What Maine Council on Aging does

Maine Council on Aging (MCOA) is a Brunswick, Maine-based nonprofit coalition founded in 2012 that convenes more than 100 aging-services organizations to advocate for older adults and influence public policy on aging in the state. Its mission is to re-imagine communities, workplaces, and systems of care so that all Mainers can live healthy, engaged, and secure lives as they age, with explicit attention to older adults who have experienced historical bias and injustice. The organization operates a portfolio of programs rather than a technology platform, including the Power in Aging Project, the first-in-the-nation Leadership Exchange on Ageism (LEA), the Equity & Healthy Aging Initiative, the Black Elders Photovoice Project, Transportation for Healthy Aging, the Tri-State Learning Collaborative on Aging, the annual Change AGEnt Summit, MCOA Annual Awards, and ongoing Legislative Priorities & Advocacy work. No proprietary technology, app, or AI components are disclosed.

MCOA's go-to-market is community-led: it builds and coordinates a coalition of member organizations, sustains engagement through newsletters, social media, biennial reports, and an annual summit, and uses advocacy in action to advance legislative priorities. Revenue is generated through recurring membership dues, sustaining patrons, and grants/funders, with no commercial pricing model. The primary served populations are diverse older Mainers (individuals), aging-services organizations (the 100+ coalition members), policymakers/legislators, and executive business and community leaders who participate in LEA. Leadership is anchored by Executive Director Jess Maurer, and the organization operates with a small staff of 1–10 employees. MCOA publishes biennial reports documenting its activities, with the most recent covering July 2022 – June 2024.

Name

Maine Council on Aging

Legal name

Maine Council on Aging

Website

https://mainecouncilonaging.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Maine Council on Aging is a Brunswick, Maine-based nonprofit coalition of 100+ organizations that advocates for and supports older adults through policy advocacy, leadership development, and community programs such as the Leadership Exchange on Ageism and the Change AGEnt Summit.

Ownership category

akta.pro rank

Product category

Aging Services Advocacy Coalition

NAICS

Social Advocacy Organizations (8133), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community & Senior Center Lifelong Learning Programs (EDAAAMAB), Civic Engagement, Volunteering & Leadership Education for Seniors (EDAAAMAK), Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Aging policy advocacy
• Senior services coalition
• Ageism leadership training
• Community aging programs
• Elder advocacy network

Headquarters

HQ city

Brunswick

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues and organizational contributions: The organization operates as a membership council with sustaining patrons, members, and funders contributing to operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Maine Council on Aging (MCOA) is a nonprofit coalition of more than 100 organizations that advocates for and supports older adults in Maine. The organization delivers policy advocacy (Legislative Priorities & Advocacy), leadership development (Leadership Exchange on Ageism / Power in Aging Project), equity-centered community programs (Equity & Healthy Aging Initiative, Black Elders Photovoice Project), transportation advocacy (Transportation for Healthy Aging), an annual Change AGEnt Summit, awards, biennial reports and resources, and cross-state collaboration through the Tri-State Learning Collaborative on Aging.

Product overview

Maine Council on Aging (MCOA) is a nonprofit coalition of over 100 organizations offering a unified portfolio of advocacy programs, leadership development, and community initiatives focused on changing the conversation about aging in Maine. The core offerings include the Power in Aging Project (which houses the Leadership Exchange on Ageism), the Equity & Healthy Aging Initiative, the Black Elders Photovoice Project, Transportation for Healthy Aging, the Tri-State Learning Collaborative on Aging, the annual Change AGEnt Summit, MCOA Annual Awards, Legislative Priorities & Advocacy, and Reports & Resources. These programs work together to advance MCOA's mission of creating communities where older people can live healthy, engaged, and secure lives with choices and opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Leadership Exchange on Ageism (LEA): A peer-learning-centered leadership development program designed for executive business, policy, and community leaders to end ageism
• Black Elders Photovoice Project

