LuxExperience
LuxExperience B.V. (NYSE: LUXE) operates the leading digital multi-brand luxury group comprising Mytheresa, NET-A-PORTER, MR PORTER, and YOOX, serving global high-net-worth consumers with curated luxury fashion, fine jewelry, watches, and lifestyle products across womenswear, menswear, and kidswear.
- Company typePublic
- Founded1987
- HeadquartersAschheim, Germany
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What LuxExperience does
LuxExperience B.V. (NYSE: LUXE; formerly MYT Netherlands Parent B.V. / Mytheresa) is a publicly traded Dutch holding company headquartered in Munich, Germany, that operates the leading digital multi-brand luxury group globally. Following the April 2025 acquisition of YOOX Net-A-Porter Group (YNAP) from Compagnie Financière Richemont for approximately €3.8 billion, the company consolidated four heritage digital luxury platforms under one corporate umbrella: Mytheresa (founded 1987 as a Munich boutique, launched online in 2006; ~250 curated luxury brands; €988.5M GMV in FY25), NET-A-PORTER (women's luxury fashion destination, fine jewelry and watches, with PORTER editorial), MR PORTER (men's luxury fashion since 2011, with private label Mr P.), and YOOX (off-price multi-brand platform for past-season luxury, repositioned in 2026). THE OUTNET was divested in April 2026 for USD 30 million to focus off-price resources on YOOX.
The underlying technology is a consolidated digital commerce platform with the group migrating NET-A-PORTER and MR PORTER onto Mytheresa's proven technology stack, targeting a 65% reduction in technology costs. Capabilities include a Group-wide Customer Data Analytics Platform, the EIP (Extremely Important People) high-touch customer engagement platform with dedicated Personal Shoppers, integrated editorial content systems (PORTER Magazine, MR PORTER Journal), and immersive event infrastructure. LuxExperience reported €618.4M in Q3 FY26 net sales, FY25 illustrative GMV of ~€2.89B, a debt-free balance sheet with €436.1M cash, and a second consecutive quarter of positive Adjusted EBITDA (€5.7M, +0.9% margin) in Q3 FY26, with a medium-term target of €4B net sales at 7–9% adjusted EBITDA margin within 5–6 years.
LuxExperience firmographics
Firmographics- Name
- LuxExperience
- Legal name
- LuxExperience B.V.
- Website
- https://investors.luxexperience.com
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- LuxExperience B.V. (NYSE: LUXE) operates the leading digital multi-brand luxury group comprising Mytheresa, NET-A-PORTER, MR PORTER, and YOOX, serving global high-net-worth consumers with curated luxury fashion, fine jewelry, watches, and lifestyle products across womenswear, menswear, and kidswear.
- Ownership category
- akta.pro rank
LuxExperience industry classification
Industry- Product category
- Luxury E-Commerce
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
- akta.pro secondary industries
- Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE), Luxury Accessories (Scarves, Belts, Gloves, Hats) (CRAKAFAF), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)
Keywords
Where LuxExperience is headquartered
LocationHeadquarters
- HQ city
- Aschheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
LuxExperience business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Direct Merchandise Sales: LuxExperience generates the majority of revenue through direct sales of luxury merchandise via its owned e-commerce platforms (Mytheresa, NET-A-PORTER, MR PORTER, YOOX). Customers purchase directly at full retail price, with the company bearing inventory risk on owned inventory.
- Marketplace / Commission Sales: LuxExperience acts as agent/marketplace for certain brand partner sales, earning commissions on transactions processed through its platforms. GMV (Gross Merchandise Value) is an operative measure of total order value processed, encompassing both direct and marketplace sales.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
LuxExperience product offering
Product offeringCore offering
LuxExperience operates a portfolio of digital multi-brand luxury e-commerce platforms (Mytheresa, NET-A-PORTER, MR PORTER, and YOOX) selling curated womenswear, menswear, kidswear, fine jewelry, watches, and lifestyle products from approximately 250 premium luxury brands directly to high-net-worth consumers worldwide. The company combines full-price luxury retail with an off-price segment, supported by EIP personal-shopper services, exclusive capsule collections, and editorial content (PORTER Magazine, MR PORTER Journal).
