Ouray Mountain Adventures

Name

Ouray Mountain Adventures

Legal name

Ouray Mountain Adventures, inc.

Website

https://ouraymountainadventures.com

Company type

Private

Operating status

Operating

Short description

Ouray Mountain Adventures is a privately held off-road vehicle rental company in Ouray, Colorado, renting Jeep Rubicons, Polaris RZR UTVs, and Aventon Aventure.2 eBikes to tourists exploring the San Juan Mountains.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Vehicle Rentals

NAICS

Scenic and Sightseeing Transportation, Other (4879), Scenic and Sightseeing Transportation (487)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ)

akta.pro secondary industries

Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF), Off-Road & Motorsports Adventures (ATV/UTV, Dirt Bike, Dune Buggy) (THAJABAI)

Keywords

• Off-road vehicle rentals
• Jeep rentals
• Utv rentals
• Mountain bike rentals
• Adventure tourism

Headquarters

HQ city

Ouray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Off-Road Vehicle Rentals (Jeeps & UTVs): The primary revenue stream comes from renting Jeep Rubicons (starting at $240/day) and Polaris RZR UTVs (starting at $400-$425/day) on a per-vehicle, per-day basis. Full-day rentals allow vehicle pickup the evening before and return by 4:30 PM the following day. Half-day options are available on a first-come, first-served basis for Jeeps. Multi-day rentals are supported. Jeeps include 100 free miles per day; additional mileage is charged at prevailing rates.
2. E-Bike Rentals: E-bikes are rented in 2-hour increments at $32.50/hour with a 2-hour minimum, providing a lower price-point entry into the company's adventure ecosystem. Rental times run from 9:00 AM to 8:00 PM daily.
3. Collision Damage Waiver (CDW) & Tire Damage Waiver (TDW): Optional insurance add-ons offered at the time of vehicle rental. CDW is priced at $24.99/day and waives charges for damage not covered by the renter's personal insurance. TDW is $24.99/day and covers one tire replacement. Windshield insurance is $19.95/day. These represent ancillary revenue streams attached to the core rental transaction.
4. Cancellation Insurance & Trip Interruption: Optional cancellation insurance can be added to Jeep and UTV reservations up to 24 hours prior to arrival for a one-time charge of $25 (non-refundable), providing trip cancellation/interruption coverage under specified covered reasons.
5. UTV Delivery Service: The company delivers UTVs to trailheads for an additional fee: Yankee Boy and Imogene trailheads cost $10, Engineer Pass/Alpine Loop Hwy 550 costs $30, and Corkscrew Pass costs $40. This delivery service is a fee-based add-on to the base rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ouray Mountain Adventures rents Jeep Rubicons, Polaris RZR side-by-side UTVs, and Aventon Aventure.2 eBikes to tourists and outdoor enthusiasts for self-guided exploration of trails in the San Juan Mountains near Ouray, Colorado. The company offers full-day, half-day, and multi-day rentals, with UTVs delivered directly to trailheads (Yankee Boy, Imogene, Engineer, Corkscrew) and complimentary helmets and basic trail maps provided.

Product overview

Ouray Mountain Adventures offers a unified off-road adventure rental platform consisting of three core product categories: Jeep Rubicon rentals (Wrangler and Gladiator models), Polaris RZR UTV rentals (2-passenger and 4-passenger), and Aventon Aventure.2 eBike rentals. The company provides vehicles for exploring the San Juan Mountains with options for full-day, half-day, and multi-day rentals, including delivery services to trailheads for UTVs.

