Oh!Some
Oh!Some is an Indonesia-based DTC e-commerce retailer selling licensed character merchandise (Disney, Spy x Family, anime) and lifestyle products directly to Indonesian consumers via its ohsome.com website and mobile app.
- Company typePrivate
- Founded-
- HeadquartersDki Jakarta, Indonesia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Oh!Some does
Oh!Some (DBA: OH!SOME) is an Indonesia-based, privately held e-commerce retailer headquartered in DKI Jakarta that sells licensed character merchandise and lifestyle products directly to Indonesian consumers through its proprietary website ohsome.com and an accompanying mobile app. The company's core offering centers on authentic merchandise from major global entertainment franchises, most prominently Disney (Mickey & Friends, Zootopia, Cars, Frozen), Spy x Family, and other anime and character IPs, sold alongside an expanding portfolio of proprietary sub-brands including the Qyounger ZIZONE Series, Solo Corner Series (travel and comfort accessories), CCCOVE combination accessories, AIKESI drinkware, and Sladko Animal Series pillows.
The product catalog is organized into a wide range of consumer categories — bags, accessories, toys, DIY creative blocks, skincare, cosmetics, fragrances, electronics, stationery, home goods, and food — with price points ranging from Rp32,900 to Rp349,000 and unit-level pricing under a pay-as-you-go DTC model. The platform is localized for Indonesian consumers, supports English and Bahasa Indonesia, and is search-optimized around popular franchise keywords as its primary discovery channel. The company operates at substantial scale, with 1,001-5,000 employees, indicating a mature logistics and merchandising operation behind the storefront.
The business model is straightforward DTC retail: Oh!Some sources or licenses IP, lists products on its owned commerce channel, and sells directly to individual shoppers across Indonesia. Founder and owner Faltoos Me is the sole disclosed member of the leadership team. No funding rounds, institutional investors, parent company, or revenue figures are publicly disclosed in the available source data. Ownership commentary notes a 2026 copyright reference to "Blue Origin," though its relationship to Oh!Some is unclear.
Oh!Some firmographics
Firmographics- Name
- Oh!Some
- Legal name
- Oh!Some
- Website
- https://ohsome.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Oh!Some is an Indonesia-based DTC e-commerce retailer selling licensed character merchandise (Disney, Spy x Family, anime) and lifestyle products directly to Indonesian consumers via its ohsome.com website and mobile app.
- Ownership category
- akta.pro rank
Oh!Some industry classification
Industry- Product category
- Licensed Character Merchandise E-commerce
- NAICS
- Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)
- akta.pro secondary industries
- Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)
Keywords
Where Oh!Some is headquartered
LocationHeadquarters
- HQ city
- Dki Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Oh!Some business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General merchandise products |
Distribution channels1 record
Marketing channels2 records
Oh!Some product offering
Product offeringCore offering
Oh!Some sells licensed character merchandise and lifestyle consumer goods through its own e-commerce platform ohsome.com, targeting Indonesian consumers. Its catalog includes Disney, Spy x Family, and Zootopia licensed products, the proprietary Qyounger ZIZONE sub-brand, and broader categories such as bags, accessories, toys, drinkware, skincare, cosmetics, fragrances, electronics, stationery, and food, priced in Indonesian Rupiah.
Product overview
Oh!Some is an Indonesian e-commerce platform offering a diverse portfolio of licensed character merchandise and lifestyle products. The company operates primarily as a licensed merchandise retailer featuring major IPs including Disney, Spy x Family, Peanuts, and Zootopia. The product portfolio is organized into multiple sub-brands and licensed collections including the proprietary Qyounger ZIZONE Series (bags, accessories, apparel), Solo Corner Series (travel accessories, comfort items), and CCCOVE (multi-functional combination accessories). The broader offering spans toys (DIY creative blocks, plush toys), beauty and personal care (skincare, cosmetics, fragrances), household items, electronics, stationery, and food products. The company emphasizes licensed character merchandise across its various product categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Disney Licensed Products A range of Disney-licensed merchandise including bags, accessories, toys, stationery, drinkware, and home goods featuring Disney characters such as Mickey & Friends, Zootopia, Cars, and Frozen (Elsa). Sold to Indonesian consumers through the ohsome.com storefront.
- Spy x Family Licensed Products Anime-licensed merchandise featuring characters from the Spy x Family series including Anya, with bags, accessories, home goods, and plush toys sold through ohsome.com.
- Qyounger ZIZONE Series Proprietary Oh!Some sub-brand product line featuring the ZIZONE character collection, including crossbody bags, socks, wallets, hair accessories, earrings, eye masks, beach totes, drawstring bags, and coin purses.
- Solo Corner Series Product line featuring travel and comfort accessories including eye masks, neck pillows, headrests, and memory foam cushions in various character designs, sold through ohsome.com.
- CCCOVE Products Product line featuring 2-in-1 combination accessories such as eye masks with neck pillows and memory foam back cushions with straps, offered in various Disney character designs.
- AIKESI Double Drinking Bottle Double-pipe drinking bottles in Disney character designs (such as Lotso), available in 500ml, 600ml, 700ml, and 1200ml sizes with a double straw configuration aimed at children.
- Balok DIY Kreatif (DIY Creative Blocks) DIY creative block toys for children intended to foster creative play and construction skills.
- Mainan (Toys) General toy category including plush toys, action figures, and character-based toys featuring licensed IPs.
