What 37 North Expeditions does

37 North Expeditions, LLC is a privately held guided outdoor experience company founded in 2018 by Danny Collins and Cristina Bustamante, headquartered in Bentonville, Arkansas with a secondary operations hub in Springfield, Missouri. The company delivers all-inclusive guided tours across kayaking, hiking, biking, stand-up paddleboarding, backpacking, horseback riding, cave tours, and helicopter-accessed adventures in the Ozarks region, with prices ranging from approximately $75 per person for basic events to $4,100 per group for premium helicopter packages. Its product portfolio spans four verticals: weekly scheduled group adventures, private group bookings, corporate wellness and team building retreats (serving clients including Walmart, FORVIS, Arvest, and CoxHealth), and youth programming (camps, after-school clubs, and Mini Forest School subscriptions for ages 3–18). The company distributes primarily through its website booking calendar, hotel-based Adventure Concierge desks at The Motto and The Compton Hotels in Bentonville, Bentonville Parks & Recreation's ActiveNet platform for community programming, and direct enterprise sales. Revenue mechanics combine one-time per-event bookings, monthly recurring youth subscriptions, and custom-priced corporate packages, with CoxHealth serving as Presenting Sponsor for the Springfield market. There is no proprietary technology platform; the underlying capability is professionalized guiding talent (Wilderness First Responder/EMT certified), curated Ozarks content, and an integrated venue and community partnership network including Crystal Bridges Museum, Buffalo Outdoor Center, and local wineries and breweries.

Name

37 North Expeditions

Legal name

37 North Expeditions, LLC

Website

https://37northexpeditions.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

37 North Expeditions is a Bentonville, Arkansas-based guided outdoor adventure company founded in 2018 that delivers all-inclusive tours, corporate retreats, and youth programming across the Ozarks region, serving individual consumers, enterprise clients (Walmart, FORVIS, Arvest), and families in Arkansas and Missouri.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Services

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

akta.pro secondary industries

Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ), Hiking, Trekking & Mountain Guiding (THAJABAA)

Keywords

• Guided outdoor tours
• Corporate team building
• Youth outdoor programs
• Adventure experience packages
• Ozarks recreation services

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Guided Adventure Tours: One-time booking of guided outdoor experiences including kayaking, hiking, biking, SUP, backpacking, horseback riding, cave tours, goat hikes, train rides, and combination adventures. Customers pay per person per event. Prices range from $75 to $4,100 depending on activity type and duration.
2. Youth Programming Subscriptions and Camps: Recurring monthly membership programs (Adventure Club at $45/month, Mini Forest School at $375/month) combined with one-time summer camp registrations ranging from $115-$200 per camp session. Youth programs serve ages 3-18 with nature-based curriculum.
3. Corporate Team Building and Wellness Programs: Custom corporate retreat packages sold to enterprise clients for team building, leadership development, and wellness programming. Services are priced per event or as recurring program engagements. Notable clients include Walmart (500 interns, 15 events), FORVIS (150 employees, 2-day retreat), and Arvest.
4. Premium Helicopter Adventures: High-value helicopter-accessed adventure packages (OZ Trails Heli) priced at $1,775–$4,100 per group, combining heli-transport with guided gravel biking, mountain biking, or paddling in remote Ozarks locations.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

37 North Expeditions is an outdoor adventure company that provides guided tours (kayaking, hiking, biking, SUP, backpacking, horseback riding, cave tours, goat hikes, helicopter adventures), corporate team building and wellness programs, and youth outdoor education programs across the Ozarks region of Northwest Arkansas and Southwest Missouri. All experiences are delivered as turnkey packages bundling transportation, equipment, certified guides, and instruction.

