Visit Fresno County
Visit Fresno County is the official Destination Marketing Organization for Fresno County, California, promoting the region to leisure visitors through a digital platform, mobile app, and membership-based network serving local tourism businesses and partners.
- Company typePrivate
- Founded2026
- HeadquartersFresno, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Visit Fresno County does
Visit Fresno County is a nonprofit Destination Marketing Organization (DMO) operating as the Fresno/Clovis Convention & Visitors Bureau (FCVBER/FCVBER Foundation), founded in 1996 and headquartered in Fresno, California. The organization promotes Fresno County as a tourism destination, serving both leisure visitors and the local tourism industry ecosystem including hotels, restaurants, attractions, and event organizers. It functions as the official marketing arm for the region, leveraging proximity to three national parks (Yosemite, Kings Canyon, and Sequoia) within a 90-minute drive as a key destination asset.
Visit Fresno County firmographics
Firmographics- Name
- Visit Fresno County
- Legal name
- Fresno/Clovis Convention & Visitors Bureau
- Website
- https://visitfresnocounty.org
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visit Fresno County is the official Destination Marketing Organization for Fresno County, California, promoting the region to leisure visitors through a digital platform, mobile app, and membership-based network serving local tourism businesses and partners.
- Ownership category
- akta.pro rank
Visit Fresno County industry classification
Industry- Product category
- Destination Marketing Organization Services
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE), Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)
Keywords
Where Visit Fresno County is headquartered
LocationHeadquarters
- HQ city
- Fresno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visit Fresno County business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Membership Fees: The organization operates a membership program where local tourism-related businesses (restaurants, hotels, attractions, breweries, etc.) pay membership fees to be listed in the directory and benefit from CVB marketing efforts.
- Visitor Guide Distribution & Request Processing: The CVB processes requests for physical and digital Visitor Guides, serving as a touchpoint for lead generation and visitor engagement.
- Advertising & Sponsorship: Local businesses advertise within the Visit Fresno County platform; the organization sells advertising placements, sponsorship of events (e.g., Taco Truck Throwdown), and promotional features on the website and newsletter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free visitor-facing services |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Visit Fresno County product offering
Product offeringCore offering
Visit Fresno County operates as the official Destination Marketing Organization (DMO) for Fresno County via the Fresno/Clovis Convention & Visitors Bureau. It delivers a comprehensive tourism information and trip planning platform — website, mobile app, digital and print Visitor Guide, events calendar, and curated editorial content — that connects leisure travelers, meeting and sports planners, and journalists to local hotels, restaurants, attractions, breweries, wineries, and three nearby national parks. The organization also runs a membership program for local tourism businesses and facilitates group housing, dining, and RFP submission for events.
Product overview
Visit Fresno County operates primarily as a destination marketing organization rather than a traditional software product company. The core offering is the VisitFresnoCounty.org web platform, a comprehensive tourism information hub that provides visitors with planning resources for Fresno and Clovis, California. The product portfolio includes the Visit Fresno County Mobile App (available on iOS and Android) for on-the-go trip planning, the Official Visitor Guide (available in both digital and print formats), a monthly email newsletter distributed on the first Friday of each month, and the Visit Fresno County Blog featuring curated trip ideas. Additional services include a media library for press and journalists, an events calendar for discovering local activities, and partner transportation information including YARTS bus service to Yosemite National Park. The organization also promotes sports tourism through RFP submission services and facilitates group housing and dining coordination for meeting planners.
Differentiator
Problem solved
Functional benefit
Products and services
- Visit Fresno County Mobile App A mobile application available on iOS and Android that enables travelers and locals to discover things to do, places to stay, and local attractions in Fresno County and to build custom itineraries.
- Official Fresno County Visitor Guide The official Fresno County Visitor Guide showcasing the area's attractions, dining, lodging, and trip planning resources, available in both digital (Issuu-hosted) and print (mail-request) formats.
Quantifiable outcome
- Three national parks (Yosemite, Kings Canyon, Sequoia) accessible within 90 minutes
- +4 more outcomes
Companies that use Visit Fresno County
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
Visit Fresno County technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Visit Fresno County partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Fresno/Clovis Convention & Visitors Bureau (FCVBER)coreThe organization operates under the umbrella of the Fresno/Clovis Convention & Visitors Bureau, also known as FCVBER, which also includes the FCVBER Foundation. The CVB manages tourism marketing while the Foundation handles scholarships and internships.
- YARTS (Yosemite Area Regional Transportation System)coreYARTS provides public transportation from Fresno (including Amtrak, FAT airport, CSUF, and Northern Fresno stops) to Yosemite National Park. Operates year-round on Highway 140 through Merced and Mariposa Counties, and seasonally on Highway 41, Highway 120, and Highway 395/120E (May 23 – September 15, 2025).
- Visit CaliforniaminorVisit Fresno County participates in the Visit California cooperative marketing program, appearing alongside the Visit California logo on the website footer. This partnership amplifies Fresno County's visibility within California's broader statewide tourism marketing.
- Fresno Yosemite International Airport (FAT)coreFAT is the primary international airport gateway for Fresno County tourism. The airport features a Sequoia Tree exhibit in its lobby and serves as a key promotional touchpoint. The CVB maintains active marketing presence at the airport.
- Masumoto Family FarmminorMasumoto Family Farm makes ongoing donations of fresh apricots, peaches, and nectarines to Chez Maryse café. Their fruit is used in seasonal pastries and shared with Rivendell Community Inc. adult day program, exemplifying the region's farm-to-table supply chain partnerships.
