Westar Music
Westar Music is a Canadian rights-managed production music library licensing 17,000+ broadcast WAV tracks across 35+ genres to broadcast, film and corporate clients via Annual Blanket subscriptions and single-use agreements, distributed globally through sub-publishers in 40+ countries.
- Company typePrivate
- Founded2000
- HeadquartersOntario, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Westar Music does
Westar Music is a privately held Canadian production music library company headquartered at 105 West Beaver Creek Road, Suite #4, Richmond Hill, Ontario. It licenses rights-managed music to broadcast media (radio, TV, cable), film and feature productions, and corporate video clients via two pricing structures: a flexible Annual Blanket subscription invoiced annually, and a pay-as-you-go General Agreement for single uses. Its catalog spans 17,000+ broadcast WAV tracks across 35+ genres, delivered either through the SourceAudio-powered online search and download platform or as a complete hard drive (BWAV or MP3), with new content released 3-4 times per year in batches of at least 10 CDs.
The company's proprietary technology is limited and largely adjunct to its content asset. The SourceAudio platform underpins online search, preview and download; the MetaDigger free desktop utility (Mac and PC) allows customers to display, search, audition and edit embedded WAV/MP3 metadata, create work folders, and import/export metadata fields. Beyond a sound effects bundling partnership with Sound Ideas and Hollywood Edge (included in Annual Blanket agreements) and Canadian distribution rights to De Wolfe, Hudson, Rouge and Commercial Breaks libraries, Westar distributes content globally through a network of 15+ named sub-publishers covering 40+ countries across North America, Europe, Asia, South America, Africa and the Middle East.
Operationally, the company is small (1-10 employees) with a sales-led GTM supported by named music consultants and customer-relations staff based in Ontario. The American Music Company (AMC) sub-brand adds specialized children's, jazz, folk, world and retro titles. Revenue is undisclosed; no funding rounds, M&A or leadership changes are reported in the available data, suggesting an independently operated, steady-state licensing business rather than a venture-backed scaling company.
Westar Music firmographics
Firmographics- Name
- Westar Music
- Legal name
- Westar Music
- Website
- https://westarmusic.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Westar Music is a Canadian rights-managed production music library licensing 17,000+ broadcast WAV tracks across 35+ genres to broadcast, film and corporate clients via Annual Blanket subscriptions and single-use agreements, distributed globally through sub-publishers in 40+ countries.
- Ownership category
- akta.pro rank
Westar Music industry classification
Industry- Product category
- Production Music Library
- NAICS
- Music Publishers (51223), Music Publishers (512230), Other Sound Recording Industries (51229)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Production Music Libraries (Library Music, Trailer Music, Stock Cues) (MPAIABAH)
- akta.pro secondary industries
- Production Music Libraries (Catalogs) (MPAIALAC), Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF), Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)
Keywords
Where Westar Music is headquartered
LocationHeadquarters
- HQ city
- Ontario
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Westar Music business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Annual Blanket Licensing: Flexible annual blanket licensing structured to meet individual needs based on formats, styles, volume and production type. Invoiced annually for a negotiated amount. Includes access to Sound Ideas & Hollywood Edge sound effects as part of music agreement.
- General Agreement (Single Use): Pay-as-you-go licensing for individual tracks for single uses during the term of the agreement. Invoiced per use with single use rates available on request.
- Hard Drive Sales: Physical product sales of complete Westar Music Library on hard drive (USB and Firewire connections) in BWAV or MP3 format, with periodic updates by download.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Blanket Agreement - Multi-use licensing with flexible terms |
| Transaction based/ take rate | Pay-as-you-go | General Agreement - Single use pay-as-you-go licensing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Westar Music product offering
Product offeringCore offering
Westar Music is a Canadian production music library that licenses more than 17,000 broadcast WAV music tracks across 35+ genres to media organizations. It distributes these tracks via the SourceAudio online platform and through international sub-publishers, offering annual blanket licenses, single-use general agreements, and physical hard-drive sales. The company also provides the free Metadigger metadata utility and partners with publishers such as Sound Ideas & Hollywood Edge, De Wolfe Music, and American Music Company (AMC).
