Tida Sports

What Tida Sports does

Tida Sports (legal entity: Desh Recreation Private Limited) operates a mobile-first multi-sports training marketplace based in Mohali, Punjab, India. The platform connects parents and young athletes with 500+ affiliated sports academies and 100+ authorized venues across 15+ disciplines including cricket, football, badminton, basketball, swimming, taekwondo, and skating, available via iOS/Android applications and a web platform. Distribution is anchored by a school-partnership channel that places TIDA-branded sports academies directly inside 20+ educational institutions including DPS Mohali, GD Goenka, Anee's School, and DAV Model School, complemented by tournament-driven community engagement through the TIDA Premier League and U-series football competitions.\n\nThe business generates revenue through three streams: recurring subscription and membership products (TIDA Gold, Venue Membership Plans billed monthly, quarterly, semi-annually, or annually), one-time package sales of training programs at affiliated academies (daily passes from ₹200, monthly packages ₹1,000-₹8,000, annual packages up to ₹60,000 for premium academies), and transaction convenience fees on bookings processed through the platform. Underlying technology consists of a conventional marketplace stack integrating Google Maps for geolocation and PCI-DSS-compliant third-party payment processors, with no disclosed AI/ML differentiation. Subsidiary and adjacent offerings include the TIDA Residential Program (immersive training), Mental Toughness Test assessment, and TIDA Scholarship Campaign.\n\nThe company was founded in 2022, employs 51-100 staff, and as of December 2025 raised ₹3 crore (~USD 333,939-357,000) in seed funding led by Inflection Point Ventures to support expansion across five states and 30 cities, technology upgrades, coach onboarding, and marketing. Management is founder-led; the only disclosed officer is Sanchit Budhiraja (Grievance Redressal Officer). Stated strategic ambition is to help 50 athletes represent India internationally by 2030.

Name

Tida Sports

Legal name

Desh Recreation Private Limited

Website

https://tidasports.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Tida Sports operates a mobile-first marketplace connecting parents and young athletes with 500+ affiliated sports academies, 100+ venues, and 15+ sports disciplines across India, monetizing via subscriptions, training packages, and transaction fees through school-channel distribution.

Ownership category

akta.pro rank

Product category

Sports Training Marketplace

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Sports academy marketplace
• Sports venue booking
• Youth sports training
• Sports coaching platform
• School sports programs

Headquarters

HQ city

Mohali

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Membership and Subscription Plans: Recurring subscription model including TIDA Gold Membership and Venue Membership Plans. Users purchase monthly, quarterly, semi-annual, or annual passes for access to sports facilities and coaching sessions. Also includes convenience fees for transactions processed through the platform.
2. Package Sales: One-time purchase of sports training packages (daily, monthly, 3-month, 6-month, yearly) at affiliated academies. These are sold as discrete transactions with pricing based on duration and sport type.
3. Transaction Fees: Convenience fees charged on orders placed through the platform for technology services. Additional fees may apply for various services rendered.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

TIDA Sports operates a mobile-first digital marketplace that lets parents and young athletes discover, compare, and book sports academies, coaching sessions, and authorized venues across India. The platform aggregates 500+ affiliated academies and 100+ venues across 15+ sport disciplines, with bundled packages, daily passes, and premium membership tiers, and supports tournament registration through the TIDA Premier League.

Product overview

TIDA Sports operates as a multi-sports training platform offering a comprehensive ecosystem of sports services. The core product is the TIDA Sports Mobile Application (available on Android and iOS), which serves as the primary gateway to access Sports Venue Booking, the network of 250+ TIDA Sports Academies, and the TIDA Premier League tournament system. The platform integrates a TIDA Gold premium membership tier, a Mental Toughness Test assessment tool, a TIDA Scholarship Campaign for financial assistance, and a TIDA Residential Program for immersive training. Business operations include School Collaborations with educational institutions like DPS, GD Goenka, and Apeejay schools. The platform supports 15+ sports disciplines (Cricket, Football, Badminton, Basketball, Taekwondo, Skating, Swimming, Tennis, Dance, Martial Arts, Music, Pickleball, Volleyball, Yoga/Gold) across 100+ venues. Future plans include expansion to 30 cities with a goal of helping 50 athletes represent India internationally by 2030.

