Intuji

Custom Software Development Servicesintuji.com

Intuji is a Perth-based digital services firm (51–100 employees, founded 2015) that builds custom websites, B2B portals, eCommerce platforms, and ERP-integrated software for manufacturers, wholesalers, and industrial brands using its proprietary 4DCX Framework® methodology.

Company typePrivate
Founded2015
HeadquartersPerth, Australia
Headcount51–100
GTM typeB2B
OfferingServices

What Intuji does

Intuji is an Australian-headquartered digital services firm founded in 2015 that builds websites, customer portals, eCommerce platforms, mobile applications, and custom software for manufacturers, wholesalers, and industrial brands. The company's delivery is organised around its proprietary 4DCX Framework® (Discover, Design, Develop, Dominate), a four-phase methodology combining agile and iterative practices, with each phase comprising documented sub-steps from requirement gathering through ongoing optimisation. Technology capabilities span full-stack web (React, Next.js, NestJS, Node.js, TypeScript, PHP, Python, Go), mobile (React Native, Flutter), cloud infrastructure (AWS, Azure, GCP), ERP integrations (NetSuite, SAP, Microsoft Dynamics 365, Epicor, Sage, MYOB, Xero), eCommerce (Shopify, Magento, BigCommerce, WooCommerce), CRMs (Salesforce, HubSpot, Pipedrive), and a broad stack of payments, analytics, identity, and CMS platforms. Named enterprise and government clients include Kering, ESAB, Brioni, Avon Protection, Russell Mineral Equipment, CIGWELD, the Government of Western Australia Department of Health, Fortus, Protecta, Shermac, V12 Footwear, LFA First Response, APEX Mobility, CareQuip, and Archies Footwear.

The company operates a sales-led, direct enterprise go-to-market with no public pricing — engagements are initiated through a structured multi-step 'Get In Touch' inquiry form and scoped as bespoke, project-based professional services engagements typically running 8–12 months. Revenue is generated from custom software development and consulting services (customer experience consulting, digital transformation consulting, branding), with ongoing support and maintenance offered post-launch. Intuji holds ISO 9001 (quality management) and ISO 27001 (information security) certifications, has 24 published Clutch reviews, and maintains active thought-leadership channels including The Disruptors and Pulse by Intuji video series and a Learning Centre content hub. The firm is privately held and appears bootstrapped — no funding rounds, parent company, or institutional investors are disclosed. CEO Julian Wallis and COO Aashish Paudel lead a team of 51–100 employees.

Intuji firmographics

Firmographics

Name: Intuji
Legal name: Intuji
Website: https://intuji.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 51–100 employees
Short description: Intuji is a Perth-based digital services firm (51–100 employees, founded 2015) that builds custom websites, B2B portals, eCommerce platforms, and ERP-integrated software for manufacturers, wholesalers, and industrial brands using its proprietary 4DCX Framework® methodology.
Ownership category
akta.pro rank

Intuji industry classification

Industry

Product category: Custom Software Development Services
NAICS: Custom Computer Programming Services (541511)
SIC: Services-Computer Programming Services (7371)
akta.pro primary industry: B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

Custom software development
B2B portal development
ECommerce development
Digital transformation consulting
Web application development

Where Intuji is headquartered

Location

Headquarters

HQ city: Perth
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Intuji business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

Custom Software Development: Intuji builds bespoke websites, portals, and software for manufacturers, wholesalers, and industrial brands. Projects are scoped through a structured engagement process (Get In Touch form covering About You, Company, The Project, Data Privacy, Call), indicating a project-based, custom development model. Engagements range from customer portal development (e.g., Fortus, Protecta, Shermac case studies) to full digital transformation programs.
Consulting Services: Intuji offers ideation, customer experience consulting, digital transformation consulting, and branding services alongside development work. These are delivered through their 4DCX Framework® process and are billed as part of comprehensive project engagements.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Bespoke project-based engagement — no public pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Intuji product offering

Product offering

Core offering

Intuji partners with manufacturers, wholesalers, and industrial brands to build websites, customer portals, and custom software measured by their impact on client Profit, Scale, and Enterprise Value. Engagements are delivered through the company's proprietary 4DCX Framework® (Discover, Design, Develop, Dominate) and span customer-experience consulting, digital transformation consulting, branding, UX/UI design, web and mobile development, eCommerce platforms (Shopify, Magento, BigCommerce), and ERP-integrated B2B portals (NetSuite, SAP, Microsoft Dynamics).

Product overview

Intuji is a customer experience transformation company offering strategy, design, and development services for industrial B2B brands. Their portfolio centers on the 4DCX Framework® methodology (Discover, Design, Develop, Dominate) and includes consulting services (Customer Experience Consulting, Digital Transformation Consulting, Branding), design services (UX/UI Design), and development services (Software Development, Web Development, Mobile App Development, eCommerce Development). Core product modules include customer portals with BOM management, ERP integrations (particularly NetSuite), production management systems, and client-facing web portals. They specialize in B2B eCommerce platforms, self-service customer portals, and custom software integrated with ERP systems. The EdgeFactor® framework represents their strategic approach to building proprietary technology assets that drive enterprise value for clients in manufacturing, distribution, wholesale, and industrial services sectors.

