What Niswey does

Niswey is a New Delhi-headquartered digital marketing and HubSpot solutions company (legal entity Irayo Technologies Pvt. Ltd.), founded in 2011 and operated as a bootstrapped, privately held business. The company operates a dual business model: a portfolio of proprietary HubSpot apps distributed through the HubSpot App Marketplace (Vira for WhatsApp marketing automation, Tiyora for WhatsApp sales logging, NisWire for Telegram, LitePics for image compression, Semka for IndiaMART/JustDial lead sync, plus integrations for Instagram, Viber, Netcore SMS, Veracross, and a Mobile App SDK), and a HubSpot professional services practice covering enterprise onboarding, portal management, custom integration, website speed optimization, and training. Niswey holds Asia's first HubSpot Elite Solutions Partner designation alongside Diamond Partner status, three HubSpot accreditations (Platform Enablement, Enterprise Onboarding, Custom Integration), and the Q4 2022 HubSpot Impact Award for Technical Expertise.

The underlying technology centers on HubSpot ecosystem integrations that bridge messaging platforms — WhatsApp, Telegram, Instagram, Viber, SMS — into the HubSpot CRM, alongside AI-augmented features (Vira AI for automated WhatsApp responses, WhatsApp Flows for lead qualification) and custom CRM connectors (IndiaMART, JustDial, Veracross, FreJun calling). Hosting infrastructure runs on Digital Ocean servers located in the Netherlands under ISO/IEC 27001:2013, and the company achieved SOC 2 Type II and GDPR compliance in January 2026. Pricing for Vira is publicly tiered at $50 (Starter, up to 10K messages), $200 (Professional, up to 100K), and $600 (Enterprise, 100K+) per month; professional services are quote-based.

Niswey monetizes through three streams: recurring subscription revenue from its marketplace apps, project- and retainer-based HubSpot implementation and managed services, and referral/marketplace commissions from HubSpot's partner program. The company targets enterprise and mid-market B2B clients — education (Global Schools Group, IIT Madras, Anáhuac Mayab, Universidad Panamericana), technology (MakeMyTrip, Gojek, BenQ), healthcare (ResMed, Amboss), and real estate (Casavo) — and claims to serve 1,000+ brands across 30+ countries. Distribution runs through the HubSpot App Marketplace, HubSpot's partner referral network, direct enterprise sales, and a multi-channel content and event marketing program anchored on HubSpot Users Group (HUG) events in Delhi/NCR and K-12 Marketing Forums co-hosted with HubSpot. Leadership consists of CEO Suma EP and COO/Co-founder Abhinav Sahai, with a flat organizational structure adopted in 2014.

Name

Niswey

Legal name

Irayo Technologies Pvt. Ltd.

Website

https://niswey.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Niswey is a New Delhi-headquartered HubSpot Elite and Diamond Solutions Partner that builds proprietary messaging-integration apps (WhatsApp, Telegram, Instagram) and delivers HubSpot implementation services to enterprise and mid-market clients across 30+ countries.

Ownership category

akta.pro rank

Product category

HubSpot Solutions and Marketing Automation Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

API Development, Integration & Microservices Modernization (BPAEAFAD)

Keywords

• HubSpot solutions
• Marketing automation
• CRM implementation
• WhatsApp integration
• Revenue operations

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. HubSpot Apps / Product Subscriptions: Niswey generates recurring revenue through its suite of proprietary HubSpot apps (Vira, NisWire, Tiyora, LitePics, Semka, and others) sold as subscriptions via the HubSpot App Marketplace and directly. Pricing is tiered by message volume and feature set, with plans ranging from $50/month (Starter) to $600/month (Enterprise) for Vira alone.
2. HubSpot Professional Services: Revenue from implementation, onboarding, development, management, training, and integration services for HubSpot CRM. Services include enterprise onboarding, website speed optimization, portal audits, and custom integrations. These are typically project-based or retainer engagements.
3. HubSpot Referral / Marketplace Commissions: As a HubSpot Elite Solutions Partner and Diamond Partner, Niswey earns referral fees and commissions from new HubSpot client acquisitions driven through its partner status.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels12 records

Core offering

Niswey is a HubSpot Diamond and Elite Solutions Partner that provides two integrated offerings: (1) proprietary HubSpot apps sold via subscription through the HubSpot App Marketplace (Vira for WhatsApp automation, NisWire for Telegram, Tiyora, LitePics, Semka, and other integrations for Instagram, Viber, SMS, Veracross), and (2) professional services for HubSpot implementation including onboarding, development, integration, management, training, and website speed optimization for enterprise and mid-market clients globally.

