Better Baseball
Better Baseball is a privately held US specialty retailer of baseball and softball equipment, operating a flagship Atlanta-area superstore with 80,000+ bats in stock and a national e-commerce platform, differentiated by HitTrax-powered bat fitting, glove repair services, custom netting installation, and a BB Bucks loyalty program.
- Company typePrivate
- Founded1999
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Better Baseball does
Better Baseball is a privately held, US-focused specialty retailer of baseball and softball equipment, operating under the brand 'America's Baseball Superstore.' The company runs a single flagship superstore in Marietta, Georgia (near Atlanta) with over 80,000 bats in stock and what it describes as the largest glove selection in the country, supplemented by a national e-commerce platform (betterbaseball.com) offering free shipping, a 365-day return policy, and a Best Price Guarantee. A second superstore is planned for Texas in Fall 2026. The product catalog spans bats (BBCOR, USSSA, USA, wood, fastpitch, youth), gloves across all positions, batting gloves, catcher's gear, helmets, bags, apparel, footwear, and facility equipment (L-screens, batting cages, pitching machines, hitting mats, custom netting).
The company's differentiator is the integration of expert services into the retail experience. Free walk-in bat fitting (15 minutes) and a paid Pro Bat Fitting ($100, 60 minutes) use HitTrax hitting stations and high-speed video analysis to provide data-driven bat recommendations against a try-out pool of 20,000+ bats. Glove services include a $99.95 break-in service and a $99.95 full relace/repair service, both with free UPS shipping and a satisfaction guarantee. Custom netting is fabricated in-house and installed nationwide through a dedicated facility design and installation team. The company also operates a dedicated team sales division, a BB Bucks loyalty program (3% back on every purchase, no expiration), and a Launch Calendar that drives event-based traffic around major brand releases.
The business model is a blend of hardware sales (retail and e-commerce), professional services (bat fitting, glove services, netting installation), and team/B2B sales. Customer segments include individual youth and amateur players (primary), teams and coaches (mid-market), and indoor baseball facilities (enterprise). The company is privately held with no disclosed funding rounds, no parent company, and no public financials; ownership and incorporation details are not in the source data.
Better Baseball firmographics
Firmographics- Name
- Better Baseball
- Legal name
- Better Baseball
- Website
- https://betterbaseball.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Better Baseball is a privately held US specialty retailer of baseball and softball equipment, operating a flagship Atlanta-area superstore with 80,000+ bats in stock and a national e-commerce platform, differentiated by HitTrax-powered bat fitting, glove repair services, custom netting installation, and a BB Bucks loyalty program.
- Ownership category
- akta.pro rank
Better Baseball industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Baseball & Softball Equipment Retail (CRAMAEAA)
- akta.pro secondary industries
- Team Sports Equipment & Uniforms Retail (CRAMABAE), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)
Keywords
Where Better Baseball is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Better Baseball business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Retail: Sales of baseball bats, gloves, apparel, protective gear, helmets, bags, balls, and other baseball equipment through both retail superstores and e-commerce platform. Products include BBCOR bats, youth bats, USSSA bats, USA bats, wood bats, fastpitch bats, and various glove types.
- Bat Fitting Services: Free walk-in bat fitting (15 min) and paid Pro Bat Fitting ($100, 60 min). Services use HitTrax technology and high-speed video analysis to match customers with optimal bat models.
- Glove Services: Glove Break-In Service ($99.95, 7-10 business days) and Full Glove Relace/Repair Service ($99.95). Both services include free UPS shipping labels and 100% satisfaction guarantee.
- Netting Installation: Custom netting solutions for batting cages and facilities with nationwide installation services. Includes facility design team and custom fabrication capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Bat Fitting - 15 minute walk-in session with HitTrax data |
| One time/ perpetual license | Pay-as-you-go | Pro Bat Fitting - 60 minute scientific 1-on-1 session |
| Unit Pricing | Pay-as-you-go | Glove Break-In Service - Professional conditioning and shaping |
| Unit Pricing | Pay-as-you-go | Glove Full Relace Service - Complete lace replacement with color options |
| Other | Multi-year contract | Team Uniform Orders - Custom team uniforms via purchase orders |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Better Baseball product offering
Product offeringCore offering
Better Baseball is a multi-channel baseball and softball equipment retailer operating a flagship brick-and-mortar superstore in Marietta (Atlanta), GA and an e-commerce site, with a second Texas superstore planned for Fall 2026. The company sells bats, gloves, batting gloves, protective gear, apparel, footwear, training equipment, and facility products, and complements these with paid services including HitTrax-powered bat fitting, professional glove break-in and repair, and custom netting fabrication and nationwide installation. It also runs a BB Bucks loyalty program (3% back), team uniform sales, and a Best Price Guarantee.
Product overview
Better Baseball is America's Baseball Superstore, operating as both an e-commerce platform and brick-and-mortar retail locations (currently Atlanta, GA; Texas opening Fall 2026). The company offers a comprehensive portfolio of baseball and softball equipment organized around core product categories: bats (BBCOR, Youth, USSSA, USA, Wood, Fastpitch with over 80,000 in stock), gloves (Infield, Outfield, Pitcher's, First Base, Catcher's Mitts, Fastpitch, and exclusive/limited edition styles), batting gloves, protective gear, apparel, and facility equipment (L-Screens, batting cages, pitching machines, custom netting). Beyond product sales, Better Baseball differentiates through value-added services including free and paid bat fitting (using HitTrax technology), professional glove break-in and repair services, and nationwide netting installation. The company also operates a loyalty program (BB Bucks), team sales division, and offers price protection. The product portfolio spans from entry-level youth equipment through professional-grade gear, with exclusive partnerships for limited edition gloves.
