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Pets As Therapy

Full company profile

uuid0099fxf

Namestring
Pets As Therapy
Legal namestring
Pets As Therapy
Company typeenum
Private
Founded yearint
1983
Short descriptiontext

Pets As Therapy is a UK charity, founded in 1983, that coordinates volunteer-led visits by temperament-assessed dogs and cats to hospitals, care homes, schools, prisons, and workplaces, and runs the Read2Dogs literacy program in schools.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersChalgrove, United Kingdom
HQ citystring
Chalgrove
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
therapy pet visits, animal-assisted therapy, volunteer charity services, healthcare pet visits, literacy support programs
Industry1 code
1Pet Services (Grooming, Training, Daycare)
CodeCRALAIAJPrimaryYes
NAICS code1 code
  • Pet Care (except Veterinary) Services81291
SIC code1 code
  • Services-Social Services8300
Product category
Animal-Assisted Therapy Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model6 records
1Individual Donations
TypeSubscription Recurring
Description

One-time and regular donations from supporters, including Christmas appeals and general fundraising campaigns

petsastherapy.org
2Corporate Partnerships
TypeAffiliate Referral
Description

Corporate sponsorships and workplace fundraising partnerships, including event hosting and employee giving programs

petsastherapy.org
3Challenge Events
TypeProfessional Services
Description

Fundraising through challenge events including London Marathon, Walk This May (100km walking challenge), skydives, and wing walks

petsastherapy.org
4Legacies/Gifts in Wills
TypeLicensing Royalties
Description

Charitable gifts in Wills fund approximately a quarter of Pets As Therapy's work, providing crucial long-term income

petsastherapy.org
5Trust and Foundation Funding
TypeSubscription Recurring
Description

Support from charitable trusts and foundations including Community Fund Wales and Postcode Lottery

petsastherapy.org
6Volunteer Contributions
TypeSubscription Recurring
Description

Annual £25 contribution from volunteers covers admin costs and third-party insurance for PAT Teams

petsastherapy.org
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing details2 tiers
1Standard Volunteer Annual Contribution
ModelSubscriptionBilling cadenceAnnual
Notes

£25 annual contribution for individual volunteers; £35 for joint contribution. Covers admin costs and third-party insurance for PAT Teams.

petsastherapy.org
2Donation Tiers
ModelOtherBilling cadenceOne time/ perpetual license
Notes

£10 helps bring comfort to up to 12 patients in a hospice; £25 supports a PAT volunteer for a whole year; £50 helps recruit a volunteer and assess their pet

petsastherapy.org
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Pets As Therapy is a UK registered charity that recruits, assesses, and deploys volunteer pet owners with their temperament-tested dogs and cats to deliver therapeutic visits in hospitals, care homes, schools, prisons, and workplaces. It operates the Read2Dogs literacy program, supporting children's reading confidence in schools, and runs challenge events, corporate partnerships, and legacy giving to fund its volunteer-led service delivery across the UK.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 89% of pet owners believe therapy animals could help improve people's experiences in healthcare settings
+2 more records
Product overview1 text field

Pets As Therapy operates a single unified service centered on providing therapy pet visits through a network of temperament-assessed volunteers and their PAT Dogs and PAT Cats. The organization manages the full lifecycle of its visiting teams—from pet assessment and volunteer training through to placement at hospitals, care homes, schools, prisons, and workplaces. Key programs include the PAT Dog Program, PAT Cat Program, and the Read2Dogs literacy initiative, all supported by a volunteer coordination network and regional hubs in Scotland and Northern Ireland.

Product and service4 records
1PAT Visit Service
CategoryTherapy Pet Visit Service
Description

The core service that connects volunteer pet owners with their temperament-assessed PAT Dogs and PAT Cats to deliver visits to hospitals, care homes, schools, prisons, and workplaces, providing emotional support, companionship, and moments of joy to people in need.

2PAT Dog Program
CategoryVolunteer Training and Assessment Program
Description

Registration, temperament assessment, and training program for dog owners to become certified PAT volunteers, enabling them and their dogs to deliver therapeutic visits to healthcare, educational, and community establishments.

