Gorham Bike and Ski

What Gorham Bike and Ski does

Gorham Bike & Ski is a privately held, multi-location specialty retailer headquartered in Portland, Maine, operating five physical retail stores across the state (Portland, Saco, Brunswick, Wells, Waterville) alongside a national e-commerce website. The company sells a broad assortment of bicycles (road, mountain, gravel, commuter, hybrid, children's, BMX, and electric), ski equipment (skis, snowboards, boots, bindings, snowshoes), and supporting accessories (helmets, clothing, car racks, parts, and components) sourced from brands including Scott, Giant, Orbea, Dalbello, Salomon, Atomic, Rossignol, and Burton. Pricing spans entry-level to premium tiers, with bikes from approximately $500 to $5,000+, ski boots from roughly $80 to $875, and complete ski packages starting around $399; the e-commerce site offers free shipping on orders over $99 to the lower 48 states with a price-match guarantee.

The business monetizes through three primary revenue streams: one-time retail product sales (the largest), professional services (bicycle service and repair, professional bike fitting, ski tuning and adjustment, custom ski and snowboard boot fitting, and a trade-in program for e-bikes and standard bikes, including a Kids' Bike Buy-Back Program), and usage-based bike rentals. An in-house financing product, branded Freedom To Ride, supports larger-ticket purchases. The go-to-motion is direct-to-consumer across both physical retail and e-commerce, supported by content marketing (sizing guides, buying guides, ski-season preparation content), an email newsletter, social media presence, and organized group rides that function as community-building and brand-marketing activities.

Gorham Bike & Ski's customer base is concentrated entirely in the consumer segment, serving cycling enthusiasts (road, mountain, commuting, family) and winter sports participants (alpine, cross-country, backcountry, snowboarding, snowshoeing) across all skill levels, with a secondary family-and-youth segment addressed through dedicated children's categories and the Kids' Bike Buy-Back Program. The company is recognized by the National Bicycle Dealers Association as one of America's Best Bike Shops and holds a channel partnership with Upway for e-bike trade-ins. No AI/ML capabilities, no disclosed funding, no management team information, and no founding date are available in the source data, which limits visibility into ownership, headcount, and financial scale.

Name

Gorham Bike and Ski

Legal name

Gorham Bike & Ski

Website

https://gorhambike.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Gorham Bike & Ski is a privately held Maine specialty retailer operating five stores (Portland, Saco, Brunswick, Wells, Waterville) plus e-commerce, selling bicycles, e-bikes, ski and snowboard equipment, and accessories, and offering fitting, repair, rental, trade-in, and financing services to cycling and winter sports consumers.

Ownership category

akta.pro rank

Product category

Specialty Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284), Clothing and Clothing Accessories Retailers (45811)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Snowshoeing Retail (CRAMAJAH)

Keywords

• Bicycle retail
• Ski equipment retail
• Outdoor recreation gear
• Bike repair services
• Specialty sporting goods

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of bikes (road, mountain, gravel, commuter, hybrid, children's), electric bikes, ski equipment (skis, snowboards, bindings, boots, poles), accessories (helmets, clothing, car racks), and parts across 5 Maine retail locations and online store.
2. Service Revenue: Professional services including bicycle service and repair, bike fitting, ski tuning/adjustment/repair, and ski/boot fitting. Trade-in programs for e-bikes and general bike trade-ins.
3. Rental Revenue: Bike rental services for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gorham Bike & Ski is a specialty multi-location retailer selling bicycles, electric bikes, ski equipment, snowboards, boots, bindings, snowshoes, parts, accessories, and apparel. The company operates five retail stores across Maine (Portland, Saco, Brunswick, Wells, Waterville) and an e-commerce website, and offers related services including bike rentals, professional bike and ski fitting, repair and tuning, trade-in programs, and financing.

Product overview

Gorham Bike & Ski operates as a multi-location specialty retail shop offering a comprehensive range of bicycles, ski equipment, snowboards, and related accessories. The product portfolio centers on bikes (road, mountain, electric, fat, commuter, children's, BMX) and snow sports equipment (skis, snowboards, boots, bindings, snowshoes, clothing). Services include bike rentals, professional service/repair, bike fitting, ski tuning, boot fitting, trade-in programs, financing, and group rides. The company operates five retail locations in Maine (Portland, Saco, Brunswick, Wells, Waterville) with a full e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles Full range of bicycles including road, mountain, fat, commuter/urban, comfort, cruiser, fitness, hybrid, children's, and BMX bikes from brands such as Scott, Giant, and Orbea.
• Electric Bikes
• Ski Equipment
• Snowboards
• Ski and Snowboard Boots
• Bindings
• Snowshoes
• Bike Parts and Accessories
• Clothing and Apparel
• Car Racks
• Gift Cards
• Bike Rentals
• Bicycle Service and Repair
• Bike Fitting
• Ski Tuning, Adjustment, and Repair
• Ski and Snowboard Boot Fitting
• Trade-In Programs
• Freedom To Ride Financing
• Group Rides

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UpwayminorChannel Partner/ Reseller/ DistributorPowered by Upway e-bike trade-in program. Customers can trade in their existing e-bikes and apply the value toward any product or service at Gorham Bike & Ski.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Ski Market: New England-based chain of ski and snowboard specialty stores. Comparable winter sports focus, multi-store footprint, and service offerings within the same broader regional market.
• Eastern Mountain Sports (EMS): Historic New England outdoor retailer carrying apparel and equipment for hiking, climbing, skiing, and cycling. Overlaps with Gorham's apparel and accessory assortment in the same regional customer base.
• Sturtevant's Sports: Long-standing New England ski and bike retailer with multiple stores and full-service offerings. Direct geographic and product-line analog to Gorham in the same regional market.

Emerging players

• Competitive Cyclist: Premium online bike retailer with strong road and mountain bike assortment. Direct competitor to Gorham's higher-end bike SKUs at the $2,000-$5,000+ price band.
• Jenson USA: Online-direct specialty bike retailer offering road, mountain, and components. Competes with Gorham's e-commerce channel for online bike customers but lacks the physical store and service depth.
• Backcountry: Large online outdoor retailer selling ski, snowboard, and cycling apparel and equipment. Competes with Gorham's apparel/accessory assortment online while lacking fitting and repair services.

Direct peers

• Mike's Bikes: Multi-location independent bike retailer with strong service and fitting capabilities across the West Coast. Comparable in-store-plus-service model, brand portfolio, and specialty positioning to Gorham's cycling business.
• evo: Multi-location specialty retailer focused on ski, snowboard, and bike equipment with a strong e-commerce platform and physical stores. Highly comparable mix of in-store experience, services, and online reach targeting action-sports enthusiasts.
• Northstar Ski & Sport: Multi-location specialty ski and bike retailer offering sales, rentals, and service. Closely comparable operating model combining brick-and-mortar retail with fitting, repair, and rental services.

Broad incumbents

• REI Co-op: National outdoor recreation co-op retailer selling bikes, ski gear, apparel, and accessories alongside in-store services like bike repair. Operates as a broad incumbent with overlapping assortment but much larger footprint and stronger brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gorhambike
• Facebookfacebook.com/gorhambike

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorham Bike and Ski