EM Consulting Group

What EM Consulting Group does

EM Consulting Group is a South Florida-based, founder-owned marketing consulting firm established in 2021 by Gregg Goldstein. It operates as a full-service boutique agency organized into six practice areas: Consulting (brand strategy, messaging, marketing audits, fractional marketing leadership), Social Media (profile design, organic posting, paid Facebook/Instagram advertising, remarketing), Digital (responsive website design and development, SEO, Google paid advertising, email marketing), Branding (logo design, corporate identity systems, collateral, brand refresh), Traditional Marketing (media planning and buying, direct mail, print, promotional items, outdoor and broadcast advertising, event marketing), and Copywriting & Design (ad copy, brochures, newsletters, slogans, taglines, visual design, presentation design). The company targets two primary verticals — nonprofits (addiction treatment, immigrant services, youth development, healthcare advisory) and home/commercial services (HVAC, locking solutions) — with secondary exposure to general SMB consulting engagements across Florida and select nationwide clients in Connecticut, North Carolina, and Oklahoma.

The firm's underlying technology footprint is minimal: there is no proprietary platform, software product, or disclosed API; delivery is built on standard marketing and creative tooling operated by a 1–10 person team led by Goldstein as Owner and Chief Strategy Officer, supported by a Project Manager with prior agency experience at Young & Rubicam and Crispin Porter + Bogusky, a Project Coordinator handling social media and email production, and an Operations Strategist overseeing SOPs and financial oversight.

EM Consulting Group generates revenue through professional services engagements delivered via a consultative, relationship-led sales motion. The go-to-market combines direct outreach (phone, email, website 'Start A Project' CTAs, strategy sessions) with community-led demand generation through Goldstein's multiple nonprofit and academic board positions. Pricing is quote-based and not publicly disclosed; the firm operates both project-based work and ongoing retainer relationships, and runs a 'Spill the Beans' referral program with cash-equivalent incentives. Distribution is single-country domestic with on-site visits to out-of-state clients. No funding rounds, M&A activity, or institutional investors are disclosed.

Name

EM Consulting Group

Legal name

EM Consulting Group

Website

https://eandmconsultinggroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

EM Consulting Group is a South Florida-based, founder-owned marketing consultancy serving nonprofits, home/commercial services, and SMB clients across the US with branding, digital, social media, traditional marketing, copywriting, and strategy services delivered by a 1–10 person team.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAHACAG

Customer, Marketing & Sales Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYMPAAAFAB

Brand & Portfolio Strategy Consulting

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

Keywords

• Marketing consulting services
• Brand strategy services
• Social media management
• Digital marketing services
• Website design services

Headquarters

HQ city

Sunrise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Consulting Services: Strategy, branding, digital marketing, social media management, traditional marketing, and copywriting services delivered as professional consulting engagements. Revenue is generated through project-based work and ongoing client relationships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

EM Consulting Group is a South Florida-based marketing consultancy that delivers strategy, branding, digital, social media, traditional, and copywriting services to nonprofits, home and commercial services businesses, and small-to-mid-market companies. Engagements span brand strategy and messaging, website design and development, SEO and paid digital advertising, social media management, logo and corporate identity work, media planning/buying, and creative copywriting, sold on a project or retainer basis.

Product overview

EM Consulting Group is a marketing consulting firm offering a comprehensive suite of services organized into six practice areas: Consulting Services (brand strategy, messaging, marketing audits, and fractional marketing leadership), Social Media Services (profile design, organic posting, paid advertising on Facebook and Instagram, and remarketing), Digital Services (website design and development, SEO, Google paid ads, and email marketing), Branding Services (logo design, corporate identity, brand collateral, and brand refresh), Traditional Marketing Services (media planning, direct mail, print materials, promotional items, outdoor/broadcast advertising, event marketing), and Copywriting & Design Services (ad copy, brochures, newsletters, visual design, and presentations). The firm operates as a service-based consultancy rather than a software product company, with services tailored to each client's goals across industries including nonprofits, home services, healthcare, and general business.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services Marketing consulting services including brand strategy, messaging refinement, marketing audits, and fractional marketing leadership to help businesses refine their marketing approach and gain an external, objective perspective. Aimed at organizations lacking dedicated in-house marketing leadership.
• Social Media Services Social media management covering profile design, organic content posting, paid Facebook and Instagram advertising, and remarketing campaigns designed to build authentic audience engagement for client brands.
• Digital Services Digital marketing solutions encompassing modern responsive website design and development, search engine optimization (SEO), Google paid advertising, and email marketing campaigns to drive online visibility and conversions for clients.
• Branding Services Brand identity development including custom logo design, corporate identity systems, brand collateral materials, and brand refresh services to establish a consistent visual presence for clients.
• Traditional Marketing Services Conventional marketing channels including media planning and buying, direct mail campaigns, print materials, promotional items, outdoor advertising, broadcast advertising, event marketing, and press/publication advertising.
• Copywriting & Design Services Professional copywriting and visual design including ad copy, brochures, newsletters, slogans, taglines, visual design, content refresh, website copy, and presentation design for clients across channels.