Differentiator

Problem solved

Functional benefit

Products and services

Customer Experience Consulting Strategic consulting engagements to help brands understand customer needs, map journeys, and design experiences that drive engagement, loyalty, and measurable business outcomes.
Digital Transformation Consulting Advisory services helping businesses transition from traditional operations to technology-driven processes, focusing on scalability and enterprise value creation.
Branding Services Brand strategy and visual identity development including market research, competitor analysis, and brand guideline creation for industrial and B2B brands.
Website Blueprint Strategic planning and requirements documentation for website projects, aligning business objectives with technical implementation before build.
UX Design User experience design including user personas, user flows, feature mapping, and wireframing to create intuitive digital interfaces for B2B platforms and portals.
UI Design Visual design services including mood boards, style concepts, design systems, and high-fidelity mockups for digital products.
Software Development Custom software development for business operations, production management, and specialised applications integrated with existing ERP and CRM systems.
Web Development Full-stack web development using modern frameworks including frontend interfaces, backend systems, and web portals for B2B and B2C applications.
Mobile App Development Native and cross-platform mobile application development for iOS and Android, including production management and field operations apps.
eCommerce Development B2B and B2C eCommerce platform development including customer portals, B2B ordering systems, and ERP-integrated online storefronts.
Support and Maintenance Ongoing website maintenance, quality assurance, product support, and integrated security services for deployed digital solutions.

Quantifiable outcome

Orders that once took 15–20 minutes of manual effort were processed in seconds after portal implementation (illustrative example from B2B portal article)
+3 more outcomes

Companies that use Intuji

Customer profile

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Intuji technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration34 records

Feature2 records

Intuji partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

AWS (Amazon Web Services)coreTechnology or IntegrationAWS is listed as a technology partnership in the footer. Intuji's technologies page lists AWS among cloud infrastructure technologies used for client projects, indicating AWS as a primary cloud platform partner for hosting and infrastructure.
HubSpotcoreTechnology or IntegrationHubSpot is listed in the footer and prominently featured on the technologies page as both a CRM and a CMS technology. Intuji has built multiple client implementations on HubSpot's platform, indicating an established partnership. The technologies page lists HubSpot under both CRMs and CMSs.
ShopifycoreTechnology or IntegrationShopify is listed in the footer and featured on the technologies page under eCommerce. Intuji has used Shopify and Shopify Plus for B2B eCommerce implementations, as evidenced by articles discussing Shopify vs Shopify Plus comparisons. This is a key technology partner for eCommerce development.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Intuji competitors and assessment

Company assessment

Direct peers

ThoughtWorks: Global technology consultancy specialising in custom software development, design strategy, and digital transformation across industries including industrial and B2B. Direct peer with comparable custom development, consulting, and design-led offerings.
BairesDev: Large nearshore software development company providing custom engineering, dedicated teams, and digital transformation. Comparable in scaled custom development delivery model.
Endava: Public technology company combining engineering, consulting, and design to deliver digital transformation and custom software for B2B clients. Comparable in custom build, design, and platform-integration services.
Xoriant: Digital engineering services firm offering custom software development, product engineering, and platform integration. Direct peer in custom build and ERP/enterprise integration work.
Net Solutions: Digital transformation agency offering web development, mobile apps, UX/UI design, and eCommerce development. Direct competitor in custom software and portal development for B2B clients.
Simform: Software development agency providing custom web and mobile development, cloud, and DevOps services to B2B clients. Closely comparable as an outsourced custom engineering and digital product firm.
ELEKS: Global technology consulting firm providing software engineering, product development, and digital transformation. Comparable custom software and digital consulting service mix.

Broad incumbents

Globant: Large public IT and digital transformation consultancy with overlapping custom software, design, and platform integration capabilities. Broader incumbent with a wider portfolio beyond Intuji's industrial B2B niche.

Regional players

Empired: ASX-listed Australian IT services and digital transformation company offering Microsoft, ERP, and custom development work. Regional peer targeting similar ANZ enterprise buyers.
DigIO: Australian technology consultancy providing digital transformation, cloud, and engineering services. Regional peer with overlapping capabilities in the same ANZ geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Intuji compliance and trust

Trust signal

Compliance2 records

Intuji financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Intuji leadership team

Management profile

Number of profiles

Profiles2 records

Intuji funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Intuji M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intuji

What does Intuji do?

Is Intuji a public or private company?

Intuji is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Intuji founded?

Intuji was founded in 2015. It employs 51 to 100 people.

Where is Intuji based?

Intuji is headquartered in Perth, Australia, in the Oceania region.

How does Intuji make money?

Two revenue lines are on record. Custom Software Development is the primary driver. The others are consulting Services.

Who are Intuji's main competitors?

Direct peers on record are ThoughtWorks, BairesDev, Endava, Xoriant, Net Solutions, Simform and ELEKS. Globant is listed as a broad incumbent. Regional players are Empired and DigIO.

Does Intuji have an API?

No public API is recorded for Intuji.

What industry is Intuji in?

Intuji's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 541511 and its SIC code is 7371.