Product overview
LuxExperience is the leading digital, multi-brand luxury group operating a portfolio of luxury e-commerce platforms. The company operates four main segments: Luxury | Mytheresa (premium multi-brand digital platform for luxury fashion), Luxury | NET-A-PORTER & MR PORTER (luxury fashion destinations for women and men respectively), and Off-price | YOOX (multi-brand platform for off-season luxury shopping). THE OUTNET was sold in April 2026. LuxExperience functions as a digital consolidation platform for luxury retail, bringing together these distinct brands under unified corporate governance following the acquisition of YNAP (Yoox Net-a-Porter Group).
Differentiator
Problem solved
Functional benefit
Brands
- Mytheresa: Leading luxury multi-brand digital platform featuring womenswear, menswear, kidswear, fine jewelry & watches, and lifestyle products. Founded as a boutique in 1987, launched online in 2006.
- NET-A-PORTER
- MR PORTER
- YOOX
Products and services
- Mytheresa A leading luxury multi-brand digital platform offering a curated edit of up to 250 luxury brands across ready-to-wear, shoes, bags, accessories, kidswear, lifestyle, and fine jewelry. Includes Bottega Veneta, Brunello Cucinelli, Dolce&Gabbana, Gucci, Loewe, Loro Piana, Moncler, Prada, Saint Laurent, The Row, and Valentino. Reported €988.5M GMV in FY25.
- NET-A-PORTER The leading luxury fashion destination for women, delivering fashion, fine jewelry & watches, and lifestyle collections. Features exclusive personalized EIP (Extremely Important People) experiences with dedicated Personal Shoppers, invitation-only moments, and PORTER editorial content.
- MR PORTER The men's luxury style destination offering curated fashion, fine watches, grooming, and lifestyle products from the world's most coveted designers. Features the private label 'Mr P.', exclusive capsule collaborations, EIP experiences with first access and dedicated personal shoppers, and the MR PORTER Journal.
- YOOX
Quantifiable outcome
- Mytheresa GMV growth of +12.7% ex-FX in Q2 FY26, significantly outpacing the luxury market
- +9 more outcomes
Companies that use LuxExperience
Customer profileSegments5 records
Ideal customer profiles2 records
LuxExperience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LuxExperience partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Outnet Operations US, LLC (formerly The O Group LLC)minorLuxExperience completed the sale of THE OUTNET platform assets to The O Group LLC (renamed The Outnet Operations US, LLC) on April 30, 2026 for USD 30 million cash consideration. The transaction included relevant brand rights, customer data, full inventory, US distribution center, and required workforce in the US and UK. Post-closing, LuxExperience provides certain operational and IT services to The Outnet at cost level. THE OUTNET is classified as discontinued operations in LuxExperience's financial reporting, allowing the company to focus off-price resources on its YOOX business.
Scale indicators21 records
Recent moves7 records
Expansion highlights5 records
LuxExperience competitors and assessment
Company assessmentDirect peers
- Neiman Marcus: Neiman Marcus is a leading US luxury retailer (now part of Saks Global) with both physical and digital flagships serving affluent American consumers. It overlaps directly with LuxExperience's Mytheresa and NAP for high-net-worth US shoppers across apparel, fine jewelry, watches, and accessories, with comparable customer experience programs.
- Farfetch: Farfetch is a global multi-brand luxury e-commerce platform connecting customers with brands and boutiques. It is the most direct competitor to LuxExperience's NET-A-PORTER, MR PORTER, and Mytheresa platforms, operating across full-price luxury and off-season segments. Now owned by Coupang, it competes for the same high-net-worth digital luxury consumer.
- SSENSE: SSENSE is a Canadian-based multi-brand luxury and designer fashion e-commerce platform. It directly competes with LuxExperience's full-price luxury platforms for global digitally native luxury consumers, with comparable assortment across womenswear, menswear, accessories, and emerging designer brands.