- FCVBER FoundationminorThe FCVBER Foundation is a 501(c)(3) nonprofit affiliated with the Fresno/Clovis CVB that provides internships and scholarships for students pursuing hospitality and tourism careers, as well as community support initiatives.
- Fresno GrizzliesminorThe Fresno Grizzlies minor league baseball team co-hosts the annual Taco Truck Throwdown event with Fresno Street Eats, an event promoted through Visit Fresno County's event calendar and tourism channels.
- Fresno State WineryminorFresno State Winery is a student-run vineyard and winery operated by Fresno State students, featured on the Visit Fresno County wineries page. It provides an educational winemaking experience while serving as a tourism attraction.
- Tioga-Sequoia Brewing CompanyminorTioga-Sequoia Brewing Co. hosts regular events (Cafe Scientifique, Geeks Who Drink Trivia, live music) featured on Visit Fresno County's event calendar. The brewery also has a second taproom location in Merced.
- Crow & Wolf Brewing CompanyminorCrow & Wolf Brewing Company operates a family-friendly taproom in Clovis, CA and ships beverages throughout California. The venue hosts regular events (CAWraoke Wednesdays, Barre & Brews, High Fitness & Hops) promoted through Visit Fresno County.
- AmtrakminorAmtrak rail service to Fresno (FNO station) is referenced as a transportation option for visitors, with Fresno being accessible via train as part of the Central Valley rail network.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Visit Fresno County competitors and assessment
Company assessmentDirect peers
- Visit Reno Tahoe: Visit Reno Tahoe is a regional DMO combining an urban hub (Reno) with Sierra outdoor recreation and proximity to national parks, closely matching Fresno's gateway-to-nature positioning and sports/events RFP infrastructure.
- Visit Colorado Springs: Visit Colorado Springs is a mid-sized DMO whose brand is built around Garden of the Gods, Pikes Peak, and outdoor recreation — a directly analogous "national park gateway with year-round outdoor appeal" positioning to Visit Fresno County.
- Visit Tucson: Visit Tucson is a mid-sized DMO with comparable team scale, sunbelt year-round tourism positioning, national park adjacency (Saguaro), and a strong culinary/agritourism identity overlapping with Fresno's farm-to-fork emphasis.
- Visit Salt Lake: Visit Salt Lake is a comparable mid-sized DMO with a strong outdoor/national park gateway angle (Utah's Mighty 5), year-round outdoor recreation focus, and a convention/sports tourism mandate similar to Visit Fresno County.
- Visit Boise: Visit Boise is a mid-sized inland DMO/CVB with strong outdoor recreation positioning, a craft beverage and farm-to-table dining scene, and a comparable small-team digital marketing model targeting leisure and meeting planners.
- Visit Spokane: Visit Spokane is a mid-sized inland DMO with comparable team scale and a similar outdoor recreation plus meetings/sports tourism mandate for a regional Pacific Northwest market.
- Visit Bend: Visit Bend is a smaller DMO with an exceptionally strong outdoor recreation, craft beverage, and national forest/desert gateway identity — closely analogous to VFC's outdoor positioning around Sierra national parks and the Central Valley craft beer/wine scene.
- Visit Sacramento: Visit Sacramento is a similarly sized California DMO/CVB promoting leisure travel, meetings, and sports tourism for the Sacramento region. Both organizations run membership models and serve mid-sized California markets with state capital/inland tourism dynamics.
- Visit Albuquerque: Visit Albuquerque is a similarly sized convention and visitors bureau serving a mid-sized sunbelt market with a comparable blend of cultural events, outdoor recreation, and meetings/sports RFP infrastructure.
Broad incumbents
- Visit California: Visit California is the statewide umbrella tourism organization that runs cooperative marketing campaigns in which VFC participates. It is a strategic partner rather than competitor, but its scale and brand set the broader demand environment in which VFC operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Visit Fresno County social profiles
Digital presenceVisit Fresno County financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Fresno County leadership team
Management profileNumber of profiles
Profiles1 record
Visit Fresno County subsidiaries and ownership
Company hierarchySubsidiaries1 record
Visit Fresno County funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Fresno County M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Fresno County
What does Visit Fresno County do?
Visit Fresno County operates as the official Destination Marketing Organization (DMO) for Fresno County via the Fresno/Clovis Convention & Visitors Bureau. It delivers a comprehensive tourism information and trip planning platform — website, mobile app, digital and print Visitor Guide, events calendar, and curated editorial content — that connects leisure travelers, meeting and sports planners, and journalists to local hotels, restaurants, attractions, breweries, wineries, and three nearby national parks. The organization also runs a membership program for local tourism businesses and facilitates group housing, dining, and RFP submission for events.
Is Visit Fresno County a public or private company?
Visit Fresno County is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Visit Fresno County founded?
Visit Fresno County was founded in 2026. It employs 11 to 50 people.
Where is Visit Fresno County based?
Visit Fresno County is headquartered in Fresno, United States, in the North America region.
How does Visit Fresno County make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are visitor Guide Distribution & Request Processing and advertising & Sponsorship.
Who are Visit Fresno County's main competitors?
Direct peers on record are Visit Reno Tahoe, Visit Colorado Springs, Visit Tucson, Visit Salt Lake, Visit Boise, Visit Spokane, Visit Bend, Visit Sacramento and Visit Albuquerque. Visit California is listed as a broad incumbent.
Does Visit Fresno County have an API?
No public API is recorded for Visit Fresno County.
What industry is Visit Fresno County in?
Visit Fresno County's product category is Destination Marketing Organization Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of MPAKADAI, Venue-Owned/Operated Event Organizers (In-House Promoters). Its NAICS code is 561591 and its SIC code is 7900.