Alfaleads
Alfaleads is an iGaming affiliate network connecting 72,000+ affiliates with 1,000+ advertisers across 175+ countries. Founded 2016 in Estonia, it operates affiliate marketplace, influencer marketing, and SEO services with multiple industry awards.
- Company typePrivate
- Founded2016
- HeadquartersTallinn, Estonia
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Alfaleads does
Alfaleads is an international iGaming affiliate network headquartered in Tallinn, Estonia, founded in 2016. It operates a two-sided marketplace connecting 72,834 registered affiliates and media buyers with 1,000+ direct iGaming advertisers across 175+ GEOs, offering access to 5,000+ offers worldwide. The core product is the Alfaleads Network platform, supported by claimed unique SEO expertise that the company states 60% of its traffic flows through. Revenue is generated via multiple pricing models including CPA, CPL, RevShare, Flat Fee, and Hybrid, with average 7-day payouts to partners and quote-based, per-partner negotiated terms.
The business has been restructured under the Alfaleads Group holding company, which now encompasses Alfaleads Network (the core affiliate network), Alfaleads Influence (an in-house influencer marketing agency launched December 2025 managing 150+ influencers and 13M+ monthly views), alfa:search (SEO arm), and Team Check (a March 2026 Telegram anti-scam verification tool). GTM is relationship-led, combining a 3-step self-serve platform registration with dedicated personal managers for both affiliates and advertisers. The company maintains an active event presence at major iGaming conferences (SiGMA, iGB Live, AffPapa, MAC, BWiGA) and pursues content marketing, influencer marketing, and PR through media partnerships with outlets such as Gambling Insider and SiGMA Magazine.
Alfaleads has accumulated a substantial awards portfolio including Best Affiliate Network (SiGMA Europe 2024, SiGMA Eurasia 2023), Marketing of the Year (AffPapa 2025), Multi-brand Growth of the Year (BWiGA 2026), and individual recognition for CEO Roman Manuylov including a SiGMA Magazine cover (March 2026). The company is privately held with 101-250 employees, founder/management-controlled with no disclosed institutional investment. No revenue figures are publicly disclosed, and there are no patents, certifications, or disclosed AI/ML capabilities in the source material.
Alfaleads firmographics
Firmographics- Name
- Alfaleads
- Legal name
- Alfaleads Network
- Website
- https://alfaleads.net
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Alfaleads is an iGaming affiliate network connecting 72,000+ affiliates with 1,000+ advertisers across 175+ countries. Founded 2016 in Estonia, it operates affiliate marketplace, influencer marketing, and SEO services with multiple industry awards.
- Ownership category
- akta.pro rank
Alfaleads industry classification
Industry- Product category
- iGaming Affiliate Marketing Network
- NAICS
- Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
- akta.pro secondary industries
- Player Acquisition & Affiliate Networks for iCasino (MPAEABAL), Affiliate & Performance Influencer Networks (Track/Pay) (MPACAGAD), Affiliate Marketing & Partner Networks (BPAMALAI)
Keywords
Where Alfaleads is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Markets served
Alfaleads business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- CPA (Cost Per Acquisition): The network charges advertisers on a cost-per-acquisition basis, where affiliates earn commissions when their traffic generates conversions such as first-time deposits or sign-ups.
- RevShare (Revenue Share): Alfaleads offers revenue-sharing models where affiliates receive a percentage of the revenue generated by players they refer, creating recurring revenue streams.
- Hybrid and Flat Fee Models: The network provides flexible payment models including hybrid combinations of CPA and RevShare, as well as flat fee arrangements for high-volume partners.
- CPL (Cost Per Lead): For certain GEOs and campaigns, Alfaleads charges on a per-lead basis, generating revenue from qualified lead generation for iGaming advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Custom negotiated rates based on traffic volume and GEO |
| Transaction based/ take rate | Pay-as-you-go | Standard CPA model with variable rates per conversion |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Alfaleads product offering
Product offeringCore offering
Alfaleads operates an international iGaming affiliate network connecting affiliates (traffic sources/webmasters) with iGaming advertisers (operators), offering 5,000+ offers across 175+ GEOs with performance-based payment models (CPA, CPL, RevShare, Hybrid, Flat Fee), dedicated personal affiliate management, and SEO expertise. The company also runs an influencer marketing agency (Alfaleads Influence) and provides an anti-fraud verification tool (Team Check) for the iGaming ecosystem.
Product overview
Alfaleads is an international iGaming affiliate network holding company consisting of multiple products. The core offering is the Alfaleads Network platform, an affiliate network connecting affiliates with iGaming advertisers featuring SEO expertise, 5000+ offers, and global GEO coverage. This core platform is augmented by Alfaleads Influence, an in-house influencer marketing agency for iGaming brands, and Team Check, an anti-scam Telegram verification tool. The company also runs specialized campaign packages like World Cup 2026 offers. The ecosystem serves affiliates seeking traffic monetization and advertisers seeking quality iGaming traffic.
Differentiator
Problem solved
Functional benefit
Products and services
- Alfaleads Network International iGaming affiliate network platform connecting affiliates and webmasters with iGaming advertisers and operators; provides access to 5,000+ offers across 175+ GEOs with performance-based payouts (CPA, CPL, RevShare, Hybrid, Flat Fee), dedicated affiliate managers, and SEO expertise.
- Alfaleads Influence Influencer marketing agency that connects iGaming advertisers with content creators and social-media personalities for player acquisition campaigns; operates within the broader Alfaleads ecosystem to offer both traditional affiliate and influencer-driven traffic.
