Luci

What Luci does

Luci (also operating as Lucilab) is a Montréal-based digital health company founded in 2017 that offers a coaching program aimed at helping adults adopt habits intended to maintain cognitive health. The company serves adult consumers concerned with preserving cognitive function over time, delivering its offering through a digital platform accessed at luciapp.ca. Luci is a privately held for-profit venture with a headcount in the 11–50 range, operating from Canada.

The company's product is described as a digital coaching program, suggesting a software-delivered, likely mobile- or web-based intervention centered on habit formation for cognitive wellness. The underlying technology stack, specific platform architecture, content methodology, and any personalization or adaptive mechanics are not disclosed in the available source material. No proprietary features, certifications, patents, or technical components are documented, and there is no evidence of clinical partnerships, evidence-based protocols, or research collaborations in the input data.

Luci's revenue model is not disclosed in the available data: no pricing is published, no customer segments are named, no enterprise contracts are listed, and no investor disclosures or revenue figures are available. The consumer-oriented framing of the product implies a direct-to-consumer go-to-market, but the specific monetization mechanism — subscription, one-time purchase, employer-sponsored access, or otherwise — cannot be confirmed from the available evidence.

Name

Luci

Website

https://luciapp.ca

Company type

Private

Founded year

2017

Headcount range

11–50 employees

Short description

Luci (Lucilab) is a Montréal-based digital health company founded in 2017 that delivers a digital coaching program helping adults adopt habits to maintain cognitive health through its luciapp.ca platform, operating with 11–50 employees.

Ownership category

akta.pro rank

Product category

Digital Health / Cognitive Wellness Coaching

NAICS

Educational Support Services (611710), Educational Support Services (6117), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

Keywords

• Digital health coaching
• Cognitive health
• Behavior change app
• Wellness coaching
• Habit formation program

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Core offering

Luci (Lucilab) provides a digital coaching program, delivered through an application, that helps adults build and sustain habits intended to maintain cognitive health. The core deliverable is a structured, app-based coaching experience focused on behavioral change for cognitive wellness rather than a clinical or diagnostic service.

Differentiator

Problem solved

Functional benefit

Products and services

• Luci Cognitive Health Coaching Program

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Emerging players

• Constant Therapy Health: Constant Therapy provides digital cognitive and speech therapy exercises, primarily for clinical recovery but with adult brain-training use cases. It is comparable to Luci as an emerging digital cognitive intervention platform with overlapping target users.
• Brain.fm: Brain.fm provides AI-generated functional music designed to support focus, sleep, and cognitive performance, often used as a daily brain-health habit. It overlaps with Luci's habit-based cognitive wellness positioning but takes an audio-first rather than coaching-first approach.
• Mira (Mind360 / MIRA Rehab): MIRA offers gamified digital cognitive and motor rehabilitation exercises targeted at older adults and clinical populations. It overlaps with Luci's adult cognitive health focus and could converge on the same preventive wellness use case.

Broad incumbents

• Headspace: Headspace is a broad mental wellness and meditation subscription app that increasingly bundles cognitive and focus content for adults. It is comparable as an incumbent in adjacent mental wellness subscription territory, with deeper employer/insurer distribution.
• Calm: Calm is a leading consumer mental wellness app offering meditation, sleep, and focus content to adults via subscription. It competes for the same brain-health and adult habit-formation wallet share as Luci, but on a much broader wellness canvas.

Direct peers

• Posit Science (BrainHQ): Posit Science offers BrainHQ, a flagship cognitive training platform with clinically validated exercises for adults seeking to maintain or improve brain health. It is the most directly comparable peer to Luci given shared focus on adult cognitive performance and habit-based training.
• NeuroNation: NeuroNation delivers personalized brain training via web and mobile, with exercises adapted to user performance and a focus on memory and logical thinking. It is a direct competitor in the digital adult cognitive training space, particularly in European markets.
• Lumos Labs (Lumosity): Lumosity is one of the largest consumer brain-training apps globally, offering daily cognitive exercises and habit-forming gameplay to adult users. It competes with Luci in the same consumer cognitive-wellness category with a similar subscription business model.
• CogniFit: CogniFit offers a cognitive assessment and training platform targeted at both consumers and healthcare/education professionals. It is comparable to Luci given overlapping adult cognitive training functionality and a similar pursuit of clinical validation.

Others

• Staying Sharp (AARP / UnitedHealth): Staying Sharp is AARP's branded brain health platform offering content, assessments, and cognitive activities for older adults. It is thematically comparable to Luci as a senior-focused cognitive wellness resource, though delivered as a content/community asset rather than a coaching app.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lucilab.ca
• LinkedInlinkedin.com/company/lucilab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luci