Name

Circle K Indonesia

Legal name

PT. Circleka Indonesia Utama

Website

https://circlekindo.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Grocery and Convenience Retailers (4451), Convenience Retailers (445131), Snack and Nonalcoholic Beverage Bars (722515), Restaurants and Other Eating Places (72251)

SIC

Retail-Convenience Stores (5412), Retail-Eating & Drinking Places (5810), Retail-Grocery Stores (5411)

akta.pro primary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

Keywords

• Convenience store retail
• Private label food
• Loyalty program
• Franchise operations
• Online food delivery

Headquarters

HQ city

Jakarta Timur

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physical Retail Store Sales: Circle K Indonesia generates the majority of revenue through physical convenience store sales, offering food & beverage (Korner private label, Circle K-branded), groceries, and snacks across its store network. Products span ready-to-eat meals, hot and cold beverages, frozen foods, and daily necessities.
2. Online Food Delivery: Revenue is generated through third-party online food delivery aggregators (GrabFood, GoFood, Shopee Food) where customers order Circle K food and beverage products for home delivery.
3. Circle K Shopping App & Membership: The Circle K Shopping App drives member-based revenue through a loyalty points system. Members earn points per transaction and redeem them for rewards, while the app also serves as a channel for targeted promo delivery and the Member Get Member referral program.
4. Franchise Fees: Circle K Indonesia operates a franchise model, generating revenue through franchise fees and royalties from independent operators who open Circle K-branded convenience stores under the company's brand and operating standards.
5. Financial Services Integration: Circle K serves as a distribution channel for financial products, including Mandiri Emoney e-money cards sold at stores, generating revenue through transaction fees and product distribution margins.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Circle K Indonesia is a convenience store chain under PT. Circleka Indonesia Utama that sells ready-to-eat food and beverages, snacks, groceries, and daily necessities through company-owned and franchise 24/7 retail stores across Indonesia. Its portfolio is anchored by proprietary private-label brands including Korner (kebabs, burgers, burritos, ramen, coffee), Lite & Bite (snacks), and Froster (frozen beverages), with sales complemented by the Circle K Shopping App loyalty program, online food delivery via GrabFood/GoFood/ShopeeFood, and a self-service Ramen Korner concept at select stores.

Product overview

Circle K Indonesia operates a convenience store chain offering a portfolio of private-label food and beverage products through multiple channels. The core offering centers on KORNER, Circle K's proprietary food and beverage brand featuring ready-to-eat meals, hot food (kebabs, burgers, burritos, ramen), and specialty coffee drinks. The Circle K Shopping App serves as the mobile loyalty and e-commerce platform enabling member points, exclusive promotions, and mobile ordering. Products are available in-store, through online food delivery via GrabFood/GoFood/ShopeeFood, and at dedicated Ramen Korner self-service stations at select franchise locations. Additional services include financial transactions (e-wallet top-ups) and a membership rewards program.

Differentiator

Problem solved

Functional benefit

Brands

• Korner: Food and beverage corner featuring hot foods, coffee, and prepared meals
• Lite & Bite
• Froster
• Ramen Korner

Products and services

• Korner (Food & Beverage Private Label) Proprietary food and beverage private-label brand offering ready-to-eat meals, hot food items (kebabs, burgers, burritos, ramen, hot dogs), coffee and specialty beverages, and snacks sold at Circle K stores across Indonesia. Designed for urban Indonesian consumers seeking quick, varied, and affordable meal and beverage options.
• Froster Frozen beverage and dessert line under Circle K's private label, including frozen yogurts, smoothies, and chilled snack offerings sold at Circle K convenience stores.
• Lite & Bite Light snack and bite-sized food product line under Circle K's private label, sold across Circle K convenience stores in Indonesia.
• Circle K Favorites Curated selection of popular Circle K food items, including rice bowls, pasta, and main dishes, sold at Circle K stores.
• Ramen Korner (Self-Service Ramen Stations) Self-service ramen cooking experience at select Circle K stores where customers select ramen packs and toppings from a display and cook their meal using on-site automated machines, providing an interactive food service offering inside the convenience store format.
• Circle K Shopping App (Mobile Loyalty & Ordering) Proprietary mobile application enabling Circle K members to shop online, accumulate loyalty points per transaction, access member-exclusive promotions (Rabu Seru, Payday discounts, flash sales), redeem rewards, and participate in the Member Get Member referral bonus program.
• Financial Services (Mandiri Emoney Distribution) Distribution of Mandiri Emoney e-money cards at Circle K stores, enabling customers to top up e-money balances and use them for transactions, with Circle K earning distribution margins and transaction-related fees.
• Online Food Delivery Service Online food ordering service that makes Circle K's food and beverage products available for home delivery through third-party delivery aggregators GrabFood, GoFood, and Shopee Food.
• Circle K Franchise Program Franchise offering that allows independent operators to open Circle K-branded convenience stores in Indonesia under the company's brand, operating standards, proprietary product supply (Korner, Lite & Bite, Froster), and franchise fees/royalty structure.
• Korner Coffee & Beverages Sub-line of Korner-branded coffee and non-coffee beverages, including iced coffee latte, sea salt caramel coffee, matcha latte, thai tea, and specialty drinks sold at Circle K stores.
• Korner Hot Food Hot food items under the Korner brand, including kebabs, hot dogs, burritos, and rice-based meals prepared for immediate consumption at Circle K stores.

