Alfamidi
Alfamidi is a privately held Indonesian mini-supermarket chain founded in 2007 and headquartered in Tangerang, operating with 10,000+ employees to sell daily groceries, household essentials, packaged foods, and consumer goods to Indonesian consumers.
- Company typePrivate
- Founded2007
- HeadquartersTangerang, Indonesia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Alfamidi firmographics
Firmographics- Name
- Alfamidi
- Website
- https://alfamidi.alfamidiku.com
- Company type
- Private
- Founded year
- 2007
- Headcount range
- 5,001–10,000 employees
- Short description
- Alfamidi is a privately held Indonesian mini-supermarket chain founded in 2007 and headquartered in Tangerang, operating with 10,000+ employees to sell daily groceries, household essentials, packaged foods, and consumer goods to Indonesian consumers.
- Ownership category
- akta.pro rank
Where Alfamidi is headquartered
LocationHeadquarters
- HQ city
- Tangerang
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Alfamidi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure
Alfamidi product offering
Product offeringCore offering
Alfamidi operates a chain of mini supermarkets in Indonesia, selling daily groceries, household essentials, packaged foods, and consumer goods. Headquartered in Tangerang and founded in 2007, the chain serves everyday neighborhood shopping needs through its network of physical retail stores, with 10,000+ employees supporting operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Daily groceries Fresh and packaged everyday grocery items sold through Alfamidi's mini supermarket stores for individual consumer and household use in Indonesia.
- Household essentials Essential household products sold through Alfamidi's mini supermarket stores for household use by individual consumers.
- Packaged foods Packaged food products sold through Alfamidi's mini supermarket stores for individual consumer purchase and consumption.
- Consumer goods General consumer goods sold through Alfamidi's mini supermarket stores for personal and household use.
Companies that use Alfamidi
Customer profileIdeal customer profiles1 record
Alfamidi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alfamidi competitors and assessment
Company assessmentDirect peers
- 7-Eleven Indonesia: National convenience-store operator in Indonesia; competes with Alfamidi for neighbourhood, high-frequency grocery and snack purchases.
- Indomaret: Indonesia's largest national convenience/minimarket chain. Directly comparable to Alfamidi as a small-format grocery and daily-needs retailer serving Indonesian consumers with overlapping store formats and target baskets.
- FamilyMart Indonesia: Indonesian convenience-store chain offering packaged foods, beverages, and daily essentials in a small-box format directly comparable to Alfamidi.
- Circle K Indonesia: Operates convenience-retail stores across Indonesia with packaged food, beverages and daily essentials — comparable small-format, high-frequency basket model.
- Lawson Indonesia: Convenience-store chain with multi-format small-box retail in Indonesia, directly comparable in store size, trading hours, and everyday-needs assortment.
- Alfamart: Closely related Indonesian minimarket concept under a similar brand family; operates the same small-format grocery value proposition with broad national penetration.
- Superindo: Indonesian supermarket chain focused on groceries and household essentials, overlapping with Alfamidi on assortment and target consumer despite a larger store footprint.
Broad incumbents
- Hypermart: Large-format hypermarket operator in Indonesia; broader grocery and general-merchandise assortment but overlapping customers and competitive overlap with Alfamidi at the basket level.
- Lotte Mart Indonesia: Hypermarket/grocery retailer operating in Indonesia with overlapping grocery and household-goods categories that compete with Alfamidi's assortment.
- Hero Supermarket (now FoodMart): Long-standing Indonesian supermarket banner trading daily groceries and household items; competes with Alfamidi in suburban grocery catchment areas.
Market position
Customer concentration
Alfamidi social profiles
Digital presenceAlfamidi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfamidi leadership team
Management profileNumber of profiles
Alfamidi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfamidi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfamidi
What does Alfamidi do?
Alfamidi operates a chain of mini supermarkets in Indonesia, selling daily groceries, household essentials, packaged foods, and consumer goods. Headquartered in Tangerang and founded in 2007, the chain serves everyday neighborhood shopping needs through its network of physical retail stores, with 10,000+ employees supporting operations.
When was Alfamidi founded?
Alfamidi was founded in 2007. It employs 5,001 to 10,000 people.
Where is Alfamidi based?
Alfamidi is headquartered in Tangerang, Indonesia, in the Asia region.
Who are Alfamidi's main competitors?
Direct peers on record are 7-Eleven Indonesia, Indomaret, FamilyMart Indonesia, Circle K Indonesia, Lawson Indonesia, Alfamart and Superindo. Broad incumbents are Hypermart, Lotte Mart Indonesia and Hero Supermarket (now FoodMart).
Does Alfamidi have an API?
No public API is recorded for Alfamidi.