Panthers North Richmond

What Panthers North Richmond does

Panthers North Richmond is a not-for-profit registered hospitality and gaming club located at 33 Beaumont Avenue, North Richmond, NSW, Australia, and is a venue-level entity within the Panthers Group Corporation (a conglomerate that also operates Panthers sites at Penrith, Bathurst, Port Macquarie, and Glenbrook). The club operates a multi-concept venue comprising The Avenue (a sit-down restaurant), The Beaumont Cocktail & Wine Bar, the Main Bar, an Alfresco Dining area with a kids play space, and a dedicated Event Centre hosting corporate functions, weddings, school formals, and memorials. Gaming machines are offered under NSW Liquor and Gaming regulations with a Responsible Conduct of Gaming partnership through Betsafe Pty Ltd.

The club generates revenue from a diversified base: food and beverage across all four dining concepts, gaming machine turnover, ticketed entertainment (Monday Live Shows at $34 members/$36 non-members, weekly bingo at $4 per book, Friday raffles from $5, themed events including cookie painting and tarot readings), Event Centre function hire with multiple catering packages, sponsorship and co-marketing fees from partners such as Coca-Cola and Tooheys (Lion Nathan), and a low-friction Panthers Rewards loyalty membership ($5 joining fee with instant 500 Panther Points and a 5-star tier system). Distribution is primarily walk-in to the physical venue (open 7 days from 10am with extended Friday/Saturday hours), augmented by NowBookIt online reservations, an Instagram-led marketing presence, and an events calendar on the club website.

The go-to-market motion is community-led and event-driven, with a deep community integration strategy reflected in $17M in cumulative community donations since 2007, a co-located Bendigo Bank Community Bank branch on premises, hosting of the North Richmond Probus Club, and sponsorship of the Hawkesbury Hawks Junior Rugby League Club. Target customer segments include local Hawkesbury community members (primary), sports fans (NRL viewings and tipping competitions), event hosts requiring venue hire, and families with children (school holiday programming, kids meals). Customer concentration is structurally low given the individual-membership-driven model and broad segment mix.

Name

Panthers North Richmond

Legal name

Panthers North Richmond

Website

https://northrichmond.panthers.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Panthers North Richmond is a not-for-profit registered hospitality, dining, gaming, and event club in the Hawkesbury region of NSW, operating a four-venue food and beverage portfolio plus an Event Centre under the broader Panthers Group brand, serving local community members, families, sports fans, and event hosts via a $5 loyalty membership.

Ownership category

akta.pro rank

Product category

Hospitality and Entertainment Club Services

NAICS

Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (72241)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Hospitality club services
• Live entertainment venue
• Membership rewards program
• Function and event hire
• Food and beverage

Headquarters

HQ city

Richmond North

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership and Rewards Program: Panthers Rewards program where members pay a joining fee (from $5) and earn Panther Points for every dollar spent across the club. Points can be redeemed for meals, drinks, raffle tickets, and gift cards, or used to renew membership annually.
2. Food and Beverage Sales: Revenue from multiple dining venues: The Avenue restaurant, Main Bar, The Beaumont Cocktail Bar, and Alfresco Dining space. Includes meals, drinks, cocktails, and tapas.
3. Raffle Operations: Friday night raffles with 16 prizes up for grabs including Wish Cards, Roast Meat Trays, BBQ Meat Trays, Fruit Trays, and Mega Meat Tray. Tickets start at $5 with bonus tickets for larger purchases.
4. Bingo Sessions: Monday night Bingo sessions open to all players. Books priced at $4 each or half books for $2, with prizes of Club Cash and gift cards valued at $355 weekly.
5. Live Entertainment Ticketing: Monday Live Shows featuring professional performers with tickets priced at $34 for members and $36 for non-members, including lunch.
6. Gaming Machines: Gaming is offered with responsible conduct practices, partnering with Betsafe Pty Ltd for the Betsafe Program. This is a significant revenue stream for registered clubs in NSW.
7. Function and Event Hire: Event Centre offers rooms for corporate events, weddings, formals, memorials, and social celebrations. Various packages available including day delegate, plated, buffet, high tea, and platter options.
8. Sponsorships and Promotions: Partnership promotions with sponsors like Coca-Cola, Tooheys, and Hahn SuperDry for game day activations, jersey giveaways, and promotional entries tied to membership card swipes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Panthers North Richmond is a not-for-profit registered hospitality and community club operating multiple dining and entertainment venues including The Avenue restaurant, The Beaumont Cocktail & Wine Bar, Main Bar, and Alfresco Dining. It offers a tiered Panthers Rewards membership program, live entertainment programming (Monday Live Shows, free gigs, bingo, trivia, raffles, NRL tipping), and an Event Centre for functions such as weddings, corporate events, formals, and memorials.

