What Smart Mobility International does

Smart Mobility International (SMI) is a UAE-based exclusive distributor of New Energy Vehicles (NEVs), operating as a subsidiary of EIH Automotive & Trading from its Abu Dhabi headquarters at Star Tower, Corniche. The company holds exclusive territorial distribution rights for four Chinese NEV brands: AVATR (luxury electric SUVs and gran coupes built on the CHN platform co-developed by Changan Automobile, Huawei, and CATL, featuring HarmonyOS infotainment and AI-powered autonomous driving), IM Motors (premium EVs backed by SAIC Motor, Alibaba Group, and Zhangjiang Hi-Tech, including the IM LS7 with panoramic AI-enabled cockpit), NETA (mainstream EVs from Hozon Auto including the NETA S and NETA GT), and WEY (PHEVs from Great Wall Motor). SMI serves as AVATR's very first international partner, positioning it as a strategic gateway for Chinese EV brands entering the GCC market.

SMI generates revenue through hardware sales of NEVs to end consumers via owned branded retail showrooms on Sheikh Zayed Road (Dubai) and additional locations in Dubai and Abu Dhabi, supplemented by direct sales interactions, event-driven activations (Mall of the Emirates, Abu Dhabi F1 Grand Prix), and digital inquiry handling. Pricing is quote-based and not publicly disclosed, consistent with premium automotive retail practice in the GCC. The company targets three primary customer segments: premium luxury EV consumers (AVATR, IM Motors), mainstream EV consumers (Neta), and government/corporate fleet buyers seeking to meet UAE sustainability mandates. The latter channel leverages CEO Moutaz Louis's prior track record of scaling fleet sales from 800 to 12,000 vehicles annually at Abu Dhabi Motors.

SMI's go-to-market combines enterprise-level exclusive partnerships with Chinese manufacturers and direct-to-consumer retail storefronts, augmented by experiential marketing and government-aligned EV incentive promotion (free DEWA charging, free Salik tags, reduced registration fees). The company plans to expand IM Motors distribution into Saudi Arabia in 2025, extending its UAE-centric footprint across the GCC. Leadership combines deep UAE automotive relationships (Vice Chairman H.E. Sheikh Saif Bin Mohammed Bin Butti Al Hamed, also Vice Chairman of Al Saqer Group) with global automotive executive experience (Advisory Board Chairman Peyman Kargar, former Global Chairman of INFINITI and VP of Renault Group). SMI operates through two UAE LLC entities — Smart Mobility International Commercial Agencies LLC and Smart Mobility New Energy Vehicles Trading LLC — and was recognized with the 2024 AVATR Overseas Branding Avant-Garde Prize.

Name

Smart Mobility International

Legal name

Smart Mobility International Commercial Agencies LLC

Website

https://smartmobilityint.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Mobility International is a UAE-based exclusive distributor of New Energy Vehicles, holding territorial rights for Chinese brands AVATR, IM Motors, Neta, and WEY in the UAE and GCC. It sells premium, mainstream, and PHEV models to consumers, fleets, and government buyers through branded showrooms in Abu Dhabi and Dubai.

Ownership category

akta.pro rank

Product category

New Energy Vehicle Distribution

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing (IMACAOAC)

Keywords

• Electric vehicle distribution
• New energy vehicles
• Luxury auto retail
• Exclusive brand distribution
• Smart mobility solutions

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. NEV Vehicle Sales: Smart Mobility International generates revenue primarily through the sale of New Energy Vehicles (battery electric vehicles and range-extended electric vehicles) as the exclusive distributor for AVATR, IM Motors, and Neta in the UAE and GCC region. Revenue is earned on a per-vehicle transaction basis through owned retail showrooms and direct sales to end consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Smart Mobility International is the exclusive distributor of New Energy Vehicles in the UAE and GCC region, representing leading Chinese EV brands AVATR (luxury EVs), IM Motors (premium EVs), NETA (mainstream intelligent EVs), and WEY (premium PHEVs). The company sells fully-electric and range-extended vehicles through owned branded retail showrooms in Dubai and Abu Dhabi, supported by event activations and direct sales. Revenue is generated through per-vehicle transactions with end consumers and corporate fleet buyers under exclusive distribution agreements secured with each manufacturer.

Product overview

Smart Mobility International (SMI) is a distributor of New Energy Vehicles (NEVs) in the UAE, offering a portfolio of fully-electric and range-extended vehicles from multiple sub-brands. The core offering includes AVATR (luxury electric vehicles from Changan/CATL/Huawei), IM Motors (premium electric vehicles from SAIC/Alibaba/Zhangjiang Hi-Tech), WEY (PHEV models from Great Wall Motor), and NETA/Neta Auto (intelligent electric vehicles from Hozon Auto). SMI operates as the exclusive distributor for these brands in the UAE and GCC region, with showrooms and sales operations across Abu Dhabi and Dubai.