3PAT Cat Program
CategoryVolunteer Training and Assessment Program
Description

Registration and assessment program for cats to become certified PAT Pets, enabling feline volunteers and their owners to visit hospitals, care homes, and schools for therapeutic interaction.

4Read2Dogs Program
CategoryEducational Literacy Program
Description

A literacy support initiative where PAT Dogs and their handlers visit schools to help children build reading confidence by listening to children read aloud in a calm, non-judgmental environment.

Scale indicator17 records

Each record includes

Type, Value, Description, Source

Partnership6 partners
Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2026-03-03
Description

Global law firm hosted a PAT visit that raised £11,000 in memory of Zohra Allana. Event was part of Linklaters' Social Impact program supporting employee wellbeing and community causes.

Strategic tierCoreTypeGTM or Marketing Partner
Description

2026 Walk This May challenge sponsor. YuMOVE Joint Care is the UK's no.1 veterinary joint supplement brand and a Certified B-Corporation with 20 years of scientific research.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Pharmaceutical company partner supporting PAT's charitable work. Listed on supporter logos.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Manufacturer and distributor of YuMOVE pet health supplements, sponsoring Walk This May challenge.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Pet health and wellness company listed as a supporter of Pets As Therapy.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Pet insurance company supporter of Pets As Therapy.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

UK charity training assistance dogs and running community dog programmes for children and adults with disabilities — overlaps with PAT's volunteer-pet, temperament-assessment model and Read2Dogs-style school engagement.

TypeBroad incumbent
Description

Major UK animal welfare charity with rehoming, veterinary and community programmes — overlaps with PAT's pet welfare/assessment expertise (Sir Alan Collins chairs Battersea's advisory board) and broader animal welfare donor base.

TypeDirect peer
Description

UK charity supporting elderly and terminally ill pet owners through volunteer networks — directly comparable community-led pet welfare service model targeting vulnerable populations in their homes/care settings.

TypeBroad incumbent
Description

UK's largest dog welfare charity — comparable scale of volunteer/donor operations, brand recognition, and pet welfare infrastructure relevant to PAT's growth strategy.

TypeDirect peer
Description

UK charity training hearing dogs through volunteer puppy socializers — comparable charity structure, volunteer network at scale, and pet welfare / temperament protocols.

TypeEmerging player
Description

North East England charity bringing dogs to isolated older people and those with dementia — directly comparable therapy-pet, NHS/care-home-facing model but smaller and geographically limited.

TypeRegional player
Description

US non-profit running shelter-to-service-animal programmes for veterans — comparable therapy-pet charity mission and volunteer training model, but operating exclusively in North America.

TypeDirect peer
Description

UK charity training assistance dogs for people with physical disabilities — similar volunteer/charity model, donor-funded operations, and impact measurement on vulnerable populations.

TypeDirect peer
Description

UK charity training dogs to detect human diseases — overlaps with PAT's NHS-facing positioning, volunteer-and-pet delivery model, and focus on health outcomes.

TypeDirect peer
Description

UK charity training disability and medical alert assistance dogs — comparable volunteer-and-pet service delivery, NHS-facing positioning, and temperament assessment infrastructure.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles12 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pets As Therapy

Animal-Assisted Therapy Servicespetsastherapy.org

Pets As Therapy is a UK charity, founded in 1983, that coordinates volunteer-led visits by temperament-assessed dogs and cats to hospitals, care homes, schools, prisons, and workplaces, and runs the Read2Dogs literacy program in schools.

Pets As Therapy firmographics

Firmographics
Name
Pets As Therapy
Legal name
Pets As Therapy
Website
https://petsastherapy.org
Company type
Private
Founded year
1983
Operating status
Operating
Headcount range
51–100 employees
Short description
Pets As Therapy is a UK charity, founded in 1983, that coordinates volunteer-led visits by temperament-assessed dogs and cats to hospitals, care homes, schools, prisons, and workplaces, and runs the Read2Dogs literacy program in schools.
Ownership category
akta.pro rank

Pets As Therapy industry classification

Industry
Product category
Animal-Assisted Therapy Services
NAICS
Pet Care (except Veterinary) Services (81291)
SIC
Services-Social Services (8300)
akta.pro primary industry
Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

