What Macbrook Gas does

Macbrook Gas is a UK-based heating, insulation and renewable energy installation company founded in 2016 in Norfolk. Originally a small family-run business, it has scaled to 50+ Gas Safe registered engineers operating nationwide, serving residential homeowners, private landlords, social housing providers, and low-income households eligible for government-funded upgrades. Its core technical offering spans A-rated gas boiler installation (from £1,790), air source heat pumps, solar PV systems with battery storage (from £3,999), and retrofit insulation, delivered by a directly-employed engineering workforce under multiple accreditations including Gas Safe, TrustMark, PAS2030/2035 and MCS certification.

The business operates a direct-to-consumer, sales-led go-to-market model with online booking, a proprietary fixed-price quote tool (BoilerBuddy), and phone-based sales supported by a £90 million framework appointment with Central and Cecil Housing Trust for public sector decarbonisation. Revenue is generated from one-time installation fees across boilers, heat pumps and solar, plus recurring monthly subscription service plans (Boiler at £19.95/month, Heat Pump at £30/month), emergency call-out fees, landlord CP12 certificates, and government grant facilitation including the Boiler Upgrade Scheme. Complementary income comes from finance brokerage commissions on 0% APR Black Horse FlexPay financing.

Macbrook's competitive position rests on a dense regulatory accreditation stack, OEM partnerships (Worcester Bosch, Vaillant) that extend product warranties up to 12 years, an in-house Training Academy (opened 2025, £350,000) and acquired NGEO training centres (£250,000), plus community brand assets including its Norwich City FC Primary Partnership and a 4.4/5 Trustpilot rating over 10,000+ customers. The company was shortlisted for the Lloyds British Business Excellence Awards 2025 following a 500% growth surge.

Name

Macbrook Gas

Legal name

MACBROOKGAS Ltd

Website

https://macbrookgas.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Macbrook Gas is a UK-wide HVAC and renewable energy installer serving residential homeowners, landlords, social housing providers, and low-income households with gas boilers, heat pumps, solar PV, battery storage, and retrofit insulation, supported by recurring service plans.

Ownership category

akta.pro rank

Product category

HVAC Installation & Home Energy Services

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Boiler & Hydronic Heating System Installation (HSAOAGAF)

akta.pro secondary industries

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Hydronic/Baseboard Radiant Heating Service (HSAOACAE)

Keywords

• Boiler installation services
• Heat pump installation
• Solar PV systems
• Home retrofit insulation
• Gas safety servicing

Headquarters

HQ city

Banham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Boiler Installation: One-time installation fees for gas boilers including combi, system, and heat-only boilers. Prices from £1,790 for A-rated boilers. Fixed price guarantee with 0% finance available through Black Horse.
2. Service and Maintenance Plans: Monthly subscription plans for boiler and heat pump servicing, maintenance, and breakdown cover. Boiler Service Plan at £19.95/month, Heat Pump Service Plan at £30/month. Includes annual service, priority booking, and discounted call-outs.
3. Emergency Repairs: One-time repair services including diagnostic visits (£89) and repair services. Emergency call-outs at £129.60 (weekday evening) and £154.80 (weekend).
4. Solar PV and Battery Installation: One-time installation of solar panels and battery storage systems. Prices from £3,999 for standard 6-panel system. MCS-certified installations with 10-year workmanship warranty.
5. Boiler Servicing: One-time annual boiler servicing at £72 including safety inspection, combustion analysis, and efficiency assessment.
6. Landlord Gas Safety Certificates: CP12 gas safety certificates for landlords at £100 per property. Includes annual inspection and official documentation.
7. Government Grant Facilitation: Assistance with Boiler Upgrade Scheme (£7,500 grant) and Warm Homes Local Grant. Company handles application process as certified installer.
8. Finance Brokerage: Credit broker for Black Horse FlexPay (0% finance up to 24 months). Commission on financed installations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Macbrook Gas installs and services residential heating and renewable energy systems, including A-rated gas boilers, air source heat pumps, solar PV with battery storage, and retrofit insulation. The company also provides ongoing boiler and heat pump servicing plans, emergency repairs, and landlord gas safety certification (CP12). Services are delivered nationwide in the UK through 50+ Gas Safe registered engineers, with fixed-price guarantees, 0% finance options, and full handling of government grant applications.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boiler Installation Supply and installation of A-rated gas boilers (combi, system, heat-only) for UK homeowners, from £1,790, including controls, pipework, system flush, flue and filter, Gas Safe certificate, recycling, and aftercare. Installed within 24 hours by Gas Safe engineers.
• Boiler & Heat Pump Service Plans Monthly subscription cover for boiler or heat pump customers. Boiler plan (£19.95/month) includes annual service, two free call-outs per year, discounted labour, 24/7 helpline, and fast 24-hour emergency response. Heat pump plan (£30/month) includes annual service, no excess, telephone helpline, and priority booking.
• Solar PV & Battery Storage Installation MCS-certified installation of solar PV panels with hybrid inverter (app-controlled) and optional battery storage (5kWh-13.5kWh), bird protection mesh, and 10-year workmanship warranty. Standard 6-panel system priced from £3,999. Aimed at homeowners seeking to reduce electricity bills by up to 70%.
• Air Source Heat Pump Installation Design and installation of air source heat pump systems for UK homeowners as a renewable alternative to gas boilers, providing up to 400% efficiency vs 90% for gas boilers. Eligible for Boiler Upgrade Scheme government grant of up to £7,500, with Macbrook Gas managing the application process end-to-end.
• Retrofit Insulation PAS2030/2035-accredited retrofit insulation installation for residential properties, aimed at reducing heating costs by up to 35% and improving Energy Performance Certificate ratings. Suitable for government-funded programmes such as the Warm Homes Local Grant.
• Boiler Servicing & Heat Pump Servicing One-off annual servicing for boilers (from £72, 1-hour service) and heat pumps (from £149, 1.5-hour service). Boiler service includes safety inspection, gas pressure and combustion checks, flue gas analysis, visual inspection, and efficiency assessment. Heat pump service includes unvented cylinder check, unit clean, settings check, system inspection, and performance assessment.
• Landlord Gas Safety Certificates (CP12)