Differentiator

Problem solved

Functional benefit

Products and services

• AVATR 11 Luxury Electric SUV Luxury electric SUV from the AVATR brand featuring emotionally intelligent, high-performance design, Huawei HarmonyOS infotainment, and AI-powered autonomous driving. Launched in the UAE as one of AVATR's flagship models by exclusive distributor SMI.
• AVATR 12 Electric Gran Coupe Sleek electric Gran Coupe from the AVATR brand combining advanced design, intelligent features, and high-performance driving; sold through SMI's UAE AVATR distribution channel.
• IM LS7 Fully Electric Luxury SUV Fully electric luxury SUV with panoramic AI-enabled cockpit, advanced safety systems, and zero-gravity rear seat inspired by aerospace design; first IM Motors model launched in the GCC by exclusive distributor SMI.
• WEY 03 Premium PHEV Premium PHEV model from the WEY brand (Great Wall Motor) combining bold design, intelligent technology, and advanced plug-in hybrid innovation; distributed by SMI in the UAE.
• NETA S Intelligent Sports Coupe Intelligent sports coupe from NETA (Hozon Auto) built on the all-new Shanhai platform with a Qualcomm Snapdragon 8155 chip, integrating sportiness, technology, and youthfulness; sold through SMI's NETA distribution channel in the UAE.
• NETA GT Electric Performance GT New-generation electric GT from NETA (Hozon Auto) with sports car genes, accelerating 0-100 kph in 3.7 seconds, designed for trendy and sporty performance; distributed in the UAE by SMI.

