Leadbit
Leadbit is a London-based international CPA affiliate network connecting 50,000+ affiliates with 100+ direct advertisers across Nutra, Finance, and Sweepstakes verticals via a proprietary tracking platform and 24/7 manager support.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Leadbit does
Leadbit is a London-headquartered international performance marketing company that operates as a CPA (cost-per-action) affiliate network. Founded in 2013-2014, the company connects direct advertisers with affiliates (webmasters) who monetize online traffic, serving primarily the Nutra (health/wellness), Finance, and Sweepstakes verticals. As of the latest data, Leadbit claims more than 50,000 active affiliates and more than 100 advertisers across its platform, with worldwide geographic coverage demonstrated by participation in Affiliate World conferences in Dubai, Bangkok, and Budapest.
The company's core product is its affiliate network platform, organized into three vertical-specific sub-brands — LeadBit Nutra, LeadBit Finance, and LeadBit Sweepstakes — that share a common infrastructure. The underlying technology includes a proprietary in-house tracking and reporting system that monitors lead generation, conversions, and campaign performance, as well as a gamified onboarding engine called the LeadBit Store, which awards up to 1,900 points to new affiliates (redeemable for prizes). Leadbit also advertises 24/7 personalized manager support as a core service feature. The platform does not expose a public API, SDK, or documented AI/ML capabilities, and is not listed on app stores.
Leadbit's revenue model is performance-based take-rate: advertisers pay on confirmed leads under CPA, CPL, CPS, or CPI pricing models, and Leadbit retains a share while passing a portion to the affiliate. Minimum payout to affiliates is $50, with payment terms of 7–14 business days after moderation. Customer acquisition runs through a four-step self-serve registration flow, a Telegram onboarding bot, and direct outreach to advertisers via email. The company is privately held, has no disclosed funding rounds, parent company, or institutional investors, and remains bootstrapped by available evidence. Alex Omelianovych is listed as CEO.
Leadbit firmographics
Firmographics- Name
- Leadbit
- Legal name
- Leadbit
- Website
- https://leadbit.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leadbit is a London-based international CPA affiliate network connecting 50,000+ affiliates with 100+ direct advertisers across Nutra, Finance, and Sweepstakes verticals via a proprietary tracking platform and 24/7 manager support.
- Ownership category
- akta.pro rank
Leadbit industry classification
Industry- Product category
- Affiliate Marketing Network
- NAICS
- Direct Mail Advertising (54186)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Affiliate & Partner Lead Generation Networks (BPAFAKAL)
Keywords
Where Leadbit is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Leadbit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- CPA/CPL/CPS/CPI Commission: Leadbit operates as a performance-based affiliate network earning commissions on confirmed leads generated by affiliates. Advertisers pay Leadbit based on confirmed leads (Cost Per Action, Cost Per Lead, Cost Per Sale, or Cost Per Install), and Leadbit shares a portion with affiliates. The network also offers CPA, CPL, CPS offers in Nutra and Finance verticals, and CPI offers in Finance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing based on lead type |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Leadbit product offering
Product offeringCore offering
Leadbit operates as an international CPA affiliate network that connects advertisers (primarily in Nutra, Finance, and Sweepstakes verticals) with over 50,000 active affiliates who monetize their traffic through CPA, CPL, CPS, and CPI offer models. The platform provides a proprietary tracking and reporting system, 24/7 personalized manager support, and a points-based rewards store (LeadBit Store) for affiliates.
Product overview
Leadbit is an international performance-based affiliate marketing network founded in 2014, operating as a unified platform that connects advertisers (primarily in Nutra, Finance, and Sweepstakes verticals) with over 50,000 active affiliates and more than 100 advertisers. The platform is organized into three vertical-specific sub-brands (LeadBit Nutra, LeadBit Finance, and LeadBit Sweepstakes) that share the core Leadbit Affiliate Network infrastructure, which includes a proprietary tracking and reporting system, 24/7 personal manager support, and an affiliate bonus program with a points-based LeadBit Store for rewards. The network supports multiple pricing models including CPA, CPL, CPS, and CPI, and requires affiliates to work with one-page landing pages while providing tools and knowledge to help monetize traffic effectively.
Differentiator
Problem solved
Functional benefit
Products and services
- Leadbit Affiliate Network A performance-based affiliate marketing network that connects advertisers (primarily in Nutra, Finance, and Sweepstakes verticals) with affiliates who monetize their traffic through CPA, CPL, CPS, and CPI offer models. The network provides 24/7 personal manager support, a proprietary tracking and reporting system, and a LeadBit Store points-based rewards program.
