What Crafted Cocktails does

Crafted Cocktails, operating as Crafted Brand Company LLC, is a Las Vegas-based beverage manufacturer founded in 2013 that produces nonalcoholic cocktail mixers, shrubs, and bar essentials under the Crafted Cocktails brand. The portfolio spans 16 SKUs across three categories — cocktail mixers (e.g., Piña Colada, Skinny Margarita, Mai Tai, Bloody Mary, Jalapeño Pineapple, Spicy Watermelon, Basil Martini Gimlet, Grapefruit Paloma), shrubs (Asian Pear, Ginger, Blackberry, Strawberry) made with champagne vinegar and organic agave, and bar essentials (Brown Sugar Simple Syrup, Simple Syrup, Dirty Martini Mix, Sweetened Lime Juice, Grenadine) — all formulated without artificial flavors, sweeteners, dyes, or high fructose corn syrup, with select products holding USDA Organic, NSF Gluten-Free, and SQF certifications. The underlying technology is rooted in proprietary shrub recipes developed from founder Felicia's grandmother's formulas in collaboration with professional mixologists, packaged in glass bottles for taste preservation and recyclability.

The business operates a multi-channel go-to-market model. Direct-to-consumer revenue is generated through the company's e-commerce storefront at craftedcocktails.com, while consumer marketplace sales run through Amazon (with Buy 3 get 15% off and Prime free shipping promotions), Walmart.com, and Target.com. Wholesale distribution is built around Faire.com for small business buyers (6-pack case minimum, 50% off first order up to $150 plus one year free shipping) and direct pallet orders for larger retail and hospitality accounts, supplemented by a private label / OEM program that produces custom formulas of mixers, syrups, sauces, marinades, and condiments for retailer owned brands. Pricing is unit-based across retail and wholesale channels with custom contract pricing for pallet and private label work.

The company is privately held with no disclosed funding rounds or institutional capital, employs 11–50 people, and is certified as an NMSDC Minority Owned and WBENC Women Owned business. It ranked #28 in Food & Beverage and #649 overall on the 2023 Inc. 5000 list, has earned a FABI Award for its Brown Sugar Simple Syrup, and has been featured in Rolling Stone, the San Diego Business Journal, and Shoutout Socal. Customer segments span health-conscious consumers, home bartenders and entertainers, hospitality and retail B2B accounts, and celebration/event hosts, with a stated segmentation approach of horizontal reach across use cases rather than vertical specialization.

Name

Crafted Cocktails

Legal name

Crafted Brand Company LLC

Website

https://craftedcocktails.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Crafted Cocktails is a Las Vegas-based, privately held beverage manufacturer founded in 2013 that produces clean-label nonalcoholic cocktail mixers, shrubs, and bar essentials, selling through DTC, Amazon, Walmart, Target, Faire.com wholesale, and private label programs.

Ownership category

akta.pro rank

Product category

Non-alcoholic beverage mixers

NAICS

Beverage Manufacturing (3121), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industries

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

• Nonalcoholic mixers
• Cocktail mixers
• Craft shrubs
• Bar syrups
• Private label beverages

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells products directly through its own website (craftedcocktails.com/store/), offering individual products and variety packs to consumers. Products include mixers, shrubs, bar essentials, and specialty syrups.
2. Marketplace Sales (Amazon, Walmart, Target): Products sold through major online retail marketplaces including Amazon, Walmart.com, and Target.com. The company promotes Amazon Prime free shipping and volume discounts (Buy 3 get 15% off on Amazon).
3. Wholesale B2B: Wholesale channel includes small business 6-pack case orders through Faire.com (50% off first order up to $150, plus 1 year free shipping) and full pallet orders. Products are sold to retailers and hospitality businesses at wholesale pricing.
4. Private Label Manufacturing: Custom formula manufacturing services for private label product lines. The company positions itself as a national leader in creating mixers, syrups, sauces, marinades, and condiments for owned brand product lines at major retailers. Provides broad flavor library (national brand duplications and custom), packaging options, and dedicated representative for account management.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Crafted Cocktails manufactures and supplies nonalcoholic cocktail/mocktail mixers, shrubs, and bar essentials (syrups) using clean-label, natural ingredients free from artificial flavors, sweeteners, dyes, and high fructose corn syrup. The company sells its branded products through direct e-commerce, major online marketplaces (Amazon, Walmart, Target), and B2B wholesale channels, and additionally offers private label custom-formula manufacturing for retailer-owned brands across mixers, syrups, sauces, marinades, and condiments.