Products and services

• Leadership Exchange on Ageism (LEA) A 14-hour intensive, participatory, peer-learning-centered leadership development program designed for executive business, policy, and community leaders to challenge and end ageism, and to connect leaders with tools they can apply inside their organizations.
• Power in Aging Project MCOA's flagship initiative that houses the Leadership Exchange on Ageism and convenes leaders to address ageism through development programs and community engagement.
• Equity & Healthy Aging Initiative Initiative that advances equity and promotes healthy aging outcomes for diverse older people in Maine, intentionally including populations that have experienced historical bias and injustice.
• Black Elders Photovoice Project A Photovoice project led by Black/African elders in Maine that documents lived experience and surfaces issues affecting the community through photographic storytelling.
• Transportation for Healthy Aging Program that develops and advocates for transportation solutions that support healthy aging and enable older adults in Maine to remain independent in their communities.
• Tri-State Learning Collaborative on Aging Cross-state collaborative initiative that helps build strong communities supporting healthy aging through shared learning and collaborative partnerships across three states.
• Change AGEnt Summit Annual summit convening participants from across Maine and partner states and offering tools and ideas they can bring back to their communities and workplaces to advance aging initiatives.
• MCOA Annual Awards Annual awards program that recognizes individuals and organizations making significant contributions to aging and elder care in Maine.
• Legislative Priorities & Advocacy Coalition-backed policy advocacy that advances public policy issues ensuring older Mainers can live healthy, engaged, and secure lives in their homes and communities.
• Reports & Resources Suite of publications, reports, and informational resources on aging in Maine and across the nation, including the MCOA Biennial Report covering July 2022 to June 2024.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Tri-State Learning Collaborative on AgingcoreStrategic or Co-development PartnerA collaborative initiative helping to build strong communities that support healthy aging through shared learning and collaborative partnerships across multiple states.
• Member Organizations (100+)coreOthersOver 100 organizations have joined together as part of the Maine Council on Aging to work collaboratively on aging issues and advance policy.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Eldercare Locator / USA.gov Aging Resources: Publicly funded aging-resource directory and referral service; an ecosystem participant connected to MCOA's aging-resource mission though not a competing coalition.
• Bipartisan Policy Center: Policy think tank with senior initiatives on long-term care, retirement, and aging policy — adjacent/ecosystem peer in the aging-policy advocacy landscape where MCOA also operates.
• Grantmakers in Aging: Membership association of foundations and funders focused on aging — directly adjacent to MCOA as a coalition of funders and aging advocates, supporting the philanthropic ecosystem MCOA depends on.

Direct peers

• National Council on Aging (NCOA): National nonprofit advocacy and service organization for older adults, operating as a coalition/membership body with policy, programs, and partnerships closely aligned to MCOA's coalition model and aging-policy mission. Directly comparable on mission, structure, and program offerings.
• Generations United: National advocacy organization focused on intergenerational policy, including programs benefiting older adults — comparable in its nonprofit coalition/membership structure and policy-advocacy emphasis.
• USAging (formerly n4a): National network of Area Agencies on Aging and Title VI Native American aging programs, advancing policy and supports for older adults at the state/local level — directly comparable as a coalition of aging-services organizations.
• LeadingAge: Coalition of nonprofit aging-services providers (including CCRC and assisted-living operators) with advocacy, education, and research programs — closely comparable to MCOA's coalition structure and aging-policy mandate.
• American Society on Aging: Membership society for professionals in aging, offering education, publications, advocacy, and an annual conference — directly comparable as a coalition-oriented aging organization with educational and advocacy programs.

Regional players

• Spectrum Generations: Maine-based Area Agency on Aging providing direct aging services and advocacy in the same geography as MCOA — directly comparable coalition/aging-services peer but operating at the regional rather than state-coalition level.

Broad incumbents

• AARP: Massive national aging membership organization with policy advocacy, publications, and member services that overlap heavily with MCOA's mission, though AARP operates at vastly greater scale and across all U.S. states rather than as a state-level coalition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MCOAging
• Facebookfacebook.com/MaineCouncilonAging
• LinkedInlinkedin.com/company/maine-council-on-aging

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Maine Council on Aging