The Embrace Collective

What The Embrace Collective does

The Embrace Collective is an Australian health promotion charity that delivers evidence-informed body image education to families, schools, sports organizations, and broader professionals. Its core programs include the Embrace Kids Classroom Program for Years 5-8, Body Blocks for early childhood educators, and Activate Sports for community sports clubs and dance studios, supplemented by a documentary film, a bestselling book, a podcast series, a digital magazine, and parent masterclasses. The organization operates the Embrace Hub website (theembracehub.com) as its primary distribution channel, alongside a dedicated international microsite (embracekidsglobal.com), and is a joint venture between the Body Image Movement and The Embrace Collective. All programs and resources are provided free of charge to end users, and the organization is a registered DGR1 (Deductible Gift Recipient) charity.

Revenue is generated through donations processed via a Raisely-powered fundraising platform, corporate partnerships, and book and audiobook sales distributed through Australian retail (Big W, Booktopia, independents), international audiobook platforms (Audible, Apple Books, Kobo, Google Play, audiobooks.com), and library systems (Bolinda, Overdrive, Findaway). Programs are delivered through a community-led go-to-market motion combining free digital resources, social media and podcast engagement, professional development training, and direct partnerships with schools and sports clubs. The Embrace Impact Lab, hosted at Flinders University in South Australia, functions as the research and evaluation arm underpinning the evidence base of all programs. Leadership comprises co-Executive Director Taryn Brumfitt (founder of the Body Image Movement, Australian of the Year 2023) and Dr Zali Yager (body image expert), supported by a small team including a Digital Content Specialist with a dietetics background. No AI/ML capabilities, APIs, or proprietary technology stack beyond the Studio Veld-built website platform are referenced in the source material.

Name

The Embrace Collective

Legal name

The Embrace Collective

Website

https://theembracehub.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Embrace Collective is an Australian health promotion charity delivering free, evidence-informed body image education programs, books, podcasts, and a documentary to families, schools, sports clubs, and professionals across Australia and internationally.

Ownership category

akta.pro rank

Product category

Health Promotion & Body Image Education

NAICS

Voluntary Health Organizations (813212), Child and Youth Services (62411), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ)

Keywords

• Body image education
• Health promotion programs
• School wellbeing curriculum
• Positive body image
• Charity health education

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: The organization operates as a health promotion charity accepting donations from individuals and corporate partners. A Raisely-powered donation platform is referenced on the website.
2. Corporate Partnerships: Partnerships with corporate entities to support the mission and fund programs.
3. Book and Resource Sales: The Embrace Kids book is available through retail channels (Big W, Booktopia, independent bookstores) and audiobook platforms (Audible, Apple Books, Kobo, Google Play, audiobooks.com). Libraries access through Bolinda, Overdrive, and Findaway.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

The Embrace Collective is a health promotion charity that designs and delivers evidence-based body image and mental wellbeing education programs for schools, sports clubs, families, and individuals. Its core offerings include the Embrace Kids Classroom Program, Body Blocks, Activate Sports, the Parent Masterclass, and supporting media such as the Embrace Kids Documentary, book, podcast, and magazine, along with The Embrace Impact Lab research arm.

Product overview

The Embrace Collective is a health promotion charity operating a portfolio of evidence-based programs and resources centered on body image education and advocacy. The core offering consists of structured programs delivered through schools and sports settings — the Embrace Kids Classroom Program for Years 5-8, Body Blocks for early childhood educators, and Activate Sports for community sports clubs — alongside a documentary film, a bestselling book, a podcast series, and a digital magazine. The Embrace Impact Lab, hosted at Flinders University, underpins the evidence base for all programs. All resources are free to end users and target families, educators, sports coaches, and children/young people across Australia and globally.

