Allsup’s

What Allsup’s does

Allsup's is a convenience store chain founded in 1956 by Lonnie and Barbara Allsup in Roswell, New Mexico. The company currently operates more than 400 locations across nine states — Texas, New Mexico, Oklahoma, Iowa, Kansas, Missouri, Nebraska, South Dakota, and Wyoming — with over 250 of those stores located in Texas alone. Allsup's functions as a core brand under parent company Yesway Inc. (Nasdaq: YSWY), which acquired the chain in 2019 from Brookwood Financial Partners in a transaction valued at approximately $850 million. Since the acquisition, the parent platform has completed over 90 new store developments and major raze-and-rebuild projects across the combined footprint.

The company's core offering is a food-forward convenience retail model anchored by its signature "World Famous Burrito," with over 24 million burritos sold in 2025 and 41 million proprietary food products sold across Yesway and Allsup's stores in the prior year. Beyond prepared foods, Allsup's generates revenue through four streams: convenience retail sales (snacks, beverages, groceries, packaged goods); fuel sales (gasoline, diesel, E85, ethanol-free, DEF); private-label products including Yesway- and Allsup's-branded beef sticks, electrolyte water, and candy; and ancillary services including ATM fees, Western Union money transfers, check cashing, Amazon Locker fees, Bitcoin ATMs, and car wash services at select locations. The company maintains a Yesway & Allsup's Rewards loyalty program accessible via mobile applications on iOS and Android, with fuel rewards stacking up to 20 cents per gallon.

Allsup's targets three primary customer segments: rural and suburban consumers seeking convenient access to essentials, prepared foods, and fuel in markets with limited retail alternatives; travelers and road trippers along major highways and historic routes including Route 66; and fleet/commercial operators served through the Yesway Fleet program. The company claims the #1 or #2 operator position in most of its rural and suburban markets and was ranked #4 in USA TODAY's 2026 10Best Readers' Choice Awards for both Best Gas Station Brand and Best Gas Station Food. Yesway completed its IPO on Nasdaq in April 2026, raising $280 million at a $20 share price and achieving a market capitalization of approximately $1.2 billion, with shares trading up 13% at intraday highs on debut. The legal entity operating the platform is BW Gas & Convenience Holdings, LLC, headquartered in Fort Worth, Texas.

Name

Allsup’s

Legal name

BW Gas & Convenience Holdings, LLC

Website

https://allsups.com

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Allsup's is a convenience store chain operating 400+ locations across nine states, offering prepared foods including its World Famous Burrito, fuel, and convenience retail. It serves rural and suburban consumers, travelers, and fleet operators as a brand under Yesway Inc. (Nasdaq: YSWY).

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Convenience Retail Sales: Sale of convenience goods including snacks, beverages, groceries, and packaged items across all store locations. Hot prepared foods including the signature Allsup's burritos and other food service items.
2. Fuel Sales: Fuel sales including gasoline, diesel, E85, and ethanol-free options. Stack & Save fuel rewards programs encourage customer purchases through per-gallon discounts.
3. Private Label Products: Yesway-branded and Allsup's-branded private label products including beef sticks, electrolyte water, and bagged candy sold at stores.
4. Ancillary Services: Revenue from services including ATM fees, Western Union money orders, check cashing, Amazon Locker fees, and car wash services at select locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Allsup's operates a network of over 400 convenience stores across nine states selling packaged snacks, beverages, groceries, prepared hot foods (anchored by the World Famous Burrito), private-label products, and motor fuels including gasoline, diesel, E85, and ethanol-free options. Stores also provide ancillary services such as ATMs, Western Union money transfers, cryptocurrency ATMs, Amazon Lockers, check cashing, car wash, and EV charging at select locations.

Product overview

Allsup's is a convenience store chain operated by Yesway (Nasdaq: YSWY), featuring a food-forward strategy anchored by its World Famous Burrito. The company operates a unified retail platform offering prepared foods, fuel, convenience items, and loyalty rewards through both physical stores and a mobile application. The portfolio includes signature food products (burritos, breakfast items, hot foods), a rewards program with fuel discounts and sweepstakes, gift cards, and various store services including ATMs, Western Union, cryptocurrency ATMs, and EV charging. With over 400 locations across nine states, the stores operate 24/7 and emphasize fresh food preparation alongside traditional convenience retail.

