Color Star Technology

What Color Star Technology does

Color Star Technology (Nasdaq: ADD) is a publicly traded New York-based media and entertainment company that operates across two business lines: a consumer-facing metaverse platform called ColorWorld and a B2B event-services operation based in the UAE. The ColorWorld product is a mobile application distributed through the Apple App Store and Google Play Store, offering celebrity-led premium courses across 157 categories with approximately 11,900 minutes of lesson content, alongside live and virtual concert experiences. The company launched a Chinese-market version of the app in September 2023 and an international version on December 31, 2023, positioning the platform as an AI-powered metaverse that integrates online and offline entertainment.

The company's revenue mechanics are split between (1) subscription and per-lesson fees for premium celebrity courses on ColorWorld, (2) ticket sales and virtual access fees for concerts and the "Color International Music Festival" (self-described as Asia's top music festival with 150+ star-studded concerts annually), and (3) B2B event management services in the UAE covering community events, corporate events, movie nights, themed events, and festivals. No pricing tiers, subscriber counts, or financial figures are disclosed. The company has 51-100 employees and the only identified executive is CEO Lucas Capetian; no CTO, head of AI, or technical leadership is named in the available data.

Strategic positioning emphasizes celebrity-talent partnerships, AI/metaverse branding, and a global rollout. However, the dataset contains notable gaps: no revenue or user metrics, no patents, no disclosed technology stack or proprietary AI models, no named enterprise customers, and operational claims (1,700 worldwide branches, 150+ annual concerts) that are difficult to reconcile with the disclosed headcount. These gaps materially limit due-diligence confidence in the company's scale and the depth of its AI capabilities.

Name

Color Star Technology

Legal name

Color Star international

Website

https://colorstartechnology.com

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Color Star Technology (Nasdaq: ADD) is a New York-based entertainment company operating the ColorWorld mobile metaverse app for celebrity-led courses and concerts, plus a UAE-based B2B event-management business serving corporate and community clients.

Ownership category

akta.pro rank

Product category

Metaverse Entertainment Platform

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Metaverse entertainment platform
• Celebrity online courses
• Virtual concert streaming
• Mobile education app
• Event management services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Course Subscriptions: Revenue generated from hundreds of premium quality lessons taught by celebrity instructors across 157 class categories and 11,900 minutes of content. Users can access courses through a subscription or per-lesson model on the ColorWorld platform.
2. Concert and Event Access: ColorStar's Color International Music Festival and over 150 star-studded concerts hosted yearly generate revenue through ticket sales, virtual event access, and premium concert experiences within the metaverse platform.
3. Entertainment Platform Services: The company operates as a UAE-based event company executing community events, corporate events, movie nights, themed events, and festivals, providing integrated entertainment services both online (metaverse) and offline.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Color Star Technology operates the ColorWorld metaverse platform, a mobile app available on iOS and Android that delivers AI-powered immersive entertainment combining celebrity-led premium courses, virtual concert streaming, and metaverse experiences. The company also operates B2B event management services across the UAE including community events, corporate events, themed events, and festivals through its events division.

Product overview

Color Star Technology (NASDAQ: ADD) operates as an AI-powered metaverse entertainment platform offering a unified ecosystem of products. The core offering is the 'Color World' metaverse platform, accessible via the Color World Metaverse App on iOS and Android. The platform integrates celebrity entertainment content including premium courses from star instructors, global concerts (with the Color International Music Festival being Asia's top festival), and immersive metaverse experiences. The company expanded globally with the international version launch in December 2023, following the Chinese version launch in September 2023.

Differentiator

Problem solved

Functional benefit

Brands

• Color World: The company's metaverse platform offering AI-powered entertainment, celebrity courses, and immersive experiences. The international version covers globalization and integrates online and offline experiences.
• Color International Music Festival
• META Film Fest

Products and services

• Color World Metaverse App Mobile metaverse application available on Google Play Store and Apple Store delivering immersive visuals, celebrity entertainment, premium courses from celebrity instructors, and smart technology experiences to global consumers.
• Color World Premium Courses Online courses taught by celebrity instructors across categories including music (Bass), concerts, and other entertainment fields, accessible through the ColorWorld metaverse platform via subscription or per-lesson purchase.
• Color International Music Festival Signature music festival positioned as Asia's top music festival, delivering 100+ global concerts and 150+ star-studded events yearly through ColorStar and partners.
• UAE Event Management Services UAE-based B2B event management services covering community events, corporate events and conferences, venue booking, delegate/RSVP management, movie nights, themed events, decor & activation, and festivals/concerts.

Quantifiable outcome

• Over 150 star-studded concerts hosted yearly through ColorStar and partners
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• YG Entertainment: K-pop label with celebrity IP and concert-driven revenue; comparable as a celebrity-led entertainment business targeting Asian markets.
• SM Entertainment: K-pop entertainment company developing artist platforms and digital fan engagement; comparable on celebrity content and Asia-focused entertainment distribution.
• Live Nation Entertainment: Largest global live concert promoter and venue operator; comparable on the large-scale concert and festival execution that powers Color International Music Festival.
• HYBE (formerly Big Hit Entertainment): K-pop entertainment platform leveraging celebrity IP, fan engagement apps (Weverse), and live concert production; comparable in the celebrity-driven entertainment platform model.

Direct peers

• Zepeto (NAVER Z): Asia-focused social metaverse platform with celebrity collaborations and virtual concerts; competes directly with ColorWorld in the Asian celebrity-metaverse niche.
• Roblox: Global social virtual world / metaverse platform combining entertainment, concerts, and creator-driven content; directly comparable to ColorWorld's metaverse entertainment positioning.
• The Sandbox: Decentralized virtual world platform offering metaverse experiences, virtual events, and celebrity/brand partnerships; comparable to ColorWorld's metaverse entertainment thesis.
• Decentraland: Open virtual world where users can attend concerts, events, and immersive experiences; comparable as a metaverse-based live entertainment platform.
• Masterclass: Premium subscription video learning platform featuring celebrity instructors across multiple categories; directly comparable to ColorWorld's celebrity-led premium courses offering.
• Fever: Live events discovery and ticketing platform offering immersive concerts and themed experiences; comparable on monetizing entertainment and event experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ColorStarTechn1
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Color Star Technology