Baitoru

What Baitoru does

Baitoru (バイトル) is a Japan-based part-time job marketplace operated by dip Corporation, a publicly listed Japanese company headquartered in Tokyo. Founded in 2002, Baitoru hosts 2,579,480 active job listings across all 47 Japanese prefectures and 262 job categories, serving two distinct user groups: part-time, gig, and temporary job seekers (including students, seniors, and secondary-income workers) on the consumer side, and 150,000+ corporate clients (spanning SMBs through large enterprises in logistics, healthcare, F&B, retail, and care services) on the employer side. The platform delivers area-, station-, occupation-, hours-, period-, and salary-based search, with hourly refresh cycles and native iOS/Android applications.

The product surface extends beyond the core Baitoru marketplace into a full recruitment ecosystem: Baitoru NEXT for full-time and contract employee hiring, Spot Baitoru for single-day gigs, Baitoru PRO for licensed/experienced professionals, Hatarako Net for dispatch and regular positions, and vertical-specific sites for nursing and caregiving. Proprietary technical features include the Application Barometer (industry-first 5-level real-time popularity signal), video workplace previews, uniform photos, and the dipID unified account system. AI-driven capabilities added in 2024 include AI Approach and AI Scout for behaviorally-targeted candidate messaging, Interview Kobot for 24/7 chatbot-based scheduling, and personality/culture barometers that match candidates to workplace fit on Baitoru NEXT.

Baitoru monetizes primarily through corporate job-posting fees structured as tiered subscriptions. Baitoru NEXT offers six pricing tiers (P, PL, D, C, B, A) ranging from 36,000 JPY/month for a basic single listing to 166,000 JPY for a premium multi-year priority placement in the Tokyo metro area, with regional pricing for Kanto-Kansai, Tokai, and other regions. The main Baitoru job-posting fees are not publicly disclosed. GTM is hybrid: self-serve web and mobile for job seekers, plus direct sales and a certified partner reseller network for enterprise recruitment. The company holds ISO 27001/JIS Q 27001, Privacy Mark, and Ministry of Health, Labour and Welfare Excellent Job Information Service Provider certifications.

Name

Baitoru

Legal name

dip Corporation

Website

https://baitoru.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Baitoru is a Japanese part-time job marketplace operated by dip Corporation, hosting 2.57M+ listings across all 47 prefectures and serving 150,000+ corporate clients alongside individual job seekers through its web platform and mobile apps.

Ownership category

akta.pro rank

Product category

Job Recruitment Marketplace

NAICS

Employment Placement Agencies (561311), Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

High-Volume / High-Turnover Temp Staffing (BPACACAF)

akta.pro secondary industry

Clerical & Customer Support Temp Staffing (BPACACAC)

Keywords

• Part-time job listings
• Online recruitment marketplace
• Job search platform
• Recruitment advertising services
• Hiring automation tools

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Corporate Job Posting Fees: Companies pay for job listings on the platform. Baitoru NEXT offers tiered pricing plans (P, PL, D, C, B, A) with different features and listing durations, varying by region (Tokyo metro area, Kanto-Kansai, Tokai, and other regions). Premium plans offer higher visibility and priority placement.
2. Employer Recruitment Support Services: Additional services including job posting content creation support, photo/video production assistance, and during-posting optimization consulting are provided to corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Baitoru operates Japan's largest-scale online part-time (baito) job listing platform with over 2.57 million active job postings covering all 47 prefectures and 262 job categories. Job seekers can search by area, occupation, working hours, salary and other conditions, with listings updated hourly 24/7, while employers post openings to reach active candidates. The platform spans an ecosystem of sister recruitment services including Spot Baitoru for single-day gigs, Baitoru NEXT for full-time and contract hiring, Baitoru PRO for professional candidates, and Hatarako Net for regular/dispatch jobs, all unified under parent company dip Corporation.

Product overview

Baitoru operates as a multi-platform job recruitment ecosystem managed by dip Corporation. The core product is バイトル (Baitoru), one of Japan's largest part-time job listing platforms with 2.57+ million nationwide listings. The portfolio includes スポットバイトル for single-day gigs, バイトルNEXT for full-time/contract employee recruitment, バイトルPRO for professional/experienced candidates, and はたらこねっと for regular/dispatch positions. Supporting services include バイトルトーク (communication app), 面接コボット and 採用ページコ봇트 (AI-powered recruitment automation tools), and バイトルマガジン (editorial content). These platforms share a common user identity system (dipID), cross-post job listings, and leverage AI features for matching and automation.