Product overview

37 North Expeditions is a guided outdoor experience company operating in the Ozarks region, offering a comprehensive portfolio of recreational activities across two primary locations (Bentonville, AR and Springfield, MO). The core offerings center on Weekly Adventures and Private Tours, complemented by specialized verticals in Corporate Retreats, Youth Programs, and premium experiences like OZ Trails Heli. The product suite spans guided activities including kayaking, hiking, biking, stand-up paddleboarding, horseback riding, backpacking, and cave tours, alongside structured youth programming with age-specific tracks (Busy Squirrels, Clever Foxes, Wild Coyotes), seasonal camps, and Mini Forest School. A partnership with Bentonville Parks and Recreation extends reach through the Bentonville Outdoors program, while Gift Cards serve as an add-on offering for gifting experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Adventures Curated weekly outdoor excursions including hiking, paddling, biking, and backpacking for all skill levels, departing from Bentonville, AR and Springfield, MO; sold per person per event.
• Private Tours Expertly curated private guided experiences for groups up to 13 people, including kayaking, SUP, hiking, and biking, with transportation, equipment, and expert guides included.
• Guided Bike Tours Half-day guided cycling tours including Gravel Tours, Greenway Tours, and Mountain Tours departing from SCOTT Adventure Lab at the Motto Hotel in Bentonville, AR; all equipment and guides included.
• Guided Hiking Tours Full-day and half-day guided hiking experiences through Ozark forests, waterfalls, and scenic overlooks tailored to group pace and skill level.
• Guided Kayak Tours Full-day and half-day guided kayak experiences on multiple Ozark rivers including Illinois River, Kings River, Buffalo National River, Eleven Point River, James River, and Lake Atalanta.
• Guided SUP Tours Full-day and half-day stand-up paddleboard tours on the Illinois River and James River, with expert instruction and equipment included.
• Corporate Retreats Customizable corporate wellness programs including guided team outings, team building workshops, custom multi-day retreats, and wellness programming for employee groups.
• Youth Programs Outdoor youth programming including summer camps, immersive trips, school programs, after-school clubs, and birthday parties for ages 3-18, with age-specific tracks: Busy Squirrels (3-5), Clever Foxes (5-10), and Wild Coyotes (11-18).
• OZ Trails Heli Helicopter-accessed adventure experiences including ARKMO landing zone rides, Trigger Gap expeditions, and combination paddle/bike packages departing from Bentonville.
• Bentonville Outdoors Outdoor adventure series in partnership with Bentonville Parks and Recreation featuring birding walks, hiking, kayaking, stand-up paddleboarding, fishing, and survival skills activities for all ages.
• Mini Forest School Year-round nature school program for ages 4-9 held at Mount Sequoyah in Fayetteville, AR, featuring themed activities including language, math, science, and art in outdoor settings; $375 per month subscription.
• Adventure Club (Busy Squirrels) Weekly outdoor sessions for ages 3-5 at Helen Walton Children's Enrichment Center in Bentonville, featuring scavenger hunts, nature art, risky play, and movement activities; $45 per month auto-renewing subscription.
• Gift Cards Digital gift cards available in flexible amounts for 37 North Expeditions events and services, with options for personalized messages and scheduled delivery.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Bentonville Parks and RecreationcoreStrategic or Co-development PartnerPartnership to deliver 'Bentonville Outdoors,' a series of community outdoor events showcasing hidden gems of the city. Activities include birding walks, paddling excursions, hiking, SUP, fishing, and survival skills. Events are designed for all ages and experience levels and registered through the city's ActiveNet platform.
• CoxHealthflagshipGTM or Marketing PartnerCoxHealth serves as the Presenting Sponsor of 37 North Expeditions. As Springfield Presenting Sponsor, CoxHealth supports the company's mission to make outdoor experiences accessible to everyone and to use nature as a catalyst for mental and physical health benefits.
• Buffalo Outdoor CentercoreStrategic or Co-development Partner37 North partners with the Buffalo Outdoor Center (BOC) for guided Buffalo National River paddle adventures. BOC is authorized to provide canoe rentals and transport services within the Buffalo National River. The partnership enables 37 North to offer advanced-level river paddling experiences with local operational expertise.
• Crystal Bridges Museum of American ArtcoreStrategic or Co-development Partner37 North partners with Crystal Bridges to deliver summer youth camps including Art + Nature Camp and ARTimals Camp on the museum's grounds. Camps run at Crystal Bridges' campus and combine outdoor adventure with creative and artistic activities for ages 5-12.
• Snake Mountain Pack GoatsminorGTM or Marketing PartnerSnake Mountain Pack Goats is a non-profit assisting veterans with disabilities and PTSD. A portion of each Goat Hike & Winery ticket ($25 per ticket) is donated to the non-profit. This partnership creates unique programming while supporting a charitable cause.
• Sassafras WineryminorGTM or Marketing PartnerSassafras Winery is the post-hike destination for the Goat Hike & Winery experience, providing wine tasting as part of the adventure package at Devil's Den State Park.
• Arkansas & Missouri RailroadminorGTM or Marketing PartnerPartnership with Arkansas & Missouri Railroad for Fall Foliage Train Ride + Hike experiences. The train excursion runs 70 miles through the Boston Mountain range of the Ozarks, over three valley trestles and through the Winslow tunnel, followed by a guided hike at Devil's Den State Park.
• NWA SpaceminorGTM or Marketing PartnerNWA Space provides telescopes and astronomy expertise for the Sam's Throne Sunset Hike, Astronomy & Dinner experience. Guides guests through night sky viewing of planets, galaxies, and stars as part of the stargazing component.
• Whistling Springs Brewing Co.minorGTM or Marketing PartnerPost-ride destination for the Horseback Riding + Barnyard Pets experience. Guests enjoy drinks (first on the house) and food at the brewery located on the same property as Twin Willows Ranch horse stables.
• Bear Creek WineryminorGTM or Marketing PartnerBear Creek Winery is the post-ride destination for the Horseback Riding + Winery experience in Springfield, MO. Complimentary wine tasting and rustic dining are included as part of the adventure.
• The Motto HotelcoreGTM or Marketing PartnerSCOTT Adventure Lab operates inside The Motto Hotel in Bentonville, serving as the primary departure point for NWA-based tours. The hotel also houses the Adventure Concierge desk and serves as a hub for guest engagement and adventure bookings.
• The Compton HotelcoreGTM or Marketing PartnerThe Adventure Concierge desk is based at The Compton Hotel, where a 37 North representative serves as the first point of contact for hotel guests seeking outdoor adventure bookings. Some bike tours also depart from the hotel.
• Helen R. Walton Children's Enrichment CentercoreGTM or Marketing PartnerBusy Squirrels (Adventure Club) for ages 3-5 and Adventure Club programs are hosted at Helen Walton Children's Enrichment Center in Bentonville, making the facility a key venue for early childhood outdoor programming.
• Thaden Campus (Thaden School)minorGTM or Marketing PartnerSummer camps and youth programs take place at Thaden Campus in Bentonville, expanding the geographic footprint of 37 North's youth programming within the city.
• SCOTT Adventure LabcoreGTM or Marketing PartnerSCOTT Adventure Lab is the branded meeting and departure hub for most NWA-based tours. Located inside The Motto Hotel at 229 S Main St., Bentonville, it serves as the operational base for guided bike, kayak, SUP, and hiking tours. The facility also hosts the adventure concierge desk.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Backroads: Largest U.S. active-travel tour operator offering guided biking, hiking, and family trips globally. Comparable in core product (guided hiking and biking tours) but operates at much greater scale and breadth.
• REI Adventures: Outdoor co-op's guided adventure travel arm offering hiking, biking, and paddling trips globally. Comparable in outdoor guided tour format, though operates as part of REI's broader retail/co-op ecosystem.

