Blue Loon Bakery

What Blue Loon Bakery does

Blue Loon Bakery is a privately held, single-location artisan bakery operating at 12 Lovering Lane in New London, New Hampshire. Founded in 2018 by Laurie Schive and Mike Morgan and subsequently transitioned to current owners Tricia and Troy Glick, the company produces and sells handcrafted artisan-style breads (Sunapee Sourdough, Morgan Hill Multigrain, French Baguette, Challah, Ciabatta, pizza dough, pretzels), bagels in five varieties, an assortment of pastries (croissants, danishes, morning buns, seasonal scones and muffins), breakfast and lunch sandwiches, salads, desserts (pies, cookies, brownies, bread pudding), and beverages including Wayfarer espresso and cold brew, chai, matcha, and Harney teas. All products are made from scratch on premises using locally sourced ingredients.

The business runs a horizontal, direct-to-consumer retail model with three primary revenue streams: in-store walk-in sales (dine-in and takeout), same-day online ordering for pickup through the Toast Tab platform (order.blueloonbakery.com), and event catering (corporate and private) handled via Toast Tab Catering with a 72-hour advance notice requirement and optional delivery. A secondary merchandise stream sells branded tees, hats, insulated tumblers, mugs, and gift cards. Distribution is entirely direct through the single storefront; there is no wholesale, franchise, or second location.

The bakery operates on a seasonal schedule: Wednesday-Sunday 7am-2pm in summer and Thursday-Sunday 8am-2pm in winter, with the kitchen closing daily at 1:45pm. Commercial channels beyond the physical cafe are limited to Toast Tab ecommerce and review-platform listings (TripAdvisor, Yelp, Google Business Profile), supported by Instagram and Facebook for community engagement and event promotion. Headcount is reported as 1-10 and the owners self-identify as a small business with limited resources; no outside investment, M&A, or multi-location expansion is indicated in the source material.

Name

Blue Loon Bakery

Legal name

Blue Loon Bakery

Website

https://blueloonbakery.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Loon Bakery is a privately held, single-location artisan bakery in New London, New Hampshire that handcrafts breads, pastries, bagels, sandwiches, salads, and beverages from scratch using locally sourced ingredients, selling directly to local residents, lake-area visitors, and catering customers via walk-in, Toast Tab online ordering, and event catering.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bakery
• Handcrafted breads
• Café pastries
• Bakery catering
• Specialty coffee shop

Headquarters

HQ city

New London

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Direct walk-in sales of freshly baked artisan breads, pastries, breakfast items, lunch items, and beverages consumed on-premises or taken to-go.
2. Online Ordering: Same-day online orders placed through Toasttab platform for pickup at the bakery.
3. Catering Services: Corporate and event catering including pastries, sandwiches, desserts, and coffee. Requires 72-hour advance notice. Delivery available with extra charges.
4. Merchandise: Sale of branded merchandise including logo tees, hats, insulated travel tumblers, and Harney & Sons iced tea blends.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Blue Loon Bakery is an artisan bread bakery and café in New London, NH that handcrafts breads, pastries, bagels, breakfast and lunch sandwiches, salads, desserts, and specialty coffee beverages from scratch using locally-sourced ingredients. It operates a single retail storefront with seasonal hours and complements walk-in sales with Toast Tab online ordering and event catering requiring 72-hour advance notice.

