ANCAP SAFETY
ANCAP Safety (Australasian New Car Assessment Program) is the independent nonprofit vehicle safety rating organization for Australia and New Zealand, established in 1992. It conducts crash testing and publishes star ratings and collision avoidance gradings across 60+ vehicle brands for consumers, fleets, and government.
- Company typePrivate
- Founded1992
- HeadquartersGriffith, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ANCAP SAFETY does
ANCAP (Australasian New Car Assessment Program), operating under the consumer-facing brand ANCAP Safety, is the independent vehicle safety rating organization for Australia and New Zealand, established in 1992. It conducts standardized crash testing and safety assessments on cars, SUVs, vans, utes, and light trucks, evaluating adult occupant protection, child occupant protection, vulnerable road user protection, and safety assist technologies such as autonomous emergency braking, lane support, and speed assistance systems. Output is delivered as 0-5 star ratings for passenger vehicles and Platinum/Gold/Silver/Bronze gradings for commercial vehicles under the ANCAP Gradings program. Detailed technical safety reports are published per rated vehicle.
The organization is a private nonprofit headquartered in Australia and funded through industry fees and government support across the two-country jurisdiction. It reaches end users through ancap.com.au, a Next.js-based web platform that allows consumers to filter ratings by brand, buyer profile (families, older drivers, younger drivers, tradies, fleets, rural drivers), and price range, supplemented by SEO, email newsletter, and earned media releases. Over 60 vehicle brands are covered, including traditional OEMs and Chinese EV entrants (BYD, XPeng, Zeekr, Leapmotor, Geely, Chery, MG). The business model is freemium to consumers; no paid tier, API, or SDK is offered. ANCAP holds a quasi-regulatory position of authority referenced by government agencies for procurement and policy, with no parent company, subsidiaries, venture funding, or M&A activity disclosed.
Operationally, ANCAP appears to be stable and steady-state rather than growth-stage: there is no evidence of headcount scaling, fundraising, geographic expansion, or material product pivots. Strategic direction is characterized by ongoing ratings publication, iterative protocol updates (e.g., new safety criteria referenced in 2025-2026 media releases), and incremental coverage of new EV entrants and commercial vehicles via the Gradings program. No AI/ML capabilities, patents, partnerships, or leadership changes are disclosed.
ANCAP SAFETY firmographics
Firmographics- Name
- ANCAP SAFETY
- Legal name
- ANCAP (Australasian New Car Assessment Program)
- Website
- https://ancap.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ANCAP Safety (Australasian New Car Assessment Program) is the independent nonprofit vehicle safety rating organization for Australia and New Zealand, established in 1992. It conducts crash testing and publishes star ratings and collision avoidance gradings across 60+ vehicle brands for consumers, fleets, and government.
- Ownership category
- akta.pro rank
ANCAP SAFETY industry classification
Industry- Product category
- Vehicle Safety Testing and Ratings
- akta.pro primary industry
- Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)
Keywords
Where ANCAP SAFETY is headquartered
LocationHeadquarters
- HQ city
- Griffith
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ANCAP SAFETY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Public Safety Information Services: ANCAP provides free safety ratings and information to consumers through its website, helping vehicle buyers make informed purchasing decisions regarding safety features and occupant protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer access to all safety ratings and vehicle assessments |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ANCAP SAFETY product offering
Product offeringCore offering
ANCAP is the independent vehicle safety rating organization for Australia and New Zealand, conducting standardized crash testing and assessments of passenger vehicles, SUVs, vans, utes, and light trucks. The organization publishes 0-5 star safety ratings evaluating adult occupant protection, child occupant protection, vulnerable road user protection, and safety assist technologies, along with collision avoidance gradings (Platinum, Gold, Silver, Bronze) for commercial vehicles. Consumers access these ratings free of charge through the ANCAP website.
Product overview
ANCAP SAFETY is an independent vehicle safety rating organization for Australia and New Zealand that has published safety ratings since 1992. The organization operates two main assessment programs: traditional star-based vehicle safety ratings for passenger vehicles (cars, SUVs), and ANCAP Gradings specifically designed for commercial vehicles including vans, light trucks, and large utes. ANCAP conducts physical crash testing and evaluates safety assist technologies to provide consumers with safety information across hundreds of vehicle makes, models, and variants from brands including BMW, BYD, Ford, Hyundai, Kia, Toyota, and many others.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Safety Ratings ANCAP's primary offering providing 0-5 star safety ratings for vehicles including cars, SUVs, vans, utes, and light trucks. Ratings are based on crash testing and assessments of adult occupant protection, child occupant protection, vulnerable road user protection, and safety assist technologies. Free to consumers via the ANCAP website.
- ANCAP Gradings Gradings system specifically designed for commercial vans, light trucks, and large utes. Includes collision avoidance assessments with Platinum, Gold, Silver, Bronze ratings based on safety assist technology performance. Free to consumers via the ANCAP website.
- Vehicle Safety Testing Physical crash testing and evaluation of vehicles across multiple assessment areas including frontal offset, side impact, pedestrian protection, and safety assist technologies. Undertaken to produce the published star ratings and gradings.
