Atelio

What Atelio does

Atelio is a Dubai-based luxury design curation company that operates exclusive monobrand showrooms and provides design furniture, art advisory, and collectible design services for high-net-worth individuals, architects, interior designers, property developers, and hospitality operators across the Gulf. The company is part of Vivium, the Dubai-based family office of businessman and art patron Elie Khouri, and is operated through Atelio Holding Ltd., a DIFC-incorporated entity.

Atelio's core proposition combines three service pillars — "Design Furniture, Art Advisory, and Collectible Design" (DAC) — supported by a four-stage delivery model (Consultation, Concept Development, Selection & Procurement, Logistics & Installation). It curates a portfolio of more than 100 international design brands and showcases six flagship names through exclusive monobrand showrooms in Dubai (Cassina, Kettal, Boffi|DePadova, The A/P Room), with additional presence in Abu Dhabi and Riyadh, and several Dubai showrooms (Giorgetti, Rimadesio, Ralph Lauren Home) announced as coming soon. The technology stack is conventional — Google Analytics, Meta Pixel, and Google Ads Pixel for marketing analytics — and no proprietary platform, software product, or AI capability is disclosed.

The business generates revenue through one-time sales of curated design furniture, professional services fees for art advisory and full FF&E (Furniture, Fixtures & Equipment) project delivery, and collectible design sales through The A/P Room. Pricing is not publicly disclosed and varies per project; the sales motion is consultative and relationship-driven, typically anchored on multi-month, high-ticket residential and hospitality engagements. Atelio is privately held and family-office funded (no disclosed funding rounds or institutional investors), and operates with 51–100 employees under CEO Ruggero Ottogalli and Executive Director Joey Ghosn.

Name

Atelio

Legal name

Atelio Holding Ltd.

Website

https://ateliospaces.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Atelio is a Dubai-based luxury design curation company operating exclusive monobrand showrooms in Dubai, Abu Dhabi, and Riyadh, serving high-net-worth individuals, architects, and hospitality operators with curated design furniture, art advisory, and collectible design services.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Design Furniture Sales: Revenue is generated through the sale of curated design furniture from premium international brands including Cassina, Rimadesio, Kettal, Giorgetti, Boffi|DePadova, and Ralph Lauren Home through monobrand showrooms.
2. Art Advisory Services: Advisory services helping clients select artworks from celebrated masters to emerging talents, fostering connection and inspiration in curated spaces.
3. Collectible Design Curation: Through THE A/P ROOM, Atelio curates unique collectible design pieces that embody craftsmanship and heritage, generating revenue from the sale of these distinctive pieces.
4. FF&E Services (Interiors): Full FF&E (Furniture, Fixtures & Equipment) services for projects including consultation, concept development, selection, procurement, and installation management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Atelio is a luxury design destination that curates and sells premium design furniture, art, and collectible design pieces through exclusive monobrand showrooms in Dubai, Abu Dhabi, and Riyadh. It represents over 100 leading international design brands including Cassina, Rimadesio, Kettal, Giorgetti, Boffi|DePadova, and Ralph Lauren Home, and delivers an end-to-end FF&E service spanning consultation, concept development, selection and procurement, and logistics and installation. The A/P Room at Alserkal Avenue extends the offering into unique collectible design pieces.

Product overview

Atelio is a design destination that operates as a unified service platform combining three core pillars—Design Furniture, Art Advisory, and Collectible Design—into a seamless approach to modern spaces. The company curates portfolios from over 100 of the world's leading brands and makers, offering exclusive monobrand showrooms in Dubai, Abu Dhabi, and Riyadh. Its service offering spans four modules: Consultation, Concept Development, Selection & Procurement, and Logistics & Installation. The portfolio includes internationally recognized brands such as Cassina (Italian furniture since 1927), Giorgetti (Italian luxury since 1898), Kettal (Spanish outdoor living since 1966), Rimadesio, Boffi|DePadova, and Ralph Lauren Home, complemented by The A/P Room for collectible design pieces.

