ICE India

Name

ICE India

Legal name

ICE India

Website

https://iceindia.biz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Event Management Services: Full-service event management including conferences, leadership retreats, corporate experiences, awards ceremonies, and government/institutional events. Revenue generated through professional fees, planning fees, and management charges tied to event scope and complexity.
2. MICE Travel Management: Corporate travel management services including incentive travel programs, group travel coordination, accommodation booking, and logistics management. Revenue derived from travel coordination fees and vendor commissions.
3. Event Production and Logistics: Technical production, venue coordination, entertainment booking, catering management, and on-site execution services bundled with event management or offered separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ICE India is a full-service corporate event management and MICE travel agency that plans and executes conferences, leadership retreats, team offsites, incentive travel programs, awards ceremonies, government delegations, and inbound destination management for global organizations hosting events in India. The company combines hospitality relationships, process-led planning, and technology-enabled logistics (registrations, delegate communication, rooming, transportation) to deliver turnkey event execution under a single point of accountability.

Product overview

ICE India operates as a full-service corporate event management and MICE (Meetings, Incentives, Conferences, Exhibitions) travel agency, offering a comprehensive portfolio of services including corporate retreats and offsites, business conferences and leadership summits, awards and recognition ceremonies, government delegation programs, and inbound destination management for India. The company combines hospitality relationships with process-led planning and technology-enabled logistics to deliver seamless corporate experiences. Services are delivered through an integrated model combining event agency and travel agency capabilities under one roof, with operations hubs in Mumbai, Goa, Jaipur, and Gurugram supporting pan-India and international events. Specialized offerings include annual employee offsite management with rotating destinations, charity fundraising events, strategic multi-day conferences, and CME-accredited medical conferences requiring regulatory compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Retreats & Offsites Leadership retreats, team offsites, and incentive programs designed to strengthen alignment, engagement, and business relationships for enterprise teams.
• Business Conferences Enterprise conferences, partner meets, and leadership gatherings managed with structured planning and operational precision.
• Experiences & Events High-impact corporate events, recognition programs, and business experiences designed around audience engagement and seamless execution.
• Awards & Recognition Employee awards ceremonies and recognition events celebrating achievements with themed presentations, video montages, and symbolic trophies.
• Government Events Capacity building programs, study tours, and official delegations managed with coordination, clarity, and administrative discipline.
• Inbound MICE (Destination Management) End-to-end destination management for global organisations planning conferences, retreats, and corporate travel programs in India.
• India Destination Representation Representation and promotion services for Indian destinations to international organisations and enterprise teams.
• Event Logistics & Delegate Management Technology-enabled travel coordination, rooming, airport movement, and contingency planning for complex group programs across India and worldwide.
• Strategic Corporate Conference Management Multi-day strategic conferences for 200+ participants featuring multi-track sessions, technical production, accommodation management, awards ceremonies, and team-building activities.
• CME Conference Management Accredited Continuing Medical Education conferences for 350+ medical researchers, including CME accreditation management, clinical documentation handling, and multi-city flight coordination.
• Charity Fundraising Event Management Gala fundraising events for international charities entering the Indian market, including donor management, venue sourcing, and strategic mission messaging.
• Global Partners Summit Management Large-scale international summits with pre-read materials, participant coordination, ground transport logistics, visa support, and multi-day programming at resort venues.

Quantifiable outcome

• 98% client satisfaction rate
• +7 more outcomes

Named customers29 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• NIMA (National Incident Management Association)minorOthersIndustry affiliation providing credibility and networking within the event management and travel industry.
• TIA (Travel Industry Association)minorOthersIndustry affiliation connecting ICE India with travel industry professionals and standards.
• ADTOI (Association of Domestic Tour Operators of India)minorOthersIndustry association membership providing credibility and industry network access within India's domestic tourism sector.
• EventpreneurminorOthersIndustry platform or association connection for event management professionals.
• Taj HotelscoreStrategic or Co-development PartnerPreferred venue partnership for medical conferences and corporate events. Taj Lands End Mumbai and Taj Gurgaon venues used for CME conferences with 350+ medical professionals. Provides professional environments suitable for medical conferences with business centers, quiet working spaces, and medical emergency support.
• Clarks Amer JaipurcoreStrategic or Co-development PartnerPreferred venue for large-scale corporate conferences. Hosted Bureau Veritas 'Elevate 2025' with 250 participants for 4-day strategic conference including awards ceremony and team-building activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• E-Factor Experiences: Indian experiential marketing and corporate events company providing conferences, brand activations, and event management services to enterprise clients across sectors.
• DNA Entertainment Networks: Mumbai-headquartered event management and entertainment company offering corporate events, conferences, and large-scale productions in India with comparable B2B positioning.
• WOW Events (now INgage): Mumbai-based corporate event and experiential marketing agency with overlapping enterprise clients, similar boutique service model, and pan-India operational capability.

Broad incumbents

• Thomas Cook India (MICE division): Large Indian travel conglomerate with a dedicated MICE division offering corporate event management, incentive travel, and conferences as part of broader travel services portfolio.
• Cvent: Global event management technology platform with an event services layer; competes with ICE India's MICE coordination capabilities for enterprise clients, though primarily software-focused.
• BCD Meetings & Events: Global corporate meetings and events agency operating across multiple geographies; comparable in target customers (enterprise BFSI, pharma, IT) and MICE service mix, though at much larger scale.
• George P. Johnson Experience Marketing: Global experience marketing agency specializing in large-scale corporate events, conferences, and brand experiences for Fortune 500 clients across multiple geographies.
• Pico Group (Pico India): Global brand activation and event management group with Indian operations; comparable in delivering large-scale corporate events, conferences, and experiential marketing for enterprise clients.

Emerging players

• Ovation Global DMC: Global destination management company providing inbound MICE services; overlaps directly with ICE India's Inbound MICE/DMC offering for international organizations planning events in India.

Regional players

• Cox & Kings (MICE): Indian heritage travel company with MICE capabilities; overlapping service mix in incentive travel and group event management for Indian enterprise and international clients in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iceindia.biz
• LinkedInlinkedin.com/company/ice-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICE India