EvoGolf

Name

EvoGolf

Legal name

EvoGolf GmbH

Website

https://evogolf.de

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Indoor Golf Entertainment

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Indoor golf simulators
• Golf license training
• Corporate team events
• Club fitting services
• Golf membership clubs

Headquarters

HQ city

Laigné-en-belin

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Simulator bay bookings (pay-as-you-play): Per-bay, time-based simulator rental paid via the TrackMan booking portal; from €18 per 30 minutes per bay, with clubs and balls included. Cancellation terms: free up to 48 hours, 100% charge after that.
2. Group & corporate events: Bespoke events for groups of 6 to 150+ people including team events, Christmas/summer parties, stag parties, networking events and conferences; from €15 per 60 minutes per player per bay, plus optional drinks and food packages, finger food, flying dinner or buffet catering.
3. Golf license (Platzreife) & training: Paid lessons and training packages: 60-minute trial lesson at €49.50 per person (+€12 per additional player) and full Platzreife package at €279.50 including 5 further indoor training sessions, theory lessons and theory exam, plus a partner-club practical exam.
4. Recurring memberships: Subscription memberships billed monthly or annually: EvoAll Access €99/month or €999/year, EvoOff Peak €79/month or €799/year, Spring-Summer promo at €250 (with €150 play credit). Includes monthly playtime quotas, 24/7 access via member chip and Self-Service-Lounge & Bar. Optional handicap management add-on: €149/year (U35) or €219/year (over 35). Minimum 1-year term, auto-renews.
5. Club fitting sessions: 60-minute club fitting sessions at €49.50, conducted as official Callaway/TaylorMade/Cobra fitting site. Drives equipment sales and partner-brand revenue.
6. Food & beverage on-site: On-site bar (soft drinks, coffee, long drinks, wine, champagne) and Italian food from the on-premise Urban Loft; plus pre-bookable catering for events (finger food, flying dinner, buffet). Food and beverage are purchased on-site and online.
7. Corporate partnership packages: B2B revenue from exclusive corporate memberships, branded presence on screens/bays/events and company golf proficiency programmes for teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

EvoGolf operates a single-location indoor golf club in Berlin built around six TrackMan-powered golf simulator bays. It sells pay-as-you-play simulator sessions, Platzreife (German golf license) indoor training, official club fitting for Callaway, TaylorMade and Cobra, team and corporate events, and recurring memberships (EvoAll Access, EvoOff Peak, seasonal Spring–Summer) with 24/7 digital member access and on-site food and beverage via partner Urban Loft.

Product overview

EvoGolf operates a single-location indoor golf club in Berlin (Heidestrasse 46, 10557 Berlin) built around a unified core platform of TrackMan-powered golf simulators. Rather than selling standalone products, EvoGolf delivers this simulator experience through several linked offerings: pay-as-you-go Indoor Golf Simulator bookings (with game formats such as Shuffe Golf, Virtual MiniGolf, Afterwork Golf and Lunch Golf), the Platzreife (Golf License) & Training program, Schläger-Fitting (club fitting for Callaway, TaylorMade and Cobra), Team & Group Events for up to 36+ people, recurring memberships (EvoAll Access, EvoOff Peak and the seasonal Spring–Summer membership with 24/7 access and optional handicap management), and hosted competitions such as EvoMasters. Together these form a platform-plus-modules architecture where the simulator bays and TrackMan booking portal are the core, and the training, fitting, event, membership and tournament modules layer on top.

Differentiator

Problem solved

Functional benefit

Products and services

• EvoGolf Indoor Golf Simulator Experience Pay-as-you-play booking of up to six parallel TrackMan simulator bays at the Berlin venue, including game formats such as Shuffe Golf, Virtual MiniGolf, Afterwork Golf and Lunch Golf, with clubs and balls included from €18 per 30 minutes per bay. Targeted at individual golfers, friends, families, after-work groups and corporate guests.
• Platzreife (Golf License) & Training Indoor golf license training program for adults comprising a 60-minute trial lesson from €49.50, five additional indoor coaching sessions, theory lessons and theory exam at EvoGolf, plus the practical Platzreife exam at partner golf clubs; full package €279.50. Available October–March. Targeted at adults seeking the German Platzreife.
• Team & Group Events Bespoke indoor golf events for groups of 6 to 150+ persons, including corporate team events, Christmas and summer parties, stag parties, networking events and conferences. Online bookable up to 36 people across 6 bays (max 6 per bay); bespoke packages for 37+ with optional catering. From €15 per 60 minutes per player per bay. Targeted at corporate clients, associations and large private groups.
• EvoGolf Memberships (EvoAll Access, EvoOff Peak, Spring–Summer) Recurring memberships providing 24/7 venue access via personal member chip, monthly playing time credits, self-service lounge and bar, plus an optional official handicap management add-on (including GC Bad Saarow club membership and two on-course rounds per year). EvoAll Access €99/month or €999/year; EvoOff Peak €79/month or €799/year; Spring–Summer 25%-Off membership €250 (valid 01.04.–30.09.2026) with €150 instant play credit. Targeted at regular individual golfers in Berlin.
• Schläger-Fitting (Club Fitting) Official 60-minute club fitting session at €49.50, conducted at EvoGolf's official fitting site for Callaway, TaylorMade and Cobra, allowing customers to test clubs directly on the simulator bays. Targeted at golfers seeking custom-fitted equipment.
• On-site Food & Beverage (Urban Loft and Club Bar) On-site bar (soft drinks, coffee, long drinks, wine, champagne) and Italian food from Urban Loft available for purchase by walk-in customers and pre-bookable catering for events (finger food, flying dinner, buffet). Targeted at venue visitors and event bookers.

