What Balthazar Bakery does

Balthazar Bakery is a privately held artisan bakery founded in 1997 to supply breads and pastries to the Balthazar brasserie in New York City. It operates from its headquarters and main production facility in Englewood, New Jersey (214 South Dean Street), with a second retail storefront in SoHo, Manhattan (80 Spring Street). The company produces a wide catalog of traditional breads, hand-laminated viennoiserie, cakes, tarts, cookies, and beverages using natural sourdough starters, heirloom grains (including Magog and Oland wheat from Maine Grains and Quebec rye), and high-fat New England butter, with all products fresh-baked daily and no parbaked or frozen inventory.

The business operates three revenue streams: in-store retail at the two locations (also supported by Toast/Shopify online ordering, electronic gift cards, and DoorDash delivery), wholesale B2B distribution with nightly delivery to restaurants, cafes, and shops across Manhattan, Brooklyn, Queens, The Bronx, Westchester, Rockland, and parts of New Jersey (with distributor partnerships extending into Connecticut and Long Island), and corporate/event catering in Manhattan with 24-48 hour advance notice. Pricing is unit-based across all channels, with wholesale minimums of $30 in Manhattan and $40 elsewhere, and retail items ranging from $3 beverages to $89 specialty cakes.

The company has no disclosed institutional ownership, no funding rounds, no management team information, and no published financials. It is privately held and appears founder/family-operated. Operations are concentrated in the New York metropolitan area, supported by named supplier partnerships (Maine Grains, Massachusetts Butter Collective, Hudson Valley Farms) and food donation relationships with local food pantries. The company has sourced electricity through renewable energy certificates from wind farms since 2012 (878,755 kWh in 2017).

Name

Balthazar Bakery

Legal name

Balthazar Bakery

Website

https://balthazarbakery.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Balthazar Bakery is a privately held artisan bakery founded in 1997, producing traditional breads, viennoiserie, cakes, and pastries from its Englewood, NJ headquarters for retail customers at SoHo NYC, wholesale restaurant accounts across the NYC metro, and corporate catering.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Commercial Bakeries (311812), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bakery & Desserts Distribution (CRAOABAE), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Artisan bakery
• Sourdough bread
• Viennoisserie pastries
• Wholesale baked goods
• Corporate catering

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Storefront Sales: Direct in-store sales of breads, pastries, sandwiches, salads, soups, desserts, and beverages at two retail locations (SoHo NYC and Englewood NJ). Customers can purchase physical gift cards in-store or electronic gift cards online.
2. Wholesale B2B Distribution: Nightly delivery of fresh-baked bread and viennoisserie to restaurants, cafes, and shops throughout the New York metropolitan area. Products include breads (baguettes, brioche, ciabatta, croissants, etc.) and pastries (Danish, scones, breakfast buns). Minimum orders apply.
3. Catering Services: Corporate and event catering for breakfasts and lunches. Catering specialist helps custom craft orders. Delivery available anywhere in Manhattan. Orders require 24-48 hours advance notice.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Balthazar Bakery produces and sells fresh-baked artisan breads, viennoiserie (croissants, Danish, scones), cakes, tarts, cookies, and beverages through two retail storefronts in SoHo NYC and Englewood NJ. It also supplies wholesale nightly deliveries of breads and pastries to restaurants, cafes, and shops throughout the New York metropolitan area, and provides corporate and event catering services.