Differentiator

Problem solved

Functional benefit

Brands

• Allsup's World Famous Burrito: The signature food product of Allsup's convenience stores, with over 24 million burritos sold in 2025.
• Yesway & Allsup's Rewards
• Yesway

Products and services

• Allsup's Convenience Stores Convenience store chain offering extended hours including 24/7 operations at many locations, fresh produce, prepared foods, packaged snacks, beverages, fuel, and ancillary services. Operates over 400 locations across Texas, New Mexico, Oklahoma, Iowa, Kansas, Missouri, Nebraska, South Dakota, and Wyoming.
• Allsup's World Famous Burrito The company's flagship prepared food item, with over 24 million burritos sold in 2025. Available in multiple varieties including Beef & Bean, Buffalo Chicken, Hatch Green Chile & Cheese, and Pepperoni Pizza.
• Prepared Foods Menu Hot food menu including breakfast items (biscuits, croissants, burritos), lunch and dinner options (burgers, sandwiches, chimichangas, taquitos, wings, catfish), frozen food, grocery items, bakery items, chips, candy, and drinks.
• Fuel Products Fuel offerings including regular gasoline, diesel, E85, ethanol-free options, and DEF (Diesel Exhaust Fluid). Stack & Save fuel rewards program allows stacking savings up to 20 cents per gallon.
• Store Services In-store services including ATM access, Western Union money transfers, cryptocurrency (Bitcoin) ATMs, Amazon Locker pickup, check cashing, car wash, and EV charging at select locations.
• Yesway & Allsup's Rewards Program Customer loyalty program offering fuel rewards, special deals, sweepstakes entries, and mobile app integration for tracking points and redeeming offers. Free membership with fuel discounts and member-only offers.
• Yesway & Allsup's Rewards Mobile App Mobile application available on iOS and Android platforms enabling customers to access rewards, track fuel savings, participate in sweepstakes, view special offers, and place mobile orders at select locations.
• Allsup's Gift Cards Allsup's gift cards available for purchase in stores and online, usable for fuel, food, and merchandise. Balance can be checked online or by phone.
• Yesway Fleet Commercial Fueling Dedicated fleet fueling program for commercial vehicle operators and fleet customers, supporting fleet cards and commercial accounts at Allsup's and Yesway locations.

Quantifiable outcome

• 24 million burritos sold in 2025
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Ford Motor CompanyminorGTM or Marketing PartnerFord Motor Company is a sweepstakes prize sponsor for promotional campaigns. The 2026 Ford F-150 Lariat is offered as a grand prize in the Summer of America promotion. Ford is not a sponsor or endorser of the promotion per official rules.
• Bolt PRminorGTM or Marketing PartnerBolt PR handles media inquiries for Allsup's and Yesway. Contact: Erin Vadala at [email protected] or (978) 468-3076.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sheetz: Private family-owned c-store chain in the Mid-Atlantic (~700 stores) with strong made-to-order food program. Comparable food-led c-store concept with similar extended-hours operating model.
• Wawa: Private Mid-Atlantic c-store chain known for food-forward strategy with hoagies, coffee, and prepared meals. Comparable food-led differentiation model, though operating in different geographies.
• Couche-Tard (Circle K): Canadian-based global c-store giant operating ~7,000 Circle K stores in North America with significant fuel and food service programs. Comparable broad-line c-store model with multi-state U.S. footprint.
• Murphy USA: U.S. fuel-focused c-store chain with ~1,750 stores primarily near Walmart locations. Comparable convenience/fuel retail format and publicly listed comparable for valuation benchmarking.
• Casey's General Stores: Large publicly-traded convenience store chain with ~2,900 stores across 17 Midwestern states, known for prepared foods (pizza, donuts) and strong rural presence. Highly comparable rural/food-forward model with overlapping geographies.
• RaceTrac: Private Atlanta-based c-store chain with ~700 stores across the Southeast and Midwest. Comparable convenience/fuel retail model with overlapping Texas and Midwest geography.
• 7-Eleven (Seven & i Holdings): Largest U.S. convenience store operator with ~13,000 stores; sells fuel, prepared foods, and convenience items. Directly comparable c-store format with national scale advantages.
• QuikTrip: Private Tulsa-based c-store chain with ~1,000 stores across the South and Midwest. Comparable convenience/fuel retail model with overlapping core geographies (Oklahoma, Texas, Kansas).

Regional players

• Sunoco LP: Master limited partnership focused on motor fuel distribution with c-store operations, particularly in the Northeast and Midwest. Comparable fuel-distribution and c-store retail business model.

Broad incumbents

• Pilot Travel Centers (Berkshire Hathaway): Travel-center and c-store operator now owned by Berkshire Hathaway with ~870 locations, including the Flying J brand. Overlaps in fuel and prepared food offerings for traveler segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/allsup-convenience
• Xx.com/allsupsstores
• Facebookfacebook.com/AllsupsStores

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allsup’s