand guidelines (40-60 pages), and brand kit assets, delivered as a 6-8 week project.
• Startup Brand Kit Productized brand identity package for early-stage startups, including logo (2-3 direction explorations, refined to final lockup), colour palette, typography system, application templates (business card, letterhead, email signature, deck cover, social profiles), brand guidelines (12-16 pages), and full file pack, delivered in 3 weeks.
• CRM Consultation CRM selection, implementation, and optimization across HubSpot, Zoho, Salesforce, Pipedrive, and Freshsales, covering discovery, platform selection (fit-based, not commission-based), pipeline and deal stage configuration, integrations with website, marketing automation, WhatsApp and email, data migration, and team training.
• Content Production Multi-format content production including long-form articles (1,500-3,000 words), Reels and YouTube Shorts, long-form video, podcast production, and social posts across LinkedIn, Instagram, and Twitter/X, with a stated promise that 70%+ of content ranks in top 20 for target query within 6 months.
• Videography & Animation Video production in three tiers — Social Cutdown (30-60s, 7-10 working days), Brand Film (60-90s, 4-6 weeks), and Cinematic Brand Story (3+ min, 8-12 weeks) — with multi-platform aspect-ratio variants, captions, and sound design.
• Promotional Merchandise Design
• Traditional / OOH Advertising Outdoor, hoarding, OOH, and merchandise design and placement strategy that complements digital push, referenced as part of integrated campaign planning and brand campaigns.
• Campaign Planning & Design Integrated marketing campaign planning and creative direction across OOH, radio, paid digital, influencer, social, and WhatsApp channels, including a 2-hour brief workshop, strategy document, creative production (5-15 assets), channel-specific variants, launch monitoring, and post-campaign report, with a no-extra-cost rebuild guarantee if primary KPI is missed.
• Full-Funnel Marketing
• HEO (Hybrid Engine Optimization) Methodology Flagship integrated methodology combining SEO (Google search), GEO (Generative Engine Optimization for AI search), and AEO (Answer Engine Optimization for featured snippets and voice) into a single programme, coined and shipped by Adsomia in 2024 to address how buyers search across Google, ChatGPT, Perplexity, and Gemini simultaneously.

Quantifiable outcome

• CAC reduction of 30–50% vs 60-day prior baseline for Be Bought clients
• +9 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability10 records

Feature4 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bruce Clay India: India arm of Bruce Clay, a global SEO-focused agency offering technical SEO, content, and search marketing services. Comparable as a search-specialist peer relevant to Adsomia's HEO and Be Found offerings, with deeper SEO heritage but narrower overall service breadth.
• Social Beat: Chennai-based digital marketing agency providing performance marketing, SEO, content, and video services across India with a multi-office presence. Direct peer based on overlapping service portfolio, Indian SMB/mid-market customer base, and similar agency-scale operating model.
• PageTraffic: India-based digital marketing agency founded in 2002 specializing in SEO, paid media, and web design with a strong focus on search and visibility services. Highly comparable to Adsomia on the SEO/HEO layer of the offering and on serving mid-market Indian clients seeking organic growth.
• Schbang: Mumbai-headquartered full-service digital marketing and advertising agency offering creative, performance, content, and web development services to enterprise and mid-market clients across India. Highly comparable to Adsomia in offering breadth, productization approach, and Indian SMB-to-mid-market focus.
• Resultrix: India-based digital marketing agency offering performance marketing, SEO, social media, and analytics services. Comparable as a direct competitor in paid media and SEO, with similar mid-market and SMB customer orientation.

Broad incumbents

• Webchutney: Havas-owned Indian digital creative agency with a strong brand-building and digital campaign portfolio. Comparable for brand campaigns, content production, and creative-led digital work — overlapping with Adsomia's Be Chosen and campaign-planning services, though typically serving larger enterprise budgets.
• Mirum India: WPP-owned digital agency in India offering digital strategy, experience design, and marketing technology services. Comparable as a broader incumbent competing for mid-market and enterprise digital engagements with greater scale and network-backed capabilities.
• iProspect India: Dentsu-owned global performance marketing agency with India operations. Offers media buying, programmatic, and performance digital services across paid and owned channels. Comparable as a competitor for performance marketing and SEO engagements, with significantly larger scale and global infrastructure.

Emerging players

• Profound: US-based AI search optimization startup focused on Generative Engine Optimization (GEO) and AI-engine visibility — the same emerging category Adsomia's HEO methodology addresses. Comparable as an emerging-thought-leader peer for the GEO/AEO layer of the offering, with a SaaS rather than services business model.
• Niswey: Bengaluru-based content-led inbound marketing agency serving B2B SaaS and tech companies. Comparable as a content-marketing and SEO peer for Adsomia's content production and SEO services, with a narrower vertical focus (B2B SaaS) and smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adsomia
• Facebookfacebook.com/adsomiaofficial
• LinkedInlinkedin.com/company/adsomia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADSOMIA INDIA