Product overview

Niswey is a HubSpot Diamond Solutions Partner and monday.com Certified Partner offering a dual portfolio of proprietary apps and professional services. The product portfolio consists of HubSpot Apps including Vira (WhatsApp marketing automation), Tiyora (WhatsApp for sales), NisWire (Telegram integration), LitePics (image compression), Semka (lead management for IndiaMART/JustDial), and integrations for Instagram, Viber, SMS, Veracross, and mobile SDK. The services layer includes HubSpot management, development, integration, website optimization, onboarding, and training services. Together, the apps extend HubSpot's native capabilities with multi-channel messaging (WhatsApp, Telegram, Instagram, Viber, SMS) while services help enterprises implement and optimize their HubSpot implementation. The company is positioned as Asia's first Elite HubSpot Solutions Partner.

Differentiator

Problem solved

Functional benefit

Brands

• Vira: WhatsApp Automation for HubSpot - enables personalized WhatsApp campaigns at scale, automates actions via workflows, and provides ROI dashboards.
• NisWire
• Tiyora
• LitePics
• Semka

Products and services

• Vira - HubSpot WhatsApp Automation WhatsApp marketing automation solution for marketing teams using HubSpot. Enables bulk WhatsApp campaigns, workflow automation, AI-powered responses, WhatsApp Flows for lead qualification and meeting booking, and ROI dashboards without switching platforms. Works with all HubSpot plans including Free and Starter.
• Tiyora - HubSpot WhatsApp for Sales WhatsApp integration for sales teams that automatically logs every WhatsApp conversation into HubSpot, helping sales reps focus on closing deals rather than manual CRM updates. Enables sales outreach and relationship management directly inside the HubSpot CRM.
• NisWire - HubSpot Telegram Integration Telegram integration for HubSpot that enables trackable campaigns, manages team conversations, and supports sales outreach and relationship management directly within the CRM. Works with all HubSpot plans.
• LitePics - HubSpot Image Compression Image compression tool that keeps HubSpot-hosted sites fast and SEO-friendly by automatically compressing images without losing quality, maintaining page load speeds and SEO performance.
• Semka - Lead Management Lead management tool that automatically syncs IndiaMART and JustDial inquiries directly into HubSpot, eliminating manual data entry and missed opportunities for businesses selling on Indian marketplaces.
• HubSpot Instagram Integration Integration that captures and responds to Instagram DMs directly in HubSpot, turning social media conversations into trackable leads and opportunities within the CRM.
• HubSpot Viber Integration Integration connecting Viber messaging with HubSpot CRM for unified customer communication across messaging channels.
• Netcore - HubSpot SMS Integration SMS integration enabling messaging capabilities within HubSpot workflows for customer communication, automated SMS campaigns, and notifications.
• Veracross HubSpot Integration Integration connecting the Veracross education management system with HubSpot for unified data management across K-12 and higher education institutions.
• HubSpot Mobile App SDK Software Development Kit that enables mobile application data to be captured and managed within HubSpot CRM, allowing mobile apps to send user data directly into HubSpot.
• HubSpot Management Services Expert ongoing oversight of HubSpot portals driving higher ROI, capturing growth opportunities, and ensuring the CRM infrastructure is fully optimized for revenue operations. Quote-based engagement.
• HubSpot Development Services Custom development of high-performance websites and templates built on HubSpot CMS, designed to load faster and convert more visitors into leads. Quote-based engagement.
• HubSpot Integration Services Custom integrations connecting HubSpot with other business systems, understanding client use cases and ensuring seamless data flow between platforms. Quote-based engagement.
• HubSpot Website Speed Optimization HubSpot website performance optimization service that keeps visitors engaged, improves page load times, and increases conversions on HubSpot-hosted sites.
• HubSpot Onboarding Services Strategic HubSpot onboarding service that accelerates ROI and equips client teams to confidently manage the HubSpot platform. Includes enterprise onboarding accreditation. Quote-based engagement.
• HubSpot Training Services Tailored training service helping client teams run HubSpot at peak performance, fully utilizing all of the platform's capabilities. Includes HubSpot Platform Enablement Accreditation. Quote-based engagement.