Differentiator

Problem solved

Functional benefit

Brands

• The A/P Room: A curation platform for unique collectible design pieces that embody craftsmanship and heritage, transforming spaces with character and meaning.

Products and services

• Design Furniture
• Art Advisory
• Collectible Design (THE A/P ROOM)
• FF&E Services (Interiors)

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Boffi|DePadovacoreStrategic or Co-development PartnerAtelio collaborated with Italian luxury design house Boffi|DePadova to develop an immersive pop-up experience at Alserkal Avenue in Dubai, showcasing the brand's contemporary living concepts ahead of the opening of a permanent UAE flagship planned for Q4 2026. The pop-up features interconnected living, dining, and kitchen settings with the brand's signature Made-in-Italy aesthetic.
• ViviumflagshipOthersAtelio is part of Vivium, the Dubai-based family office of businessman, entrepreneur and art patron Elie Khouri. Vivium provides strategic direction and privileged access to leading brands, supporting Atelio's curated portfolio approach and refined contemporary aesthetic positioning.
• THE A/P ROOMcoreStrategic or Co-development PartnerTHE A/P ROOM is Atelio's curated platform for unique collectible design pieces that embody craftsmanship and heritage. Through this partnership, Atelio offers distinctive collectible design pieces for clients seeking to anchor their spaces with character and meaning, sourced from both historical and contemporary makers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Molteni&C: Italian luxury design furniture group with flagship showrooms globally, including in the UAE. Molteni&C offers high-end residential furniture systems and competes with Atelio's portfolio for the same designer, architect, and developer specifications.
• Poliform: Italian luxury furniture and kitchen brand with monobrand showrooms across the Middle East. Poliform's UAE presence and design-led positioning closely mirror the kinds of brands Atelio curates, making it a directly comparable peer for designer and HNWI mindshare.
• Minotti: Italian luxury furniture brand with its own monobrand showroom network, including Minotti Dubai. Minotti is similarly positioned as a curated, design-led Italian house whose Dubai flagship competes head-to-head with Atelio-serviced brands for designer specifications and HNWI projects.
• Roche Bobois: French luxury furniture brand-operator with a global monobrand and franchised showroom network, including Dubai and Middle East locations. Roche Bobois competes with Atelio for the same HNWI, architect, and hospitality designer specifications across premium living-room and dining furniture.
• B&B Italia: Italian luxury furniture brand with a monobrand Dubai showroom. B&B Italia directly competes with several brands in Atelio's portfolio (e.g., Cassina, Rimadesio) for designer specifications and high-end residential/hospitality projects across the Gulf.
• Boca do Lobo: Portuguese luxury collectible design brand and retailer focused on statement furniture, art, and limited-edition pieces. Boca do Lobo is conceptually closest to Atelio's The A/P Room collectible-design pillar and serves an overlapping HNWI, designer, and hospitality clientele globally.
• Flexform: Italian luxury upholstered furniture maker with monobrand showrooms in the UAE and internationally. Flexform is a directly comparable Italian design house competing for residential and hospitality FF&E specifications in the Gulf.
• Poltrona Frau: Italian heritage luxury furniture brand with a monobrand showroom network including Middle East locations. Poltrona Frau competes with Atelio's curated Italian brands for premium seating, residential, and bespoke contract specifications.
• Edra: Italian luxury design furniture house known for sculptural, collectible-grade seating and tables. Edra's positioning between high-end furniture and collectible design strongly resembles the dual furniture/collectible proposition Atelio offers through The A/P Room.
• Moooi: Dutch design house and retailer offering luxury furniture, lighting, and accessories with a collectible-design aesthetic. Moooi's mix of branded flagship presence plus collectible design parallels Atelio's furniture-plus-The A/P Room positioning in the HNWI interior-design market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atelio-spaces
• Instagraminstagram.com/atelio.spaces

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atelio