Differentiator

Problem solved

Functional benefit

Products and services

• Jeep Rubicon Rentals Full-day and half-day rentals of Jeep Wrangler Rubicon Hard Top and Jeep Gladiator Rubicon models equipped with 2.0L turbo engines, 8-speed automatic transmissions, power windows, two-inch lift kits, and air conditioning. Targeted at tourists and outdoor enthusiasts exploring San Juan Mountain off-road trails; rentals include 100 free miles per day with multi-day options supported.
• Polaris RZR UTV Rentals High-performance side-by-side UTV rentals in 2-passenger (RZR 1000) and 4-passenger configurations featuring 110 HP engines, automatic transmission, electric start, windshield, roof, quarter doors, and power steering. Available in full-day and half-day formats with direct delivery service to trailheads (Yankee Boy, Imogene, Engineer, Corkscrew) for adventure tourists.
• Aventon Aventure.2 eBike Rentals Electric fat-tire mountain bike rentals (Aventon Aventure.2) with 750W motor, 4-inch fat tires, up to 28 MPH top speed, up to 60-mile range, 400 lb payload capacity, and torque-sensor pedal assist. Rented in 2-hour minimum increments from 9:00 AM to 8:00 PM daily, providing a lower price-point entry into the company's adventure ecosystem for tourists and casual visitors.

Quantifiable outcome

• Customers report saving 10% by booking online vs. phone or in-person
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hertz: Global consumer vehicle rental brand offering passenger cars, SUVs, and trucks across major destinations. Comparable as a broad incumbent in vehicle rental, though its fleet is oriented toward conventional road use rather than dedicated off-road adventure experiences.
• Enterprise Rent-A-Car: Largest North American vehicle rental company with extensive off-airport and consumer rental locations. Comparable as a broad incumbent in consumer vehicle rental, but does not specialize in trail-capable off-road vehicles or self-guided mountain adventures like Ouray Mountain Adventures.

Direct peers

• Colorado Backcountry Jeep Rentals: Colorado-based Jeep rental operator offering self-guided off-road Jeep Wrangler rentals on Colorado trails, including mountain passes. Directly comparable to Ouray Mountain Adventures on vehicle type (Jeep Rubicon), self-guided model, and target audience of adventure tourists visiting Colorado's mountains.
• RVshare: Peer-to-peer RV and outdoor vehicle rental marketplace serving travelers seeking road-trip and adventure experiences. Comparable to Ouray Mountain Adventures as a competing digital channel for outdoor vehicle rentals, though RVshare is marketplace-based and not a single-destination operator.
• Sedona Jeep Rental: Destination-based Jeep Wrangler rental operator in Sedona, Arizona serving Red Rock-area off-road trails. Highly comparable business model: self-guided Jeep rentals targeted at tourists seeking off-road experiences in an iconic Southwest destination.
• Outdoorsy: Peer-to-peer marketplace for RV, campervan, and adventure vehicle rentals across North America. Comparable to Ouray Mountain Adventures as a competing channel consumers use to book off-road and outdoor adventure vehicles, though Outdoorsy operates a marketplace model rather than a captive fleet.

Emerging players

• Polaris Adventures: Polaris's official off-road adventure rental network pairing consumers with outfitters who rent Polaris RZR/Side-by-Side vehicles. Directly comparable in UTV product category, though Ouray Mountain Adventures is an independent operator rather than a Polaris network partner.

Regional players

• Moab Adventure Center: Destination-based adventure outfitter in Moab, Utah offering Jeep, UTV, and off-road vehicle rentals and tours on iconic red-rock trails. Comparable business model to Ouray Mountain Adventures but operating in a different (Moab) geography and serving a different tourist corridor.
• Tusayan Outfitters: Destination-based Jeep and off-road tour operator near Grand Canyon South Rim offering guided and self-guided backroad experiences. Comparable destination-rental/tour model but serves a different geography (Arizona/Grand Canyon) than Ouray Mountain Adventures.

Others

• Funtreks: Publisher of Jeep and 4x4 trail guidebooks and trail mapping products for the off-road community. Comparable as an enabling/adjacent business in the same off-road tourism ecosystem, supporting the same customer base that books Jeep rentals with Ouray Mountain Adventures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ouraymountainad
• Facebookfacebook.com/ouraymountainadventures
• Instagraminstagram.com/ouraymountainadventures
• TikToktiktok.com/@ouraymountainadventures
• LinkedInlinkedin.com/company/ouray-mountain-adventures-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ouray Mountain Adventures