Bathe

What Bathe does

Bathe is a privately-held social wellness company operating a modern bathhouse and community-focused wellness club at 2922 E Cesar Chavez in Austin, Texas. Founded in 2023 by Danyl Magick, the company built and opened its flagship Austin venue in 2025, positioning it as the city's first full-service bathhouse. The physical facility centers on a hydrotherapy circuit combining Finnish dry saunas, cold plunges, magnesium thermal pools, hot tubs, a salt cave, steam rooms, lounge spaces, and a coworking area, with a 21+, phone-free environment intended to encourage presence and social connection. Technology is experiential rather than digital; core operations run on the Momence third-party booking and membership platform, and the company's digital presence is limited to its own Wix-based website, Instagram, and Facebook channels.

The business model is direct-to-consumer with multiple revenue streams: monthly Membership subscriptions for daily access with coworking and member benefits, single-visit Soak Passes, a seasonal Summer Splash Membership priced at $150 (limited to 50 spots), gift cards, and add-on massage and recovery services. Events and community gatherings are positioned as both a retention mechanism and a customer acquisition channel. Distribution is entirely owned and digital, with all reservations routed through Momence. As of late 2025, the company was raising capital via an Indiegogo crowdfunding campaign (approximately $24,180-$33,842 raised) and a parallel investment partnership program targeting aligned investors to fund Phase Two expansion into a full-scale indoor-outdoor bathhouse.

Bathe's go-to-market emphasizes community-led growth, with six defined customer personas (Deep Feelers, Creatives, Founders, Seekers, Weirdos, Nomads) guiding messaging and programming. The only disclosed commercial partner is Tejas Tonics, a wellness brand engaged in co-marketing and joint events. The company has no patents, certifications, or regulatory disclosures, no institutional venture backing, and operates with a team of fewer than ten people. Its competitive thesis rests on first-mover status in the Austin full-service bathhouse category, an authentic Scandinavian-inspired ritual positioning, and an experiential differentiation against conventional spas, gyms, and nightlife.

Name

Bathe

Legal name

BATHE

Website

https://batheaustin.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Bathe operates a modern bathhouse and social wellness club in Austin, Texas, offering saunas, cold plunges, thermal pools, coworking, and recovery services to adult consumers through memberships, single-visit passes, and events. Founded in 2023 by Danyl Magick, it positions as Austin's first full-service bathhouse.

Ownership category

akta.pro rank

Product category

Bathhouse and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)

akta.pro secondary industries

Sauna & Steam Bath Facilities (HSADAKAC), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Contrast therapy wellness
• Modern bathhouse club
• Sauna cold plunge
• Thermal recovery services
• Membership wellness space

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring membership provides daily access to garden amenities including saunas, cold plunges, thermal pools, and hot tubs, plus coworking access, guided rituals, VIP discounts, and exclusive events. Summer Splash Membership available at $150 for June-August.
2. Soak Pass (Single Visits): Single-visit passes for customers who prefer not to commit to membership. Includes access to saunas, cold plunges, magnesium thermal tubs, lounge spaces, and co-working space.
3. Massage and Recovery Services: Bodywork and recovery treatments including massage and ritual add-ons to deepen the bathhouse experience. Booked as add-on services.
4. Gift Cards: Gift card sales provide one-time revenue and introduce new customers to the bathhouse experience.
5. Crowdfunding Campaign: Indiegogo crowdfunding campaign launched November 18, 2024 to fund Phase Two expansion into a full-scale indoor-outdoor bathhouse. The campaign raised $24,180 as of December 2024.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bathe operates a modern bathhouse and social wellness club in Austin, Texas, offering contrast therapy experiences built around sauna, cold plunge, magnesium thermal pools, and lounge spaces. The company sells single-visit Soak Passes, recurring memberships, massage and recovery services, events, and gift cards to individual consumers seeking nervous system regulation and communal wellness rituals.