- Perawatan Kulit (Skin Care) Skincare products for personal care and beauty routines sold through ohsome.com.
- Wewangian (Fragrances) Fragrance products including perfumes and scented items offered on ohsome.com.
- Kosmetik (Cosmetics) Cosmetic products for personal beautification sold through the Oh!Some storefront.
- Elektronik (Electronics) Electronic products and gadgets sold on ohsome.com.
- Alat Tulis (Stationery) Stationery items including pens, pencils, notebooks, and character-themed school and office supplies.
- Makanan (Food) Food products and edible items sold on ohsome.com.
- Sladko Animal Series Pillows Cushion and pillow products featuring animal character designs including blue elephant, shiba inu, panda, and other animal motifs.
Companies that use Oh!Some
Customer profileSegments1 record
Ideal customer profiles1 record
Oh!Some technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oh!Some partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Oh!Some competitors and assessment
Company assessmentDirect peers
- BoxLunch: BoxLunch is a US pop culture retailer selling officially licensed merchandise including Disney, anime, Marvel, and gaming franchises across bags, accessories, home goods, apparel, and collectibles. Direct peer on licensed pop culture retail with broad category SKU mix.
- Funko: Funko is a leading global pop culture collectibles company selling licensed character figurines, plush, and accessories across Disney, anime, gaming, and entertainment franchises. Comparable on the licensed character collectibles and fandom product axis.
- Miniso: Miniso operates a global lifestyle and variety retail concept with strong licensed IP collaborations (Disney, Sanrio, Marvel, etc.) across cosmetics, home goods, toys, stationery, and accessories at affordable price points. Most directly comparable to Oh!Some on the licensed character merchandise + lifestyle breadth + mass-market price-point positioning.
- The Souled Store: The Souled Store is an India-based direct-to-consumer retailer specializing in officially licensed pop culture merchandise (Marvel, Disney, anime, superheroes) sold online across categories including apparel, accessories, home, and collectibles. Closely comparable business model: licensed fandom e-commerce retailer with horizontal category breadth.
- Pop Mart: Pop Mart is a leading global collectible toy and blind box retailer with proprietary and licensed IPs, selling figurines, plush, and character merchandise. Comparable to Oh!Some on the character collectibles and licensed fandom retail axis, particularly overlap with Oh!Some's blind box-style toy SKUs and proprietary Qyounger ZIZONE Series.
Regional players
- Blibli: Blibli is an Indonesian e-commerce marketplace with strong presence in toys, electronics, stationery, and lifestyle categories. Competitive benchmark for Oh!Some on category breadth, fulfillment, and Indonesian consumer mindshare.
- Sociolla: Sociolla is Indonesia's largest beauty-focused omnichannel retailer selling skincare, cosmetics, and fragrances across owned stores and e-commerce. Comparable to Oh!Some's beauty and personal care sub-categories (Perawatan Kulit, Kosmetik, Wewangian) and on Indonesian consumer reach.
- Miniso Indonesia: Miniso Indonesia is the local Indonesian operation of Miniso, operating physical stores and e-commerce selling licensed IP merchandise and lifestyle goods. Most direct in-market competitor for Oh!Some's licensed character + lifestyle variety model.
- Tokopedia: Tokopedia is one of Indonesia's largest e-commerce marketplaces hosting thousands of third-party sellers including licensed character merchandise merchants. Comparable as the dominant Indonesian online retail channel where Oh!Some's target consumers browse, and a primary competitive alternative for fandom product discovery.
- Shopee Indonesia: Shopee is the leading Southeast Asian e-commerce platform with deep Indonesian penetration, hosting licensed character merchandise sellers alongside Oh!Some's potential SKUs. Direct competitive channel for licensed fandom product discovery and pricing benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Oh!Some social profiles
Digital presenceOh!Some financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oh!Some leadership team
Management profileNumber of profiles
Profiles1 record
Oh!Some funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oh!Some M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oh!Some
What does Oh!Some do?
Oh!Some sells licensed character merchandise and lifestyle consumer goods through its own e-commerce platform ohsome.com, targeting Indonesian consumers. Its catalog includes Disney, Spy x Family, and Zootopia licensed products, the proprietary Qyounger ZIZONE sub-brand, and broader categories such as bags, accessories, toys, drinkware, skincare, cosmetics, fragrances, electronics, stationery, and food, priced in Indonesian Rupiah.
Is Oh!Some a public or private company?
Oh!Some is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oh!Some founded?
Oh!Some was founded in -1. It employs 1,001 to 5,000 people.
Where is Oh!Some based?
Oh!Some is headquartered in Dki Jakarta, Indonesia, in the Asia region.
Who are Oh!Some's main competitors?
Direct peers on record are BoxLunch, Funko, Miniso, The Souled Store and Pop Mart. Regional players are Blibli, Sociolla, Miniso Indonesia, Tokopedia and Shopee Indonesia.
Does Oh!Some have an API?
No public API is recorded for Oh!Some.
What industry is Oh!Some in?
Oh!Some's product category is Licensed Character Merchandise E-commerce. Its primary akta.pro industry code is CRALAJAK, Pop Culture, Licensed & Fandom Gifts Retail, with a secondary code of CRALAFAI, Collectibles, Trading Cards & Blind Box Toys Retail. Its NAICS code is 45912 and its SIC code is 5945.