- Team Check Proprietary anti-fraud verification tool that checks Telegram channels against scam databases to protect iGaming operators and affiliates from fraudulent traffic and channel impersonation.
Quantifiable outcome
- 220% revenue growth for top 5 partners over the past year
- +5 more outcomes
Companies that use Alfaleads
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Alfaleads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alfaleads partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- 1xBetminor1xBet is a major iGaming brand that held side events at SiGMA Rome 2025 where Alfaleads Group team attended. The 1xBet booth served as a landmark at the conference venue.
- Pin-upminorPin-up hosted side events at SiGMA Rome 2025 that the Alfaleads Group team attended. The brand was noted as having strong events alongside 1xBet and Titan.
- ColibrixminorColibrix held a gathering at SiGMA Rome 2025 that Roman Manuylov personally attended, described as an excellent side event.
- TitanminorTitan hosted events at SiGMA Rome 2025 that Alfaleads Group team attended, noted alongside 1xBet and Pin-up as having strong event lineups.
- Gambling InsiderminorGambling Insider is an industry media outlet that featured Roman Manuylov's interview on iGaming and affiliate marketing trends, providing media exposure and thought leadership opportunities for Alfaleads Group.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Alfaleads competitors and assessment
Company assessmentDirect peers
- CrakRevenue: CrakRevenue is a leading CPA affiliate network specialized in iGaming and adult verticals with a global offer catalog, affiliate personal managers, and similar CPA/RevShare/Hybrid payment models — directly comparable to Alfaleads Network in product, customer (affiliates + iGaming advertisers), and revenue model.
- MyLead: MyLead is a global affiliate network offering CPA, CPL, and RevShare across multiple verticals including iGaming with thousands of offers worldwide and personal manager support — a closely comparable direct competitor to Alfaleads in product scope, customer type, and revenue model.
- ClickDealer: ClickDealer is a global CPA affiliate network with a large iGaming vertical presence, multi-GEO coverage, and affiliate management — directly overlapping with Alfaleads on offer breadth, GEO coverage, and CPA/RevShare/Hybrid commission structures for affiliates and advertisers.
- Adcombo: Adcombo is a performance-based affiliate network focused on CPA and CPL campaigns across verticals including iGaming, offering personal account management and global offers — directly comparable to Alfaleads on business model, target customers, and iGaming vertical focus.
Broad incumbents
- Income Access (Light & Wonder): Income Access is a long-established affiliate tracking and management platform for iGaming operators, serving many of the same advertiser clients as Alfaleads but as a larger incumbent providing affiliate software rather than operating as a competing CPA network directly.
- Gambling.com Group: Gambling.com Group operates a portfolio of iGaming affiliate websites and is publicly listed, serving the same advertiser demand-side as Alfaleads and competing for SEO traffic — comparable as an iGaming-focused affiliate business but with a publisher rather than network orientation.
- Better Collective: Better Collective is a publicly listed iGaming affiliate operator with global SEO-driven sports betting and casino content, competing with Alfaleads-affiliated webmasters for organic traffic and serving overlapping iGaming advertisers — comparable as a scaled, publicly-listed iGaming affiliate peer.
- Awin: Awin is a global affiliate network with thousands of advertisers across many verticals, including iGaming — comparable to Alfaleads as a broad affiliate network with similar platform mechanics (self-serve registration, personal managers, multiple payout models) but a much larger, multi-vertical scope.
- Commission Junction (CJ Affiliate): CJ Affiliate is one of the largest global affiliate networks with multi-vertical advertiser coverage — relevant to Alfaleads as a broad incumbent offering affiliate platform technology, global GEO reach, and self-serve onboarding that competes for the same advertisers and affiliate marketing budgets.
- Rakuten Advertising: Rakuten Advertising is a major global affiliate network with broad advertiser coverage including gaming verticals — comparable to Alfaleads as an established affiliate platform with cross-vertical scale, sophisticated tracking, and global advertiser relationships, though with a much broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Alfaleads social profiles
Digital presenceAlfaleads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfaleads leadership team
Management profileNumber of profiles
Profiles4 records
Alfaleads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfaleads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfaleads
What does Alfaleads do?
Alfaleads operates an international iGaming affiliate network connecting affiliates (traffic sources/webmasters) with iGaming advertisers (operators), offering 5,000+ offers across 175+ GEOs with performance-based payment models (CPA, CPL, RevShare, Hybrid, Flat Fee), dedicated personal affiliate management, and SEO expertise. The company also runs an influencer marketing agency (Alfaleads Influence) and provides an anti-fraud verification tool (Team Check) for the iGaming ecosystem.
Is Alfaleads a public or private company?
Alfaleads is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alfaleads founded?
Alfaleads was founded in 2016. It employs 101 to 250 people.
Where is Alfaleads based?
Alfaleads is headquartered in Tallinn, Estonia, in the Europe region.
How does Alfaleads make money?
Four revenue lines are on record. CPA (Cost Per Acquisition) is the primary driver. The others are revShare (Revenue Share), hybrid and Flat Fee Models and CPL (Cost Per Lead).
Who are Alfaleads's main competitors?
Direct peers on record are CrakRevenue, MyLead, ClickDealer and Adcombo. Broad incumbents are Income Access (Light & Wonder), Gambling.com Group, Better Collective, Awin, Commission Junction (CJ Affiliate) and Rakuten Advertising.
Does Alfaleads have an API?
No public API is recorded for Alfaleads.
What industry is Alfaleads in?
Alfaleads's product category is iGaming Affiliate Marketing Network. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites, with a secondary code of MPAEABAL, Player Acquisition & Affiliate Networks for iCasino. Its NAICS code is 54187 and its SIC code is 7311.