Product overview

Panthers North Richmond is a not-for-profit hospitality and community club offering a multi-venue experience centered around food, beverage, entertainment, and member rewards. The core venue portfolio comprises The Avenue (main restaurant), The Beaumont Cocktail & Wine Bar (upscale bar), Main Bar (tavern-style bar), and Alfresco Dining (outdoor area), supported by a versatile Event Centre for functions. The membership program (Panthers Rewards) provides a tiered points system with exclusive discounts. Entertainment offerings include ticketed Monday Live Shows, free live music on Fridays and Sundays, weekly Bingo, Trivia, Raffles, NRL Footy Tipping competitions, Open Mic Nights, and themed events. The club also operates community support programs through ClubGRANTS. The venue operates 7 days a week from 10am, with extended hours until 2am on Fridays and Saturdays.

Differentiator

Problem solved

Functional benefit

Brands

• The Avenue: Restaurant and dining venue at Panthers North Richmond, Hawkesbury's favourite place to eat
• The Beaumont Cocktail Bar
• Panthers Rewards
• Panthers North Richmond Event Centre

Products and services

• The Avenue Restaurant

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Betsafe Pty LtdcoreTechnology or IntegrationPanthers Group has an ongoing agreement with Betsafe Pty Ltd, providers of the Betsafe Program. This partnership supports the Responsible Conduct of Gaming initiative, providing tools and resources for staff training, patron education, and harm minimization measures in accordance with Liquor and Gaming NSW requirements.
• Bendigo Bank - North Richmond & Districts Community Bank BranchminorStrategic or Co-development PartnerCo-located community banking partnership with Bendigo Bank, Australia\'s fifth largest retail bank. The Community Bank branch operates from Panthers North Richmond, providing financial services while returning profits to local communities through joint community initiatives.
• Tooheys (Lion Nathan)minorGTM or Marketing PartnerTooheys sponsors State of Origin promotions at Panthers North Richmond. Customers purchasing Tooheys New, Tooheys Ultra, Hahn SuperDry or Hahn SuperDry 3.5 on Origin game nights can enter to win Tooheys State of Origin Retro Jerseys by swiping their membership card.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola promotions where members purchasing two cans or postmix of Coca-Cola varieties (Coca-Cola Classic, Coca-Cola No Sugar, Sprite, Fanta) between July 6 and September 6 are entered to win a signed 2026 Panthers Jersey.
• Hawkesbury Hawks Junior Rugby League ClubminorGTM or Marketing PartnerLocal sports club sponsorship and community partnership. Panthers supports the Hawkesbury City JRLC which provides family-friendly rugby league environment for teams from U6 through to U18, senior U21 and A grade.
• North Richmond Probus ClubminorStrategic or Co-development PartnerProbus Club holds meetings every 2nd Wednesday of the month at 10am at Panthers North Richmond. Probus provides retirees opportunity to join a social club with interesting speakers and activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rooty Hill RSL Club: Large Western Sydney registered RSL club with comparable gaming, F&B and live entertainment programming. Comparable in venue scope and registered-club regulation.
• Club Marconi: Western Sydney registered club operating gaming, dining and function facilities under the same NSW regulatory framework. Useful for benchmarking member economics and function-centre performance.
• Blacktown Workers Club: Workers-licence registered club in Greater Western Sydney offering gaming, hospitality and entertainment. Directly comparable on club licensing, F&B scope and event programming.
• Windsor RSL Club: NSW registered RSL club located in the neighbouring Hawkesbury/Hills corridor. Closest geographically and structurally analogous as a membership-based gaming and entertainment club competing for the same local members.
• Panthers Bathurst: Regional Panthers Group club with the same corporate parent, membership program and multi-venue F&B/entertainment offering. Highly comparable on revenue mix and operational structure.
• Panthers Penrith: Flagship Panthers Group club in Western Sydney operating the same membership, F&B, gaming and live entertainment model. Direct comparable for venue economics, gaming mix and member-loyalty mechanics.
• Panthers Port Macquarie: Coastal Panthers Group club sharing the Panthers Rewards program, gaming operations, event programming and event centre model. Useful benchmark for venue-level KPIs across the group.
• Panthers Glenbrook: Smaller Panthers Group venue that operates under the same membership and licensing framework, providing a benchmark for suburban Panthers venues similar in scale to North Richmond.

Broad incumbents

• Mounties Group: Large multi-venue NSW registered-club group with broader geographic footprint and more diversified gaming/entertainment portfolio. Relevant for benchmarking scale advantages and group-level operating leverage.

Regional players

• Castlereagh Hotel: Hospitality/pub competitor operating within the Hawkesbury region; competes for local food, beverage and entertainment spend although it does not offer gaming machines under registered-club rules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookinstagram.com/panthersnorthrichmond
• Instagraminstagram.com/panthersnorthrichmond

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panthers North Richmond