Product overview
Westar Music operates as a production music licensing company offering a comprehensive music library platform with two primary distribution models: online search and download through their SourceAudio-powered platform, and offline access via hard drive. The portfolio consists of the core Westar Music Library (over 17,000 tracks across 35+ genres), the American Music Company (AMC) sub-brand for specialized collections, and the free Metadigger metadata management tool for catalog management. Licensing is available through flexible Annual Blanket Agreements or pay-as-you-go General Licensing. The company distributes globally through sub-publishers in 45+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- American Music Co. (AMC): Production music sub-label featuring albums in various genres including children's music, jazz, country, and world music
Products and services
- Production Music Library A catalog of more than 17,000 broadcast WAV music tracks spanning 35+ genres, licensed to broadcasters, film producers, and corporate media buyers for use in their productions.
- Annual Blanket License An annual licensing arrangement that grants ongoing use of tracks from the Westar Music production music catalog, suited to organizations with continuous, high-volume music needs such as broadcasters.
- General Agreement (Single Use License) A single-use licensing agreement that authorizes the use of a specific track or set of tracks for an individual project, typically used by film producers and corporate media buyers with per-project needs.
- Hard Drive Sales Physical hard-drive distribution of the Westar Music catalog, enabling editing-room and offline access to the production music library.
- Metadigger Metadata Software A free metadata software utility offered by Westar Music that helps users manage and search metadata for their music assets.
Quantifiable outcome
- Library of over 17,000 broadcast WAV music tracks
- +1 more outcomes
Companies that use Westar Music
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Westar Music technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Westar Music partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- Sound Ideas & Hollywood EdgecoreWestar Music partners with Sound Ideas & Hollywood Edge to provide Annual Blanket clients with full access to great sound effects online as part of their music agreement. This partnership adds comprehensive sound effects to their production music offering.
- American Music Company (AMC)coreAMC has joined Westar Music, expanding the catalog with American Music Company releases available through the Westar Music platform.
- De Wolfe MusiccoreWestar Music is the Canadian distributor of De Wolfe Music Library, Hudson Music, Rouge Music, and Commercial Breaks. De Wolfe Music is offered for use in all areas of broadcast, media and online use and is available to license.
- Audio Factory Media GmbHcoreSub-publisher representing Westar Music in Austria, Belgium, Germany, Luxembourg, Netherlands, and Switzerland.
- Musique & MusiccoreSub-publisher representing Westar Music in Andorra, Chad, Djibouti, France, French Austral and Antarctic Possessions, French Guyana, Gabon, Gambia, Guadeloupe, Lebanon, Martinique, Mauritania, Mayotte, Monaco, New Caledonia & Dependencies, Reunion, St Pierre & Miquelon, Tunisia, Wallis & Futuna Islands.
- Studio Fontána, spol. s r.o.coreSub-publisher representing Westar Music in Czech Republic, Denmark, Finland, Norway, Slovakia, and Sweden.
- Rights and Royalties Publishing CompanycoreSub-publisher representing Westar Music in Bosnia & Herzegovina, Croatia, Macedonia, Montenegro, Serbia, and Slovenia.
- Ujoysound, Inc.coreSub-publisher representing Westar Music in China and Taiwan.
- JNQ MediacoreSub-publisher representing Westar Music in South Korea.
- Groovers Music LibrarycoreSub-publisher representing Westar Music in Japan.
- VimusicacoreSub-publisher representing Westar Music in Portugal and Spain.
- Machiavelli S R LcoreSub-publisher representing Westar Music in Italy.
- Music Rights IndiacoreSub-publisher representing Westar Music in India.
- Azul Music Multimedia EirelicoreSub-publisher representing Westar Music in Brazil.
- Zinko Studios LtdcoreSub-publisher representing Westar Music in Israel.
