Golf House
- Company typePrivate
- Founded1974
- HeadquartersHamburg, Germany
- Headcount251–500
- GTM typeB2C
- OfferingServices
Golf House firmographics
Firmographics- Name
- Golf House
- Legal name
- Golf House Direktversand GmbH
- Website
- https://golfhouse.de
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Golf House industry classification
Industry- Product category
- Golf Equipment Retail
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
- akta.pro secondary industries
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Footwear & Apparel Retail (CRAMACAH), Golf Balls Retail (CRAMAGAB), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)
Keywords
Where Golf House is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices25 records
Markets served
Golf House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Product Sales: Traditional retail revenue through direct sales of golf equipment, apparel, shoes, and accessories both through physical retail stores and e-commerce website. Products include clubs, balls, bags, trolleys, gloves, and branded golf fashion from various manufacturers. Revenue is generated through margin on product sales with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual product pricing with sale discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Golf House product offering
Product offeringCore offering
Golf House is a multi-channel golf equipment and fashion retailer operating 31 physical stores across Germany, Austria, and the Czech Republic alongside dedicated e-commerce platforms (golfhouse.de, golfhouse.at, golfhouse.com). It sells golf clubs, balls, bags, trolleys, rangefinders, apparel, shoes, and accessories from more than 50 premium brands, and complements retail with professional club fitting and personalized in-store consultation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf Clubs Drivers, fairway woods, hybrids, irons, wedges, putters, and complete sets from leading brands such as Callaway, TaylorMade, Titleist, Ping, and Mizuno, sold to recreational and performance-focused golfers.
- Golf Equipment & Accessories Golf balls, golf bags, push and electric trolleys, rangefinders, GPS devices, training equipment, golf gloves, headcovers, umbrellas, and travel luggage for golfers.
- Golf Apparel & Fashion Golf-specific polo shirts, trousers, shorts, jackets, sweaters, rainwear, caps, and other on-course apparel from premium golf and sportswear brands for men, women, and juniors.
- Golf Shoes
Companies that use Golf House
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Golf House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Golf House partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JAB Anstoetz GroupcoreGolf House is a company of the JAB Anstoetz Group, indicating ownership/parent company relationship. JAB Anstoetz Group is a German textile and consumer goods company with diversified holdings including luxury and sporting goods businesses.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Golf House competitors and assessment
Company assessmentBroad incumbents
- Decathlon: Global sporting-goods retailer with a meaningful golf category across Europe; competes with Golf House on price-led multi-brand assortment and store-network reach.
- Golf Galaxy: Specialty golf banner owned by Dick's Sporting Goods offering multi-brand golf equipment, apparel and fitting services across the US — comparable specialty positioning but operated inside a much larger sporting-goods parent.
- Intersport: Large international sporting-goods retailer cooperative with strong presence in DACH and Continental Europe, offering golf equipment and apparel as one of many sporting categories.
Others
- Amazon: General e-commerce marketplace that aggregates third-party golf equipment sellers and competes on convenience, selection and price — a structural headwind for specialty golf retailers' online channels.
- Zalando: Leading European fashion e-commerce platform with a growing sportswear assortment; competes for golf apparel and lifestyle spend, particularly among casual golfers shopping online in Germany.
Direct peers
- PGA Tour Superstores: US-based specialty golf retail chain combining a deep multi-brand assortment, in-store club fitting, and high-service retail — the closest functional analog to Golf House's omnichannel specialty model.
- Online Golf: UK-based pure-play online golf retailer carrying a comparable multi-brand equipment, apparel and accessories assortment; represents the e-commerce competitive front against Golf House's online channel.
- American Golf: Largest specialty golf retailer in the UK with both physical stores and online channels, selling the same multi-brand equipment, apparel and accessories assortment to a comparable European golf consumer base.
Emerging players
- Golfhouse.de (international D2C brands): Major golf manufacturers (e.g., Callaway, TaylorMade, Titleist) increasingly selling directly to consumers via their own D2C sites, structurally competing with multi-brand retailers like Golf House on margin and customer relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Golf House social profiles
Digital presenceGolf House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golf House leadership team
Management profileNumber of profiles
Profiles1 record
Golf House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golf House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golf House
What does Golf House do?
Golf House is a multi-channel golf equipment and fashion retailer operating 31 physical stores across Germany, Austria, and the Czech Republic alongside dedicated e-commerce platforms (golfhouse.de, golfhouse.at, golfhouse.com). It sells golf clubs, balls, bags, trolleys, rangefinders, apparel, shoes, and accessories from more than 50 premium brands, and complements retail with professional club fitting and personalized in-store consultation services.
Is Golf House a public or private company?
Golf House is a private company. It is classified as corporate owned and is currently operating.
When was Golf House founded?
Golf House was founded in 1974. It employs 251 to 500 people.
Where is Golf House based?
Golf House is headquartered in Hamburg, Germany, in the Europe region.
How does Golf House make money?
One revenue line is on record: retail Product Sales.
Who are Golf House's main competitors?
Broad incumbents on record are Decathlon, Golf Galaxy and Intersport. Others are Amazon and Zalando. Direct peers are PGA Tour Superstores, Online Golf and American Golf. Golfhouse.de (international D2C brands) is listed as an emerging player.
Does Golf House have an API?
No public API is recorded for Golf House.
What industry is Golf House in?
Golf House's product category is Golf Equipment Retail. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail, with a secondary code of CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth). Its NAICS code is 45911.