Quantifiable outcome

• 25% increase in lead flow with the same marketing spend
• +5 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature10 records

Partnerships

Four partnerships are on record, tiered minor and core.

• TerminusminorStrategic or Co-development Partner · 10 May 2018Niswey became Terminus's first partner outside of North America in May 2018. Terminus is a leading ABM (Account-Based Marketing) platform. The partnership allowed Niswey to offer Terminus's ABM capabilities alongside its own inbound and HubSpot services, particularly for enterprise B2B clients targeting key accounts.
• HubSpotcoreTechnology or IntegrationHubSpot is Niswey's primary technology partner. Niswey is Asia's first HubSpot Elite Solutions Partner and Diamond Partner, providing HubSpot implementation, development, management, integration, onboarding, and training services. Niswey also builds and publishes proprietary HubSpot apps on the HubSpot App Marketplace, including Vira (WhatsApp automation), NisWire (Telegram), Tiyora (WhatsApp for Sales), LitePics (image compression), Semka (IndiaMART integration), and others. The partnership is the core of Niswey's business model.
• Digital OceanminorOthersDigital Ocean provides Niswey's cloud infrastructure hosting services. Niswey's data hosting servers are located in the Netherlands via Digital Ocean, certified ISO/IEC 27001:2013 and compliant with EU-U.S. Privacy Shield Frameworks.
• FunnellyminorOthersFunnelly provides API services for Niswey's infrastructure. Listed as a current sub-processor in Niswey's Data Processing Agreement, operating under a Data Processing Agreement with equivalent GDPR safeguards.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SmartBug Media: HubSpot Elite Solutions Partner and one of the largest HubSpot-focused agencies globally. Mirrors Niswey's hybrid model of enterprise HubSpot implementations plus proprietary tools/content, with deeper North American enterprise penetration.
• New Breed: HubSpot Elite Solutions Partner delivering inbound marketing, HubSpot implementations, and revenue operations for B2B enterprises. Direct competitor for the same Diamond/Elite-tier enterprise onboarding mandates Niswey pursues.
• Weidert Group: HubSpot Elite Solutions Partner specializing in B2B industrial/manufacturing clients, offering HubSpot implementation and inbound marketing services. Comparable on partner tier and the agency-plus-HubSpot specialism.
• Salted Stone: HubSpot Solutions Partner providing HubSpot onboarding, custom integrations, and revenue operations services to mid-market and enterprise clients in APAC and globally. Competes head-to-head for HubSpot-centric engagements.
• Thinkbound Digital: HubSpot Solutions Partner focused on HubSpot CRM implementation, web development, and integrations for B2B clients. Directly comparable on the services side of Niswey's business with overlapping integration expertise.

Broad incumbents

• WebFX: Large full-service digital marketing agency with proprietary MarTech platform (MarketingCloudFX). Overlaps with Niswey's digital marketing services and SEO/PPC positioning, but at much larger scale and without the same HubSpot partnership dependency.
• Disruptive Advertising: Established digital marketing agency offering paid media, SEO, and lifecycle marketing services. Comparable as a digital marketing services firm but broader and less HubSpot-specialized than Niswey.
• Klientboost: Performance digital marketing agency focused on PPC, paid social, and conversion rate optimization. Overlaps with Niswey's historical digital marketing services footprint but lacks the HubSpot app portfolio model.

Others

• Terminus: Account-Based Marketing (ABM) platform and former partner of Niswey (Terminus's first non-North American partner). Niswey historically bundled Terminus ABM capabilities with HubSpot services — a useful ecosystem peer for cross-sell positioning.
• Gupshup: Conversational messaging platform (WhatsApp Business API, chatbot automation) operating in the same messaging-automation technology stack that Niswey's Vira/Tiyora apps extend into HubSpot. Adjacent rather than directly competitive given different go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/niswey
• Facebookfacebook.com/niswey
• LinkedInlinkedin.com/company/niswey

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niswey