Cruise the Saint Lawrence

Name

Cruise the Saint Lawrence

Legal name

Cruise the Saint Lawrence Association

Website

https://cruisesaintlawrence.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Promotion

NAICS

Inland Water Passenger Transportation (483212), Coastal and Great Lakes Passenger Transportation (483114)

SIC

Water Transportation (4400)

akta.pro primary industry

Destination Management Companies (Cruise DMCs) (THAEAFAD)

akta.pro secondary industries

Cruise Terminal & Passenger Services (Check-in, Baggage, Meet & Greet) (THAEAFAF), Shore Excursion Operators (Tours & Activities) (THAEAFAC)

Keywords

• Cruise destination marketing
• River cruise promotion
• Port authority coordination
• Tourism association services
• Saint Lawrence cruising

Headquarters

HQ city

Rimouski

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Association membership and government funding: Cruise the Saint Lawrence is an industry association funded by its nine port authority members (Montréal, Québec, Saguenay, Baie-Comeau, Sept-Îles, Havre-Saint-Pierre, Gaspésie, Îles de la Madeleine, Trois-Rivières) and supported by government partners including Tourism Québec, the Alliance de l'industrie touristique du Québec, and Canada Economic Development (DEC). The association does not generate direct revenue from cruise operations but coordinates collective marketing and development efforts for the cruise industry.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cruise the Saint Lawrence is a non-profit destination marketing association that promotes the Saint Lawrence River as a cruise destination, coordinating between cruise lines, port authorities, and tourism stakeholders. It markets multiple ports of call and supports the development of cruise itineraries along the river.

Product overview

Cruise the Saint Lawrence is an association (Association des croisières du Saint-Laurent) founded in 2000 that promotes cruise tourism along the Saint Lawrence River. The organization serves as a coordination body across nine port cities (Montréal, Trois-Rivières, Québec, Saguenay, Baie-Comeau, Sept-Îles, Havre-Saint-Pierre, Gaspésie, and Îles de la Madeleine). Its core offerings include the Welcome Policy Program (greeting infrastructure and customer service standards), training programs for travel agents and local businesses (Bienvenue Training), and sustainability initiatives. The organization does not offer a software product but rather provides marketing, training, and coordination services to the cruise tourism industry in Quebec.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Port of Montréal shore power installations aim to reduce GHG emissions by 2,800 tonnes per year, equivalent to removing 700 trucks from the road
• +2 more outcomes

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Destination Québec cité (DQc)coreStrategic or Co-development Partner · 1 January 2023Regional tourism organization leading Biosphere certification program for Quebec City tourism businesses. Port de Québec achieved first port certification in America through this program. Cruise the Saint Lawrence partners on sustainable destination marketing.
• Port of Montréal (Alexandra Pier Shore Power)coreTechnology or Integration · 1 January 2017Port of Montréal completed shore power installation in 2017, one of only 29 ports worldwide offering this capability. Reduces 2,800 tonnes of GHG emissions annually. Cruise the Saint Lawrence promotes this sustainable infrastructure as part of its environmental commitment.
• Bonjour QuébeccoreGTM or Marketing PartnerOfficial tourism partner providing marketing support and linking to broader Quebec tourism promotion initiatives.
• Canada Economic Development (DEC/Canadä)coreGTM or Marketing PartnerFederal economic development agency providing funding and strategic support for cruise industry development in Quebec.
• Cruise Canada New EnglandcoreStrategic or Co-development PartnerRegional cruise association covering the Canada New England itinerary corridor. Cruise the Saint Lawrence participates in joint marketing and the annual symposium organized by this partnership. Access Cruise partnered with Cruise the Saint Lawrence to market 9 Canadian ports.
• Tourisme QuébeccoreGTM or Marketing PartnerProvincial tourism authority providing funding and marketing support for Saint Lawrence cruise destination promotion.
• Alliance de l'industrie touristique du QuébeccoreStrategic or Co-development PartnerQuebec tourism industry alliance providing coordinated support during crises (e.g., COVID-19) and working on tourism relaunch strategies. Joint statements on industry issues and coordinated marketing efforts.
• Saguenay-Saint-Laurent Marine ParkminorStrategic or Co-development PartnerMarine protected area established in 1998 to protect marine mammals including beluga whales. Works with cruise industry on whale protection measures and responsible navigation.
• Groupe de recherche et d'éducation sur les mammifères marins (GREMM)minorStrategic or Co-development PartnerMarine mammal research and education organization working on whale conservation in the Saint Lawrence.
• Mingan Island Research Station (MICS)minorStrategic or Co-development PartnerMarine mammal research station conducting studies on whales in the Mingan region of the St. Lawrence.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Viking River Cruises: Large river cruise operator with global itineraries. Comparable as a river-cruise operator whose itinerary decisions materially shape demand for river cruise destinations like the Saint Lawrence, and which cruise DMOs court as a key channel partner.
• Cruise Lines International Association (CLIA): Global cruise industry trade association representing the major cruise lines. Comparable as a cruise-industry coordinating body with policy, sustainability, and marketing remit, though it operates upstream of port destinations and represents operators rather than ports.
• Hurtigruten Norway: Norwegian coastal and expedition cruise line operating year-round itineraries along the Norwegian coast. Comparable in being a coastal/river cruise operator whose itineraries are actively marketed by cruise DMOs (e.g., Cruise Norway) in the same way Saint Lawrence cruise lines are marketed by Cruise the Saint Lawrence.
• Visit Norway / Innovation Norway: National tourism board promoting Norway to international visitors, including cruise visitors. Comparable in destination-marketing remit and in coordinating public-sector tourism stakeholders — broader than cruise alone, but covers the same DMO function Cruise the Saint Lawrence performs within Quebec.

Direct peers

• MedCruise: Association of Mediterranean cruise ports promoting cruise tourism across the region. Comparable peer in terms of representing cruise port interests, attracting international cruise lines, and coordinating welcome/sustainability standards across a multi-port network.
• Cruise Norway: National destination marketing organization promoting Norway as a cruise destination, coordinating coastal ports and stakeholders. Directly comparable to Cruise the Saint Lawrence as a cruise-focused DMO building itineraries, welcome standards, and sustainability positioning for international cruise lines.
• Florida-Caribbean Cruise Association (FCCA): Trade association linking Caribbean and Latin American cruise destinations with cruise line operators. Direct peer as a cruise destination-marketing body coordinating member ports, cruise lines, and tourism stakeholders — analogous model in a different geography.
• Cruise Baltic: Regional cruise destination marketing association coordinating ports across the Baltic Sea. Comparable in role, structure, and member-port model to Cruise the Saint Lawrence, marketing a multi-port cruise corridor to international cruise lines.

Emerging players

• St. Lawrence Cruise Lines: Canadian river cruise operator running overnight cruises on the Saint Lawrence. Functions both as a customer of Cruise the Saint Lawrence and as a comparable small-operator peer in the same corridor, offering river-cruise experiences aligned with the destination the association promotes.
• CTMA Cruises: Canadian cruise operator with itineraries on the Saint Lawrence, including Îles-de-la-Madeleine service. Comparable as a cruise operator operating within the destination ecosystem coordinated by Cruise the Saint Lawrence, and a member/customer of the association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCIskp7n1ZvW_nS9sp5LpOig
• Facebookfacebook.com/cruisesaintlawrence
• LinkedInlinkedin.com/company/croisieres-saint-laurent-cruise-saint-lawrence

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruise the Saint Lawrence