Product overview

Crafted Cocktails is a beverage company offering a portfolio of nonalcoholic cocktail and mocktail mixers, shrubs, and bar essentials. The product line consists of three main categories: (1) Cocktail Mixers including Grapefruit Paloma, Bloody Mary, Piña Colada, Mai Tai, Margarita, Jalapeño Pineapple, Spicy Watermelon, and Basil Martini Gimlet; (2) Shrubs including Blackberry, Ginger, Strawberry, and Asian Pear varieties; and (3) Bar Essentials including Brown Sugar Simple Syrup, Simple Syrup, Dirty Martini Mix, Sweetened Lime Juice, and Grenadine. All products are designed to be mixed with spirits for cocktails or enjoyed alone as mocktails. The company emphasizes natural, clean ingredients free from artificial flavors, sweeteners, dyes, and high fructose corn syrup, with a focus on low-calorie formulations using agave as a primary sweetener.

Differentiator

Problem solved

Functional benefit

Products and services

• Brown Sugar Simple Syrup A bar essential syrup made with natural brown sugar, water, and citric acid that adds rich caramel-like sweetness to cocktails such as Old Fashioneds and Dark & Stormies, or to coffee and desserts. Free of artificial flavors and sweeteners.
• Dirty Martini Mix A precision-crafted olive brine mixer that delivers the right amount of briny flavor for perfect martinis. Made with olive brine, water, salt, lactic acid, acetic acid, and ascorbic acid. Versatile enough to pair with any spirit.
• Prickly Pear Syrup A desert-inspired handcrafted syrup made with natural prickly pear flavor and real cane sugar. Features a vibrant magenta hue with a balanced sweet and tart profile. Naturally gluten-free with no artificial flavors or dyes.
• Simple Syrup A versatile handcrafted mixer made with water, cane sugar, and citric acid. Provides balanced sweetness that blends seamlessly into cocktails, mocktails, and coffee. Made with all-natural ingredients.
• Bloody Mary Mix A bold, savory cocktail or mocktail mix capturing the complex flavor of an iconic brunch cocktail. Features tangy tomatoes, spices, and horseradish. Designed to be poured over vodka.
• Basil Martini "Gimlet" Cocktail Mix A modern take on a Prohibition-era classic featuring a bright, balanced blend of basil, lemon, and lime. Crafted with clean ingredients inspired by vintage cocktail culture.
• Jalapeño Pineapple Cocktail Mix A blend of pineapple and jalapeño delivering tropical sweetness with subtle heat. Crafted with clean ingredients inspired by island-style cocktails.
• Mai Tai Cocktail Mixer A tropical blend of orange, guava, and other tropical flavors crafted with clean ingredients. Designed to be sipped over ice or mixed with rum.
• Skinny Margarita Mix A margarita mix capturing the balance of sweet, salty, sour, and bitter flavors. Crafted with clean ingredients and real citrus and agave for a low-calorie take on a classic.
• Piña Colada Mix A tropical lightened-up blend of coconut and pineapple with only 80 calories per serving, designed as a lower-sugar alternative to traditional piña colada mixes.
• Spicy Watermelon Margarita Mix A bold blend of watermelon, lime, mint, and jalapeño striking a balance of sweet and spicy. Inspired by flavor-forward recipes from top mixologists.
• Shrub Drink Variety Pack: All 4 Flavors A variety pack containing all four shrub flavors: Blackberry, Strawberry, Ginger, and Asian Pear. Shrubs are clean, aromatic mixers made from champagne vinegar, organic agave, and natural flavors, originally crafted centuries ago to preserve seasonal fruits.
• Asian Pear Shrub Cocktail Enhancer A natural, aromatic shrub made from real Asian pear, vinegar, and agave. Inspired by the founder's grandmother's recipes developed in collaboration with mixologists worldwide. Low-calorie with bold flavor.
• Blackberry Cocktail Shrub A natural, aromatic mixer made from real blackberry, vinegar, and agave. Can also be used as a natural soda flavoring with sparkling water. Each bottle makes about 20–30 mocktails or cocktails.
• Ginger Shrub Cocktail Enhancer A natural, aromatic shrub made from real ginger, vinegar, and agave. Delivers a warm, spicy kick ideal for drinks requiring spice and warmth. Low-calorie option.
• Strawberry Shrub Cocktail Enhancer A natural, aromatic shrub made from real strawberry, vinegar, and agave. Inspired by the founder's grandmother's recipes developed in collaboration with mixologists worldwide. Sophisticated, low-calorie shrub with bold flavor.
• Private Label Manufacturing Custom formula manufacturing services for retailer-owned private label product lines across mixers, syrups, sauces, marinades, and condiments. The company positions itself as a national leader offering broad flavor library (national brand duplications and custom formulations), multiple packaging options, and a dedicated account representative for major retail accounts.
• Wholesale Distribution B2B wholesale distribution of branded Crafted Cocktails products to small businesses via Faire.com (6-pack case minimum, 50% off first order up to $150 plus one year free shipping, 5-star rated) and to larger retail and hospitality accounts via full pallet direct orders (contact [email protected] for pricing).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• Faire.comcoreChannel Partner/ Reseller/ DistributorCrafted Cocktails sells wholesale to small businesses through Faire.com, offering 50% off first orders up to $150 plus 1 year of free shipping. The company is rated 5 stars on Faire. This is a primary wholesale distribution channel for reaching independent retailers and hospitality businesses.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon is a primary online retail marketplace for Crafted Cocktails products. The company promotes Buy 3 get 15% off and free shipping for Prime members. Products across all categories (mixers, shrubs, bar essentials) are available on Amazon.
• WalmartmajorChannel Partner/ Reseller/ DistributorWalmart.com serves as an online retail channel for Crafted Cocktails products. Products are listed on Walmart.com alongside in-store availability.
• TargetmajorChannel Partner/ Reseller/ DistributorTarget.com is an online retail channel for Crafted Cocktails products, with products available both online and potentially in Target stores.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Master of Mixes: Large portfolio cocktail mixer brand owned by a major beverage company (Davinci / American Beverage Corp), sold across grocery and on-premise. Overlaps with Crafted Cocktails on category and channel but with broader mass-market positioning.
• Fever-Tree: Global premium mixer leader (tonics, ginger beer, mixers) with far broader scale and international distribution. Competes with Crafted Cocktails in the premium mixer set but at meaningfully larger scale and brand recognition.

