RED MANAGEMENT LIMITED
Red Management is a UK-based boutique Customer Experience and marketing strategy consultancy. A two-person team of former Microsoft practitioners advises enterprise and small business clients on CX programme design, customer feedback frameworks, and culture transformation via bespoke consulting engagements.
- Company typePrivate
- Founded2013
- HeadquartersTwickenham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RED MANAGEMENT LIMITED does
RED MANAGEMENT LIMITED is a privately-held boutique marketing strategy and Customer Experience (CX) consultancy registered in the United Kingdom, operating under the trading name Red Management. The firm advises organisations on becoming customer-centric by designing CX programmes, building customer feedback capture frameworks, and shaping organisational culture that puts the customer at the heart of commercial decisions. It targets a horizontal set of buyer personas — CX Leads, Heads of Marketing, Heads of Sales, Customer Services leaders, CIOs/IT Directors, and Small Business Owners — across enterprise and smaller organisations.
The firm is a pure services business with no proprietary software, platform, or technology product. Its intellectual property is concentrated in the practitioner experience of its two-person team: Director Mary-Anne King (8 years consulting plus 18 years at Microsoft in strategic sales, marketing, and Customer and Partner Experience roles across the UK, EMEA, and South Africa) and Consultant Helen Putland (nearly three decades in IT at Microsoft Corporation, including Director of Customer and Partner Experience for Microsoft UK and Program Director for Digital Employee Experience for Microsoft Corporate). The team has also delivered transformation programmes for IBM and Autodesk. Service delivery is direct, one-to-one, with engagement models ranging from ad-hoc support to ongoing programmatic implementation.
The business model is professional services revenue on custom, quote-based engagements. Go-to-market is sales-led and consultative, relying on the firm's website (red-management.com), testimonials, and the founders' LinkedIn networks for demand generation. Named enterprise clients include a Global IT Vendor, a Global Membership Organisation, and a Large European Bank. Operating geographies span the UK and South Africa, with prior reach into wider EMEA. The firm does not disclose revenue, pricing, headcount beyond the two profiled practitioners, funding, or AI/ML capabilities.
RED MANAGEMENT LIMITED firmographics
Firmographics- Name
- RED MANAGEMENT LIMITED
- Legal name
- RED MANAGEMENT LIMITED
- Website
- https://red-management.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Management is a UK-based boutique Customer Experience and marketing strategy consultancy. A two-person team of former Microsoft practitioners advises enterprise and small business clients on CX programme design, customer feedback frameworks, and culture transformation via bespoke consulting engagements.
- Ownership category
- akta.pro rank
RED MANAGEMENT LIMITED industry classification
Industry- Product category
- Customer Experience Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Customer Experience (CX) & Journey Strategy (MPAAAFAI), Organization Design & Change Management Consulting (BPAHACAD), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
Keywords
Where RED MANAGEMENT LIMITED is headquartered
LocationHeadquarters
- HQ city
- Twickenham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
RED MANAGEMENT LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- CX Consulting Services: The firm generates revenue through professional consulting engagements. They offer flexible arrangements including ad-hoc support, strategic consulting, and hands-on implementation. Engagements can be one-off projects or ongoing programmatic support tailored to client organisations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
RED MANAGEMENT LIMITED product offering
Product offeringCore offering
Red Management is a marketing strategy and Customer Experience (CX) consultancy that helps organisations turn their products and services into customer-centric propositions. They advise on and design CX programmes, build customer feedback capture frameworks, develop value propositions, shape organisational culture around the customer, and provide hands-on implementation support — delivered as one-off projects or ongoing programmatic engagements.
Product overview
RED MANAGEMENT LIMITED is a marketing strategy and Customer Experience (CX) consultancy. They do not offer a software product or platform. Their services include CX program design and implementation, customer feedback framework development, organizational culture transformation, value proposition development, and business strategy consulting. They provide advisory services to CX leads, marketing directors, sales heads, customer service leaders, IT directors, and small business owners. The company is led by Director Mary-Anne King and Consultant Helen Putland, both with backgrounds in Microsoft and CX transformation programs.
Differentiator
Problem solved
Functional benefit
Products and services
- CX Programme Design and Implementation End-to-end CX programme advisory and implementation support for CX Leads and Directors — covering strategy, goals, KPIs, measurement frameworks, processes, and scaling — delivered as one-off projects or ongoing programmatic support.
- Customer Feedback Capture and Measurement Framework Advisory service that puts the right framework in place so organisations can capture and leverage customer feedback, know what is important to customers, and define actions to improve customer loyalty.
- Value Proposition Design and Strategy Consulting for Heads of Marketing and Sales on designing, validating, and pricing customer-centric value propositions that are repeatable and aligned with customer expectations across segments.
- Organisational Culture Design for Customer Centricity Advisory and design service that helps organisations build an internal culture which puts the customer at the heart of what they do, including internal change management and stakeholder alignment.