Quantifiable outcome

• Save up to £840 per year on energy bills when replacing an old G-rated boiler
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Big Issue Group / Big Issue RecruitcoreStrategic or Co-development Partner · 6 June 2026Committed £25,000 to Big Issue and backing an employability programme designed to help people into jobs across energy, construction and renewables sectors. Programme includes job coach, technical training, CV development, interview preparation, and in-work support.
• Central and Cecil Housing TrustflagshipStrategic or Co-development Partner · 30 December 2025Appointed to Central and Cecil Housing Trust's £90 million Heating, Electrical, and Decarbonisation Framework. Positions Macbrook Gas at forefront of sustainable energy solutions across public sector housing.
• Norwich City Football ClubcoreGTM or Marketing Partner · 1 October 2025Macbrook Gas is the Primary Partner of Norwich City Football Club for 2025/26 season. This sponsorship provides brand visibility at matches, community events, and across club communications, strengthening regional brand presence and community connection.
• NGEO (Norwich Gas Electrical Oil)coreStrategic or Co-development Partner · 1 January 2025Acquired NGEO training centres for £250,000 to streamline training operations and tackle skills shortage in heating installation and renewable energy sector. NGEO located adjacent to Macbrook Training Academy.
• Social BrokersminorStrategic or Co-development PartnerCharitable network that introduced Macbrook Gas to Big Issue partnership. Collaboration on community projects including donated solar PV installation at Kirkdale St Laurence Primary School.
• Worcester BoschcoreTechnology or IntegrationWorcester Bosch Accredited installer, trained and approved to install full range of boilers with extended warranty options up to 12 years.
• VaillantcoreTechnology or IntegrationVaillant Advance Installer with specialist training on complete product range. Receives extended warranty and priority support.
• Action on Energy (Cambridgeshire)minorChannel Partner/ Reseller/ DistributorApproved installer for Warm Homes Local Grant scheme administered by Action on Energy in Cambridgeshire. Handles free home energy upgrades for eligible households.

Scale indicators15 records

Recent moves9 records

Expansion highlights7 records

Others

• Vaillant: UK boiler and heat pump manufacturer with the 'Advance Installer' scheme that Macbrook holds. Comparable as manufacturer-side partner/competitor and as a relevant benchmark for the heat-pump product roadmap Macbrook is selling.
• Worcester Bosch: UK boiler and heating manufacturer whose 'Accredited Installer' programme Macbrook belongs to. Comparable ecosystem participant — both partner (Macbrook is Worcester Bosch Accredited) and competitive context for installer-led boiler sales.

Direct peers

• iHeat: UK online boiler installer selling A-rated boilers with fixed-price quotes, finance options and nationwide coverage. Highly comparable business model to Macbrook's boiler-installation flagship offering.
• Heatable: UK online-first boiler and heating installer offering fixed-price boiler quotes with finance options. Closest direct competitor to Macbrook on pricing model (fixed-price boiler installs), digital booking flow and nationwide installer network.

Broad incumbents

• British Gas: UK's largest domestic energy and home-services provider, offering boiler installation, servicing plans (HomeCare) and heat pump installation. Directly comparable as a national heating installer and service-plan operator, but at vastly greater scale and as part of a broader energy utility portfolio.
• Baxi (BDR Thermea Group): UK boiler manufacturer with a national accredited installer network ('Baxi Installers') for boiler installation, servicing and warranty work. Comparable as the manufacturer-side counterpart to Macbrook's installer proposition, and a partner/competitor hybrid for accredited installers.
• E.ON UK (Next Installer Network / Heat Pumps): UK energy supplier offering heat pump installation, solar and home energy efficiency services through partner installer networks and in-house teams. Comparable in heat pump and retrofit offerings and in grant-funded retrofit customer acquisition.
• Octopus Energy (Cosy / Heat Pump Install): UK energy retailer with a growing in-house heat pump installation arm (Octopus Cosy), grant facilitation and service plans. Comparable on heat pump installation, BUS scheme management and consumer-facing subscription-style service proposition.
• HomeServe: UK home emergency and boiler cover subscription provider (HomeServe memberships), operating at scale with monthly recurring service plans. Comparable on the boiler/heating service-plan subscription motion that Macbrook is building.
• EDF (Heat Pumps / Installer Network): UK energy supplier offering domestic heat pump installation, boiler services and energy efficiency schemes (incl. ECO4). Comparable on public-sector and grant-funded retrofit work where Macbrook is positioning its £90m framework win.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MacbrookGas
• Xx.com/MacbrookGas
• Facebookfacebook.com/macbrookgas
• LinkedInlinkedin.com/company/macbrookgas-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macbrook Gas