Stardust Promotion

What Stardust Promotion does

Stardust Promotion is a privately held Japanese talent management agency founded in 1979 and headquartered in Tokyo (Shibuya-ku Ebisu Minami). The company represents a roster of 1,000 or more actors, actresses, and artists, operating as the parent of an integrated entertainment group with five subsidiaries: SDR (music), SDP (film and television), WONDER STYLE (merchandise), SDM (specialist talent), and SDI (cosmetics). The group maintains six regional offices across Japan — Tokyo, Osaka, Sendai, Nagoya, Fukuoka, and Okinawa — supporting domestic casting operations. Leadership comprises Hosono Yoshio (Representative Director, Chairman and President) and Fujishita Ryoji (Director, Vice President).

The core business is talent management: representing artists, brokering casting engagements with Japanese broadcasters, production committees, advertising agencies, film distributors, and streaming platforms, and earning commission fees on engagements. Distribution and monetization are diversified across theatrical film (Shochiku partnership), streaming platforms (Netflix, Amazon Prime Video, TVer, FOD), and a proprietary digital fan club platform called STARDUST WEB. The company also pursues overseas projects via an International Business Division.

The revenue model is primarily commission-based on talent engagements, supplemented by direct-to-consumer revenue from the STARDUST WEB fan membership platform and vertical revenue from merchandise (WONDER STYLE) and cosmetics (SDI) subsidiaries. The go-to-market is event-driven and B2B, with casting inquiries originating from production companies and broadcasters. Revenue is not publicly disclosed, and the company does not publish financial statements.

Name

Stardust Promotion

Legal name

株式会社スターダストプロモーション

Website

https://stardust.co.jp

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Stardust Promotion is a Japanese talent management agency founded in 1979, managing 1,000+ actors, actresses, and artists across an integrated group spanning music, film/TV, merchandise, and cosmetics, serving Japanese broadcasters, streamers, and production companies.

Ownership category

akta.pro rank

Product category

Talent Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Celebrity & Influencer Talent Booking (HSACAHAE), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

Keywords

• Talent management services
• Artist representation
• Entertainment agency
• Music production
• Film production services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Talent Management and Commission Fees: The company manages actors, actresses, models, and music artists, earning revenue through commissions from their appearances in films, TV, radio, and other entertainment content.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Stardust Promotion is a Japanese talent agency founded in 1979 that manages a roster of more than 1,000 actors, actresses, and artists. The company places its talent with film studios, television networks, and advertising clients, and operates integrated entertainment subsidiaries covering music production, film/TV production, merchandise, specialist talent, and cosmetics.

Product overview

STARDUST PROMOTION is a Japanese talent agency operating since 1979, managing over 1,000 actors, actresses, and models. The company's core offering is talent management services combined with content production through its group companies. The group portfolio includes: STARDUST PROMOTION (core talent management and representation), STARDUST WEB (digital fan membership platform), SDR (music artist management and CD production), SDP (film and TV series production and distribution), WONDER STYLE (merchandising and EC operations), SDM (specialist talent in culture/beauty/sports), and SDI (cosmetics manufacturing). The company also operates an official fan club and holds auditions for new talent discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management and Representation Representation of a roster of 1,000+ actors, actresses, and artists for placement with Japanese broadcasters, film studios, and advertising clients.
• SDR Music Production