- LeadBit Nutra Vertical-specific affiliate network offering focused on Nutra (health/wellness) products, supporting CPA, CPL, or CPS offers for affiliates using FB, Google, and native traffic sources.
- LeadBit Finance Vertical-specific affiliate network offering focused on financial products and services, supporting CPA, CPL, CPS, and CPI pricing models for affiliates with relevant experience.
- LeadBit Sweepstakes Vertical-specific affiliate network offering focused on sweepstakes lead generation, supporting CC submit, blank, SOI, and DOI offer types for affiliates with experience in the sweepstakes vertical.
Quantifiable outcome
- More than 50,000 partners successfully monetize traffic
- +1 more outcomes
Companies that use Leadbit
Customer profileSegments5 records
Ideal customer profiles3 records
Leadbit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Leadbit partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Leadbit competitors and assessment
Company assessmentDirect peers
- Adcombo: Adcombo is a CPA affiliate network with strong overlap in the Nutra and Sweepstakes verticals, offering similar CPA/CPL offers and serving the same affiliate and direct-advertiser base as Leadbit.
- Zeydoo: Zeydoo operates an international CPA affiliate network with comparable Nutra and Finance verticals, multi-geo coverage, and a similar affiliate/advertiser matching model.
- ClickDealer: ClickDealer is a global performance marketing network offering CPA, CPL, and CPI campaigns across multiple verticals, competing head-to-head with Leadbit for affiliates and direct advertisers.
- MyLead: MyLead is a CPA affiliate network with a broad catalog of offers across Nutra, Finance, and Sweepstakes-style verticals, using a comparable self-serve platform and global affiliate base.
- MaxBounty: MaxBounty is one of the longest-standing CPA affiliate networks, offering CPA/CPL campaigns with a similar affiliate recruitment and approval model as Leadbit.
- CPAlead: CPAlead is a content-locking and CPA network that monetizes traffic through similar performance-based offers, overlapping with Leadbit's lower-funnel affiliate monetization use cases.
- Ads4Dollars (A4D): Ads4Dollars is a CPA network focused on Nutra and Finance verticals with worldwide coverage, directly comparable to Leadbit's core vertical mix and affiliate value proposition.
- Adsterra: Adsterra is a global ad network offering CPA and CPM monetization, frequently used by affiliates in the same verticals as Leadbit for traffic monetization.
Broad incumbents
- CJ Affiliate: CJ Affiliate is a large, established affiliate network with a much broader advertiser catalog; it competes with Leadbit for serious affiliates while operating at a fundamentally larger scale and brand.
- Awin: Awin is a global affiliate network with extensive brand-advertiser relationships and a mature platform, representing the broader incumbent tier against which Leadbit's verticalized niche is positioned.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Leadbit social profiles
Digital presenceLeadbit compliance and trust
Trust signalCompliance1 record
Leadbit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadbit leadership team
Management profileNumber of profiles
Profiles1 record
Leadbit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadbit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadbit
What does Leadbit do?
Leadbit operates as an international CPA affiliate network that connects advertisers (primarily in Nutra, Finance, and Sweepstakes verticals) with over 50,000 active affiliates who monetize their traffic through CPA, CPL, CPS, and CPI offer models. The platform provides a proprietary tracking and reporting system, 24/7 personalized manager support, and a points-based rewards store (LeadBit Store) for affiliates.
Is Leadbit a public or private company?
Leadbit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leadbit founded?
Leadbit was founded in 2014. It employs 11 to 50 people.
Where is Leadbit based?
Leadbit is headquartered in London, United Kingdom, in the Europe region.
How does Leadbit make money?
One revenue line is on record: CPA/CPL/CPS/CPI Commission.
Who are Leadbit's main competitors?
Direct peers on record are Adcombo, Zeydoo, ClickDealer, MyLead, MaxBounty, CPAlead, Ads4Dollars (A4D) and Adsterra. Broad incumbents are CJ Affiliate and Awin.
Does Leadbit have an API?
No public API is recorded for Leadbit.
What industry is Leadbit in?
Leadbit's product category is Affiliate Marketing Network. Its primary akta.pro industry code is BPAFAKAL, Affiliate & Partner Lead Generation Networks. Its NAICS code is 54186 and its SIC code is 7331.