Padel 22

What Padel 22 does

Padel 22 is a UK-incorporated, founder-led communications and marketing consultancy that launched in October 2022 and specializes exclusively in the global padel industry. Operating from Kings Somborne in the United Kingdom, the firm is structured as a six-person senior team led by founder and CEO Ben Nichols (former WADA, ATP/WTA Dubai Tennis Championships, F1 Lotus Renault GP, and Commonwealth Games Federation communications professional) and Director of Strategy and Operations Charlotte Nichols, with additional senior PR leadership for the UK and US markets and dedicated operations and community roles. Its core offering is a full-cycle professional services portfolio spanning communications and marketing strategy, corporate communications, influencer marketing, brand identity, PR management, LinkedIn management, social media management, content creation, event management, website design and development, 3D rendering, and strategic consultancy, sold primarily through direct B2B engagement to padel operators, brands, federations, tournaments, and leagues across the 'New Padel World' (US, UK, Canada, UAE, Australia, Singapore, South Africa, Netherlands, New Zealand, and other emerging padel markets). Pricing on the services line is custom and undisclosed, with multi-year contracts implied.

In parallel with bespoke agency work, Padel 22 operates three recurring and productized revenue lines: a monthly subscription membership called Insider 22 (a Circle.so-powered global community and networking platform with expert sessions, masterclasses, and industry resources, offered on a 7-day free trial), a one-time $50 digital e-book titled 'Insider 22: The Padel Playbook' authored by the founder, and a free monthly newsletter ('The 22'). It has also co-produced the USA Padel Report with Syracuse University's S.I. Newhouse School of Public Communications and led PR for flagship engagements including Playtomic's €70M fundraise announcement, the Hexagon Cup, and the inaugural Anglo American Padel Cup. Named clients span enterprise and mid-market operators such as Playtomic, Hexagon Cup, National Padel League, Pure Padel, Epic Padel, Taktika, Padium, Babolat, Vamos Racquets, Conquer Padel, Pura Padel, Padel 100, Ruley, and No Strings. The company is privately held, bootstrapped with no disclosed external funding rounds, and uses no proprietary technology platform.

Name

Padel 22

Legal name

Padel 22

Website

https://padel22.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Padel 22 is a UK-based, founder-led communications and marketing consultancy exclusively serving the global padel industry. It provides PR, brand strategy, content, and event communications to operators, brands, tournaments, and federations across the New Padel World, supplemented by a subscription membership and e-book products.

Ownership category

akta.pro rank

Headquarters

HQ city

Kings Somborne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Services/Consultancy: Full-cycle agency offering integrated marketing and communications services including PR management, strategic consultancy, brand identity, social media management, content creation, website design, 3D rendering, and event management for padel businesses.
2. Insider 22 Membership: Monthly subscription membership providing access to industry insights, expert sessions, networking, and resources for padel entrepreneurs, operators, and investors. Offers 7-day free trial.
3. The Padel Playbook (E-Book): One-time purchase of a comprehensive guide titled 'Insider 22: The Padel Playbook' written by founder Ben Nichols, priced at $50.00. Contains 22 proven strategies for building a padel business.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Padel 22 is the world's first dedicated global communications and marketing consultancy for the padel sport, offering full-cycle agency services including communications and marketing strategy, corporate communications, influencer marketing, brand identity, PR management, LinkedIn management, 3D rendering, event management, social media management, content creation, and website design and development. The firm also sells recurring digital products (Insider 22 membership community, The Padel Playbook e-book at $50) and publishes the USA Padel Report and The 22 newsletter, all aimed at padel operators, brands, federations, tournaments, investors and entrepreneurs across emerging 'New Padel World' markets.

Product overview

Padel 22 is a communications and marketing consultancy offering a portfolio of products and services for the padel industry. Its core offerings include Insider 22 (a global membership community), Insider 22: The Padel Playbook (a $50 digital guide), the USA Padel Report (research publication), and The 22 Newsletter (monthly briefing). The company also provides professional services spanning communications strategy, corporate communications, influencer marketing, brand identity, PR management, LinkedIn management, 3D rendering, consultancy, event management, social media management, content creation, and website design and development.

Differentiator

Problem solved

Functional benefit

Brands

• Insider 22: International business membership and networking platform for padel entrepreneurs, operators, and investors. Offers masterclasses, Q&A sessions, snapshots/reports, and community networking. Also includes The Padel Playbook guidebook product.
• The Padel Playbook
• USA Padel Report

Products and services

• Communications and Marketing Services Full-cycle agency engagement covering Communications and Marketing Strategy, Corporate Communications, Influencer Marketing, Brand Identity, PR Management, LinkedIn Management, 3D Rendering, Consultancy, Event Management, Social Media Management, Content Creation, and Website Design and Development, sold to padel operators, brands, federations, tournaments, leagues and players worldwide.
• Insider 22 Membership A global monthly membership community and networking platform for padel entrepreneurs, operators and investors, offering Q&A sessions, masterclasses, industry reports, snapshots and curated business resources with a 7-day free trial.
• Insider 22: The Padel Playbook A one-time digital e-book authored by founder Ben Nichols, containing 22 proven strategies for building and scaling a padel business, priced at $50.00 USD.
• USA Padel Report A groundbreaking research publication analyzing the explosive growth of padel in the United States across four key cultural drivers — celebrities, community, content and competition — co-created with Syracuse University's Newhouse School of Public Communications.
• The 22 Newsletter A free monthly email briefing delivering industry news, operator insight and developments shaping the padel sport directly to subscribers' inboxes.