Differentiator

Problem solved

Functional benefit

Brands

• TIDA Gold: Premium membership program offering exclusive benefits and services for sports enthusiasts.
• TIDA Premier League
• TIDA Scholarship Campaign

Products and services

• TIDA Sports Mobile Application A cross-platform mobile app (Android and iOS) that serves as the primary gateway for parents and young athletes to discover, search, and book sports academies, coaching sessions, and venues across India with real-time availability.
• TIDA Gold Membership A premium subscription membership providing enhanced access, priority booking, and exclusive benefits across the TIDA Sports network of academies, venues, and programs.
• TIDA Sports Academies Network of 250+ branded sports academies offering professional coaching across 15+ sports (Cricket, Football, Badminton, Basketball, Taekwondo, Skating, Swimming, Tennis, Dance, Martial Arts, and more) at schools and dedicated sports centers across India.
• Sports Venue Booking Online booking service for 100+ authorized sports venues across multiple locations, enabling users to reserve courts and facilities for recreational and training purposes.
• TIDA Premier League An organized competitive league and tournament format enabling athletes to participate in structured competitions and showcase their skills.
• TIDA Residential Program A full-time residential sports training program offering immersive athletic development for serious young athletes.
• TIDA Scholarship Campaign A scholarship initiative providing financial assistance to talented young athletes to access quality sports training and development.
• School Collaborations Partnership program under which TIDA delivers sports academies and training on the campuses of partner schools (DPS, GD Goenka, Apeejay, Oakridge International, St. Mary's, Anee's, DAV, and others).

Quantifiable outcome

• 10,000+ registered users on platform
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Desh Recreation Ventures Private LimitedcoreOthersParent company operating under the brand name Tida Sports. TIDA Sports is a unit of this parent company which is engaged in organizing sports and recreational events and providing an internet-based booking platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BookMyPlay: BookMyPlay is an Indian sports venue and turf booking platform similar to TIDA's venue booking vertical, focused on enabling discovery and reservation of sports facilities across India.
• Khelomore: Khelomore is an Indian sports venue discovery and booking platform. Comparable to TIDA Sports in its core venue-booking marketplace model and Indian geographic focus.
• Sportz Village: Sportz Village operates sports education and after-school sports programs in Indian schools, closely overlapping with TIDA's school-collaboration and youth coaching vertical.
• Hudle: Hudle is an Indian sports community and venue booking platform that lets users find venues, coaches, and partners across multiple sports. It directly overlaps with TIDA's venue discovery and booking functionality across Indian cities.
• Sportido: Sportido is an Indian sports events and venue booking platform focused on helping users discover and participate in local sports activities. Comparable to TIDA's venue and event/tournament offerings.
• Playo: Playo is a leading Indian sports venue and community booking app connecting users to sports facilities and group games. It is the closest direct competitor to TIDA Sports, operating the same two-sided marketplace model across Indian metros.

Emerging players

• Evenness: Evenness is an Indian sports training discovery and booking platform focused on connecting users with coaches and academies. Directly comparable to TIDA's academy discovery and coaching booking vertical.
• Stride Sports: Stride Sports is an Indian sports events and community platform. While smaller and more event-focused, it targets a similar parent/young-athlete demographic and overlaps with TIDA's Groups & Games and tournament verticals.

Regional players

• Urban Sports: Urban Sports operates sports venue booking and coaching services concentrated in specific Indian regions. It is comparable to TIDA in functionality though typically with narrower geographic reach.

Broad incumbents

• Decathlon India: Decathlon is a global sporting-goods retailer with growing in-store academy programs across India. While its core business is retail, its academy offerings position it as a broader incumbent overlapping with TIDA's coaching and youth sports programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXg5wSEtmTNwgWjyxisXAaw
• Facebookfacebook.com/tidasports
• LinkedInlinkedin.com/company/tidasports
• Instagraminstagram.com/tidasports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tida Sports