Direct peers

• Q Mixers: Premium non-alcoholic cocktail mixer brand (tonics, ginger beer, cocktail mixers) sold through grocery, on-premise, and DTC. Closely comparable to Crafted Cocktails on product category, clean-label premium positioning, and multi-channel retail distribution.
• Jordan's Skinny Mixes: Low-calorie, sugar-free cocktail mixer brand (skinny margarita, daiquiri, etc.) sold in retail and online. Direct competitor in the better-for-you mixer subcategory where Crafted Cocktails competes with its Skinny Margarita and Piña Colada SKUs.
• Powell & Mahoney: Craft cocktail mixer brand (margarita, bloody mary, sangria) targeting the same home and on-premise bartender use case. Comparable product portfolio, premium positioning, and retail/wholesale distribution mix.
• Stirrings: Craft cocktail mixer brand (margarita, mojito, bloody mary, etc.) targeting the same home bartender and entertaining use cases as Crafted Cocktails. Comparable product range, retail distribution model, and clean-ingredient positioning.
• Tres Agaves: Premium cocktail mix brand built around agave-based margarita and paloma mixes. Comparable on natural-ingredient, agave-sweetened positioning and overlap with Crafted Cocktails' Skinny Margarita and Grapefruit Paloma SKUs.
• Zing Zang: Premium bloody mary mix brand sold in retail and foodservice. Directly competes with Crafted Cocktails' Bloody Mary SKU and shares the premium-mixer, multi-channel retail strategy.

Emerging players

• Toby & Pete's: Emerging premium cocktail mixer brand with a clean-ingredient, low-calorie focus and DTC + retail distribution. Comparable in size, positioning, and stage to Crafted Cocktails, with overlapping target customers.
• Sonoma Syrup Co. Specialty bar syrup and infusion brand (simple syrups, cocktail modifiers) sold through retail and DTC. Comparable product overlap with Crafted Cocktails' Bar Essentials category (simple syrups, grenadine) and similar premium, natural-ingredient positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/craftedbrandco
• Facebookfacebook.com/craftedbrandco
• Xx.com/craftdcocktails
• LinkedInlinkedin.com/company/craftedbrandco

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crafted Cocktails