Quantifiable outcome

• Completes Platzreife (golf licence) in 2 additional days after the trial lesson — marketed as Berlin's fastest.
• +2 more outcomes

Named customers9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

18 partnerships are on record, tiered flagship / core, core and minor.

• TrackManflagship / coreTechnology or IntegrationTrackMan provides EvoGolf's indoor golf simulator technology and the booking portal (booking.trackmangolf.com/venues/evogolf). All simulator bay bookings, membership sign-ups, membership management and access logic are routed through TrackMan's platform, making TrackMan the most strategic operational dependency.
• GC PrendencoreImplementation/ SI/ Consulting PartnerPartner golf club in Berlin/Brandenburg where EvoGolf candidates complete the practical Platzreife exam after finishing their indoor training.
• GC Stolper HeidecoreImplementation/ SI/ Consulting PartnerPartner golf club used as a venue for EvoGolf Platzreife practical exams and for the EvoMasters opening tournament (2-person scramble).
• GC Bad SaarowcoreImplementation/ SI/ Consulting PartnerPartner golf club where EvoGolf candidates complete the practical Platzreife exam; also bundled into the handicap-management membership add-on as the host club (2 included on-course rounds per year).
• CallawaycoreStrategic or Co-development PartnerCallaway is one of three manufacturers for which EvoGolf is an official fitting site. Customers can test and buy Callaway clubs directly at EvoGolf bays; special conditions on first golf sets are offered to Platzreife graduates.
• TaylorMadecoreStrategic or Co-development PartnerTaylorMade is one of three manufacturers for which EvoGolf is an official fitting site, with club testing available on the simulator bays.
• CobracoreStrategic or Co-development PartnerCobra is one of three manufacturers for which EvoGolf is an official fitting site, with club testing available on the simulator bays.
• WilsonminorStrategic or Co-development PartnerWilson is offered as an additional first-set option under EvoGolf's special conditions for Platzreife graduates.
• Urban LoftcoreChannel Partner/ Reseller/ DistributorUrban Loft operates the on-site Italian-cuisine food offering within the EvoGolf club and supplies catering for events (lunch, dinner, finger food, flying dinner, buffet).
• GolfhouseminorChannel Partner/ Reseller/ DistributorGolfhouse logo is featured on the EvoGolf website in the 'Partners & Customers' section.
• LufthansaminorGTM or Marketing PartnerLogo featured on the EvoGolf website in the 'Partners & Customers' section.
• Delivery HerominorGTM or Marketing PartnerLogo featured on the EvoGolf website in the 'Partners & Customers' section.
• StripeminorGTM or Marketing PartnerLogo featured on the EvoGolf website in the 'Partners & Customers' section.
• LavazzaminorGTM or Marketing PartnerLogo featured on the EvoGolf website in the 'Partners & Customers' section.
• UniversalminorGTM or Marketing PartnerLogo featured on the EvoGolf website in the 'Partners & Customers' section.
• PumaminorGTM or Marketing PartnerLogo featured on the EvoGolf website in the 'Partners & Customers' section.
• South Africa (tourism / travel)minorGTM or Marketing PartnerSouth Africa logo is featured on the EvoGolf website in the 'Partners & Customers' section (likely a co-marketing / travel partnership).
• Google Ireland Limited (Google Analytics, Google Ads, Google Maps, YouTube)coreTechnology or IntegrationGoogle provides analytics (Google Analytics with E-commerce tracking and Google Signals), paid acquisition (Google Ads, AdSense, Remarketing, Conversion Tracking), embedded maps (Google Maps) and embedded videos (YouTube). Google Tag Manager is used to orchestrate these tools.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Foresight Sports: Manufacturer of GCQuad and other launch monitors used by indoor-golf venues and club fitters. Comparable as an enabling technology provider to EvoGolf's stack and as an indirect competitor to TrackMan at the venue level.
• TrackMan: Vendor of EvoGolf's core simulator technology and booking platform, and also operates its own branded indoor-golf experiences at partner venues. Comparable as both an infrastructure provider and as an adjacent venue operator.
• Urban Loft: On-site F&B operator (Italian cuisine) and catering partner embedded inside EvoGolf. Comparable as the in-venue food-and-beverage partner and as an example of an adjacent hospitality operator that could be replicated across additional EvoGolf venues.

Broad incumbents

• AboutGolf: Indoor-golf simulator manufacturer and venue operator with installed bases across the US and Europe. Comparable to EvoGolf on simulator-based venue economics and is both a potential competitor and a vendor alternative to TrackMan.
• Topgolf: Global entertainment-golf venue operator combining TrackMan-style ball-tracking with bars, restaurants and event spaces. Comparable to EvoGolf on the core simulator-and-event format but at vastly larger scale and primarily as an entertainment venue rather than a golf-license/fitting operator.

Regional players

• Golfhouse: Largest German specialty golf retailer, both online and via physical stores. Comparable as an EvoGolf partner (logo on Partners & Customers page) and as a Germany-wide channel for golf equipment that intersects with EvoGolf's fitting offering.

Direct peers

• Platinum Golf: German indoor-golf venue operator with simulator bays, lessons and event offerings. Closely comparable to EvoGolf on format (indoor bays, training, events) and geography (Germany).
• Golf Lounge: German indoor-golf chain with multiple simulator locations, lessons and events. Comparable to EvoGolf on multi-venue indoor-golf operating model and German customer base.
• Birdiebox: Berlin-based indoor golf facility offering simulator play, events and lessons. The most direct local competitor to EvoGolf on geography and customer base.
• X-Golf: Operates indoor golf simulator venues across Europe (including Germany) using its own simulator hardware, leagues and memberships. Directly comparable to EvoGolf on simulator-bay format, league/membership monetization and B2C/B2B split.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/evogolfberlin
• LinkedInlinkedin.com/company/evogolf

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EvoGolf