Product overview

Balthazar Bakery is a traditional artisan bakery operating since 1997, offering a unified portfolio of fresh-baked goods through multiple channels: retail shops in NYC (80 Spring Street, SoHo) and Englewood, NJ; wholesale delivery to restaurants and cafes in the New York metropolitan area; and catering services for events. The core products include breads (baguettes, sourdoughs, specialty loaves), Viennoisserie (croissants, Danish, scones), cakes and tarts, cookies, and beverages. All products are made using fine ingredients and traditional methods, with products baked fresh daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Breads

Quantifiable outcome

• All products are fresh baked daily and meant to be sold the same day they're baked

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Helping Hands Food Pantry (Teaneck, NJ)minorOthersFood donation partner receiving unsold bread and pastries to help alleviate hunger in the local community.
• Office of Concern Food Pantry at St. Cecilia (Englewood, NJ)minorOthersLocal food pantry receiving donated bread and pastries from Balthazar Bakery to support community hunger relief efforts.
• Good Counsel Homes (Spring Valley, NY)minorOthersCharitable organization receiving food donations from Balthazar Bakery as part of their community giving program to alleviate hunger.
• Maine Grains (Skowhegan, Maine)coreStrategic or Co-development PartnerMilling partner providing heirloom wheat varieties (Magog and Oland) from Maine for Balthazar's Heritage Wheat bread. Also sources heirloom varieties for specialty breads.
• Massachusetts Butter CollectiveminorOthersSupplier of high-fat New England butter used for hand-laminated Viennoisserie products including croissants.
• Hudson Valley Farms and OrchardsminorOthersSeasonal produce supplier for summer and fall, supporting local agriculture and fresh ingredient sourcing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Levain Bakery: NYC-origin artisan bakery famous for oversized cookies, with multiple Manhattan locations and nationwide shipping. Competes for similar premium retail bakery customers in NYC and overlaps on viennoiserie and cookie product categories.
• Bien Cuit: Brooklyn-based artisan bakery specializing in slow-fermented sourdough breads and viennoiserie using heritage grains, distributed to wholesale customers and at its retail locations. Highly comparable to Balthazar in craft, ingredient story, and wholesale/retail mix.
• Modern Bread and Bakery: NYC restaurant group (Modern, Bar Boulud) baking program producing artisan breads and viennoiserie served in-house and supplied to other restaurants. Comparable as a high-end NYC producer of artisan breads used in fine dining, overlapping with Balthazar's wholesale customer base.
• Sullivan Street Bakery: NYC artisan bakery (Hell's Kitchen and SoHo locations) known for panettones, breads, and Roman-style pizza, serving both retail and wholesale customers. Direct competitor in the same Manhattan geography with overlapping wholesale and retail customer base.
• Lady M Confections: Luxury cake and confectionery brand with NYC retail locations, wholesale distribution, and DTC shipping of signature cakes. Comparable as a premium NYC-based bakery with multi-channel sales and a focus on cakes and tarts.
• Dominique Ansel Bakery: Celebrity chef bakery in SoHo producing signature viennoiserie (Cronut), cakes, and seasonal pastries, sold through retail and wholesale. Comparable in Manhattan retail positioning, premium product mix, and brand-driven marketing.
• Amy's Bread: Artisan bakery in NYC (Chelsea Market and Hell's Kitchen) producing handcrafted breads, viennoiserie, and pastries sold through retail, wholesale to restaurants, and catering. Operates as a direct competitor to Balthazar Bakery in the NY metro artisan bakery segment with a similar multi-channel model.
• Pain d'Avignon: Specialty commercial bakery producing French-style artisan breads and viennoiserie primarily for wholesale foodservice and retail customers. Comparable as a commercial-scale producer of similar artisan products sold to restaurants and cafes.

Regional players

• Bread Alone Bakery: Upstate New York artisan bakery producing organic sourdough breads, viennoiserie, and pastries for retail and wholesale customers in the Hudson Valley and NYC. Comparable in craft and product mix, with overlapping wholesale distribution into NYC.

Broad incumbents

• Tartine Bakery: Iconic San Francisco-based artisan bakery known for sourdough breads, viennoiserie, and cakes with retail, wholesale, and DTC distribution. Comparable in craft, traditional methods, and product portfolio, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/balthazarny
• Facebookfacebook.com/balthazarbakery
• LinkedInlinkedin.com/company/balthazar-bakery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balthazar Bakery