Ranger Station
Ranger Station is a family-owned Nashville fragrance house founded in 2015 that hand-pours unisex perfumes, cocktail candles, and body care products for individual consumers and music-fan audiences, selling via DTC e-commerce, company-owned retail stores, and wholesale.
- Company typePrivate
- Founded2015
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ranger Station does
Ranger Station is a Nashville-based, family-owned fragrance house founded in 2015 by Steve and Jordan Soderholm. The company manufactures and sells premium unisex perfumes, soy-based cocktail candles hand-poured in whiskey glasses, reed diffusers, car cologne, and body care products, all hand-made in Nashville, Tennessee. Its product portfolio is anchored by signature scents such as Jordan's Perfume, Santalum, Leather + Pine, Oakmoss, and Tobacco + Musk, complemented by seasonal Studio Reserve Vault exclusives (e.g., Tennessee Tomato, Superbloom), artist collaborations with Noah Kahan, the Waylon Jennings estate, Kelsea Ballerini, and Lauren Akins, and accessories like the Quickdraw 10ml travel perfume and Perfume Discovery Set. Core technology is self-taught perfumer craftsmanship with hand-pouring production methods, and there are no proprietary AI or software components.
The business operates a direct-to-consumer e-commerce storefront, multiple company-owned physical retail stores under an 'OUR STORES' section, and a 'Stock Us' wholesale program for third-party retailers. Revenue is generated through one-time product sales priced from $27 (car cologne 3-pack) to $94 (signature perfumes) and recurring subscriptions including the Candle Club seasonal candle subscription and the Build Your Own Home Box. Customers are individual consumers seeking accessible everyday luxury fragrances and candles, plus music-fan / artist-community buyers reached through musician collaborations. Marketing leans on Instagram, Facebook, TikTok, YouTube, an email newsletter (Pen Pal), a fragrance quiz for personalized scent discovery, and the Ranger Rewards loyalty program (VIP tiers, referral rewards, birthday perks) powered by Rivo. Headcount is reported at 1–10 employees, and no external funding rounds or institutional ownership are disclosed.
Ranger Station firmographics
Firmographics- Name
- Ranger Station
- Legal name
- Ranger Station
- Website
- https://rangerstation.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ranger Station is a family-owned Nashville fragrance house founded in 2015 that hand-pours unisex perfumes, cocktail candles, and body care products for individual consumers and music-fan audiences, selling via DTC e-commerce, company-owned retail stores, and wholesale.
- Ownership category
- akta.pro rank
Where Ranger Station is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ranger Station business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Product Sales: One-time product sales across fragrance, candle, and body care categories through e-commerce and retail channels.
- Subscription Services: Recurring subscription revenue through Candle Club (seasonal candle delivery) and Build Your Own Home Box subscription bundles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Perfume products |
| Unit Pricing | Pay-as-you-go | Candle products |
| Unit Pricing | Pay-as-you-go | Body care |
| Unit Pricing | Pay-as-you-go | Discovery sets |
| Unit Pricing | Pay-as-you-go | Car cologne |
| Subscription | Monthly | Subscription boxes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Ranger Station product offering
Product offeringCore offering
Ranger Station manufactures and sells hand-crafted unisex perfumes, 8 oz. soy-based candles poured into whiskey glasses with paired cocktail recipes, reed diffusers, car cologne, body wash, hand wash and lotion, and travel-size rollerball perfumes. All products are made by hand in Nashville, Tennessee. The portfolio also includes artist collaboration collections (with Noah Kahan, Waylon Jennings' estate, Kelsea Ballerini, and Lauren Akins), seasonal Studio Reserve Vault exclusives, and recurring Candle Club and Build Your Own Home Box subscriptions.
Product overview
Ranger Station is a family-owned Nashville fragrance house founded in 2015 by Steve and Jordan Soderholm, specializing in premium American-made fragrances and candles inspired by the outdoors. The product portfolio centers on two core offerings: Unisex Perfumes (including signature scents like Jordan's Perfume, Santalum, Leather + Pine, and seasonal releases like Runaway) and Cocktail Candles (8 oz. soy-based candles hand-poured in whiskey glasses with paired cocktail recipes). These are complemented by Car Cologne, Hand Wash + Lotion, Body Wash, Reed Diffusers, Mammoth Candles, and Quickdraw 10ml travel perfumes. The company operates subscription services (Candle Club, Build Your Own Bundle) and offers a Perfume Discovery Set for customer exploration. Artist collaborations (Daisy by Lauren Akins, Stick Season with Noah Kahan, HOSS with Waylon Jennings, Burn the Baggage with Kelsea Ballerini) and Studio Reserve Vault seasonal exclusives (Tennessee Tomato, Superbloom) round out the portfolio. All products are handcrafted in Nashville, Tennessee.