Quantifiable outcome

• Visible growth for clients following website redesigns and marketing campaigns
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Leadership Broward FoundationminorStrategic or Co-development PartnerThrough EM Consulting Group's network, Ballplayers Foundation was introduced to Leadership Broward Foundation and selected as the class project. This collaboration is helping expand Ballplayers Foundation's reach from Miami to Broward County, creating new relationships and opportunities for youth athletes in need.
• Second Chance Society at First United Methodist Church of Fort LauderdaleminorStrategic or Co-development PartnerEM Consulting Group team participated in the annual Homeless Persons Candlelight Memorial event, demonstrating community involvement and commitment to supporting organizations addressing homelessness and social issues.
• WestCare The Village SouthcoreStrategic or Co-development PartnerFounder Gregg Goldstein serves as Chair of WestCare The Village South's Community Action Council and was invited to join WestCare's national Board of Directors. The company also provides marketing services to this nonprofit providing addiction treatment and behavioral health services.
• Big Brothers Big Sisters of BrowardcoreStrategic or Co-development PartnerFounder Gregg Goldstein joined the board of Big Brothers Big Sisters of Broward, one of the nation's most impactful youth mentoring organizations. This reflects the company's commitment to mentorship, community, and youth development.
• Nova Southeastern University (NSU) Levan Ambassadors BoardcoreStrategic or Co-development PartnerFounder Gregg Goldstein joined the NSU Levan Ambassadors Board, a distinguished group supporting academic excellence, innovation, and leadership development across South Florida.
• Broward County Public SchoolsminorStrategic or Co-development PartnerGregg participated in Broward County Public Schools' 'Real Men Read' initiative at Village Elementary School, reading to children and encouraging literacy as a positive male role model.
• United Way of Broward CountyminorStrategic or Co-development PartnerEM Consulting Group co-hosted 'Healing by Design: Intentional Environments for Mental Wellness' event with United Way of Broward County, exploring how design impacts mental well-being.
• Grant Professionals Association South Florida ChapterminorStrategic or Co-development PartnerEM Consulting Group participated in the 2025 Conference and introduced a referral program offering Starbucks and Target gift cards for connecting the company with nonprofits in need of marketing support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mod Op: Full-service digital marketing and communications agency providing strategy, creative, media, and technology services to mid-market clients. Comparable in multi-disciplinary offering and project-based delivery model.
• Heinz Marketing: B2B marketing consultancy and fractional CMO services firm serving SMB and mid-market clients, directly comparable to EM Consulting's fractional marketing leadership and consulting offerings.
• Walker Sands: Mid-sized full-service B2B marketing and communications agency offering branding, digital, content, PR, and demand generation services to comparable SMB and mid-market clients. Highly analogous service mix and client size profile to EM Consulting Group.
• Sculpt: Mid-sized B2B marketing agency specializing in brand strategy, content, and digital programs for growth-stage and mid-market clients. Comparable in service portfolio and go-to-market focus on strategy-led engagements.
• Cramer: Independent brand, marketing, and events agency of similar headcount range to EM Consulting Group, offering a comparable multi-channel mix including digital, branding, and content production.

Broad incumbents

• WPP: Largest global marketing services group whose agencies (including Ogilvy, VMLY&R, Grey) compete across the same brand, digital, social, and traditional service categories that EM Consulting Group offers, representing the consolidator-tier pressure on smaller agencies.
• Ogilvy: Global advertising and marketing services network offering brand strategy, advertising, digital, and PR services that overlap heavily with EM Consulting's full-service positioning, serving as the large-end competitive benchmark.
• Publicis Groupe: Global marketing and communications holding company whose agencies (Publicis, Saatchi & Saatchi, Leo Burnett, etc.) compete in many of the same service categories and increasingly target SMB and mid-market clients through digital-first practices.

Regional players

• Hot Sauce: Miami-based creative and marketing agency serving brands across digital, social, and traditional channels in the same South Florida market where EM Consulting Group operates, making it the most directly comparable regional competitor.
• 22squared: Tampa-based advertising and media agency with a similar Florida base and broad service offering spanning creative, media, digital, and brand strategy, sitting just up the size curve from EM Consulting Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EMConsultGroup
• LinkedInlinkedin.com/company/eandmconsultinggroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EM Consulting Group