- Safety Assist Assessments Evaluation of vehicle safety assist technologies including autonomous emergency braking, lane support systems, speed assistance systems, and pedestrian/cyclist detection capabilities. Available as part of published vehicle assessment reports.
- ANCAP Safety Reports Detailed technical reports for each tested vehicle containing comprehensive safety assessment data, specifications, and rating breakdowns available for download from the ANCAP website.
Quantifiable outcome
- Safety ratings published for thousands of vehicle makes, models and variants since 1992
Companies that use ANCAP SAFETY
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles6 records
ANCAP SAFETY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ANCAP SAFETY partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
ANCAP SAFETY competitors and assessment
Company assessmentBroad incumbents
- NHTSA (National Highway Traffic Safety Administration): US federal agency that conducts New Car Assessment Program (NCAP) testing and provides 5-star safety ratings. Comparable in product offering but operates as a regulator rather than independent non-profit, with broader mandate beyond consumer ratings.
- Global NCAP: Umbrella organization coordinating new car assessment programs across emerging markets. Comparable to ANCAP in mission and product (crash testing, safety ratings) but operates at a meta-level aggregating multiple regional NCAPs.
Direct peers
- Euro NCAP: European New Car Assessment Programme that performs the same star-rating crash testing and safety assist assessment role as ANCAP, but for the European market. Direct functional peer with identical product offering (5-star ratings, AEB/lane support evaluation, pedestrian/cyclist protection).
- ASEAN NCAP: ASEAN New Car Assessment Program providing star ratings for Southeast Asian markets. Comparable NCAP-style testing/consumer-facing safety ratings, though focused on a different geography.
- KNCAP (Korea NCAP): Korean New Car Assessment Program performing crash testing and safety ratings for the South Korean market. Direct peer sharing NCAP-based testing methodology and consumer information mission.
- JNCAP (Japan NCAP): Japan's New Car Assessment Program under NASVA, performing crash testing and safety assist evaluation for the Japanese market. Direct peer in both product and business model (industry/government funded, consumer-facing ratings).
- IIHS (Insurance Institute for Highway Safety): US-based vehicle safety rating organization performing crashworthiness and crash avoidance evaluations. Direct peer to ANCAP in methodology (independent ratings, Top Safety Pick awards) and consumer-facing role in vehicle purchasing decisions.
- C-NCAP (China NCAP): China's New Car Assessment Program conducting crash testing and star ratings for the Chinese vehicle market. Direct peer with similar product offering, though operating in a much larger market with different regulatory overlap.
- Latin NCAP: Latin New Car Assessment Program publishing safety ratings for Latin American markets. Comparable NCAP-style testing and consumer-facing star ratings, with focus on emerging market vehicle safety.
Others
- ANCAP (Australia) historical equivalents / ADR compliance bodies: Australian Department of Infrastructure and Transport administers Australian Design Rules (ADRs) for vehicle type approval. Not a direct competitor but a regulatory ecosystem participant that interacts with ANCAP's testing in determining which vehicles can be sold in Australia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ANCAP SAFETY social profiles
Digital presenceANCAP SAFETY financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANCAP SAFETY leadership team
Management profileNumber of profiles
ANCAP SAFETY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANCAP SAFETY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANCAP SAFETY
What does ANCAP SAFETY do?
ANCAP is the independent vehicle safety rating organization for Australia and New Zealand, conducting standardized crash testing and assessments of passenger vehicles, SUVs, vans, utes, and light trucks. The organization publishes 0-5 star safety ratings evaluating adult occupant protection, child occupant protection, vulnerable road user protection, and safety assist technologies, along with collision avoidance gradings (Platinum, Gold, Silver, Bronze) for commercial vehicles. Consumers access these ratings free of charge through the ANCAP website.
Is ANCAP SAFETY a public or private company?
ANCAP SAFETY is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ANCAP SAFETY founded?
ANCAP SAFETY was founded in 1992. It employs 11 to 50 people.
Where is ANCAP SAFETY based?
ANCAP SAFETY is headquartered in Griffith, Australia, in the Oceania region.
How does ANCAP SAFETY make money?
One revenue line is on record: public Safety Information Services.
Who are ANCAP SAFETY's main competitors?
Broad incumbents on record are NHTSA (National Highway Traffic Safety Administration) and Global NCAP. Direct peers are Euro NCAP, ASEAN NCAP, KNCAP (Korea NCAP), JNCAP (Japan NCAP), IIHS (Insurance Institute for Highway Safety), C-NCAP (China NCAP) and Latin NCAP. ANCAP (Australia) historical equivalents / ADR compliance bodies is listed as an others.
Does ANCAP SAFETY have an API?
No public API is recorded for ANCAP SAFETY.
What industry is ANCAP SAFETY in?
ANCAP SAFETY's product category is Vehicle Safety Testing and Ratings. Its primary akta.pro industry code is TLABAKAE, Vehicle Inspection, Grading & Condition Reporting Services.