Differentiator
Problem solved
Functional benefit
Products and services
- Leather + Pine Perfume Original signature perfume combining leather and pine notes, created by founder and self-taught perfumer Steve Soderholm; the brand's founding fragrance sold to consumers seeking premium unisex scents.
- Jordan's Perfume
Companies that use Ranger Station
Customer profileSegments2 records
Ideal customer profiles3 records
Ranger Station technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Ranger Station partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Noah KahancoreArtist collaboration featuring Stick Season collection - a scent-driven experience for fans of the musician. Collaborative fragrance product line with Noah Kahan branding.
- Waylon Jennings EstatecoreHoss collection collaboration featuring Waylon Jennings estate - combining olfactory storytelling with country music heritage.
- Kelsea BallerinicoreBurn the Baggage collaboration featuring Kelsea Ballerini - candle product with artist branding and scent-driven fan experience.
- Lauren AkinscoreDaisy by Lauren Akins perfume collection - 50% of all proceeds donated to Love One charity. Co-branded fragrance with social impact component.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Ranger Station competitors and assessment
Company assessmentBroad incumbents
- Byredo: Premium global fragrance house known for niche, narrative-driven perfumes and candles with artist/creative collaborations. Comparable in artist-collab-driven launches and unisex premium fragrance positioning.
- Diptyque: Established global luxury fragrance house with iconic candles, perfumes, and body care. Comparable in product categories and premium positioning, but operates at significantly larger scale with global retail distribution.
- Bath & Body Works: Mass-market specialty retailer and brand operator in candles, fragrances, soaps, and body care. Overlaps in candles, hand wash, body wash, and home fragrance categories but at much greater scale and lower price points.
- Yankee Candle: Largest US mass-market candle brand with extensive wholesale, own retail, and broad scent catalog. Comparable product (scented candles, home fragrance) but opposite end of the market on price point, scale, and customer.
Direct peers
- Otherland: Premium DTC candle and home fragrance brand with artist/illustrator collaborations and a luxury gifting aesthetic. Closely mirrors Ranger Station's cocktail/place-inspired scent storytelling and gifting-focused catalog.
- NEST Fragrances: Premium candle and home fragrance brand with broad wholesale distribution and a portfolio spanning candles, diffusers, and body care. Comparable in product mix (candles, reed diffusers, hand wash) and multi-channel strategy.
- Homesick: Candle brand built on place- and memory-inspired scent narratives (e.g., Tennessee, Nashville), sold DTC and through wholesale. Directly comparable in storytelling-driven product line and place-based fragrance merchandising.
- Boy Smells: Indie unisex fragrance and candle brand with a similar design-forward, gender-neutral positioning and product mix spanning perfumes, candles, and body care at premium price points. Directly comparable in catalog, customer demographic, and DTC-led go-to-market.
- Brooklyn Candle Studio: Small-batch, US-made candle and home fragrance brand with minimalist design and apothecary aesthetic. Comparable in hand-poured production, indie scale, premium pricing, and DTC-plus-wholesale model.
- P.F. Candle Co. Hand-poured, US-made candle and home fragrance brand sold through DTC and wholesale. Comparable in product format (soy candles, reed diffusers), handmade-in-America positioning, indie scale, and reliance on small-batch craft storytelling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Ranger Station social profiles
Digital presenceRanger Station financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ranger Station leadership team
Management profileNumber of profiles
Profiles2 records
Ranger Station funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ranger Station M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ranger Station
What does Ranger Station do?
Ranger Station manufactures and sells hand-crafted unisex perfumes, 8 oz. soy-based candles poured into whiskey glasses with paired cocktail recipes, reed diffusers, car cologne, body wash, hand wash and lotion, and travel-size rollerball perfumes. All products are made by hand in Nashville, Tennessee. The portfolio also includes artist collaboration collections (with Noah Kahan, Waylon Jennings' estate, Kelsea Ballerini, and Lauren Akins), seasonal Studio Reserve Vault exclusives, and recurring Candle Club and Build Your Own Home Box subscriptions.
Is Ranger Station a public or private company?
Ranger Station is a private company. It is classified as family owned and is currently operating.
When was Ranger Station founded?
Ranger Station was founded in 2015. It employs 1 to 10 people.
Where is Ranger Station based?
Ranger Station is headquartered in Nashville, United States, in the North America region.
How does Ranger Station make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are subscription Services.
Who are Ranger Station's main competitors?
Broad incumbents on record are Byredo, Diptyque, Bath & Body Works and Yankee Candle. Direct peers are Otherland, NEST Fragrances, Homesick, Boy Smells, Brooklyn Candle Studio and P.F. Candle Co..
Does Ranger Station have an API?
No public API is recorded for Ranger Station.