Pure Passion
Pure Passion is an India-based direct-to-consumer e-commerce retailer selling adult sexual wellness products across eight categories—including vibrators, masturbators, delay sprays, and enhancement devices—via a WooCommerce storefront with nationwide discreet delivery.
- Company typePrivate
- Founded2002
- HeadquartersKolkata, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pure Passion does
Pure Passion operates a direct-to-consumer e-commerce storefront at purepassion.in that sells adult sexual wellness products to individual consumers across India. The company addresses a privacy-sensitive purchase occasion by offering nationwide delivery with 100% discreet packaging and phone-based support through a single +91 contact line. Its catalog spans eight categories totaling roughly 489 SKUs, including Women Sex Toys (141 products), Men Sex Toys (189 products), Reusable Condoms (53 products), Premature Ejaculation Products (43 products), Male Intimate Solutions (35 products), Female Intimate Solutions (11 products), Imported Sex Enhancers (10 products), and Female Sex Enhancers (7 products), with certain SKUs imported from Germany and Japan.
The underlying platform is a standard WooCommerce/WordPress stack providing product catalog, shopping cart, user accounts, and order management functionality; the company has no proprietary technology, no mobile app, no public API, and no disclosed AI or data capabilities. Marketing is conducted through the e-commerce site itself supplemented by organic social share buttons on Facebook, Twitter, Pinterest, LinkedIn, and Telegram, plus a phone/WhatsApp channel for inbound inquiries.
Pure Passion monetizes exclusively through one-time direct unit sales with pay-as-you-go billing, with item prices ranging from approximately ₹900 to ₹80,000 and free shipping offered on orders above ₹1,500. Discounting is pervasive, with observed markdowns of 29%–75% across hot and special product listings. The company is privately held, domiciled in India, has no disclosed management team, no funding history, no partnerships, and no awards or regulatory actions on record; ownership and incorporation details are not stated in the source material.
Pure Passion firmographics
Firmographics- Name
- Pure Passion
- Legal name
- Pure Passion
- Website
- https://purepassion.in
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Passion is an India-based direct-to-consumer e-commerce retailer selling adult sexual wellness products across eight categories—including vibrators, masturbators, delay sprays, and enhancement devices—via a WooCommerce storefront with nationwide discreet delivery.
- Ownership category
- akta.pro rank
Pure Passion industry classification
Industry- Product category
- Adult Sexual Wellness E-commerce
- NAICS
- Health and Personal Care Retailers (456), All Other Miscellaneous Retailers (459999), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)
Keywords
Where Pure Passion is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Pure Passion business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Direct Product Sales: Pure Passion generates revenue through direct one-time sales of physical adult products including sex toys, delay sprays, intimate solutions, condoms, and related items. Customers purchase products through the e-commerce website with prices ranging from approximately ₹900 to ₹80,000 per item. The company offers free shipping on orders above ₹1,500.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single unit product purchases across all categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pure Passion product offering
Product offeringCore offering
Pure Passion operates a direct-to-consumer online retail store (purepassion.in) that sells adult and sexual wellness products across India. The catalog spans eight product categories including women's sex toys, men's sex toys, reusable condoms, premature ejaculation solutions, intimate care items, and imported enhancers. Orders are placed through a WooCommerce-based website with nationwide discreet packaging and delivery.
Product overview
Pure Passion is an online adult products retailer operating a WooCommerce e-commerce platform that sells a comprehensive range of sexual wellness products. The portfolio includes eight main product categories: Women Sex Toys (141 products such as vibrators, dildos, rabbit vibrators, strap-on dildos), Men Sex Toys (189 products including pocket pussies, masturbators, love dolls), Reusable Condoms (53 products including penis extenders and vibrating sleeves), Premature Ejaculation Products (43 delay sprays and enhancement tablets), Male Intimate Solutions (35 products), Imported Sex Enhancers (10 products from Germany and Japan), Female Sex Enhancers (7 products), and Female Intimate Solutions (11 products). Products are sourced internationally with items like Deadly Shark delay sprays from Germany. The company emphasizes discreet packaging and delivery throughout India.
Differentiator
Problem solved
Functional benefit
Products and services
- Women Sex Toys
Companies that use Pure Passion
Customer profileSegments1 record
Ideal customer profiles1 record
Pure Passion technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pure Passion partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights2 records
Pure Passion competitors and assessment
Company assessmentEmerging players
- Manzuri: India-focused sexual wellness brand emphasizing women-led education, premium vibrators, and wellness positioning. Overlaps with Pure Passion on product categories but differentiates via content-led brand and telehealth-adjacent services.
- Bold Care: Indian sexual wellness brand funded by institutional investors, selling delay sprays, performance products, and toys with a mainstream-ads-friendly brand voice. Comparable category mix to Pure Passion but with greater paid-marketing reach.
Broad incumbents
- Besharam: Long-running Indian adult-content and product platform offering toys, content, and editorial. Competes with Pure Passion in retail toys but extends into adjacent content verticals beyond Pure Passion's offering.
- Lovehoney: Global category-leading adult retailer shipping into India, with a vastly broader SKU range, brand recognition, and operational scale. Competes for the same Indian online buyer but at much larger catalog and geographic breadth.
Direct peers
- IMbesharam: One of India's longest-running online adult retailers, headquartered in Mumbai, offering a comparable catalog of toys, condoms, and sexual wellness products with discreet delivery across India. Direct category and GTM peer to Pure Passion.
- OhhYes: Indian D2C intimate wellness retailer marketing vibrators, massagers, and couple's products to women and couples; directly comparable in catalog, INR pricing, and discreet-delivery positioning.
- That's Personal: India-based D2C intimate wellness retailer selling vibrators, massagers, lingerie, and couple's products with similar discreet-shipping positioning and an INR pricing model. Closest catalog and audience overlap with Pure Passion.
- Kaamastra: Indian online adult store offering sex toys, enhancers, and intimate accessories targeted at urban Indian consumers; comparable price ladder and product taxonomy to Pure Passion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Pure Passion social profiles
Digital presencePure Passion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Passion leadership team
Management profileNumber of profiles
Pure Passion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Passion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Passion
What does Pure Passion do?
Pure Passion operates a direct-to-consumer online retail store (purepassion.in) that sells adult and sexual wellness products across India. The catalog spans eight product categories including women's sex toys, men's sex toys, reusable condoms, premature ejaculation solutions, intimate care items, and imported enhancers. Orders are placed through a WooCommerce-based website with nationwide discreet packaging and delivery.
Is Pure Passion a public or private company?
Pure Passion is a private company. It is classified as unknown and is currently operating.
When was Pure Passion founded?
Pure Passion was founded in 2002. It employs 11 to 50 people.
Where is Pure Passion based?
Pure Passion is headquartered in Kolkata, India, in the Asia region.
How does Pure Passion make money?
One revenue line is on record: direct Product Sales.
Who are Pure Passion's main competitors?
Emerging players on record are Manzuri and Bold Care. Broad incumbents are Besharam and Lovehoney. Direct peers are IMbesharam, OhhYes, That's Personal and Kaamastra.
Does Pure Passion have an API?
No public API is recorded for Pure Passion.
What industry is Pure Passion in?
Pure Passion's product category is Adult Sexual Wellness E-commerce. Its primary akta.pro industry code is CRALAJAN, Home Fragrance, Candles & Small Giftables Retail. Its NAICS code is 456 and its SIC code is 5940.