Differentiator

Problem solved

Functional benefit

Products and services

• バイトル (Baitoru) Japan's largest-scale part-time job listing platform with over 2.57 million active job postings across all 47 prefectures and 262 job categories. Offers job searching by area, station, occupation type, working hours, period, and salary, with job information updated hourly 24/7. Serves individual job seekers across Japan.
• スポットバイトル (Spot Baitoru) Single-day or short-term gig job platform for workers seeking flexible hours. Enables same-day job matching with free posting for companies.
• バイトルNEXT (Baitoru NEXT) Full-time and contract employee recruitment platform leveraging Baitoru's massive user base. Targets users transitioning from part-time to regular employment, with 50% of Baitoru users seeking full-time positions. Features include AI-powered matching, video job postings, work experience trials, employer culture metrics, AI Approach/Scout candidate outreach, and tiered subscription plans (P, PL, D, C, B, A).
• バイトルPRO (Baitoru PRO)
• はたらこねっと (Hatarako Net)

Quantifiable outcome

• Video content increases application effectiveness by 1.3x
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• LINEcoreTechnology or IntegrationLINE login integration allowing users to authenticate and register using their LINE accounts, simplifying the sign-up process for job seekers.
• GooglecoreTechnology or IntegrationGoogle account integration for user authentication and login convenience.
• ApplecoreTechnology or IntegrationApple ID integration for Sign in with Apple functionality, enabling seamless authentication for iOS users.
• Yahoo! JAPANcoreTechnology or IntegrationYahoo! JAPAN account integration for user authentication and login convenience.
• dip Corporation (ディップ株式会社)flagshipStrategic or Co-development PartnerParent company operating Baitoru alongside sister services including Baitoru NEXT (regular employee recruitment), Spot Baitoru (gig work), Baitoru PRO (professional recruitment), Hatarako.net (staffing), nursing/kaigo hatarako (healthcare staffing), and Kobotto (recruitment automation chatbots).
• Certified Partners (認定パートナー)coreChannel Partner/ Reseller/ DistributorPartner companies authorized to sell Baitoru and other dip services with support including promotional materials, sales assistance, and operational tools.
• Hello Work (ハローワーク)minorStrategic or Co-development PartnerGovernment employment office job listings are integrated into Baitoru NEXT, providing additional job opportunities to job seekers.

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Wantedly: Japan-founded job platform known for full-time tech and creative roles with story-driven employer profiles; most directly comparable to Baitoru NEXT for mid-career regular-employee recruitment.
• Timee: An app-first single-shift gig platform popular among younger workers in Japan; directly comparable to Spot Baitoru (and overlapping with Baitoru's broader baito listings) with a modern mobile-first matching experience.
• Sharefull: Short-shift / empty-time staffing app originally spun out from Recruit; offers short-hour and same-day gigs comparable to Spot Baitoru's flexible-hour focus and increasingly relevant to Baitoru's gig book of business.

Direct peers

• Kyujin Box (Indeed Japan): Indeed's Japan-focused baito job board, competing head-to-head with Baitoru for part-time listings and using Indeed's global search infrastructure — directly comparable in audience and employer base.
• TownWork: Operated by Recruit Holdings, TownWork is Japan's most recognized part-time/arbeit job board with a similar area, job-type, and condition-based search experience — making it Baitoru's closest direct competitor for job seekers and SMB employers.
• From-A Navi: Another Recruit-owned part-time job marketplace (フロム・エー ナビ) targeting baito job seekers with comparable self-service listings and employer posting tools, directly overlapping Baitoru's core offering.
• Mynavi Baito Search: Mynavi's part-time job search vertical, leveraging the Mynavi brand to attract both students and job seekers; comparable in feature scope (search by area/condition) and employer base to Baitoru.
• Shotworks: Single-day/single-shift job marketplace owned by Interworks; competes directly with Spot Baitoru for same-day baito and short-term gig demand, especially in retail, events, and light logistics.

Broad incumbents

• Indeed: Global job search incumbent with broad Japanese employer coverage; competes with Baitoru across both part-time and full-time listings and exerts pricing pressure through scale.

Others

• Hatarako.net (dip): Sister service of Baitoru under the same dip Corporation umbrella; focused on staff/dispatch and full-time job listings with an experienced-worker skew — operationally adjacent and a cross-sell peer within dip's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/baitoru_com
• YouTubeyoutube.com/channel/UCPDamdPpvBfQH_tGZWByHKA
• Facebookfacebook.com/baitoru
• Instagraminstagram.com/baitoru_official
• TikToktiktok.com/@baitoru_official

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baitoru