Man in the Mirror

What Man in the Mirror does

Man in the Mirror is a 501(c)(3) Christian nonprofit ministry founded in 1986 by Patrick Morley and headquartered in Casselberry, Florida. The organization partners with local churches to deliver men's discipleship programming through a national network of more than 40 Area Directors who serve as free field consultants providing coaching, leadership training, and customized ministry action plans. Its core product portfolio centers on the No Man Left Behind discipleship model, the Spiritual Fathers mentoring program, and the GO BOX physical resource kit ($199) used by churches to launch men's ministry in a nine-week cycle. Supporting offerings include books, study guides, podcasts, journals, the 1613 Men's Conference, and the Mirror Labs research division publishing the annual State of Young Men in America report.

The organization is funded through a hybrid revenue model combining donations (the primary mechanism, supported by ECFA accreditation, Charity Navigator four-star rating, and Candid Gold Seal), product sales via an e-commerce storefront, and training program fees. Area Director services are provided at no charge to churches, functioning as a customer-acquisition and relationship layer. The customer base is distributed across 35,000+ cumulative church partnerships since inception, with no concentrated customer exposure. Recent strategic activity has expanded the addressable market toward younger men through the New Adam Project and The Iron Circle partnership with Manhood Journey, while extending international reach via the wholly-owned Man in the Mirror Asia subsidiary in Malaysia and Singapore.

Name

Man in the Mirror

Legal name

Man in the Mirror, Inc.

Website

https://maninthemirror.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Man in the Mirror is a 501(c)(3) Christian nonprofit founded in 1986 that partners with churches to support men's discipleship through a national Area Director field network, the No Man Left Behind program, curriculum kits, and Mirror Labs research on young men.

Ownership category

akta.pro rank

Headquarters

HQ city

Casselberry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Church Partnerships and Donations: Man in the Mirror operates primarily through donations from individuals and organizations who support the ministry's mission to disciple men. The organization has partnerships with churches and receives contributions through its website and regional giving programs.
2. Product Sales: The ministry generates revenue through the sale of books, study guides, curriculum materials, the GO BOX resource kit, and other ministry resources through its online shop.
3. Training Programs: Revenue is generated through paid training programs including the No Man Left Behind courseware and GO BOX materials sold to churches and individuals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Man in the Mirror is a nonprofit Christian ministry that partners with local churches to disciple men through a portfolio of programs including the No Man Left Behind church model, a national Area Director network providing in-person coaching, the Spiritual Fathers mentorship program, and physical/digital curriculum such as the GO BOX bundle, books, journals, and Bible study guides. The ministry generates revenue through donations, product sales, and training programs while offering Area Director consulting services at no charge to partner churches.

Product overview

Man in the Mirror is a Christian men's ministry offering a portfolio of interconnected programs rather than a single unified technology product. The core platform consists of No Man Left Behind (a church-based men's discipleship model with training and action plans), the Area Directors national church consultant network, and the Spiritual Fathers mentorship program. Supporting programs include the GO BOX physical resource bundle for churches, the 1613 Men's Conference, and the Mirror Labs research and development division. Content offerings span podcasts, books, study guides, and the New Adam Project research platform. Partnerships include The Iron Circle (with Manhood Journey), Dads on Tap, and Barna's Flourishing Families Series. International operations are conducted through Man in the Mirror Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Spiritual Fathers: Program dedicated to equipping mature Christian men to mentor and disciple younger generations through education, encouragement, and structured roadmap.
• No Man Left Behind
• Go Box
• Mirror Labs
• New Adam Project
• The State of Young Men in America
• Joe With a Bro
• The Iron Circle
• 1613 Men's Conference