  • Therapy pet visits
  • Animal-assisted therapy
  • Volunteer charity services
  • Healthcare pet visits
  • Literacy support programs

Where Pets As Therapy is headquartered

Location

Headquarters

HQ city
Chalgrove
HQ country
United Kingdom
HQ region
Europe

Offices2 records

Markets served

Pets As Therapy business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Individual Donations: One-time and regular donations from supporters, including Christmas appeals and general fundraising campaigns
  2. Corporate Partnerships: Corporate sponsorships and workplace fundraising partnerships, including event hosting and employee giving programs
  3. Challenge Events: Fundraising through challenge events including London Marathon, Walk This May (100km walking challenge), skydives, and wing walks
  4. Legacies/Gifts in Wills: Charitable gifts in Wills fund approximately a quarter of Pets As Therapy's work, providing crucial long-term income
  5. Trust and Foundation Funding: Support from charitable trusts and foundations including Community Fund Wales and Postcode Lottery
  6. Volunteer Contributions: Annual £25 contribution from volunteers covers admin costs and third-party insurance for PAT Teams

Pricing tiers

ModelBillingPrice
SubscriptionAnnualStandard Volunteer Annual Contribution
OtherOne time/ perpetual licenseDonation Tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Pets As Therapy product offering

Product offering

Core offering

Pets As Therapy is a UK registered charity that recruits, assesses, and deploys volunteer pet owners with their temperament-tested dogs and cats to deliver therapeutic visits in hospitals, care homes, schools, prisons, and workplaces. It operates the Read2Dogs literacy program, supporting children's reading confidence in schools, and runs challenge events, corporate partnerships, and legacy giving to fund its volunteer-led service delivery across the UK.

Product overview

Pets As Therapy operates a single unified service centered on providing therapy pet visits through a network of temperament-assessed volunteers and their PAT Dogs and PAT Cats. The organization manages the full lifecycle of its visiting teams—from pet assessment and volunteer training through to placement at hospitals, care homes, schools, prisons, and workplaces. Key programs include the PAT Dog Program, PAT Cat Program, and the Read2Dogs literacy initiative, all supported by a volunteer coordination network and regional hubs in Scotland and Northern Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

  • PAT Visit Service The core service that connects volunteer pet owners with their temperament-assessed PAT Dogs and PAT Cats to deliver visits to hospitals, care homes, schools, prisons, and workplaces, providing emotional support, companionship, and moments of joy to people in need.
  • PAT Dog Program Registration, temperament assessment, and training program for dog owners to become certified PAT volunteers, enabling them and their dogs to deliver therapeutic visits to healthcare, educational, and community establishments.
  • PAT Cat Program Registration and assessment program for cats to become certified PAT Pets, enabling feline volunteers and their owners to visit hospitals, care homes, and schools for therapeutic interaction.
  • Read2Dogs Program A literacy support initiative where PAT Dogs and their handlers visit schools to help children build reading confidence by listening to children read aloud in a calm, non-judgmental environment.

Quantifiable outcome

  • 89% of pet owners believe therapy animals could help improve people's experiences in healthcare settings
  • +2 more outcomes

Companies that use Pets As Therapy

Customer profile

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Pets As Therapy technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Pets As Therapy partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered minor and core.

  • LinklatersminorGTM or Marketing Partner · 3 March 2026Global law firm hosted a PAT visit that raised £11,000 in memory of Zohra Allana. Event was part of Linklaters' Social Impact program supporting employee wellbeing and community causes.
  • YuMOVEcoreGTM or Marketing Partner2026 Walk This May challenge sponsor. YuMOVE Joint Care is the UK's no.1 veterinary joint supplement brand and a Certified B-Corporation with 20 years of scientific research.
  • Boehringer IngelheimminorGTM or Marketing PartnerPharmaceutical company partner supporting PAT's charitable work. Listed on supporter logos.
  • Lintbells (YuMOVE)coreGTM or Marketing PartnerManufacturer and distributor of YuMOVE pet health supplements, sponsoring Walk This May challenge.
  • Earth AnimalminorGTM or Marketing PartnerPet health and wellness company listed as a supporter of Pets As Therapy.
  • Many PetsminorGTM or Marketing PartnerPet insurance company supporter of Pets As Therapy.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Pets As Therapy competitors and assessment

