AK-OK

What AK-OK does

AK-OK (marketed as 'AKOK' / 'Everything is AKOK') is an Indian luxury fashion brand operating under Reliance AK-OK Fashions Limited, a wholly-owned subsidiary of Reliance Industries Limited. The brand is led by designer Anamika Khanna and produces made-to-order premium women's apparel and accessories including jackets, blazers, co-ord sets, dresses, tops, bottoms, and select jewelry. Product pricing spans approximately ₹12,000 to ₹230,000 per item, with most offerings in the ₹20,000-₹80,000 range, positioning AK-OK firmly in the designer/luxury segment rather than accessible premium.

The business operates as a direct-to-consumer model through its owned e-commerce platform at akok.in, with supplementary physical distribution via Reliance Retail's store network. Production follows a made-to-order model with shipping timelines of 14-45 days, indicating limited inventory risk but constrained unit throughput. The brand maintains a continuous seasonal release cadence spanning SS26, AW25, SS25, and AW24 collections, plus a London Fashion Week (LOFW Collectibles) line and a Celebrity Closet curated edit. Marketing is anchored to fashion-week visibility, owned digital channels, and newsletter communications.

The company is headquartered in Mumbai (8th Floor, Maker Tower 'E', Cuffe Parade) with manufacturing and marketing operations based in Kolkata (3B, Raja Santosh Road). There is no disclosed independent funding — AK-OK is entirely corporate-funded by Reliance Industries — and no public listing. The operating geography is India-only, with international brand-building activity limited to fashion week participation rather than commercial expansion.

Name

AK-OK

Legal name

Reliance AK-OK Fashions Limited

Website

https://akok.in

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Product Sales: AK-OK generates revenue through direct sales of fashion apparel, accessories, and jewelry to consumers via its e-commerce platform. Products are sold at fixed retail prices inclusive of all taxes, with no subscription or recurring revenue component. Each transaction is a one-time purchase with products made to order.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AK-OK is a luxury designer fashion label by Anamika Khanna that designs, manufactures, and sells premium women's apparel and accessories including jackets, blazers, co-ords, dresses, skirts, tops, bottoms, and jewelry. The brand operates a made-to-order direct-to-consumer model through its e-commerce platform akok.in, with products priced from ₹12,000 to ₹230,000 and shipping across India.

Product overview

AKOK is a fashion apparel brand under Reliance AK-OK Fashions Limited, offering a diverse portfolio of contemporary clothing and accessories. The product line includes fashion apparel across categories such as outerwear (jackets, coats, blazers), co-ords/sets, dresses, tops, and bottoms, as well as jewellery pieces. The brand's collections feature distinct product lines including: LOFW Collectibles (London Fashion Week pieces), AW25, SS25, AW24, and SS26 collections. Products range from statement outerwear like the Tribal Printed Long Jacket and Blazer, to coordinated sets like the Dupata Cape with Trouser and Asymmetric Jacket and Knotted Skirt, along with dresses, tops, and accessories. The brand specializes in modern fashion pieces featuring tribal-inspired prints, intricate embroidery, and contemporary silhouettes designed for women.

