ANCAP SAFETY

What ANCAP SAFETY does

ANCAP (Australasian New Car Assessment Program), operating under the consumer-facing brand ANCAP Safety, is the independent vehicle safety rating organization for Australia and New Zealand, established in 1992. It conducts standardized crash testing and safety assessments on cars, SUVs, vans, utes, and light trucks, evaluating adult occupant protection, child occupant protection, vulnerable road user protection, and safety assist technologies such as autonomous emergency braking, lane support, and speed assistance systems. Output is delivered as 0-5 star ratings for passenger vehicles and Platinum/Gold/Silver/Bronze gradings for commercial vehicles under the ANCAP Gradings program. Detailed technical safety reports are published per rated vehicle.

The organization is a private nonprofit headquartered in Australia and funded through industry fees and government support across the two-country jurisdiction. It reaches end users through ancap.com.au, a Next.js-based web platform that allows consumers to filter ratings by brand, buyer profile (families, older drivers, younger drivers, tradies, fleets, rural drivers), and price range, supplemented by SEO, email newsletter, and earned media releases. Over 60 vehicle brands are covered, including traditional OEMs and Chinese EV entrants (BYD, XPeng, Zeekr, Leapmotor, Geely, Chery, MG). The business model is freemium to consumers; no paid tier, API, or SDK is offered. ANCAP holds a quasi-regulatory position of authority referenced by government agencies for procurement and policy, with no parent company, subsidiaries, venture funding, or M&A activity disclosed.

Operationally, ANCAP appears to be stable and steady-state rather than growth-stage: there is no evidence of headcount scaling, fundraising, geographic expansion, or material product pivots. Strategic direction is characterized by ongoing ratings publication, iterative protocol updates (e.g., new safety criteria referenced in 2025-2026 media releases), and incremental coverage of new EV entrants and commercial vehicles via the Gradings program. No AI/ML capabilities, patents, partnerships, or leadership changes are disclosed.

Name

ANCAP SAFETY

Legal name

ANCAP (Australasian New Car Assessment Program)

Website

https://ancap.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

ANCAP Safety (Australasian New Car Assessment Program) is the independent nonprofit vehicle safety rating organization for Australia and New Zealand, established in 1992. It conducts crash testing and publishes star ratings and collision avoidance gradings across 60+ vehicle brands for consumers, fleets, and government.

Ownership category

akta.pro rank

Product category

Vehicle Safety Testing and Ratings

akta.pro primary industry

Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)

Keywords

• Vehicle safety ratings
• Crash testing services
• New car assessment
• Automotive safety testing
• Collision avoidance grading

Headquarters

HQ city

Griffith

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Public Safety Information Services: ANCAP provides free safety ratings and information to consumers through its website, helping vehicle buyers make informed purchasing decisions regarding safety features and occupant protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ANCAP is the independent vehicle safety rating organization for Australia and New Zealand, conducting standardized crash testing and assessments of passenger vehicles, SUVs, vans, utes, and light trucks. The organization publishes 0-5 star safety ratings evaluating adult occupant protection, child occupant protection, vulnerable road user protection, and safety assist technologies, along with collision avoidance gradings (Platinum, Gold, Silver, Bronze) for commercial vehicles. Consumers access these ratings free of charge through the ANCAP website.

Product overview

ANCAP SAFETY is an independent vehicle safety rating organization for Australia and New Zealand that has published safety ratings since 1992. The organization operates two main assessment programs: traditional star-based vehicle safety ratings for passenger vehicles (cars, SUVs), and ANCAP Gradings specifically designed for commercial vehicles including vans, light trucks, and large utes. ANCAP conducts physical crash testing and evaluates safety assist technologies to provide consumers with safety information across hundreds of vehicle makes, models, and variants from brands including BMW, BYD, Ford, Hyundai, Kia, Toyota, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Safety Ratings ANCAP's primary offering providing 0-5 star safety ratings for vehicles including cars, SUVs, vans, utes, and light trucks. Ratings are based on crash testing and assessments of adult occupant protection, child occupant protection, vulnerable road user protection, and safety assist technologies. Free to consumers via the ANCAP website.
• ANCAP Gradings Gradings system specifically designed for commercial vans, light trucks, and large utes. Includes collision avoidance assessments with Platinum, Gold, Silver, Bronze ratings based on safety assist technology performance. Free to consumers via the ANCAP website.
• Vehicle Safety Testing Physical crash testing and evaluation of vehicles across multiple assessment areas including frontal offset, side impact, pedestrian protection, and safety assist technologies. Undertaken to produce the published star ratings and gradings.
• Safety Assist Assessments Evaluation of vehicle safety assist technologies including autonomous emergency braking, lane support systems, speed assistance systems, and pedestrian/cyclist detection capabilities. Available as part of published vehicle assessment reports.
• ANCAP Safety Reports Detailed technical reports for each tested vehicle containing comprehensive safety assessment data, specifications, and rating breakdowns available for download from the ANCAP website.

Quantifiable outcome

• Safety ratings published for thousands of vehicle makes, models and variants since 1992

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• NHTSA (National Highway Traffic Safety Administration): US federal agency that conducts New Car Assessment Program (NCAP) testing and provides 5-star safety ratings. Comparable in product offering but operates as a regulator rather than independent non-profit, with broader mandate beyond consumer ratings.
• Global NCAP: Umbrella organization coordinating new car assessment programs across emerging markets. Comparable to ANCAP in mission and product (crash testing, safety ratings) but operates at a meta-level aggregating multiple regional NCAPs.

Direct peers

• Euro NCAP: European New Car Assessment Programme that performs the same star-rating crash testing and safety assist assessment role as ANCAP, but for the European market. Direct functional peer with identical product offering (5-star ratings, AEB/lane support evaluation, pedestrian/cyclist protection).
• ASEAN NCAP: ASEAN New Car Assessment Program providing star ratings for Southeast Asian markets. Comparable NCAP-style testing/consumer-facing safety ratings, though focused on a different geography.
• KNCAP (Korea NCAP): Korean New Car Assessment Program performing crash testing and safety ratings for the South Korean market. Direct peer sharing NCAP-based testing methodology and consumer information mission.
• JNCAP (Japan NCAP): Japan's New Car Assessment Program under NASVA, performing crash testing and safety assist evaluation for the Japanese market. Direct peer in both product and business model (industry/government funded, consumer-facing ratings).
• IIHS (Insurance Institute for Highway Safety): US-based vehicle safety rating organization performing crashworthiness and crash avoidance evaluations. Direct peer to ANCAP in methodology (independent ratings, Top Safety Pick awards) and consumer-facing role in vehicle purchasing decisions.
• C-NCAP (China NCAP): China's New Car Assessment Program conducting crash testing and star ratings for the Chinese vehicle market. Direct peer with similar product offering, though operating in a much larger market with different regulatory overlap.
• Latin NCAP: Latin New Car Assessment Program publishing safety ratings for Latin American markets. Comparable NCAP-style testing and consumer-facing star ratings, with focus on emerging market vehicle safety.

Others

• ANCAP (Australia) historical equivalents / ADR compliance bodies: Australian Department of Infrastructure and Transport administers Australian Design Rules (ADRs) for vehicle type approval. Not a direct competitor but a regulatory ecosystem participant that interacts with ANCAP's testing in determining which vehicles can be sold in Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ANCAPsafety
• Facebookfacebook.com/ANCAPsafetyratings
• LinkedInlinkedin.com/company/ancap-safety

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANCAP SAFETY