What Brooks & Dunn does

Brooks & Dunn is a country music duo consisting of Kix Brooks and Ronnie Dunn, formed in 1991 and headquartered in Nashville, Tennessee. The duo operates as a private partnership under their collective brand and is the best-selling country duo of all time, with more than 30 million albums sold, 20 No. 1 country hits, two Grammy Awards, and 20 CMA Awards (the most in CMA history). They were inducted into the Country Music Hall of Fame in 2019.

The duo's product and revenue surface spans four streams: (1) live concert tours and residencies, including the REBOOT Tour series, the Neon Moon Tour (2025 and 2026), festival appearances, and the former Reba, Brooks & Dunn: Together in Vegas residency at The Colosseum at Caesars Palace; (2) recorded music including studio albums, the REBOOT (2019) and REBOOT 2 (November 2024) collaboration albums featuring contemporary country artists, and Ronnie Dunn's solo catalog; (3) branded merchandise sold through brooksanddunnstore.com; and (4) television and media performance fees and licensing across CBS, ABC, NBC, and award show broadcasts. Touring logistics and ticketing are handled through an exclusive arrangement with Live Nation and Ticketmaster.

The go-to-market model is event-driven: the duo generates demand via high-profile TV appearances (CMA, ACM, CMT Awards, The Tonight Show), social media presence across Facebook, Instagram, Twitter/X, YouTube, and TikTok, email newsletter presales, and Live Nation promotional campaigns. Premium fan monetization is layered through VIP Nation packages offering premium seating, backstage tours, Neon Lounge access, and signed merchandise. The REBOOT collaboration format — pairing Brooks & Dunn classics with current stars like Luke Combs, Morgan Wallen, Lainey Wilson, and Jelly Roll — functions as both a new-product engine and a customer-acquisition channel, with management data indicating 80% first-time attendees at sold-out REBOOT-era shows.

Name

Brooks & Dunn

Legal name

Brooks & Dunn

Website

https://brooks-dunn.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Brooks & Dunn is a private country music duo (Kix Brooks and Ronnie Dunn) founded in 1991, headquartered in Nashville. They generate revenue from concert tours, recorded music (including REBOOT collaboration albums with contemporary country artists), branded merchandise, and media licensing for country music fans across multiple generations.

Ownership category

akta.pro rank

Product category

Live Country Music Entertainment

NAICS

Musical Groups and Artists (711130), Musical Groups and Artists (71113)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industry

Concert & Tour Promoters (MPAIAFAA)

Keywords

• Country music
• Live concert tours
• Music albums
• Fan merchandise
• Las Vegas residency

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Concert Tours and Live Performances: Primary revenue stream through ticket sales from nationwide tours (REBOOT, Neon Moon), festival appearances, and residency shows (Reba, Brooks & Dunn: Together in Vegas at Caesars Palace). Tours include VIP packages with premium seating, backstage access, and exclusive merchandise.
2. Album Sales and Streaming: Revenue from studio albums (REBOOT, REBOOT 2, RE-DUNN), catalog sales (30+ million albums sold), and streaming royalties from platforms including Spotify and Apple Music.
3. Merchandise: Sale of official Brooks & Dunn branded merchandise including apparel, accessories, and exclusive autographed bundles through Brooks & Dunn Store (brooksanddunnstore.com).
4. Television and Media Appearances: Performance fees and licensing from TV appearances on major networks (CBS, ABC, NBC), award shows, and special programming (CMT Crossroads, CMT Storytellers).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Brooks & Dunn is a country music duo (Kix Brooks and Ronnie Dunn) that performs live concerts and releases recorded music. Their core offerings include nationwide concert tours (Neon Moon Tour, REBOOT Tour), collaboration albums such as REBOOT and REBOOT 2 featuring contemporary country artists, a Las Vegas residency at The Colosseum at Caesars Palace, official branded merchandise, and music distributed through streaming platforms.

Product overview

Brooks & Dunn is a country music duo consisting of Kix Brooks and Ronnie Dunn. Their product offerings center around music releases (collaboration albums like REBOOT and REBOOT 2, solo projects by Ronnie Dunn), live concert touring (Neon Moon Tour, REBOOT Tour series), a Las Vegas residency with Reba McEntire, official merchandise, and digital streaming content. The duo has released multiple collaboration albums featuring contemporary country artists reimagining their classic hits, along with solo artist projects. Fan engagement is enhanced through VIP concert experiences and a dedicated merchandise store.

Differentiator

Problem solved

Functional benefit

Products and services

• REBOOT 2 Album Collaboration album featuring reimagined versions of Brooks & Dunn classics performed with 18 contemporary country artists including Lainey Wilson, Morgan Wallen, Jelly Roll, Riley Green, Megan Moroney, Mitchell Tenpenny, and Warren Zeiders. Sequel to the 2019 REBOOT album.
• REBOOT Album (2019) Collaboration album featuring Brooks & Dunn hits reimagined with 12 contemporary country artists including Luke Combs, Kane Brown, Kacey Musgraves, Thomas Rhett, Brett Young, LANCO, Ashley McBryde, Brothers Osborne, Midland, Cody Johnson, Jon Pardi, and Tyler Booth. Debuted at No. 1 on Billboard's Top Country Albums chart.
• RE-DUNN (Ronnie Dunn Solo Album) Ronnie Dunn's solo album released January 2020 featuring 24-track cover album of country and rock songs that shaped his career.
• 100 Proof Neon (Ronnie Dunn Solo Album) Ronnie Dunn's fifth solo studio album released July 29, 2022.
• Live Concert Tours Brooks & Dunn's nationwide touring productions including the Neon Moon Tour series, REBOOT Tour series, and festival appearances across the United States and internationally (including C2C Festival in Europe). Produced in partnership with Live Nation.
• VIP Concert Experiences VIP packages offering premium seating, intimate backstage tours, Neon Lounge access, exclusive Brooks & Dunn VIP merchandise, and other premium fan experiences offered on tour dates.
• Reba, Brooks & Dunn: Together in Vegas Residency Reba McEntire, Brooks & Dunn Las Vegas residency at The Colosseum at Caesars Palace, one of the longest-running country music residencies in Las Vegas history, with shows running from 2018 through final dates in 2021.
• Brooks & Dunn Merchandise Store Official branded e-commerce store offering apparel, accessories, exclusive autographed bundles, and Brooks & Dunn branded items for fans.