Direct peers

• ROW Adventures: Multi-sport adventure travel company offering guided rafting, hiking, and paddling trips. Comparable in guided outdoor tour format spanning water and land-based itineraries, though focused on western U.S.
• Wildland Trekking: Multi-day guided hiking, backpacking, and basecamp trip operator across the western U.S. Closely comparable to 37 North's core hiking/backpacking tour offerings and pricing structure for guided, all-inclusive outdoor experiences.
• Trek Travel: Guided cycling vacation operator with high-end, all-inclusive bike tours. Comparable to 37 North's Guided Bike Tours and OZ Trails Heli gravel bike routes in offering premium, expert-led bike-based experiences.
• Backcountry Journeys: Guided photography and wildlife-focused outdoor tours including hiking and backpacking expeditions. Comparable in small-group guided adventure format and dependence on expert guides and curated itineraries.
• Austin Adventures: B2B/B2C multi-sport guided adventure vacation operator offering hiking, biking, kayaking, and family trips. Comparable in product mix and reliance on guided, all-inclusive outdoor itineraries with active-tour positioning.
• Buffalo Outdoor Center: Authorized Buffalo National River outfitter providing canoe rentals, transport, and guided trips. Direct regional peer and 37 North partner; competes for the same paddling customer in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/37northexpeditions

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 37 North Expeditions