Differentiator
Problem solved
Functional benefit
Products and services
- Baseball and Softball Equipment Retail
- Free Bat Fitting
- Pro Bat Fitting
- Glove Break-In Service
- Glove Repair and Full Relace Service
- Custom Netting Fabrication and Installation
- Team Sales and Custom Uniforms
- Gift Cards
Quantifiable outcome
- 80,000+ bats in stock for immediate purchase or demo
- +4 more outcomes
Companies that use Better Baseball
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Better Baseball technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Better Baseball partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HitTraxcoreHitTrax technology powers Better Baseball's bat fitting stations, providing real-time batted ball metrics (exit velocity, launch angle, distance) that help customers make data-driven bat purchasing decisions. The company operates three HitTrax Hitting Stations at their Atlanta location.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Better Baseball competitors and assessment
Company assessmentDirect peers
- JustBats.com: Online-only specialty baseball and softball bat retailer offering a wide selection of BBCOR, USSSA, USA, wood, and fastpitch bats. Direct competitor to Better Baseball's bat business with overlapping SKU breadth, though purely e-commerce without physical superstores or expert fitting services.
- Baseball Express: Online specialty retailer of baseball and softball equipment, apparel, and team gear. Closely comparable to Better Baseball in product mix (bats, gloves, uniforms, accessories) and customer base (youth through travel ball teams), with a stronger e-commerce tilt and no retail superstores.
- Monkey Sports: Specialty baseball and softball equipment retailer offering bats, gloves, apparel, and team sales. Comparable to Better Baseball as a category specialist serving the same player/coach/team customer base with both online and brick-and-mortar presence.
- Eastbay: Long-running baseball/softball and team sports footwear and equipment retailer (online and catalog). Closely comparable to Better Baseball in serving individual athletes and team buyers with branded equipment, though with a footwear-heavy heritage and limited physical retail.
Broad incumbents
- Dick's Sporting Goods: Large multi-category U.S. sporting goods retailer carrying baseball and softball equipment alongside many other sports. Competes with Better Baseball on price, brand assortment, and convenience but does not specialize in baseball/softball or offer expert fitting and glove/netting services.
- Academy Sports + Outdoors: Major U.S. sporting goods retailer with broad assortment including baseball and softball equipment. Comparable to Better Baseball's e-commerce and retail channels but without the deep baseball/softball specialization, fitting expertise, or custom services.
- Sportsman's Warehouse: Multi-category outdoor and sporting goods retailer with a baseball equipment section. Overlaps with Better Baseball's retail and e-commerce presence on bats, gloves, and apparel but serves a much broader outdoor and hunting customer base.
- Decathlon: Global sporting goods retailer with strong private-label baseball/softball equipment. Comparable as a multi-format sporting goods retailer overlapping with Better Baseball's category, though focused on value private-label SKUs rather than premium brands or expert fitting services.
Others
- Rawlings: Major baseball equipment manufacturer (gloves, bats, helmets) and Better Baseball's key brand partner. Adjacent rather than competitive — sells DTC and through retailers including Better Baseball, and represents both supplier and partial channel competitor.
- HitTrax: Technology provider of the simulated hitting and batted-ball data systems that power Better Baseball's bat fitting stations. A technology partner and ecosystem enabler rather than a competitor, but its proliferation to other retailers/facilities could erode Better Baseball's fitting differentiation over time.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Better Baseball social profiles
Digital presenceBetter Baseball financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Baseball leadership team
Management profileNumber of profiles
Better Baseball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Baseball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Baseball
What does Better Baseball do?
Better Baseball is a multi-channel baseball and softball equipment retailer operating a flagship brick-and-mortar superstore in Marietta (Atlanta), GA and an e-commerce site, with a second Texas superstore planned for Fall 2026. The company sells bats, gloves, batting gloves, protective gear, apparel, footwear, training equipment, and facility products, and complements these with paid services including HitTrax-powered bat fitting, professional glove break-in and repair, and custom netting fabrication and nationwide installation. It also runs a BB Bucks loyalty program (3% back), team uniform sales, and a Best Price Guarantee.
Is Better Baseball a public or private company?
Better Baseball is a private company. It is classified as unknown and is currently operating.
When was Better Baseball founded?
Better Baseball was founded in 1999. It employs 11 to 50 people.
Where is Better Baseball based?
Better Baseball is headquartered in Marietta, United States, in the North America region.
How does Better Baseball make money?
Four revenue lines are on record. Equipment Retail is the primary driver. The others are bat Fitting Services, glove Services and netting Installation.
Who are Better Baseball's main competitors?
Direct peers on record are JustBats.com, Baseball Express, Monkey Sports and Eastbay. Broad incumbents are Dick's Sporting Goods, Academy Sports + Outdoors, Sportsman's Warehouse and Decathlon. Others are Rawlings and HitTrax.
Does Better Baseball have an API?
No public API is recorded for Better Baseball.
What industry is Better Baseball in?
Better Baseball's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMAEAA, Baseball & Softball Equipment Retail, with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 45911 and its SIC code is 3949.