Quantifiable outcome

• First duo to top Billboard Country Albums since 2009 with REBOOT album
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Live NationcoreChannel Partner/ Reseller/ Distributor · 24 February 2025Live Nation serves as the primary tour promoter for Brooks & Dunn's nationwide tours including the NEON MOON TOUR 2026. Handles all tour logistics, venue booking, and ticket distribution through their network of venues and Ticketmaster.
• Morgan WallencoreGTM or Marketing Partner · 24 January 2025Brooks & Dunn joined Morgan Wallen's I'm The Problem Tour 2025 across six dates, and Still The Problem Tour 2026 across eight dates, bringing their live show to Morgan Wallen's massive audience.
• Jason AldeanminorGTM or Marketing Partner · 7 January 2025Brooks & Dunn and Jason Aldean co-headlining show at Fenway Park in Boston on May 30, 2025, bringing together two country music icons for a special one-night event.
• REBOOT 2 Album Collaborators (Morgan Wallen, Lainey Wilson, Jelly Roll, et al.)coreStrategic or Co-development Partner · 16 September 2024REBOOT 2 sequel album features 18 collaborations with artists including Morgan Wallen, Lainey Wilson, Jelly Roll, Warren Zeiders, Riley Green, Megan Moroney, Mitchell Tenpenny, and others given creative freedom to reimagine Brooks & Dunn classics.
• REBOOT Album Collaborators (Luke Combs, Kane Brown, Kacey Musgraves, et al.)coreStrategic or Co-development Partner · 8 February 2019REBOOT album features collaborations with 12 contemporary country artists including Luke Combs, Kane Brown, Kacey Musgraves, Thomas Rhett, Brett Young, LANCO, Ashley McBryde, Brothers Osborne, Midland, Cody Johnson, Jon Pardi, and Tyler Booth reimagining classic Brooks & Dunn hits.
• Caesars Palace / The ColosseumcoreStrategic or Co-development PartnerReba, Brooks & Dunn: Together in Vegas residency at The Colosseum at Caesars Palace represents one of the longest-running country music residencies in Las Vegas history, with shows running from 2018 through final dates in 2021.
• Westwood OneminorChannel Partner/ Reseller/ DistributorKix Brooks hosts American Country Countdown syndicated radio program on Westwood One, reaching national audiences with country music programming since 2006.
• Vanderbilt University Medical Center / Monroe Carell Jr. Children's HospitalminorOthersKix Brooks has served as Vanderbilt Children's Hospital Board Chair and co-chaired the $40 million Growing to New Heights Campaign. Co-owner of Arrington Vineyards which hosts annual Harvest Party fundraising events for the hospital.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Keith Urban: Established country touring headliner with arena-scale Live Nation tours and a comparable legacy/modern crossover audience profile. Broader incumbent in the country touring market.
• Tim McGraw: Established country touring headliner with comparable Live Nation distribution, arena-scale production, and legacy catalog depth. Broader incumbent with wider portfolio but overlapping arena-country audience.
• George Strait: Country music Hall of Fame legend with comparable catalog scale, arena-scale touring, and legacy artist positioning. Represents the broader incumbent tier of legacy country touring acts.

Direct peers

• Florida Georgia Line: Country music duo with comparable two-artist format, arena touring, and multi-platinum catalog. Closest direct peer in the country duo category alongside Brooks & Dunn.
• Reba McEntire: Country music icon and Brooks & Dunn's direct partner on the long-running 'Reba, Brooks & Dunn: Together in Vegas' residency at The Colosseum at Caesars Palace. Highly comparable as a legacy country artist with comparable touring, awards profile, and Nashville-base.
• Dan + Shay: Contemporary country duo with multiple CMA Vocal Duo of the Year awards and arena-scale touring — a direct competitor for the same Vocal Duo of the Year category Brooks & Dunn has historically dominated.
• Big & Rich: Long-running country duo with comparable two-artist format, Live Nation touring, and crossover country positioning. Direct competitive peer for arena and festival dates.
• Jason Aldean: Active country touring headliner who co-headlined with Brooks & Dunn at Fenway Park in May 2025. Comparable in arena-scale touring, Live Nation distribution, and contemporary country positioning at the legacy/modern crossover.
• Montgomery Gentry: Legacy country duo with comparable career arc, vocal-duo award history, and arena touring pedigree, providing a close historical comp to Brooks & Dunn's touring business model.

Emerging players

• Luke Combs: Contemporary country headliner who collaborated on Brooks & Dunn's REBOOT album (2019 Grammy nomination). Comparable in Live Nation touring scale; emerging as a dominant arena act intersecting with Brooks & Dunn's audience via the REBOOT partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brooksanddunn
• YouTubeyoutube.com/channel/UCqNoW89bhfPRGBG2SYEkKxg
• Facebookfacebook.com/BrooksandDunn
• Instagraminstagram.com/brooksanddunn
• TikToktiktok.com/@brooksanddunn?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooks & Dunn