Differentiator

Problem solved

Functional benefit

Products and services

• Tribal Printed Long Jacket Lightweight fabric long jacket with bold tribal-inspired prints and intricate embroidery accents, designed for layering over dresses, co-ords, or tailored trousers. Priced at ₹150,000.
• Dupata Cape with Trouser Dramatic dupatta cape paired with tailored trousers, designed for occasion dressing in a fuschia colorway. Priced at ₹48,000.
• Silk Abstract Printed Crop Jacket with Knotted Skirt Chic crop top paired with a statement knotted skirt in black, suitable for evening wear. Priced at ₹65,000.
• Black U-Shaped Cowl Top with Low Crotch Mocha Brown Pants Fashion-forward black U-shaped cowl top paired with mocha dyed low crotch pants, blending style, comfort, and individuality. Priced at ₹62,000.
• Emerald Dusk Overall (Ear Cuff) Dual-tone silver and gold plated ear cuff featuring emerald green stones and pearls in a sculptural, organic shape designed for evening looks. Priced at ₹16,000.
• Short Kurta Black boxy short kurta with metallic coin embroidery, blending tribal and tailored aesthetics for versatile styling from casual to evening wear. Priced at ₹40,050.
• Flare Dress Breezy flared dress in black and white abstract print made from 100% silk, designed for easy throw-on styling with high impact appeal. Priced at ₹36,900.
• Blue Cotton White Shirt with Trouser & Denim Suspender Co-ord set featuring a white shirt, trousers, and denim suspenders designed by AK-OK by Anamika Khanna. Priced at ₹85,000.
• AKOK Multicolor Silk Rushed Corset Crop Top Bold and flattering multicolor silk rushed corset crop top from the AW24 collection, bringing modern sophistication. Priced at ₹23,200.
• Blazer Black silk blazer exuding refined elegance with a modern edge, tailored to perfection with a luxurious sheen suitable for formal and elevated casual looks. Priced at ₹47,450.
• Asymmetric Jacket and Knotted Skirt Avant-garde asymmetric jacket paired with an artfully knotted skirt, creating a striking, fashion-forward look with unconventional elegance. Priced at ₹71,650.
• Waistcoat with Trouser Sophisticated ensemble featuring a tailored waistcoat paired with sleek trousers, offering a polished silhouette for formal occasions and stylish outings. Priced at ₹152,800.
• Shredded Denim Straight Pants Shredded straight denim pants featuring artisanal distressing with a clean silhouette that balances edge with sophistication for an off-duty powerful look. Priced at ₹30,000.
• Knotted Black Skirt with Cord Waist Highlight Fluid draped skirt with cord detailing at the waist, offering movement with every step as a versatile piece that pairs with shirts or bralettes. Priced at ₹28,000.
• Printed Oversized Bandhgala Fluid oversized bandhgala jacket blending classic structure with modern ease, featuring rich prints for versatile styling as a layer or dress. Priced at ₹44,000.
• Lace Organza Bra with Printed Long Cape and Pants Three-piece sensual set blending sheer lace bralette, printed cape, and satin pants for a free-spirited yet deeply feminine look. Priced at ₹78,000.
• Long Black Jacket with Leather Stacking with Cord Bra Top and Silk Broad Trouser All-black ensemble playing with contrast through leather stacking, cord detailing, and sleek silk, designed as modern armour for evening occasions. Priced at ₹230,000.
• Tribal Embroidered Blazer with Silver Ring Detail AKOK signature embroidered blazer detailed with tribal motifs and silver ring accents, featuring a fluid form and intricate craft as a statement outerwear piece. Priced at ₹225,000.
• Printed Fitted Lycra Long Dress Sculpted yet soft fitted lycra dress that flatters curves while offering all-day comfort, featuring bold AKOK print for dinners, events, or travel. Priced at ₹18,000.
• Tribal Embroidered Bratop with Asymmetric Slit Skirt Set Strapless bratop and asymmetric skirt set featuring intricate tribal embroidery celebrating heritage through form and movement, designed for bold, graceful moments. Priced at ₹125,000.
• Printed Ankle Length Coat with Silver Stud Highlight Ankle-length assertive printed coat detailed with metallic studs adding shimmer to structure, suitable for transitional dressing with polished personality. Priced at ₹85,000.
• Oversized White Shirt Classic oversized white shirt in crisp cotton for layering, lounging, or elevating basics, designed to be timeless, sensual, and undeniably cool. Priced at ₹12,000.
• Metal Embroidered Tube Top Strapless metallic threadwork top designed to contour and empower, gleaming subtly under light for tailored pants or layered evening looks. Priced at ₹32,000.
• Tribal Embroidered One Shoulder Top Contemporary one-shoulder silhouette featuring hand-embroidered tribal detailing, designed as a sculptural piece balancing art and allure. Priced at ₹130,000.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Reliance Retail (Parent Company)coreOthersAK-OK is a subsidiary brand of Reliance Retail, India's largest retail company and part of Reliance Industries. The parent company provides operational support, retail distribution infrastructure, and brand backing.
• Third-party Logistics PartnersminorOthersAK-OK partners with third-party logistics service providers to handle order fulfillment and delivery across India. The brand engages multiple logistics partners to ensure timely delivery of products.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Raw Mango: Indian designer brand led by Sanjay Garg focusing on textiles, handcrafted garments, and a distinctive traditional-meets-modern aesthetic. Overlaps with AK-OK in DTC premium womenswear with cultural-craft identity.
• Ritu Kumar: Pioneering Indian designer brand with couture and ready-to-wear at premium price points, strong DTC e-commerce presence, and a craft-meets-contemporary positioning similar to AK-OK's tribal-contemporary aesthetic.
• Sabyasachi: India's most prominent luxury designer brand with similar made-to-order model, bridal and couture focus, and Reliance-backed retail partnership. Directly comparable in positioning to AK-OK at the high end of Indian designer fashion.
• Anita Dongre: Indian designer brand offering Indo-Western and contemporary women's fashion with DTC e-commerce and global retail. Overlaps with AK-OK in designer-led womenswear at premium price points.
• Falguni Shane Peacock: Indian luxury designer label known for couture, occasion wear, and embellished womenswear. Directly comparable in premium occasion-wear positioning and similar bridal/event customer overlap.
• Payal Singhal: Indian designer brand offering Indo-Western and fusion womenswear with DTC e-commerce. Comparable in luxury fusion aesthetic and target affluent woman customer.
• Manish Malhotra: Celebrity-designer fashion house offering couture and ready-to-wear at premium price points with global stockists. Comparable luxury positioning, womenswear focus, and Reliance industry relationship.
• Tarun Tahiliani: Indian luxury designer known for Indo-Western fusion couture and pret lines. Comparable in blending traditional craft with contemporary silhouettes, similar target affluent woman customer.

Regional players

• Tata CLiQ Luxury: India-focused multi-brand luxury e-commerce platform operated by Tata Group that stocks Indian designer labels including many of AK-OK's peers. Comparable as an India-only premium fashion online channel where AK-OK competes for affluent Indian consumer attention.

Emerging players

• House of Masaba: Contemporary Indian designer brand with playful prints and accessible-luxury price points, DTC-led. Comparable in designer-driven DTC women's fashion though positioned slightly below AK-OK's price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/khannaanamika
• Facebookfacebook.com/shop.akok.in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AK-OK