Product overview

Blue Loon Bakery is an artisan bread bakery in New London, NH offering a unified cafe experience. The core product portfolio includes handcrafted artisan-style breads (Sunapee Sourdough, Morgan Hill Multigrain, French Baguette, Challah, Ciabatta), fresh bagels in five varieties, assorted pastries (croissants, danishes, morning buns, seasonal scones), breakfast and lunch sandwiches, salads, desserts (seasonal pies, cookies, brownies), and specialty coffee and cold brew beverages. The bakery provides online ordering through Toast Tab integration and catering services for events requiring 72-hour advance notice. Seasonal menus rotate throughout the year, with summer featuring Lemon Blueberry Scones, Caprese Sandwiches, and seasonal fruit offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Breads Handcrafted artisan-style breads made from scratch daily, including Sunapee Sourdough, Morgan Hill Multigrain, French Baguette, Daily Bread Specials, Pizza Dough, Banana Bread, Challah, Ciabatta, and Bavarian Pretzels. Sold to retail customers and used as the base for in-house sandwiches.
• Bagels Fresh baked bagels offered in Plain, Everything, Sesame, Asiago, and Cinnamon Raisin varieties for retail and catering customers.
• Pastries Assorted pastries including Butter Croissant, Chocolate Croissant, Almond Croissant, Danish, Morning Bun, Ham & Swiss Croissant, Spinach & Cheese Croissant, Seasonal Muffins, Seasonal Scones, Monkey Bread, and weekend specialties such as Cinnamon Roll, Pecan Sticky Bun, and Eclairs.
• Breakfast Menu Breakfast offerings including sandwiches (Ham & Cheddar on Sourdough, Turkey & Swiss on Multigrain, Blue Loon BLT), Quiche, Egg & Cheddar Press, Kim Cheese, Avocado Toast, Sriracha Sunrise, Bakery Oatmeal, Yogurt Parfait, and Jammy Toast, served in-cafe and to-go.
• Lunch Menu Lunch items including sandwiches on artisan breads, salads, and grilled options served in-cafe and to-go.
• Desserts Dessert items including seasonal pies, Fruit Tart, cookies (Chocolate Chip, Seasonal Specialty, Peanut Butter Pick-Me-Up), Rice Krispy Treat, Double Chocolate Brownie, and Croissant Bread Pudding.
• Beverages Drinks including Wayfarer Coffee (Espresso, Americano, Cappuccino, Café Latte, Flat White, Mocha), Chai Latte, Matcha Latte, Wayfarer Cold Brew, Nitro Cold Brew, Harney Hot Teas, and Iced Teas.
• Seasonal Summer Menu Seasonal summer offerings featuring Lemon Blueberry Scones, Caprese Sandwich on Focaccia, Strawberry Cheese Danish, Summer Harvest Salad, Orange Ginger Scone, Sriracha Sunrise egg press, and seasonal fruit pies including Blueberry Crumb and Cherry.
• Catering Services Catering service for events providing pastries, sandwiches, desserts, coffee, and other menu items with a 72-hour advance notice requirement and optional delivery for an additional charge. Targeted at local businesses, nonprofits, schools, and community organizations.
• Merchandise Branded merchandise including logo tees, hats, insulated travel tumblers, and mugs sold at the bakery storefront.
• Gift Cards Gift cards available for purchase through Toast Tab for gifting to friends and family, redeemable at the bakery.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Harding Hill FarmminorOthersLocal maple syrup supplier. Their maple syrup is sold alongside Blue Loon Bakery's Challah bread for weekend breakfast pairings, as featured on social media.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Levain Bakery: New York-founded artisan bakery known for handcrafted cookies, breads, and pastries, with a bakery-cafe retail experience. Direct peer on the artisan, scratch-baking, retail-cafe model, with a similar locally-celebrated brand dynamic.
• Tatte Bakery & Cafe: Multi-location Eastern U.S. bakery-cafe serving artisan pastries, breakfast/lunch, and specialty coffee in a design-forward setting. Closely comparable in product mix (breads, pastries, sandwiches, salads, coffee) and cafe format, though at significantly larger scale.
• Balthazar Bakery: New York City artisan bakery producing handcrafted breads, viennoiserie, and pastries in a European bakery-cafe format. Closely aligned on scratch, French-influenced artisan production and retail bakery-cafe experience.
• Magnolia Bakery: Iconic American bakery-cafe retail brand specializing in scratch-baked American desserts and pastries, with cafe seating. Comparable on retail bakery format and dessert-forward menu, though it operates at a multi-city tourist destination scale.

Broad incumbents

• Panera Bread: National bakery-cafe chain combining scratch bakery, breakfast/lunch sandwiches, soups, salads, and specialty coffee. It is a broad incumbent in the same retail bakery-cafe category Blue Loon competes in, but at vastly greater scale and with a corporate, franchised operating model.
• Starbucks: Global coffee-and-bakery retailer with breakfast sandwiches, pastries, and retail grab-and-go offerings. Overlaps Blue Loon's cafe and morning-daypart customer, but at dramatically larger scale and with a fundamentally different (non-artisan) product positioning.

Regional players

• King Arthur Baking Company: Norwich, Vermont-based artisan baking brand with a flagship bakery-cafe, baking school, and flour/ingredients retail line. Comparable as a New England artisan bakery brand, though King Arthur operates a far broader retail and education footprint than Blue Loon.
• Dunkin': New England-headquartered quick-service chain combining coffee/beverages with a meaningful baked-goods line. A relevant comparable for the New Hampshire market where Blue Loon operates, primarily competing on convenience and price rather than artisan positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/blueloonbakery
• Instagraminstagram.com/blueloonbakerynh
• LinkedInlinkedin.com/company/blue-loon-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Loon Bakery