- EpicMusicVN Co, Ltd.coreSub-publisher representing Westar Music in Thailand and Vietnam.
- 3am Consult SRLcoreSub-publisher representing Westar Music in Moldova and Romania.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Westar Music competitors and assessment
Company assessmentBroad incumbents
- Pond5: Stock media marketplace including a large production music catalog for film, TV, and digital creators. Comparable to Westar in rights-managed music licensing but operates a much broader stock media (video, SFX, footage) business.
- Shutterstock Music: Music licensing offering within Shutterstock's broader stock media platform, serving similar corporate, broadcast, and creator buyers. Competes with Westar through bundled subscription pricing rather than dedicated rights-managed annual agreements.
Direct peers
- Killer Tracks: Production music library specializing in music for film, TV, and advertising synchronization. Directly comparable to Westar's rights-managed catalog approach and trailer/corporate customer focus, with broader genre coverage.
- Audio Network: Global production music company licensing original music for film, TV, advertising, and digital content. Comparable to Westar in rights-managed licensing model and broadcast/film/customer base, with stronger brand recognition and technology platform.
- APM Music: One of the world's largest production music libraries, offering rights-managed music for film, TV, advertising, and trailers. Directly comparable to Westar in catalog licensing model and target buyers, but at much greater scale and global brand recognition.
- Music Bed: Licensing platform for premium production music used by filmmakers, brands, and content creators. Comparable to Westar in serving film and corporate buyers with curated, rights-cleared music, with stronger digital-first positioning.
- Sound Ideas: Major sound effects and production music library company, partnered with Hollywood Edge. Already integrated into Westar's Annual Blanket offering, but operates a competing direct production music and SFX catalog globally.
- De Wolfe Music: Long-established UK production music library offering music for broadcast, media, and online use. Westar is already its Canadian distributor, making it both a partner and a direct comparable in catalog content, licensing structure, and customer segments.
Emerging players
- Artlist: Subscription music and SFX licensing platform for video creators and brands. Targets the same corporate and digital content segments as Westar's annual blanket licensing, but with a younger, tech-forward GTM model.
- Epidemic Sound: Subscription-based music licensing platform popular with YouTubers, podcasters, and digital content creators. Competes with Westar for emerging digital/creator demand rather than traditional broadcast, but increasingly encroaches on corporate and broadcast segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Westar Music social profiles
Digital presenceWestar Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westar Music leadership team
Management profileNumber of profiles
Profiles4 records
Westar Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westar Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westar Music
What does Westar Music do?
Westar Music is a Canadian production music library that licenses more than 17,000 broadcast WAV music tracks across 35+ genres to media organizations. It distributes these tracks via the SourceAudio online platform and through international sub-publishers, offering annual blanket licenses, single-use general agreements, and physical hard-drive sales. The company also provides the free Metadigger metadata utility and partners with publishers such as Sound Ideas & Hollywood Edge, De Wolfe Music, and American Music Company (AMC).
Is Westar Music a public or private company?
Westar Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Westar Music founded?
Westar Music was founded in 2000. It employs 1 to 10 people.
Where is Westar Music based?
Westar Music is headquartered in Ontario, United States, in the North America region.
How does Westar Music make money?
Three revenue lines are on record. Annual Blanket Licensing is the primary driver. The others are general Agreement (Single Use) and hard Drive Sales.
Who are Westar Music's main competitors?
Broad incumbents on record are Pond5 and Shutterstock Music. Direct peers are Killer Tracks, Audio Network, APM Music, Music Bed, Sound Ideas and De Wolfe Music. Emerging players are Artlist and Epidemic Sound.
Does Westar Music have an API?
No public API is recorded for Westar Music.
What industry is Westar Music in?
Westar Music's product category is Production Music Library. Its primary akta.pro industry code is MPAIABAH, Production Music Libraries (Library Music, Trailer Music, Stock Cues), with a secondary code of MPAIALAC, Production Music Libraries (Catalogs). Its NAICS code is 51223 and its SIC code is 7822.