Quantifiable outcome

• 9M+ total aggregated views for Anglo American Padel Cup event
• +4 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Padel Hub North LondoncoreGTM or Marketing Partner · 1 October 2025Host venue partner for the inaugural Anglo American Padel Cup. Padel 22 led all PR, media, and communications for this landmark event which achieved 9M+ total aggregated views and 7.3M+ primetime broadcast audience.
• PlaytomiccoreGTM or Marketing Partner · 1 October 2025Ongoing PR and communications partnership. Padel 22 supported €70M fundraising announcement at RacquetX, Premier Padel partnership renewal, Crowdcube investor campaign reaching 4.7+ million users, and various media initiatives including Fortune, Sports Business Journal, and Reuters coverage.
• BabolatminorGTM or Marketing Partner · 1 October 2025Sponsor partner for the Anglo American Padel Cup tournament, contributing to the event's commercial success and broadcast reach.
• Hexagon CupcoreStrategic or Co-development Partner · 1 March 2025Strategic communications partnership for professional padel tournament. Padel 22 assisted with landmark pre-Christmas press conference at Outernet London unveiling the Hexagon World Series - padel's official global teams circuit launching in 2026. Partnership includes major stakeholders like FIP, 54 (LIV Golf), JSW Group, and others.
• Syracuse University - S.I. Newhouse School of Public CommunicationscoreStrategic or Co-development PartnerCollaboration to produce the USA Padel Report - a groundbreaking publication analyzing padel's explosive growth in the United States. The report titled 'Celebrities, Community, Content, and Competition: Padel's Meteoric Rise in U.S. Popularity' identifies four key cultural drivers and has gained significant traction with 130,000+ estimated views.
• Misitrano ConsultingminorStrategic or Co-development PartnerPartnership with Patricio Misitrano (founder of one of first indoor padel and pickleball clubs globally) for Insider 22 expert sessions. Contributed insights on what makes padel clubs work long-term.
• RuleyminorGTM or Marketing PartnerPR support for AI-powered e-refereeing platform startup. Secured Citybiz coverage, SFIA Players Impact Start-up Challenge finalist recognition, and Insider 22 Masterclass platform for founder Cassandra Toroian.
• Heineken 0.0 (via Playtomic)minorGTM or Marketing PartnerAmplified Playtomic's global partnership announcement with Heineken 0.0 across top-tier media including SportBusiness and Sports Business Journal. Campaign generated 100+ pieces of online content.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Two Circles: Sports data-driven marketing agency providing fan engagement, sponsorship, and media solutions to rights holders and brands. Comparable as a sports-focused communications and marketing partner to clubs, leagues, and federations — the same buyer personas Padel 22 serves.
• SPORTFIVE: Global sports marketing agency handling rights, sponsorship, content, and communications for leagues, federations, and brands. Comparable as a large-scale alternative for tournament and federation PR mandates similar to Padel 22's Hexagon Cup and Premier Padel work.
• Hill+Knowlton Strategies: Global public relations firm with a dedicated sports and entertainment practice serving federations, leagues, and brands. Comparable as a tier-1 PR competitor that Padel 22 may face when enterprise clients seek scaled, multi-market agency support.
• M&C Saatchi Sport & Entertainment: Established sports and entertainment marketing agency offering PR, sponsorship, and content services to brands and rights holders. Comparable because it competes for the same sports-marketing and communications budgets that Padel 22 targets, but serves many sports categories rather than specializing in one.
• Octagon: Global sports marketing and sponsorship agency with deep client rosters across athletes, brands, and tournaments. Directly comparable because Octagon covers the same sports PR/communications and influencer marketing remit as Padel 22, but at vastly greater scale — Padel 22's Katie McGarrigle previously worked at Octagon.

Emerging players

• Front Office Sports: Sports business media and content platform that increasingly extends into communications, agency services, and event programming for sports organizations. Comparable as a media-led sports marketing and communications counterpart to Padel 22's content and PR model.

Direct peers

• Day One Agency: Boutique sport, lifestyle, and entertainment PR agency offering media relations, talent management, and brand communications. Comparable to Padel 22 as a similarly sized specialist serving sports-adjacent brands and events with bespoke PR services.
• Tinsel: Boutique UK-based sports and entertainment PR agency providing media relations, brand storytelling, and launch campaigns for sports clients. Highly comparable in size, structure, and remit to Padel 22 — both are small, founder-led sports PR specialists targeting niche sports communities.
• Engine Shop: Sports experiential marketing and PR agency working with leagues, brands, and athletes on activations, media relations, and communications. Directly comparable to Padel 22 in offering sports-focused communications and launch campaigns, with overlapping client types.
• Brave Zebra Agency (BZA): Boutique UK sports PR and communications agency offering media relations, social media, and content for sports properties and athletes. Comparable to Padel 22 in size and remit as a founder-led sports PR specialist competing for similar niche-sport client budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/padel-22
• Instagraminstagram.com/padel22global
• Facebookfacebook.com/Padel-22-100087339409227

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Padel 22