The Deck Wizard

What The Deck Wizard does

The Deck Wizard is a privately held carpentry and outdoor construction firm based in Holt, Australian Capital Territory, founded in 2009 by owner-operator Richard Kent. The company designs, builds, and repairs timber decks, pergolas, and ancillary outdoor structures (including garden screens, custom seating, planter boxes, fencing, gates, doors, windows, gutters, and fascia) for residential homeowners across all suburbs of the Canberra region. Richard Kent personally oversees project engagement from initial quote through completion, providing on-site consultations, transparent pricing, and multi-trade project management.

The firm's revenue is generated through three primary streams: (1) one-off custom construction projects for decks and pergolas, (2) general carpentry services, and (3) recurring annual maintenance packages offered on 6-, 9-, and 12-month cycles that include cleaning, oiling, and re-dressing of timber structures. Pricing is bespoke for each engagement with no published rate card; quotes are provided free after on-site consultation. Go-to-market is exclusively sales-led and direct, relying on inbound phone calls, website contact forms, Facebook referrals, and word-of-mouth rather than paid marketing channels.

Operationally, The Deck Wizard runs as a bootstrapped, founder-owned small business with no institutional capital, no disclosed revenue figures, and a self-reported headcount band of 11–50 employees. It claims a lifetime customer base exceeding 1,000 residential clients across Canberra and operates within a strictly single-jurisdiction geographic footprint with no evidence of expansion plans, technology investment, or external scaling capital.

Name

The Deck Wizard

Legal name

The Deck Wizard

Website

https://thedeckwizard.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Deck Wizard is a Canberra-based carpentry firm founded in 2009 that designs, builds, and repairs timber decks, pergolas, and outdoor structures for residential homeowners across the Australian Capital Territory, operating on a quote-based direct sales model with recurring maintenance packages.

Ownership category

akta.pro rank

Product category

Residential Carpentry and Outdoor Construction Services

NAICS

Residential Building Construction (23611)

akta.pro primary industry

Deck Construction & Replacement (HSAPALAA)

akta.pro secondary industries

Pergola, Arbor & Trellis Installation/Repair (HSAIAJAG), Deck & Porch Wood Repair (Boards, Steps, Railings) (HSAGABAG), Privacy Screens, Lattice & Windbreak Installation/Repair (HSAIAJAJ)

Keywords

• Custom deck construction
• Pergola construction services
• Residential carpentry services
• Timber outdoor structures
• Deck maintenance services

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Deck Construction: Design and construction of custom timber decks for residential properties. Projects vary by size, materials, and complexity with pricing based on individual quotes.
2. Custom Pergola Construction: Design and construction of custom pergolas to suit outdoor spaces. Pricing varies based on design specifications and materials.
3. Carpentry Services: Additional carpentry work including doors, windows, screens, gutters, fascia, fences, and gates. Full project management available for jobs requiring multiple trades.
4. Decking Maintenance: Annual maintenance packages (6, 9, and 12 months) for existing clients, including cleaning, oiling, and re-dressing of decks and timber structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Deck Wizard designs, builds, repairs, and maintains custom timber outdoor structures for residential homeowners in the Canberra ACT region. Core services are custom deck construction and custom pergola construction, supported by general carpentry (doors, windows, screens, gutters, fascia, fences, gates) and recurring annual decking maintenance packages offered on 6, 9, and 12-month cycles.

Product overview

The Deck Wizard offers a unified service portfolio centered on outdoor living space construction and renovation. The core offerings are deck construction and pergola construction, which can be extended with add-on modules including garden screens, custom seats and planter boxes, general carpentry services, and ongoing decking maintenance. The company provides both new construction and repair/replacement services, with the ability to coordinate multi-trade projects including plumbing, plastering, painting, and roofing through their project management service.

Differentiator

Problem solved

Functional benefit

Products and services

• Deck Construction Services Design and construction of custom timber decks for residential properties, including new builds, repairs, and replacement of worn or deteriorating decks. Priced per project via free on-site quotes; available to homeowners across all Canberra suburbs.
• Pergola Construction Services Custom design and construction of pergolas to provide shade and aesthetic enhancement to residential outdoor spaces. Priced per project via free on-site quotes based on design specifications and materials.
• Carpentry Services General carpentry services for residential properties covering doors, windows, gutters, fascia, fences, gates, and air conditioning compressor relocation. Includes project management for multi-trade jobs requiring plumbing, plastering, painting, or roofing.
• Decking Maintenance Timber deck preservation and maintenance services including cleaning, oiling, staining, and re-dressing of decks and timber structures. Offered as recurring maintenance packages on 6, 9, and 12-month cycles for repeat residential clients.
• Garden Screens Custom-built privacy and decorative screens for outdoor spaces, used to create enclosures, hide water tanks, wheelie bins, or hot water systems, and provide privacy from neighbours.
• Custom Seats & Planter Boxes Custom-made outdoor seating with hinged storage lids and planter boxes designed to match existing deck and pergola structures.

Quantifiable outcome

• Multiple customers report returning for second projects and recommending to friends and family

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Rawson Homes: East-coast Australian residential home builder operating across NSW, ACT, and Queensland. Particularly relevant as a regional peer because Rawson builds in or near the ACT market, overlapping with The Deck Wizard's catchment area for new-build outdoor structures.
• Stratco: Australia's largest manufacturer of outdoor structures including pergolas, verandahs, patios, and decking systems, with a national dealer and installation network. Comparable because Stratco directly competes with The Deck Wizard in pergolas and outdoor living construction but at much broader scale and with a product-led rather than bespoke service model.
• ABN Group: Large Western Australia-based residential construction group comprising multiple home-building brands plus maintenance and renovation services. Comparable as a broad residential construction incumbent offering renovation and addition services that overlap with The Deck Wizard's outdoor structure work.
• Metricon: Australia's largest volume home builder, incorporating decks, pergolas, and outdoor living into new-build packages. Comparable because Metricon includes outdoor structures as part of broader residential projects, representing an alternative channel for homeowners who might otherwise engage a specialist like The Deck Wizard.
• Henley Properties: Major Victorian-based volume home builder with national reach and a strong display-home network that showcases outdoor living offerings. Comparable as another large builder that competes for the same homeowner renovation and outdoor-living budget.

Others

• ModWood: Australian manufacturer of composite decking products sold through building supply retailers. Comparable as a material/specification competitor: ModWood products compete with timber for the same decking jobs that drive The Deck Wizard's revenue, and influence the contractor's material choices.
• Ekodeck: Australian composite decking and screening products manufacturer. Comparable as another material alternative that competes for specification on decking projects, shaping the competitive set The Deck Wizard must navigate on materials and pricing.
• Bunnings Warehouse: Australia's largest home improvement and DIY retailer, also offering an installation services marketplace that connects homeowners with tradies. Comparable because Bunnings represents the DIY and aggregator alternative that competes for the same homeowner outdoor-living spend, even though its core business is retail rather than bespoke carpentry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TheDeckWizard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Deck Wizard