Company assessment

Direct peers

  • Dogs for Good: UK charity training assistance dogs and running community dog programmes for children and adults with disabilities — overlaps with PAT's volunteer-pet, temperament-assessment model and Read2Dogs-style school engagement.
  • Cinnamon Trust: UK charity supporting elderly and terminally ill pet owners through volunteer networks — directly comparable community-led pet welfare service model targeting vulnerable populations in their homes/care settings.
  • Hearing Dogs for Deaf People: UK charity training hearing dogs through volunteer puppy socializers — comparable charity structure, volunteer network at scale, and pet welfare / temperament protocols.
  • Canine Partners: UK charity training assistance dogs for people with physical disabilities — similar volunteer/charity model, donor-funded operations, and impact measurement on vulnerable populations.
  • Medical Detection Dogs: UK charity training dogs to detect human diseases — overlaps with PAT's NHS-facing positioning, volunteer-and-pet delivery model, and focus on health outcomes.
  • Support Dogs: UK charity training disability and medical alert assistance dogs — comparable volunteer-and-pet service delivery, NHS-facing positioning, and temperament assessment infrastructure.

Broad incumbents

  • Battersea Dogs & Cats Home: Major UK animal welfare charity with rehoming, veterinary and community programmes — overlaps with PAT's pet welfare/assessment expertise (Sir Alan Collins chairs Battersea's advisory board) and broader animal welfare donor base.
  • Dogs Trust: UK's largest dog welfare charity — comparable scale of volunteer/donor operations, brand recognition, and pet welfare infrastructure relevant to PAT's growth strategy.

Emerging players

  • Wag & Company: North East England charity bringing dogs to isolated older people and those with dementia — directly comparable therapy-pet, NHS/care-home-facing model but smaller and geographically limited.

Regional players

  • Pets for Vets: US non-profit running shelter-to-service-animal programmes for veterans — comparable therapy-pet charity mission and volunteer training model, but operating exclusively in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Pets As Therapy social profiles

Digital presence

Pets As Therapy compliance and trust

Trust signal

Compliance3 records

Pets As Therapy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pets As Therapy leadership team

Management profile

Number of profiles

Profiles12 records

Pets As Therapy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pets As Therapy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pets As Therapy

What does Pets As Therapy do?

Pets As Therapy is a UK registered charity that recruits, assesses, and deploys volunteer pet owners with their temperament-tested dogs and cats to deliver therapeutic visits in hospitals, care homes, schools, prisons, and workplaces. It operates the Read2Dogs literacy program, supporting children's reading confidence in schools, and runs challenge events, corporate partnerships, and legacy giving to fund its volunteer-led service delivery across the UK.

Is Pets As Therapy a public or private company?

Pets As Therapy is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Pets As Therapy founded?

Pets As Therapy was founded in 1983. It employs 51 to 100 people.

Where is Pets As Therapy based?

Pets As Therapy is headquartered in Chalgrove, United Kingdom, in the Europe region.

How does Pets As Therapy make money?

Six revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, challenge Events, legacies/Gifts in Wills, trust and Foundation Funding and volunteer Contributions.

Who are Pets As Therapy's main competitors?

Direct peers on record are Dogs for Good, Cinnamon Trust, Hearing Dogs for Deaf People, Canine Partners, Medical Detection Dogs and Support Dogs. Broad incumbents are Battersea Dogs & Cats Home and Dogs Trust. Wag & Company is listed as an emerging player. Pets for Vets is listed as a regional player.

Does Pets As Therapy have an API?

No public API is recorded for Pets As Therapy.

What industry is Pets As Therapy in?

Pets As Therapy's product category is Animal-Assisted Therapy Services. Its primary akta.pro industry code is CRALAIAJ, Pet Services (Grooming, Training, Daycare). Its NAICS code is 81291 and its SIC code is 8300.

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