Products and services

• No Man Left Behind A customizable church-based men's discipleship model and leadership training program that helps churches create a complete pathway for every man from first-time visitors through mature disciples, including leadership development, men's events, and customized action plans.
• Spiritual Fathers An equipping program for mature Christian men to mentor and disciple younger generations through small groups, Joe With a Bro conversations, and structured mentoring experiences.
• Area Directors A national network of regional church consultants and coaches who provide customized ministry plans, leadership training, men's events, and follow-up small groups for churches across the United States.
• GO BOX A pre-built $199 church resource bundle including Quickstart Guide, DVD training sets, facilitator and participant workbooks, and USB support materials to launch a men's ministry in nine weeks.
• 1613 Men's Conference An annual Christ-centered men's conference focused on biblical conviction and spiritual leadership for husbands, fathers, and leaders, featuring prominent Christian speakers and livestream options.
• Books and Study Guides Physical and digital books including The Man in the Mirror, No Man Left Behind, Man Alive, The First Step, and multiple study guide series such as Rock Solid Men, The Playbook, and Rewired.
• Joe With a Bro A conversation-card-based program designed to spark meaningful spiritual friendships between men through a 3-question conversation card and facilitated meeting structure.
• Man in the Mirror Asia An international extension of the ministry operating in Southeast Asia, offering small group meetings and the three-year My Journey Workbook curriculum for men's discipleship in the marketplace.

Quantifiable outcome

• Churches using No Man Left Behind see an average 48% increase in men attending church after 2.5 years
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Manhood JourneycoreStrategic or Co-development Partner · 1 October 2025Man in the Mirror and Manhood Journey partnered to launch The Iron Circle initiative designed to equip younger men with practical tools to find mentors. The program includes free downloadable worksheets and weekly email encouragement. The collaboration leverages Man in the Mirror's nationwide church reach and Manhood Journey's digital toolkits.
• Barna GroupcoreStrategic or Co-development PartnerMan in the Mirror partnered with Barna Group to develop the Flourishing Families Series, including studies on The Relationships of Today's Pastors and The State of Today's Family. These research studies explore relational health of pastors and changing American family dynamics.
• Dads on TapminorGTM or Marketing PartnerPartnership with Dads on Tap, a resource providing a relaxed environment for dads to connect with other fathers and learn practical parenting approaches.
• 1613 Men's ConferencecoreGTM or Marketing PartnerMan in the Mirror is proud sponsor of the 1613 Men's Conference, a Christ-centered event featuring speakers like Brian Dawkins, Anthony Muñoz, and Joby Martin. The conference calls men to stand firm in faith and address real-world challenges facing husbands, fathers, and leaders.
• Man in the Mirror AsiacoreChannel Partner/ Reseller/ DistributorInternational extension of Man in the Mirror ministry serving Southeast Asia. MIM Asia operates small groups in the marketplace, disciple men, and use the 'My Journey' workbook curriculum. Located in Subang Jaya, Selangor, Malaysia with contact [email protected].

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• RightNow Media: Streaming video Bible-study library widely distributed through church partnerships; competes with MIM for church discipleship budgets, particularly as a more digitally scalable alternative.
• Orange (The reThink Group): Church curriculum and strategy provider with family- and leader-facing resources; comparable to MIM as a multi-channel supplier of discipleship curriculum, training, and tools for local churches.
• Ransomed Heart (Wild at Heart): John Eldredge's men's ministry offering books, events, and small-group resources for Christian men; comparable to MIM in content-driven men's discipleship and church-resource publishing.
• Iron Sharpens Iron: National men's ministry network hosting conferences and partnering with local churches; competes with MIM for church partnerships and event-based engagement with Christian men.
• Promise Keepers: Long-standing men's ministry running large conferences, church resources, and men's events; directly comparable in mission and target audience to MIM's 1613 Men's Conference and church-engagement strategy.
• Manhood Journey: Faith-based ministry focused on fatherhood and young men's discipleship, currently a co-development partner of MIM via The Iron Circle; competes and collaborates in the same church-discipleship niche.
• Discipleship.org (DiscipleShift): Network focused on making disciples and disciple-making movements in the local church; overlaps with MIM's No Man Left Behind model and church-leader training audience.

Broad incumbents

• Focus on the Family: Large Christian family ministry producing resources, broadcasts, and church tools addressing marriage, parenting, and men's issues; adjacent incumbent with overlapping donor base and family-discipleship content.
• LifeWay Christian Resources: Southern Baptist publishing arm producing books, Bible studies, and church curriculum at scale; broad incumbent that overlaps with MIM in men's Bible-study and small-group content categories.
• Cru (Campus Crusade for Christ): Major interdenominational Christian ministry with discipleship programs and leadership training; broader scope than MIM but overlaps in men's leadership development and donor-funded ministry operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7IDM7qbOe9hNYjcXDtIoeA
• Facebookfacebook.com/maninthemirrorministry
• Xx.com/maninthemirror
• LinkedInlinkedin.com/company/man-in-the-mirror

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Man in the Mirror