Angelina

What Angelina does

Angelina is a historic French patisserie and salon de thé brand founded in 1906 in Paris and operating today through over 30 addresses in France (including the flagship at 226 rue de Rivoli, plus Rue du Bac and Louvre boutiques) and internationally in Dubai (Dubai Mall), New York (6th Avenue), and Kuwait (The Avenues). The brand's product portfolio centers on signature pastries — most notably the Mont-Blanc (meringue, Chantilly cream, and chestnut cream at €8.20) and chocolat chaud à l'ancienne — supplemented by macarons, chocolates, financiers, madeleines, fine food grocery items (épicerie fine), custom/bespoke pastries, and gift cards and gift boxes. Seasonal limited-edition creations are produced by in-house pastry chef Christophe Appert, with documented 2026 launches for Valentine's Day, Easter, and Mother's Day distributed across tea rooms, boutiques, and the online channel.

The company operates under the legal entity MONT BLANC & CHOCOLAT, SARL (RCS Paris 479 780 298) and is owned by OB HOLDING (RCS Nanterre 388 300 444), part of the Groupe Bertrand hospitality group headquartered in Levallois-Perret. The technology stack is modest and consumer-facing: a Shopify-powered e-commerce storefront at boutique.angelina-paris.fr, the Zenchef reservation module, OVH web hosting, and standard payment integrations (CB, Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay) with PCI 3-D Secure. Distribution combines in-store dining and retail at physical salons de thé, Click & Collect at Rivoli and Bac locations (within 2 hours, 10h-19h), same-day courier delivery in Paris and Île-de-France (from €30, free over €75), and authorized distributor relationships with La Halle des Gourmets (France and Europe) and Angelina Paris USA.

Angelina makes money through one-time product and experience sales to individual consumers and tourists — in-store pastry and hot chocolate purchases, e-commerce orders of pastries and épicerie fine, gift cards and curated gift boxes — supplemented by a smaller private-events and privatization revenue stream for groups at the Rivoli location and Mademoiselle Angelina. Customer segments are general consumers, tourists visiting Paris, locals celebrating occasions, and a secondary segment of group and corporate event organizers seeking elegant dining spaces. Pricing is unit-based with no subscription or recurring model. The company is privately held with no disclosed revenue, no venture funding, and headcount reported at 101–250 employees, making it a non-venture-backed subsidiary within a larger diversified hospitality group rather than an independent growth-stage business.

Name

Angelina

Legal name

MONT BLANC & CHOCOLAT, SARL

Website

https://angelina-paris.fr

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Premium French Patisserie and Tea Room

NAICS

Chocolate and Confectionery Manufacturing (31135), Bakeries and Tortilla Manufacturing (3118), Baked Goods Retailers (445291), Other Specialty Food Retailers (44529)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Chocolate & Confectionery Shops (THAFAGAD), Cake Shops & Custom Celebration Cakes (THAFAFAC), Specialty Chocolatiers & Confectionery (CRAHAGAH)

Keywords

• French patisserie products
• Tea room dining
• Luxury confectionery retail
• Fine food grocery
• Gift box collections

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. In-store dining and retail sales: Revenue from customers dining in at salons de thé and purchasing pastries, chocolates, macarons, and other products directly at physical locations
2. E-commerce product sales: Online ordering of pastries, fine food products (épicerie fine), chocolates, macarons, and gift items with delivery or Click & Collect options
3. Gift cards and gift boxes: Sale of gift cards (bons cadeaux) and curated gift boxes for gifting occasions
4. Private events and privatization: Partial or full privatization of salon de thé spaces for events, groups, and special occasions at the Rivoli location and Mademoiselle Angelina

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Angelina operates a historic French patisserie and tea room brand selling signature pastries (notably the Mont-Blanc with meringue, Chantilly, and chestnut cream), traditional chocolat chaud à l'ancienne, macarons, chocolates, fine food grocery items (épicerie fine), custom pastries, and gift boxes. Products are sold to individual consumers through 30+ physical salons de thé and boutiques in France, Dubai, New York, and Kuwait, and through a Shopify-powered e-commerce platform offering delivery in Paris/Île-de-France, Click & Collect, and international shipping. Seasonal limited-edition creations are developed by head pastry chef Christophe Appert.

