What Very Mobile does

Very Mobile is an Italian mobile virtual network operator (MVNO) that retails consumer mobile voice, SMS, and data services on TIM's underlying radio network. Its core offering is a tiered prepaid/postpaid SIM portfolio priced from €4.99 to €13.99 per month, with data allowances ranging from 100 Giga to 1,000 Giga plus unlimited domestic minutes and 200 SMS. The company distributes through a mobile-app-first self-service model (verymobile.it plus iOS and Android apps, with SPID/CIE digital identity onboarding), supported by an offline footprint of over 3,000 physical retail points across Italy. All plans include 5G access at up to 30 Mbps by default, with full 5G speeds (up to 2 Gbps) available on dedicated tiers, and the operator advertises coverage reaching 99.7% of the Italian population.

The business model is built on recurring subscription revenue from consumer SIM plans, augmented by several add-on subscriptions: Very Plus (premium 5G speed, extra data, partner discounts), Very Things (IoT data plans for smart devices at €1.99–€3.99/month), and Very Protetti (consumer security subscription). Additional revenue is generated from non-EU international roaming add-ons, a referral program (Porta un amico) capped at €100 in free recharges, and an adjacent smartphone/tablet/PC retail channel operated through yshop.subbyx.com with a 10% subscription-linked discount. Customer acquisition is direct-to-consumer, targeting value-seeking switchers from major Italian operators (TIM, Vodafone, Kena) and other budget carriers (Iliad, PosteMobile, CoopVoce) via portability campaigns.

The operating entity is privately held, Italian-domiciled (P.IVA 13378520152), based in Milan, and the reported headcount in the source data is 1–10, suggesting a lean commercial and marketing wrapper that relies on TIM for network capacity. Very Mobile does not disclose subscriber counts, revenue, funding, or ownership structure in the available sources, and there is no evidence of M&A, leadership turnover, or external capital events. The company has no disclosed AI/ML capabilities, no patents or trademarks listed, and no formal awards, partnerships, or regulatory actions on record.

Name

Very Mobile

Legal name

Very Mobile

Website

https://verymobile.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Very Mobile is an Italian mobile virtual network operator that sells consumer SIM plans priced €4.99–€13.99/month, operating on TIM's 5G network and distributing through a mobile app, website, and over 3,000 retail stores across Italy.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile virtual network operator
• Prepaid mobile plans
• Mobile data services
• SIM card plans
• ESIM activation

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Monthly Mobile Plans: Subscription-based mobile voice and data plans with monthly billing. Plans range from €4.99 to €13.99 per month, offering various data allowances (100-440+ Giga), unlimited minutes, and 200 SMS. Revenue is recurring and predictable from subscriber base.
2. Very Things IoT Plans: Data plans specifically for smart devices (IoT), priced at €1.99/month (2 Giga) and €3.99/month (10 Giga). Provides recurring subscription revenue from connected devices.
3. Very Plus Premium Service: Premium add-on service offering maximum 5G speed, additional monthly data, and partner discounts. First month free, then recurring subscription. Generates upsell revenue from existing customer base.
4. Very Protetti Security Service: Security add-on protecting against viruses, dangerous websites, and malware. First month free, then recurring subscription, creating upsell opportunity.
5. International Roaming Options: Optional add-ons for international roaming in non-EU countries, available for activation through the app.
6. Smartphone Sales: Sales of smartphones, tablets, and PCs through the yshop.subbyx.com platform. Products available new or refurbished with 10% subscription discount. One-time purchase or installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Very Mobile is an Italian mobile virtual network operator (MVNO) that sells prepaid and postpaid mobile voice and data plans to consumers, operating on TIM's network infrastructure. Plans range from €4.99 to €13.99 per month and bundle data (100-1000+ Giga), unlimited minutes, 200 SMS, and 5G connectivity, with additional subscription services for IoT (Very Things), premium 5G (Very Plus), security (Very Protetti), and international roaming, plus smartphone hardware sales.

Product overview

Very Mobile is an Italian mobile virtual network operator (MVNO) offering a comprehensive portfolio of mobile phone plans and related services. The core offering consists of SIM-based mobile plans with varying data allowances (100-440 Giga) starting at €4.99/month, including unlimited voice minutes and SMS. The product lineup includes: (1) Core SIM plans (Very 4.99€ through Very 13.99€) offering different data tiers and 5G speeds, (2) Data-only plans (Very 1000 Giga and Very Giga Illimitati for unlimited internet), (3) eSIM digital SIM technology, (4) Very Things IoT plans for smart devices, (5) Very Plus premium loyalty program with enhanced 5G speeds and partner discounts, (6) Very Protetti security service, (7) international roaming options, and (8) a mobile app for account management. All plans operate on 5G-capable networks with coverage reaching 99.7% of the Italian population.