- 24S: 24S is a multi-brand luxury e-commerce platform owned by LVMH, offering curated luxury fashion and accessories. Backed by the world's largest luxury conglomerate, it directly competes with LuxExperience's Mytheresa for prestige brand allocation and digital luxury consumers in Europe and globally.
- Harrods: Harrods is one of the world's most iconic luxury multi-brand retailers, with both physical and digital flagships. It serves the same global HNW luxury consumer as LuxExperience, with overlapping brand partnerships and similar merchandising strategy across womenswear, menswear, fine jewelry, watches, and lifestyle categories.
- Selfridges: Selfridges is a UK-based luxury department store with a strong digital flagship offering curated multi-brand luxury across fashion, accessories, fine jewelry, and beauty. It competes with LuxExperience's platforms for the same prestige luxury brands and high-spending consumers globally, particularly in Europe and Asia.
- Bergdorf Goodman: Bergdorf Goodman is a leading US luxury department store (part of Saks Global) with a curated multi-brand assortment spanning fashion, accessories, fine jewelry, and beauty. It directly competes with LuxExperience's US-focused strategy for high-net-worth American luxury consumers, particularly in womenswear and accessories.
- Saks Global: Saks Global was formed by the merger of Saks Fifth Avenue and Neiman Marcus, combining two of the most prestigious luxury department store digital and physical operations in the US. It directly competes with LuxExperience's Mytheresa and NAP for high-net-worth American luxury consumers, particularly in apparel, accessories, fine jewelry, and beauty.
Broad incumbents
- Nordstrom: Nordstrom is a broad multi-category US department store with a substantial luxury and contemporary assortment across apparel, accessories, beauty, and footwear. It overlaps with LuxExperience's luxury platforms at the more accessible price points and competes for aspirational luxury consumers, though with broader mass-market exposure.
Emerging players
- Vestiaire Collective: Vestiaire Collective is a leading global luxury resale marketplace for pre-owned designer fashion, accessories, watches, and jewelry. It is a partial competitor to LuxExperience's YOOX off-price segment, addressing consumer demand for accessible luxury and circular fashion, though operating in the secondhand rather than past-season primary inventory space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
LuxExperience social profiles
Digital presenceLuxExperience financial estimates
Financial estimateRevenue estimate
Valuation estimate
LuxExperience leadership team
Management profileNumber of profiles
Profiles10 records
LuxExperience subsidiaries and ownership
Company hierarchySubsidiaries4 records
LuxExperience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LuxExperience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LuxExperience
What does LuxExperience do?
LuxExperience operates a portfolio of digital multi-brand luxury e-commerce platforms (Mytheresa, NET-A-PORTER, MR PORTER, and YOOX) selling curated womenswear, menswear, kidswear, fine jewelry, watches, and lifestyle products from approximately 250 premium luxury brands directly to high-net-worth consumers worldwide. The company combines full-price luxury retail with an off-price segment, supported by EIP personal-shopper services, exclusive capsule collections, and editorial content (PORTER Magazine, MR PORTER Journal).
Is LuxExperience a public or private company?
LuxExperience is a public company. It is classified as public and is currently operating.
When was LuxExperience founded?
LuxExperience was founded in 1987. It employs 1,001 to 5,000 people.
Where is LuxExperience based?
LuxExperience is headquartered in Aschheim, Germany, in the Europe region.
How does LuxExperience make money?
Two revenue lines are on record. Direct Merchandise Sales are the primary driver. The others are marketplace / Commission Sales.
Who are LuxExperience's main competitors?
Direct peers on record are Neiman Marcus, Farfetch, SSENSE, 24S, Harrods, Selfridges, Bergdorf Goodman and Saks Global. Nordstrom is listed as a broad incumbent. Vestiaire Collective is listed as an emerging player.
Does LuxExperience have an API?
No public API is recorded for LuxExperience.
What industry is LuxExperience in?
LuxExperience's product category is Luxury E-Commerce. Its primary akta.pro industry code is CRAAABAI, Luxury & Designer Apparel Retail, with a secondary code of CRAKAFAE, Luxury Fashion (Ready-to-Wear & Couture). Its NAICS code is 458 and its SIC code is 5600.