Quantifiable outcome

• AVATR 11 and AVATR 12 launched in UAE (September 2024) as AVATR's first export market outside China
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• IM MotorscoreChannel Partner/ Reseller/ Distributor · 10 April 2025SMI announced a strategic partnership with IM Motors on April 10, 2025, marking IM Motors' official entry into the GCC market. IM Motors is backed by SAIC Motor, Alibaba Group, and Zhangjiang Hi-Tech. The partnership covers UAE distribution with Saudi Arabia expansion planned for later in 2025. The signing ceremony took place at IM Motors' new showroom on Sheikh Zayed Road, Dubai, unveiling the IM LS7 fully electric luxury SUV. Additional models including IM L7 sedan and LS6 SUV are expected to follow.
• AVATR TechnologycoreChannel Partner/ Reseller/ Distributor · 20 June 2024SMI signed an exclusive distribution agreement with AVATR Technology on June 20, 2024, to launch AVATR's luxury New Energy Vehicles in the UAE. This is AVATR's first-ever international market outside China. The partnership includes strategic collaboration with Huawei for cutting-edge technology. SMI officially launched AVATR in the UAE in September 2024, opening a flagship showroom on Sheikh Zayed Road, Dubai in November 2024. AVATR is backed by Changan Automobile, Huawei, and CATL.
• HuaweicoreTechnology or Integration · 20 June 2024Huawei provides cutting-edge technology to AVATR vehicles through a strategic collaboration. This includes the HarmonyOS infotainment system and AI-powered autonomous driving capabilities integrated into AVATR models. Huawei is a key technology partner in the CHN platform co-developed with Changan Automobile and CATL, underpinning all AVATR vehicles.
• Neta Auto (Hozon Auto)coreChannel Partner/ Reseller/ Distributor · 27 October 2023SMI signed a strategic cooperation agreement with Neta Auto (the EV brand of Hozon Auto) in Shanghai on October 27, 2023. The partnership aims to introduce a variety of Neta models into the UAE, injecting momentum into the Middle East's new energy vehicle industry. Neta launched officially in Q3 2024, with the flagship Dubai showroom opening in Q4 2024. Neta vehicles showcased include NETA GT (0-100 kph in 3.7 seconds) and NETA S intelligent sports coupe.
• Al Saqer GroupminorStrategic or Co-development PartnerListed as a partner on SMI's website. Al Saqer Group is a prominent UAE automotive and investment group. The connection likely relates to automotive representation or investment synergies, given that SMI Chairman H.E. Sheikh Saif Bin Mohammed Bin Butti Al Hamed serves as Vice Chairman of Al Saqer Group.
• GreatwallminorChannel Partner/ Reseller/ DistributorListed as a partner on SMI's website. Great Wall Motor (GWM) is the parent company of the WEY brand. SMI distributes WEY vehicles in the UAE as part of its expanding NEV portfolio.
• Hozon AutominorChannel Partner/ Reseller/ DistributorListed as a partner on SMI's website. Hozon Auto is the parent company of the Neta brand. SMI holds the exclusive partnership to distribute Neta vehicles in the UAE.
• Changan AutominorChannel Partner/ Reseller/ DistributorListed as a partner on SMI's website. Changan Automobile is a key partner through the AVATR joint venture, providing vehicle R&D expertise. Changan is one of China's largest automotive manufacturers and a co-founder of the AVATR brand alongside Huawei and CATL.
• EIH Automotive & TradingminorStrategic or Co-development PartnerSMI is described as a subsidiary of EIH Automotive & Trading. EIH Automotive & Trading is the parent company that owns Smart Mobility International, providing corporate structure and potentially shared resources, distribution infrastructure, or capital.
• SAIC MotorminorStrategic or Co-development PartnerSAIC Motor is a key backer of IM Motors and is listed as a partner on SMI's website. As China's largest automotive manufacturer, SAIC Motor provides manufacturing expertise and brand backing for IM Motors, which SMI distributes in the UAE and GCC.
• Alibaba GroupminorStrategic or Co-development PartnerAlibaba Group is a key backer of IM Motors (alongside SAIC Motor and Zhangjiang Hi-Tech) and is listed as a partner on SMI's website. Alibaba provides technology and ecosystem integration capabilities for IM Motors' smart vehicle platform.
• Zhangjiang Hi-TechminorStrategic or Co-development PartnerZhangjiang Hi-Tech is a key backer of IM Motors and is listed as a partner on SMI's website. The company provides technology and innovation capabilities supporting IM Motors' smart electric vehicle development.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Al Tayer Motors: Major UAE-based multi-brand luxury automotive distributor representing Ford, Ferrari, Jaguar, Land Rover, and Maserati. Operates a comparable premium-brand showrooms and direct-sales model in Dubai and Abu Dhabi, serving an overlapping high-net-worth customer segment targeted by AVATR and IM Motors.
• Ali & Sons Holding: UAE-based conglomerate with a significant automotive distribution arm representing several brands including Chinese marques. Operates a comparable multi-brand distribution model in the UAE and has historically represented overseas OEMs seeking entry into the GCC market — directly competing for the same Chinese-brand distribution mandates SMI pursues.
• Premier Motors (Renault UAE): Official Renault distributor in the UAE. Operates a comparable single-brand OEM representation model with showroom-direct sales and after-sales service in Dubai and Abu Dhabi, sharing the same mass-market-to-premium NEV/ICE crossover consumer as SMI's Neta and WEY brands.
• Arabian Automobiles Company (Nissan/INFINITI UAE): Official Nissan and INFINITI distributor in the UAE, with INFINITI as a direct premium-EV/ICE competitor to IM Motors. Operates an established showroom-direct and fleet-sales model in Dubai and Abu Dhabi, with deep corporate fleet relationships overlapping SMI's government-and-fleet channel.
• Gargash Motors (Mercedes-Benz UAE): Official Mercedes-Benz distributor in Dubai with deep premium-automotive experience and government-relationship access. Operates premium flagship showrooms and corporate fleet channels serving the same HNW and government-affiliated customer base that SMI targets with AVATR and IM Motors.
• AGMC (BMW Group importer in UAE): Official BMW Group importer in the UAE for BMW, MINI, and Rolls-Royce. Operates the same premium luxury distribution playbook — flagship showrooms on Sheikh Zayed Road, direct consumer sales, and corporate fleet channels — that SMI uses for AVATR and IM Motors, with direct overlap in the affluent Dubai customer base.
• Al-Futtaim Auto & Marketing: One of the largest multi-brand automotive distributors in the UAE, representing Toyota, Lexus, Honda, Volvo, and — relevantly — BYD for EVs. Al-Futtaim operates a similar multi-brand showroom and after-sales model across the same UAE/GCC geography as SMI, making it the most directly comparable peer for Chinese-NEV distribution scale-up.
• Mohamed Yousuf Naghi Motors (Toyota UAE/Bahrain): Authorized Toyota distributor in the UAE and Bahrain with deep GCC market knowledge and established government/fleet sales channels. Operates a comparable premium-showroom and corporate-fleet model that SMI's leadership likely benchmarks against for both AVATR/IM Motors premium retail and Saudi Arabia expansion planning.
• AW Rostamani Group (automotive division): Multi-brand automotive distributor in the UAE representing Honda, Mitsubishi, Jeep, and other brands. Operates the same showroom-direct distribution model in Dubai and Abu Dhabi, targeting similar premium and mainstream consumer segments across the same geography as SMI.

Regional players

• Wallan Trading Company: One of the largest multi-brand automotive distributors in Saudi Arabia, representing Toyota, Lexus, and other brands. Operates the same multi-brand exclusive-distribution model in the adjacent GCC geography where SMI plans IM Motors expansion, making it the most relevant benchmark for SMI's Saudi go-to-market execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Mobility International