What Peshawar Zalmi does

Peshawar Zalmi is one of the founding franchises of the Pakistan Super League (PSL), a professional T20 cricket competition operated by the Pakistan Cricket Board. Established in 2016 and privately owned by Javed Afridi through MySports World Pvt. Ltd., the franchise fields a competitive squad captained by Babar Azam and plays home matches at Gaddafi Stadium in Lahore and National Bank Stadium in Karachi. The organization operates as a multi-vertical sports brand rather than a single-team entity: its core product is the PSL cricket team, supplemented by Zalmi Store (official e-commerce for jerseys, training kits, and accessories), Zalmi TV (a dedicated YouTube content channel), and the Zalmi Membership program (10,000+ members receiving merchandise hampers, discounts, and fan journey experiences). Supporting arms include the Zalmi Foundation (social impact: youth development, women empowerment, education, health), Zalmi Talent Hunt (grassroots player identification), Zalmi Fan Parks (city-based match screenings and concerts during PSL season), Zalmi Women League (women's cricket initiative), and Global Zalmi (international expansion sub-brand).

The franchise's business model is multi-streamed: broadcasting rights flow through the PSL's PCB-managed central pool; sponsorship revenue comes from a stacked partner roster including HBL (title sponsor), Ufone 5G (telecom), Red Bull, McDonald's Pakistan, TCL, Oppo, UNHCR, Priceoye, Ryzu, and Lattafa; merchandise is sold directly to fans globally through zalmistore.com; membership is sold on an annual subscription basis; and match-day revenue includes PSL central pool distributions, with the 2026 winning franchise receiving USD 500,000 out of a USD 1.5M total prize pool. The franchise's distribution spans live match attendance, TV and digital broadcasting (Pakistan, UK, India, UAE, USA, and other international markets), e-commerce, and physical fan parks. Recent strategic moves include winning the PSL 11 championship in May 2026 (defeating Hyderabad Kingsmen by five wickets), partnering with Repu Media Intelligence for AI-powered media intelligence, and benefiting from the PSL's expansion from six to eight franchises. The team's competitive on-field success is supported by a coaching staff including Ottis Gibson (head coach), Misbah ul Haq (batting coach), Azhar Mahmood (bowling/assistant coach), Azhar Ali (fielding coach), and Muhammad Akram (director of cricketing affairs).

Name

Peshawar Zalmi

Legal name

MySports World Pvt. Ltd.

Website

https://peshawarzalmi.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Peshawar Zalmi is a Pakistan Super League cricket franchise competing in PSL matches and generating revenue through broadcasting rights, corporate sponsorships, official merchandise sales, and a recurring fan membership program serving Pakistani cricket fans and a roster of corporate sponsors.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Sports Teams and Clubs (711211), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cricket Leagues (MPAKAAAF)

akta.pro secondary industry

Pay-Per-View (PPV) & Premium Sports Event Networks (MPABAJAF)

Keywords

• Professional cricket franchise
• T20 league team
• Sports entertainment
• Fan membership programs
• Licensed sports merchandise

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Broadcasting Rights: Revenue generated from TV and digital broadcasting rights for PSL matches, shared among franchises through the PCB's Central Pool revenue system.
2. Sponsorship: Commercial partnerships with sponsors including title sponsor HBL, telecom sponsor Ufone 5G, and other brands like Red Bull, McDonald's, TCL, Oppo, UNHCR, Lattafa, Priceoye, and Ryzu.
3. Membership Revenue: Annual Zalmi Membership program offering exclusive merchandise, discounts, fan park access, and experiences. Members receive items including jersey, cap, journal, scarf, key chain, mug, stickers, and coupons.
4. Merchandise Sales: Zalmi Store sells official merchandise including jerseys, training kits, accessories, and branded items to fans globally through zalmistore.com.
5. Match Revenue: PSL franchise share from ticket sales and match-day revenue, with the 2026 winning franchise earning USD 500,000 and runners-up USD 300,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Peshawar Zalmi operates a professional cricket franchise competing in the Pakistan Super League (PSL), offering live T20 cricket entertainment. The franchise monetizes through broadcasting rights, commercial sponsorships, official merchandise sales via Zalmi Store, and the Zalmi Kingdom fan membership program. It also runs community initiatives including the Zalmi Foundation, Zalmi Talent Hunt, Zalmi Fan Parks, and the Zalmi Women League.

Product overview

Peshawar Zalmi is Pakistan's biggest sporting franchise competing in the Pakistan Super League (PSL). The franchise operates as a multi-faceted sports brand offering live cricket entertainment through its PSL team, supported by merchandise (Zalmi Store), fan membership programs, and media content (Zalmi TV). The organization extends its reach through community initiatives including the Zalmi Foundation for social impact, the Zalmi Talent Hunt program for grassroots cricket development, Zalmi Fan Parks for match screenings, and the Zalmi Women League for promoting women's cricket. The franchise's brand identity is built around the 'Yellow Storm' movement, representing its passionate fanbase.

Differentiator

Problem solved

Functional benefit

Brands

• Zalmi Foundation: Community and social initiative arm of Peshawar Zalmi focused on youth development, women empowerment, education, health, and social activism.
• Global Zalmi
• Zalmi Store
• Zalmi TV
• Zalmi Talent Hunt
• Zalmi Memberships
• Zalmi Women League

Products and services

• Peshawar Zalmi Cricket Franchise Professional cricket franchise competing in the Pakistan Super League (PSL), offering live match experiences, player interactions, and sports entertainment to fans across Pakistan and globally.
• Zalmi Store Official merchandise e-commerce platform offering jerseys, apparel, accessories, and player-signed items for Zalmi fans globally.
• Zalmi Memberships Annual fan membership program offering exclusive benefits including merchandise hampers, discounts on tickets and store purchases, fan journey experiences, birthday surprises, and digital membership card.
• Zalmi TV Official media channel producing video content including match highlights, player interviews, behind-the-scenes footage, and the 'Rise of Zalmi' anthem for PSL 11.