Differentiator

Problem solved

Functional benefit

Brands

• Impact Lab: The research arm of The Embrace Collective at Flinders University, conducting innovative research to inform programs, policy and practice on body image.
• Embrace Magazine
• EK Classroom Program
• Body Blocks
• Activate Sports

Products and services

• Embrace Kids Classroom Program An evidence-based body image education program designed for delivery in primary and secondary schools, supporting student wellbeing through classroom lessons.
• Body Blocks A targeted body image education program designed for use in specific settings such as sports clubs, delivering the Embrace Collective's evidence-based content to participants.
• Activate Sports A sports-focused body image program developed by The Embrace Collective to support positive body image among athletes and participants in sporting environments.
• Parent Masterclass An educational masterclass for parents and caregivers on supporting children's and adolescents' positive body image and wellbeing at home.
• Embrace Kids Documentary A documentary centred on children's body image that supports awareness and audience engagement with The Embrace Collective's mission.
• Embrace Kids Book A published book resource for children and families that reinforces positive body image messaging and supports the charity's educational mission.
• Embrace Podcast An ongoing podcast series covering body image, self-esteem, and related wellbeing topics to extend the charity's educational reach.
• Embrace Magazine A magazine publication delivering body image and wellbeing content to the broader community as part of the charity's public education efforts.
• The Embrace Impact Lab The research arm of The Embrace Collective that conducts and translates body image research to underpin the charity's evidence-based programs and resources.

Quantifiable outcome

• 77% of Australian adolescents report body image distress (Milton et al., 2021)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Flinders UniversitycoreStrategic or Co-development PartnerThe Embrace Impact Lab is the dedicated research arm of The Embrace Collective, established at Flinders University in South Australia. It comprises multidisciplinary researchers who create a nexus between research, policy, and practice to drive impact in body image, health and wellbeing. The lab conducts innovative research to inform programs and policy, hosts world-leading scholars, and evaluates programs to determine impact.
• Body Image MovementcoreStrategic or Co-development PartnerThe Embrace Hub is a joint venture of the Body Image Movement and The Embrace Collective. The Body Image Movement (ABN 73 616 289 484) and The Embrace Collective (ABN 65 640 902 843) jointly operate the website and provide evidence-informed body image resources.
• Studio VeldminorOthersStudio Veld is credited as the website developer for theembracehub.com

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Common Sense Media: US nonprofit providing media and digital literacy education for young people, including body image and representation. Comparable in delivering evidence-based educational resources to schools and families, though broader in scope.
• The Jed Foundation: US nonprofit focused on youth and young adult mental health, including body image and eating disorder prevention. Overlaps with Embrace's youth mental health and prevention focus while serving a different (largely US) market.

Direct peers

• Butterfly Foundation: Australia's largest nonprofit dedicated to eating disorders and body image, providing prevention, support, and advocacy. Directly comparable as a charity working on body image education and support in Australian schools, sports, and communities.
• National Eating Disorders Association (NEDA): US-based nonprofit focused on eating disorders awareness, prevention, and support. Comparable in mission and program mix (education, screening, advocacy) addressing body image and eating disorder prevention.
• The Body Positive: Nonprofit organization promoting positive body image and ending harmful appearance-based ideals through education programs. Directly comparable as a body image-focused nonprofit delivering school and community programming.

Regional players

• Kids Help Phone: Canada's national youth counseling and support service, addressing mental health and wellbeing in young people. Comparable in mission (youth mental health support and education) but operates in a different geography.
• Mental Health Foundation (UK): UK charity focused on mental health research, advocacy, and public education, including body image. Comparable as a mission-driven nonprofit publishing evidence-based content and programs, though serving a different geography.
• headspace: Australia's national youth mental health foundation. Comparable as an Australia-based nonprofit addressing youth mental health and wellbeing, though headspace is broader and clinically focused rather than body-image-specific.
• Eating Disorders Association of New Zealand (EDANZ): New Zealand peer support organization for people affected by eating disorders and body image issues. Comparable mission across the trans-Tasman region Embrace Collective also serves.

Broad incumbents

• Dove Self-Esteem Project: Corporate-funded body confidence and self-esteem education initiative by Unilever/Dove operating globally. Comparable mission (body image education for youth) but backed by a large CPG incumbent rather than operating as an independent nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZali7qFzS6yD6Ai2zdZpWg
• Facebookfacebook.com/TheEmbraceCollective1
• LinkedInlinkedin.com/company/the-embrace-collective
• Instagraminstagram.com/_theembracecollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Embrace Collective