Differentiator

Problem solved

Functional benefit

Brands

• Very Plus: Premium subscription initiative providing 5G max speed, additional Giga each month, partner discounts, and other benefits. First month is free.
• Very Things
• Very Protetti
• Il 5G Very

Products and services

• Mobile Voice and Data Plans Prepaid and postpaid mobile plans sold to Italian consumers with data allowances ranging from 100 Giga to 1000+ Giga, unlimited voice minutes, 200 SMS, and 5G connectivity. Plans include porting variants for customers switching from Iliad, PosteMobile, CoopVoce, TIM, Vodafone, Kena, and new-number variants, priced from €4.99 to €13.99 per month.
• eSIM Electronic SIM (eSIM) technology sold to consumers with eSIM-enabled devices, allowing digital activation of Very Mobile service without requiring delivery or insertion of a physical SIM card.
• Very Things (IoT Data Plans) Standalone data subscription plans designed for smart devices and IoT endpoints such as tablets, smartwatches, and connected gadgets, offered at €1.99/month for 2 Giga and €3.99/month for 10 Giga.
• Very Plus Premium subscription add-on sold to Very Mobile subscribers, providing maximum 5G speed (up to 2 Gbps), additional monthly data, and discounts from partner brands; the first month is free with subsequent recurring subscription charges.
• Very Protetti Security subscription service for Very Mobile subscribers, providing protection against viruses, malicious websites, and malware during mobile browsing, with a free first month and subsequent recurring subscription fee.
• International Roaming Options (Opzioni Estero) Optional subscription add-ons enabling data roaming for Very Mobile subscribers traveling in non-EU countries, activated directly through the Very Mobile app.
• Smartphones (Hardware Sales) Retail sales of new and refurbished smartphones, tablets, and PCs distributed through the partner yshop.subbyx.com platform, with a 10% discount available to subscribers and the option of installment payments.

Quantifiable outcome

• Up to 99.7% population coverage in Italy including 5G
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PosteMobile: MVNO owned by Poste Italiane offering consumer mobile plans leveraging the postal/retail network. Very Mobile offers porting incentives specifically for PosteMobile customers, showing direct competitive overlap in the Italian low-cost segment.
• CoopVoce: Consumer-cooperative MVNO in Italy providing low-cost SIM plans distributed through Coop retail points. Operates in the same switcher value tier that Very Mobile explicitly courts via €4.99-€9.99 porting offers.
• Iliad Italia: Italian arm of France's Iliad Group; aggressive low-cost MVNO/MNO offering prepaid and postpaid plans starting around €4-€10/month. Directly competes with Very Mobile on price-led switcher acquisition in Italy.
• Kena Mobile: Italian MVNO brand operated by TIM aimed at price-sensitive consumers; offers budget plans with 5G and data allowances. Very Mobile explicitly targets Kena porters with discounted tiers, indicating close competitive overlap.
• Spusu Italia: Austrian-rooted MVNO expanding into Italy with low-cost consumer mobile plans. Directly competes with Very Mobile in the value segment and operates on a similar wholesale-network reseller model.

Broad incumbents

• TIM (Telecom Italia): Italy's largest MNO and Very Mobile's host network provider; offers consumer and enterprise mobile, fixed, and content services. Represents both a wholesale partner and a major retail competitor that Very Mobile targets via porting offers.
• Vodafone Italia: Major Italian MNO and converged service provider. Very Mobile explicitly names Vodafone among its targeted porting cohorts, indicating it competes for the same switcher pool at lower price points.
• Fastweb: Italian fixed and mobile operator with its own MNO positioning (acquired 5G spectrum and Tiscali). Competes in the converged/consumer segment and is explicitly excluded from some of Very Mobile's porting promotions.
• WindTre: Major Italian MNO formed from the merger of Wind and Tre; offers consumer and business mobile plus fixed-line services. Operates at a much larger scale than Very Mobile across both premium and value tiers.

Regional players

• Lyca Mobile: International MVNO serving Italian consumers with low-cost plans targeted at migrant and ethnic segments. Operates as a value-priced reseller in Italy, comparable to Very Mobile's positioning though with different go-to-market focus.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VeryMobileITA
• Instagraminstagram.com/verymobile/?hl=it
• Xx.com/verymobileit
• LinkedInlinkedin.com/company/very-mobile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Very Mobile