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• 松竹 (Shochiku)coreChannel Partner/ Reseller/ Distributor · 2 July 2026Shochiku serves as the distributor for films featuring Stardust talents. For the horror film '呪いのスマホ' (Cursed Smartphone) starring talent like 萩原護, Shochiku is handling nationwide theatrical distribution.
• NetflixcoreChannel Partner/ Reseller/ Distributor · 29 July 2024Netflix distributes original Japanese dramas and series featuring Stardust talents. Multiple productions including '恋愛バトルロワイヤル' (Love Battle Royale) starring 秋田汐梨 are distributed globally on Netflix.
• Prime Video (Amazon)coreChannel Partner/ Reseller/ DistributorAmazon Prime Video streams dramas and series featuring Stardust talents. Productions like 'シナントロープ' (Synanthrope) and various other dramas are available on the platform.
• TVercoreChannel Partner/ Reseller/ DistributorTVer provides catch-up streaming and simulcasting of TV dramas featuring Stardust talents, making content available to wider audiences.
• FOD (Fuji Television)coreChannel Partner/ Reseller/ DistributorFOD distributes dramas and exclusive content featuring Stardust talents, offering premium streaming services.
• SDR Inc (Subsidiary)coreStrategic or Co-development PartnerSDR manages music artists within the Stardust group, producing and releasing CDs, producing music TV shows and live concerts, and running streaming channels.
• SDP Inc (Subsidiary)coreStrategic or Co-development PartnerSDP handles movies/TV series planning, production, distribution, publicity, home video, digital media, and publications including talent photo books.
• WONDER STYLE (Subsidiary)coreStrategic or Co-development PartnerWONDER STYLE handles merchandising, operates EC websites, and designs/creates stage costumes for artists, TV commercials, and movies.
• SDM Co., Ltd. (Subsidiary)coreStrategic or Co-development PartnerSDM manages specialists in culture, beauty, cooking, art, and sports within the Stardust group.
• SDI Co., Ltd. (Subsidiary)coreStrategic or Co-development PartnerSDI handles manufacturing and sales of cosmetics within the Stardust group.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burning Production: Burning Production is a Japanese talent and entertainment management company with a large roster of comedians, actors, and artists. Directly comparable to Stardust on domestic roster scale and the commission-based agency model in the Japanese market.
• Horipro: Horipro is one of Japan's largest and oldest talent agencies, managing actors, musicians, and entertainers across film, TV, and endorsements. It is the most direct comparable to Stardust in scale, business model, and customer segments (broadcasters, advertisers, production companies).
• Amuse Inc. Amuse is a publicly traded Japanese talent agency managing musicians and actors (e.g., Perfume, Southern All Stars). It overlaps directly with Stardust on artist management, music production through affiliated labels, and fan-club monetization.
• LDH Japan: LDH JAPAN is a large Japanese entertainment agency group managing music artists, actors, and athletes, with integrated music, dance, fashion, and live performance operations. Its vertical integration across entertainment formats closely mirrors Stardust's group-company model.
• Sony Music Artists: Sony Music Artists is the talent management arm of Sony Music Entertainment Japan, managing actors, artists, and entertainers. Comparable to Stardust in serving Japanese broadcasters, streamers, and advertisers, with similar commission-based revenue economics.
• Oscar Promotion: Oscar Promotion is a Japanese talent agency focused on actors, models, and artists with related modeling/entertainment businesses. Overlaps with Stardust on talent management, casting for TV/film, and group-company diversification into adjacent entertainment verticals.
• Watanabe Entertainment: Watanabe Entertainment is a long-established Japanese talent agency representing actors, comedians, and musicians. Comparable to Stardust on full-service artist management, casting, and B2B relationships with Japanese broadcasters and production houses.
• Avex Management: Avex Management is the talent management arm of Avex Group, representing Japanese artists, actors, and entertainers. Comparable to Stardust's SDR/SDP subsidiaries on integrating talent management with music production and content distribution.

Emerging players

• Top Coat: Top Coat is a Japanese talent agency focused on actors and models with growing presence in Japanese drama and film. Comparable to Stardust on the talent management business model but at a smaller, more specialized scale.

Broad incumbents

• Toho Entertainment: Toho is a major Japanese entertainment conglomerate with film production, distribution, and talent operations (including Toho Entertainment). Comparable as a broader incumbent in Japanese talent management and film/TV production with significantly larger scale and capital base than Stardust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/STARDUSTpro_Inc
• YouTubeyoutube.com/@STARDUSTpro_Inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stardust Promotion