Quantifiable outcome

• Second PSL title win in 2026 after 9-year gap since 2017 championship
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, flagship and supporting.

• Repu Media IntelligencecoreTechnology or Integration · 27 March 2026Repu Media Intelligence partnered with Peshawar Zalmi as official media intelligence partner for PSL Season 11. Repu deploys its Acumen Media Intelligence platform to provide real-time AI-powered insights into fan sentiment, media narratives, and conversations across traditional, digital, and social platforms in Pakistan and globally.
• HBL (Title Sponsor)flagshipGTM or Marketing PartnerHBL is the title sponsor of the Pakistan Super League and Peshawar Zalmi franchise.
• Ufone 5GcoreGTM or Marketing PartnerTelecom sponsor presenting Zalmi for the third consecutive year (PSL 11).
• Red BullcoreGTM or Marketing PartnerGlobal energy drink brand partnered with Peshawar Zalmi. Red Bull CEO Pakistan Taimour Afaq stated: 'Peshawar Zalmi is a top team, as proven again this year – its ideology aligns perfectly with Red Bull's vision of giving wings to athletes!'
• McDonald's PakistansupportingGTM or Marketing PartnerMcDonald's Pakistan has partnered with Peshawar Zalmi. Director Marketing Raza Ali stated: 'McDonald's Pakistan believes sports have a tremendous cultural influence on society.'
• TCLsupportingGTM or Marketing PartnerTCL partnered with Peshawar Zalmi. Director Marketing Majid Niazi stated: 'It has been a fantastic Experience partnering with Peshawar Zalmi over the past years.'
• UNICEFsupportingStrategic or Co-development PartnerPeshawar Zalmi works with UNICEF on social impact initiatives including youth development, women empowerment, education, and health programs.
• United NationssupportingStrategic or Co-development PartnerPeshawar Zalmi works with United Nations organizations on social activism and peace initiatives as part of the Zalmi Foundation's social impact mission.
• OpposupportingGTM or Marketing PartnerSmartphone brand Oppo is listed as a sponsor partner of Peshawar Zalmi.
• UNHCRsupportingGTM or Marketing PartnerUNHCR (UN Refugee Agency) is listed as a sponsor partner of Peshawar Zalmi.
• Zalmi FoundationcoreOthersZalmi Foundation undertakes social impact projects in youth development, women empowerment, education, health, social activism, and peace. Includes Zalmi Talent Hunt program, Zalmi Women League initiative, and Zalmi Schools program.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Quetta Gladiators: Quetta-based PSL franchise and finalist most years, sharing the same PCB-mandated economic structure. Comparable in fan engagement model, sponsorship portfolio, and match-day revenue dynamics.
• Lahore Qalandars: Lahore-based PSL franchise and direct competitor in the Pakistan Super League. One of the founding franchises, multiple PSL champion, and competes with Peshawar Zalmi for talent, sponsorships, and fan share in Pakistan.
• Karachi Kings: Karachi-based PSL franchise directly competing in the same league. Shares the Pakistan Super League's central broadcasting and sponsorship pool with Peshawar Zalmi and competes for marquee players and corporate sponsors.
• Hyderabad Kingsmen: Newly added PSL franchise for the 2026 season (replacing or complementing the Hyderabad roster). Competes directly in the same league after the PSL expansion to eight teams.
• Multan Sultans: Multan-based PSL franchise sharing the same league structure, central revenue pool, and player auction/draft model. Directly comparable franchise in scale and monetization framework.
• Islamabad United: Islamabad-based PSL franchise and multi-time champion. Operates with the same franchise economics, broadcasting structure, and sponsorship model as Peshawar Zalmi within the PCB-managed PSL.

Broad incumbents

• Mumbai Indians: IPL franchise owned by Reliance/Ambani and the most successful cricket franchise globally. Operates a much larger version of the same T20 franchise model — squad, sponsorships, content, fan memberships — and serves as a scale benchmark for what a top-tier Pakistani franchise could grow into.
• Royal Challengers Bengaluru: IPL franchise with one of the largest global fan bases in T20 cricket, strong merchandise and content monetization. Comparable to Peshawar Zalmi in terms of star-player-led brand identity and direct-to-consumer commerce.
• Chennai Super Kings: IPL franchise with one of the most loyal fan bases in T20 cricket and a multi-year championship track record. Comparable to Peshawar Zalmi in terms of fan culture, brand-driven membership model, and consistent on-field performance.
• Kolkata Knight Riders: IPL franchise co-owned by Shah Rukh Khan. Comparable in entertainment-led brand-building, celebrity ownership, and large-scale sponsorship portfolio — a relevant incumbent benchmark for franchise valuation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PeshawarZalmi
• YouTubeyoutube.com/channel/UCxgooLKHFEqmeCOZdCt8HWQ
• Facebookfacebook.com/PeshawarZalmi
• LinkedInlinkedin.com/company/peshawar-zalmi
• Instagraminstagram.com/peshawarzalmipk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peshawar Zalmi