- CX Platform Vendor Selection and Implementation Advisory Advisory for IT Directors and CIOs reviewing business requirements, shortlisting CX platform vendors, building the business case for stakeholders, and planning minimal-disruption implementation.
- Customer Services Insights and Coaching Enablement Advisory for Customer Services and Call Centre leaders combining call monitoring with reviews, surveys and chat into a unified insights view, and shifting time from quality control to agent coaching and self-service improvements.
- Small Business CX Starter Engagement Entry-level CX advisory for small business owners to start small, think big, and build a customer-centric value proposition and CX foundation that grows with the business.
Companies that use RED MANAGEMENT LIMITED
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
RED MANAGEMENT LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RED MANAGEMENT LIMITED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft EcosystemminorTeam members have extensive experience working within the Microsoft ecosystem, including global business transformation programmes for Microsoft, IBM, and Autodesk. These are historical client relationships demonstrating expertise rather than formal active partnerships.
Scale indicators1 record
Recent moves4 records
Expansion highlights1 record
RED MANAGEMENT LIMITED competitors and assessment
Company assessmentDirect peers
- Walker: Long-established CX advisory and research firm focused on CX measurement, VoC programmes, and loyalty strategy for large enterprises. Comparable because both firms are CX-specialist consultancies monetising customer feedback frameworks and programme design.
- The CX Company: Boutique Customer Experience consultancy offering CX strategy, VoC, and culture transformation services to enterprise clients. Closely comparable as a similarly-sized specialist CX advisor competing for the same enterprise mandates as Red Management.
- Strativity: Specialist CX consulting firm helping organisations design CX strategy, build customer-centric cultures, and deploy feedback measurement programmes. Closely comparable scope and positioning to Red Management as a niche CX strategy house.
Broad incumbents
- Accenture: Global professional services firm with a sizeable Customer Experience practice spanning CX strategy, experience design, and platform implementation. Competes with Red Management on larger CX transformation mandates, though at vastly greater scale and with bundled technology delivery.
- KPMG Advisory: Big Four advisory firm with a CX and customer strategy practice serving large enterprises across financial services, membership bodies, and IT vendors. Competes with Red Management on enterprise CX transformation RFPs at scale.
- McKinsey & Company: Top-tier global management consultancy with a dedicated Customer Experience practice covering CX strategy, organisation design, and VoC. Comparable as a competing CX consultancy for enterprise clients, though offering much broader strategic advisory capabilities.
- Deloitte Digital: Digital and customer transformation arm of Deloitte offering CX strategy, marketing operations, and experience design across global enterprises. Overlaps with Red Management on CX strategy and transformation work but operates at incumbent scale.
- Kantar: Global marketing and customer experience research and consulting firm with deep VoC, brand experience, and customer strategy capabilities. Comparable as an established CX research and advisory provider serving similar enterprise buyer profiles.
Emerging players
- Qualtrics: Customer and employee experience platform with a growing professional services and advisory arm helping clients operationalise VoC programmes. Adjacent to Red Management's CX programme design work, with overlapping customer set but a software-first delivery model.
- Medallia: Enterprise experience management platform increasingly bundling CX consulting and implementation services around its core VoC technology. Adjacent peer as a CX-platform-plus-services competitor for the same enterprise CX programme design and implementation mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
RED MANAGEMENT LIMITED social profiles
Digital presenceRED MANAGEMENT LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
RED MANAGEMENT LIMITED leadership team
Management profileNumber of profiles
Profiles2 records
RED MANAGEMENT LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RED MANAGEMENT LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RED MANAGEMENT LIMITED
What does RED MANAGEMENT LIMITED do?
Red Management is a marketing strategy and Customer Experience (CX) consultancy that helps organisations turn their products and services into customer-centric propositions. They advise on and design CX programmes, build customer feedback capture frameworks, develop value propositions, shape organisational culture around the customer, and provide hands-on implementation support — delivered as one-off projects or ongoing programmatic engagements.
Is RED MANAGEMENT LIMITED a public or private company?
RED MANAGEMENT LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RED MANAGEMENT LIMITED founded?
RED MANAGEMENT LIMITED was founded in 2013. It employs 1 to 10 people.
Where is RED MANAGEMENT LIMITED based?
RED MANAGEMENT LIMITED is headquartered in Twickenham, United Kingdom, in the Europe region.
How does RED MANAGEMENT LIMITED make money?
One revenue line is on record: CX Consulting Services.
Who are RED MANAGEMENT LIMITED's main competitors?
Direct peers on record are Walker, The CX Company and Strativity. Broad incumbents are Accenture, KPMG Advisory, McKinsey & Company, Deloitte Digital and Kantar. Emerging players are Qualtrics and Medallia.
Does RED MANAGEMENT LIMITED have an API?
No public API is recorded for RED MANAGEMENT LIMITED.
What industry is RED MANAGEMENT LIMITED in?
RED MANAGEMENT LIMITED's product category is Customer Experience Consulting. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of MPAAAFAI, Customer Experience (CX) & Journey Strategy. Its NAICS code is 54161 and its SIC code is 8742.