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BenihBaikcoreStrategic or Co-development Partner · 1 April 2026Circle K Indonesia partners with BenihBaik, a social platform founded by Andy F. Noya, for its 'School of Happiness' CSR initiative under the Cirkular program. The partnership focuses on renovating 4 schools (3 elementary schools, 1 kindergarten) in Bali, with funding sourced from customer donations at Circle K stores. The collaboration ensures targeted, impactful aid for education infrastructure improvements.
• Mandiri EmoneyminorStrategic or Co-development Partner · 1 March 2025Circle K Indonesia partners with Mandiri Emoney (Bank Mandiri) to offer Mandiri Emoney cards at Circle K stores nationwide, expanding e-money card accessibility through the convenience store network.
• GrabFoodcoreChannel Partner/ Reseller/ DistributorCircle K products are available for ordering through GrabFood's food delivery platform, enabling Circle K to reach customers who prefer online food ordering and home delivery.
• GoFood (Gojek)coreChannel Partner/ Reseller/ DistributorCircle K products are available for ordering through GoFood (Gojek) food delivery platform, enabling Circle K to reach a large base of Gojek users for online food orders.
• Shopee FoodcoreChannel Partner/ Reseller/ DistributorCircle K products are available for ordering through Shopee Food platform, extending online food delivery access to Shopee's e-commerce user base.
• NescafeminorStrategic or Co-development PartnerCircle K collaborated with Nescafe for the Ice Americano Calamansi product launch, featuring Nescafe coffee in the proprietary Circle K beverage lineup.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Aladin Indonesia: Newer Indonesian c-store chain focused on urban locations. Comparable to Circle K Indonesia on small-format urban c-store strategy, though operating at smaller scale and earlier stage of network development.
• Kopi Kenangan: Major Indonesian grab-and-go coffee/beverage brand with nationwide store footprint. Comparable to Circle K Indonesia on the urban, affordable, app-integrated coffee/beverage occasion and target consumer, though operating a dedicated beverage retail format rather than a full c-store.
• Fore Coffee: Indonesian tech-enabled coffee chain competing for the same urban Gen Z/Millennial beverage occasions as Circle K's KORNER coffee line. Comparable on target demographic and beverage-led consumption occasions, though Fore operates a dedicated café format rather than c-store.

Direct peers

• Alfamart: Second-largest c-store chain in Indonesia with ~17,000+ outlets nationwide under Sumber Alfaria Trijaya. Directly comparable to Circle K Indonesia on store format, franchise/minimarket model, and broad consumer base; competes head-to-head for the same everyday-needs occasions in urban and suburban Indonesia.
• 7-Eleven Indonesia: International convenience store brand operating in Indonesia, with a similar urban-focused 24/7 c-store format and ready-to-eat food strategy. Most directly comparable to Circle K Indonesia on global-brand-led positioning, urban young-consumer targeting, and F&B-led differentiation.
• Lawson Indonesia: Japanese c-store brand operating in Indonesia, focusing on urban locations and ready-to-eat food/private-label offerings (similar to KORNER). Comparable to Circle K Indonesia on the Japanese-F&B-influenced product mix and urban youth targeting.
• Indomaret: Largest convenience store chain in Indonesia, operating tens of thousands of outlets nationwide. Directly comparable to Circle K Indonesia on format (24/7 small-format c-store), product mix (F&B, groceries, household essentials), and target customer (mass-market Indonesian consumers), but with materially greater scale and household penetration.
• Yomart: Indonesia-based c-store and minimarket chain. Directly comparable to Circle K Indonesia on Indonesian c-store format, mass-market consumer targeting, and F&B-adjacent assortment.
• FamilyMart Indonesia: Japanese c-store brand with Indonesia operations, emphasizing ready-to-eat meals, private-label products, and urban locations. Comparable to Circle K Indonesia on the c-store-plus-F&B positioning, urban Indonesian consumer targeting, and franchise/partnership-driven expansion model.

Broad incumbents

• Alimentation Couche-Tard (Circle K global parent): Global parent/brand owner of the Circle K c-store network, operating 16,000+ stores worldwide. Comparable to PT. Circleka Indonesia Utama on brand system, c-store operating standards, and global F&B playbook, though Indonesia is a local franchise market rather than a directly operated territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CircleKIndonesia
• Facebookfacebook.com/IDCircleK
• Instagraminstagram.com/circle_k_indonesia/?hl=en
• TikToktiktok.com/@circle_k_indonesia
• LinkedInlinkedin.com/company/circle-k-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circle K Indonesia