Product overview

Bathe is a modern bathhouse and social wellness club offering a modular experience built around heat, cold, water, and rest rituals. The core offering consists of the Soak Pass (single-visit access) and Membership (unlimited daily access with co-working), supplemented by add-on massage & recovery services, events & gatherings, and gift cards. The product suite includes a First-Timer Experience sub-brand for onboarding and a blog content platform. The company operates an Indiegogo crowdfunding campaign for Phase Two expansion and offers investment partnership opportunities for expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Soak Pass Single-visit pass providing access to saunas, cold plunges, magnesium thermal tubs, lounge spaces, co-working areas, and sound beds for a self-guided bathhouse experience. Targeted at walk-in or one-time visitors seeking contrast therapy and recovery.
• Membership Monthly subscription offering unlimited daily access to all garden amenities including saunas, cold plunges, thermal pools, and hot tubs, plus nervous-system-optimized co-working space, guided recovery classes, VIP discounts, and exclusive event access. Targeted at recurring users, creatives, founders, and wellness enthusiasts.
• Summer Splash Membership Limited seasonal membership at $150 covering June through August, providing summer access to bathhouse amenities with only 50 spots available. Targeted at seasonal Austin residents and visitors seeking a short-term wellness commitment.
• Massage & Recovery Services Bodywork, massage, and recovery treatments designed to complement the thermal therapy experience, offered as bookable add-on services. Targeted at Soak Pass and Membership guests seeking deeper recovery.
• Events & Gatherings Rotating calendar of workshops, movement classes, sound sessions, and community-led experiences designed to bring guests into presence. Targeted at members and the local community seeking social wellness engagement.
• Gift Cards Digital gift cards allowing purchase of Bathe bathhouse experiences for others. Targeted at gift-givers and first-time visitors.
• First-Timer Experience Guided onboarding package for first-time bathhouse visitors including orientation, step-by-step guidance through heat/cold/rest cycles, and staff support. Targeted at newcomers unfamiliar with contrast therapy and bathhouse rituals.

Quantifiable outcome

• The Indiegogo crowdfunding campaign raised $24,180 toward Phase Two expansion as of December 2024.

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Tejas TonicsminorGTM or Marketing PartnerTejas Tonics is a wellness partner that has collaborated with Bathe on events and shared experiences. Their CMO Hilary Fox has spoken positively about the partnership, noting business alignment around health and wellness mission. The partnership appears to involve joint events and brand collaboration.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Remedy Place: NYC-based social wellness club offering saunas, cold plunges, and various recovery modalities with a membership-driven model targeting high-performers and entrepreneurs. Directly comparable to Bathe's "social wellness club" framing and target personas including Founders.
• Aire Ancient Baths: AIRE operates upscale thermal bathhouse experiences across multiple U.S. cities (NYC, Chicago, LA, Dallas) with hot/cold pools, steam rooms, and massage. Comparable to Bathe in core bathhouse concept and contrast therapy offerings, though positioned at a higher price point and more luxury-oriented.
• Othership: Toronto-based modern bathhouse combining saunas, cold plunges, and communal wellness rituals with a strong community/membership model. Shares Bathe's social wellness club positioning, intent on building rituals and community, and contrast therapy focus.
• The Well: Membership-based wellness club combining spa services, fitness classes, and community programming with a holistic mind-body approach. Shares Bathe's integrated wellness philosophy and membership-first GTM motion.
• Sauna House: Multi-location modern sauna and cold plunge concept with a community-driven, accessible pricing model. Highly comparable to Bathe in hydrotherapy circuit design and affordability positioning versus luxury spa competitors.
• Bathhouse (Flatiron, NYC): NYC-based modern bathhouse featuring saunas, steam rooms, plunge pools, and communal spaces with social programming. Closely matches Bathe's combination of hydrotherapy amenities and social wellness positioning.

Broad incumbents

• Six Senses Spa: Global luxury hospitality brand with integrated spa and wellness programs including bathhouse-style hydrotherapy rituals at resort properties. Comparable wellness philosophy though operating within broader luxury hospitality framework.
• Equinox Spa: Established luxury fitness brand with integrated spa and recovery services including saunas and cold plunge at premium club locations. Operates broadly in fitness/wellness with hydrotherapy as one component of a wider portfolio.
• Kohler Waters Spa: Long-established destination spa with hydrotherapy circuits, thermal pools, and contrast bathing at resort properties. Adjacent incumbent with deeper experience in water-based wellness but different business model (resort/hotel-based).

Emerging players

• Shape House: Modern sweat-focused wellness concept offering infrared sauna and contrast therapy in a social, accessible environment. Adjacent overlap with Bathe's contrast therapy and community-focused positioning, though narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bathe-Austin-61568781071568
• Instagraminstagram.com/batheaustin
• LinkedInlinkedin.com/company/batheaustin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bathe