Product overview

Angelina is a historic Parisian luxury pastry and tea room brand (established over 120 years ago) operating across 30+ locations in France and internationally. Its product portfolio centers on signature pastries — most notably the Mont-Blanc (meringue, Chantilly, crème de marrons) and hot chocolate à l'ancienne — supplemented by macarons, chocolates, fine food grocery items (épicerie fine), custom pastries, and gift offerings. The company sells directly to consumers through physical tea room and boutique locations and through a Shopify-powered e-commerce platform (boutique.angelina-paris.fr) supporting delivery and Click & Collect. Seasonal limited-edition creations (Saint-Valentin, Easter, Fête des Mères) are launched throughout the year by in-house pastry Chef Christophe Appert.

Differentiator

Problem solved

Functional benefit

Products and services

• Mont-Blanc

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Groupe BertrandcoreOthersParent company and franchise operator of Angelina brand. Groupe Bertrand manages the brand expansion, recruitment, and corporate operations from their headquarters in Levallois-Perret.
• La Halle des GourmetsminorChannel Partner/ Reseller/ DistributorAuthorized distributor for Angelina fine food products (épicerie fine) in France and Europe, handling delivery to customers outside the Île-de-France region
• Angelina Paris USAminorChannel Partner/ Reseller/ DistributorAuthorized US distributor for Angelina products, handling delivery to customers in the United States at angelinaparisusa.com
• Melchior Press AgencyminorGTM or Marketing PartnerPress agency handling media inquiries and press kit requests for Angelina. Contact: [email protected] for press kits, [email protected] for partnerships

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maison Boissier: Boissier is a historic French chocolatier and patisserie founded in 1827, known for chocolates and biscuits. Comparable to Angelina in heritage French confectionery, gifting assortments, and premium retail positioning.
• Lenôtre: Lenôtre is a historic French patisserie and traiteur brand with boutiques, salons de thé, and event catering. Comparable to Angelina in French patisserie heritage, premium positioning, retail boutiques, and event/gifting services.
• La Mère Poulard: La Mère Poulard is a historic French restaurant and patisserie brand famous for traditional cuisine and omelettes. Comparable to Angelina as a heritage French culinary destination with both dining and packaged gourmet retail offerings.
• Ladurée: Ladurée is an iconic French luxury patisserie and tea room brand, most famous for its macarons. Direct competitor to Angelina in the Parisian premium patisserie, macarons, chocolates, and salon de thé categories, with overlapping international presence.
• Pierre Hermé: Pierre Hermé is a leading French patissier often cited among the world's best. Directly comparable to Angelina as a premium French patisserie and macaron brand with boutique locations in Paris, Tokyo, and other luxury markets.
• Fauchon: Fauchon is a historic Parisian luxury food brand (founded 1886) operating a flagship patisserie, tea room, and épicerie fine. Closely comparable to Angelina in heritage positioning, premium patisserie, tea room dining, and gourmet retail.
• Carette Paris: Carette is a Parisian tea room and patisserie serving premium pastries, macarons, and brunch/tea-time dining across several Paris locations. Overlaps directly with Angelina's salon de thé proposition and Paris tourist customer base.
• Maison Fossier: Fossier is a historic French patisserie founded in 1756, famous for its pink biscuits (pink biscuits of Reims) and other traditional pastries. Comparable to Angelina in heritage French patisserie, gift boxes, and premium gourmet retail.
• Mariage Frères: Mariage Frères is a historic Parisian tea house and purveyor of luxury teas. Comparable to Angelina as a heritage Parisian salon de thé experience with premium tea, patisserie accompaniments, and international boutiques.

Emerging players

• Hugo & Victor: Hugo & Victor is a contemporary French patisserie and chocolatier founded in Paris. Comparable to Angelina in the premium French patisserie and chocolate segment, with a more modern, chef-driven positioning and smaller footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/angelinaparis.fr
• LinkedInlinkedin.com/company/angelina-paris
• Instagraminstagram.com/angelina_paris

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angelina